What Umapped does

Umapped Inc. was a Canadian-based, privately held SaaS company that operated a collaborative travel itinerary and experience platform for the travel industry. Founded in 2013 and headquartered in Vancouver, British Columbia with a Toronto mailing address, the company served two end markets: travel agencies and independent travel agents (the primary B2B users) and the travelers whose itineraries those agents managed (the secondary B2C users reached through the agents). The platform combined a web-based Trip Publisher tool for itinerary creation and editing with native iOS and Android mobile applications (including white-labelled versions for partner agencies) and browser-based web view links, giving agents a single workspace to build, share, and store trip documents for their clients.

The product portfolio comprised three core components: the Umapped Platform (the overall web application), the Trip Publisher (the itinerary editing and publishing interface), and the Umapped Mobile App (for traveler access on iOS and Android). A document Library module supported storage and distribution of travel-related files such as vouchers and confirmations. The platform collected standard travel-booking personal data (contact details, passport data, loyalty numbers, payment information, geolocation, and occasionally health or dietary information) and was positioned as a GDPR-aware data processor. There was no public API, SDK, or developer-facing integrations described in the source materials, and the technology stack was a conventional mobile/web application architecture rather than an AI- or data-driven platform.

Umapped generated revenue exclusively through subscription billing (monthly and annual) paid by travel agents and agencies, with pricing not publicly disclosed and described as quote-based. Distribution was primarily self-serve via the website, the Apple App Store, and Google Play, supplemented by white-label OEM arrangements for partner agencies. The company was closely associated with the Flight Centre corporate family, applying Flight Centre security procedures to its data handling and routing legal correspondence through a Flight Centre email address. On June 5, 2025, Umapped announced the discontinuation of its platform, ceased recurring billing immediately, stopped accepting new itinerary creation on September 4, 2025, and formally shut down all services on October 8, 2025, at which point the mobile app was removed from app stores and all customer data was deleted.

Name

Umapped

Legal name

Umapped Inc.

Website

https://umapped.com

Company type

Private

Founded year

2013

Operating status

Closed

Headcount range

11–50 employees

Short description

Umapped was a Canadian SaaS company that provided a collaborative travel itinerary and experience platform for travel agencies, agents, and their clients via web and mobile (iOS/Android) applications, operating on a subscription model. The platform was discontinued in 2025.

Ownership category

akta.pro rank

Product category

Travel Itinerary Management Software

NAICS

Other Travel Arrangement and Reservation Services (56159), Travel Arrangement and Reservation Services (5615)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Itinerary Management & Trip Collaboration Apps (THALAMAE)

Keywords

• Travel itinerary software
• Trip management platform
• Travel agent tools
• White-label travel app
• Travel documentation platform

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Infrastructure

Revenue model

1. Subscription Revenue: Recurring subscription revenue from travel agencies and travel agents using the platform. Both monthly and annual subscription models were offered. Billing for recurring subscriptions was stopped upon announcement of service discontinuation on June 5, 2025.

Pricing tiers

Distribution channels4 records

Core offering

Umapped provided a collaborative itinerary and experience platform for the travel industry, enabling travel agencies and agents to create, edit, publish, and share customized travel itineraries with their travelers via web and mobile applications. The offering included a web-based Trip Publisher for itinerary management, native iOS and Android mobile apps (including white-labelled versions for partners), shareable Web View links, and a Document Library for managing travel-related content. The platform operated on a subscription basis until its discontinuation on October 8, 2025.

Product overview

Umapped was a travel itinerary management platform offering a suite of tools for creating, publishing, and sharing travel itineraries. The core product consisted of the Umapped Platform (web-based itinerary building), the Trip Publisher (web editing interface), and a Mobile App (iOS/Android) for traveler access. The platform also supported Library documents for storing travel-related content. All services were discontinued on October 8, 2025, with no new itinerary creation allowed after September 4, 2025.

Differentiator

Problem solved

Functional benefit

Products and services

• Umapped Platform A travel itinerary building platform that enables travel agents and operators to create, publish, and share customized trip itineraries for travelers, accessible via web and mobile. The platform was discontinued on October 8, 2025.
• Umapped Trip Publisher A web-based itinerary editing and publishing tool within the Umapped platform that allows travel agents and agencies to create, edit, and manage travel itineraries and share them with travelers.
• Umapped Mobile App A mobile application available on iOS and Android, including white-labelled versions for agency partners, that allows travelers to view and access their assigned trip itineraries, scheduled details, and library documents. The app was removed from app stores on October 8, 2025.

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Flight CentrecoreOthers · 8 October 2025Umapped operated as part of the Flight Centre corporate family. Flight Centre's security procedures and infrastructure were applied to Umapped's data handling. Umapped Inc. is the legal entity operating the platform, and legal correspondence was directed to [email protected]. The platform was discontinued on October 8, 2025.

Recent moves4 records

Expansion highlights1 record

Direct peers

• Travefy: Travefy offers itinerary creation, client proposal, and group travel management tools for travel advisors and agencies, making it the most direct functional replacement for Umapped's Trip Publisher and white-label offering.
• Vamo (formerly Tourwriter): Vamo provides itinerary management software for tour operators and travel agents with supplier integrations and document sharing, directly overlapping Umapped's B2B agent tooling and supplier document workflow.
• Axus (now MyTrip): Axus delivers day-by-day itinerary building, supplier coordination, and white-label client apps for travel advisors, competing head-to-head with Umapped's Trip Publisher and mobile app features.

Broad incumbents

• TripIt: TripIt, owned by Concur/SAP, is a broad consumer-and-business travel itinerary consolidator that ingests booking emails to build master trip views, addressing a related but more consumer-leaning use case than Umapped's agent-published model.
• TripCase: TripCase (historically under Sabre) provides travel itinerary management and disruption alerts across mobile and web, serving as a broader incumbent in the travel-organization space where Umapped competed.
• Sabre Travel Solutions: Sabre provides broad travel technology infrastructure (GDS, corporate booking, NDC) used by travel agencies that were also Umapped's customers, representing the wider incumbent ecosystem whose product roadmaps shape demand for tools like Umapped.

Emerging players

• Wanderlog: Wanderlog is a consumer trip-planning app with collaborative itinerary building, route maps, and booking integrations that overlap with Umapped's traveler-facing mobile experience from a different (consumer-first) angle.
• Roadtrippers: Roadtrippers focuses on road trip discovery and itinerary planning with a curated POI database, addressing a narrower leisure-travel segment than Umapped's general agent-driven itineraries.
• Inspirock: Inspirock is an online trip planner that auto-generates customizable day-by-day itineraries, sharing Umapped's trip-organization DNA but targeting DIY travelers rather than agent-produced itineraries.

Others

• Sygic Travel: Sygic Travel offers consumer trip planning, maps, and offline itinerary tools adjacent to Umapped's traveler-facing functionality, but operates as a navigation platform extension rather than an agent-publishing tool.

Market position

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/umapped

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Umapped