What Newton does

Newton Corporation (株式会社ニュートン), founded September 1986 and headquartered in Shinjuku, Tokyo, is a diversified entertainment and hospitality operator that runs the Pasela karaoke chain and a constellation of related brands under the umbrella of NS Group Corporation. Its core business is hourly-rental private karaoke rooms combined with food and beverage service, executed through 14+ venues concentrated in Tokyo's Shinjuku, Shibuya, Akihabara, Ikebukuro, Ginza and Roppongi districts, with expansion into Yokohama and the Osaka/Kansai corridor since 2013. Beyond karaoke, Newton operates a vertically integrated lifestyle portfolio covering Bali-themed wedding venues (Batur, The Legian Tokyo), restaurants (Cascade, Aqua il Forno, Benoa), resort hotels (Anda Resort, Balian Resort, Kaze no Kaori), capsule hotels (Anshin Oyado), collaboration cafes licensed from major Japanese IP holders (Square Enix's Dragon Quest Luida's Bar and Final Fantasy Eorzea Cafe; CAPCOM's Monster Hunter Bar; Bandai/Toei's Kamen Rider Diner and Super Sentai Restaurant; Cygames' Granblue Fantasy Grandcypher Kitchen; Sanrio Characters cafes), as well as newer formats including postpartum care hotels (Maam Garden Hayama), corporate nursery schools (Anshin Tsubomi), coworking spaces (Oshigoto Pasela, Pasela no Cowork), and pet-friendly resorts.

The company's revenue model is transaction-based across each venue format: hourly karaoke room rental plus F&B minimums, restaurant covers, wedding packages, and hotel nightly rates. Distribution is exclusively through owned physical storefronts, primarily in the Tokyo metropolitan area and Kanagawa, with a Kansai satellite built around the Bali Tower Osaka Tennoji multi-format facility. Customer segments span individual consumers and friend groups, families, corporate event buyers, and wedding customers, supported by an Oasis Club loyalty point system. The proprietary strategic framework is "Multi-Story Management" (複合ストーリー経営), a cross-vertical customer-lifecycle model intended to retain consumers from childhood karaoke visits through wedding celebrations into family resort travel, leveraging shared Bali-resort branding and the IP-collaboration content pipeline as cross-sell hooks.

Newton is led by Group Representative CEO Katsuro Ogino (荻野勝朗) and operates alongside sibling group company Sanza (株式会社サンザ) within the NS Group structure. For FY ending August 2025, Newton reported standalone revenue of ¥98.51 billion with ¥8.76 billion ordinary profit; the wider NS Group consolidated ¥305.4 billion revenue and ¥38.39 billion ordinary profit. The group employs roughly 954 full-time staff plus 3,068 part-time staff across all subsidiaries. The business model is asset-heavy (real estate-intensive) and operationally complex, but benefits from a recognized karaoke brand (Pasela, ranked #1 in Oricon's 2015 karaoke box customer satisfaction survey), a 38-year operating history, and a dense urban footprint that is difficult for smaller competitors to replicate.

Name

Newton

Legal name

株式会社ニュートン

Website

https://newton-co.jp

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Newton Corporation is a Japanese entertainment and hospitality operator founded in 1986, running the Pasela karaoke chain, Bali-themed restaurants, weddings, resort hotels, and IP collaboration cafes across Tokyo, Yokohama, and Osaka for consumer and corporate-event customers.

Ownership category

akta.pro rank

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Karaoke Entertainment: Hourly rental of private karaoke rooms with food and beverage service, including premium karaoke brand MODIS and standard Pasela locations.
2. Restaurant and Dining Services: Restaurant operations including French cuisine (Le Gian Tokyo), resort dining (Cascade), Italian (Aqua il Forno), and various themed dining establishments.
3. Hotel and Accommodation: Resort hotels (Anda Resort, Balian Resort), capsule hotels (Anshin Oyado), and luxury hotels operating across Tokyo and resort areas including Izu.
4. Wedding Services: Casual wedding venues including Batour (Bali resort theme), Le Gian Tokyo (sky restaurant weddings), and party spaces for ceremonies and receptions.
5. Collaboration Events and Cafes: Limited-time collaboration cafes and restaurants with anime/game IPs including Dragon Quest Luida's Bar, Monster Hunter Tavern, Final Fantasy Eorzea Cafe, Kamen Rider Diner, and Sanrio Characters Honeyto Cafe.

Go-to-market motion2 records

Distribution channels7 records

Marketing channels6 records

Core offering

Newton Corporation operates a multi-format entertainment and hospitality business in Japan, anchored by the Pasela Resorts karaoke chain (honey-toast branded rooms with a Guinness-record song library) and extended through ANDA/Balian resort hotels, capsule hotels (Anshin Oyado), French and resort-dining restaurants (The Legian Tokyo, Cascade), Bali-themed wedding and party venues (Batur, Benoa, Grace Bali), anime/IP collaboration cafes, coworking and meeting spaces, and a postpartum-care hotel (Maam Garden). It pursues a 'Composite Story Management' (複合ストーリー経営) strategy that connects customer relationships across life stages and service categories, complemented by CSR programs such as Ganbare! Kodomo-mura supporting disadvantaged children.

Product overview

Newton Corporation is a diversified hospitality and entertainment company operating under the 'Multi-plex Amusement Concept' and 'Strategic Story Management' philosophy. The company's portfolio is organized around three interconnected business segments: Entertainment (karaoke restaurants, collaboration cafes with major IPs like Dragon Quest, Final Fantasy, Monster Hunter, Super Sentai, and Sanrio; party spaces, amusement bars), Wedding & Dining (French restaurants, Bali-themed wedding venues, resort dining, bakery cafes, afternoon tea specialty shops), and Hotels & Resorts (Bali-themed city resorts, luxury Japanese-style oceanview hotels, dog-friendly resorts, capsule hotels, postpartum care hotels, coworking spaces, conference facilities). The core Pasela karaoke brand features the world's largest song collection, while subsidiary businesses operate various hotel formats under brands like ANDA Resort, Balian Resort, Kaze no Kaori, and Sanza Group. Related services include nursery schools, postpartum care hotels, pet-friendly facilities, travel agency operations, and extensive CSR programs including the Ganbare! Kodomo-mura children's support facility. The company pursues 'Compound Story Strategy' engaging customers across generations and life stages, from karaoke to weddings to resort hotels.

Differentiator

Problem solved

Functional benefit

Brands

• Pasela Resorts: Karaoke, party spaces, and casual wedding development and operation under the Pasela brand, known for its honey toast (ハニートースト/ハニトー®) and Bali-resort themed interiors.
• Pasela Party Wedding (PPW)
• Paseland Belbel Park
• Modis (モディス)
• Luida's Bar
• Grace Bali (グレースバリ)
• The Legian Tokyo (ザ・レギャン・トーキョー)
• Batur (バトゥール)
• Benoa (ベノア)
• P.A.R.M.S
• Pasela Bot Tower (パセラボタワー)
• Anshin Oyado (安心お宿)
• Ganbare! Kodomo-Mura
• Pasela Coffee (パセラ珈琲)
• Kuai-Deki Iishiki Kaigi (快・決いい会議室)
• Oshigoto Pasela (おしごとパセラ)
• Pasela no Cowork (パセラのコワーク)
• Green Peas (グリーンピー)
• Los Cabos

Products and services

• Karaoke Pasela (カラオケパセラ) Newton's flagship karaoke brand featuring a Guinness-record applicant for the world's largest song collection, combining private karaoke rooms with fresh seasonal cuisine in a Bali-themed resort atmosphere for individual consumers and groups.
• MODIS Premium Karaoke (モデイス) Premium karaoke VIP lounge positioned as a 'secret hideaway' for special occasions, anniversaries, birthdays, and corporate business entertainment.
• The Legian Tokyo (ザ・レギャン・トーキョー) Sky-view French restaurant combining panoramic Tokyo views with French fine dining and wedding ceremony services.
• Batur (バトゥール) Bali resort-themed wedding venue enabling personalised 'My Style Wedding' ceremonies and receptions for couples.
• Grace Bali (グレースバリ) Bali-style party space offering versatile event production capabilities for year-end parties, welcome parties, celebrations, and corporate events.
• Benoa (ベノア) Bali-style party space offering diverse event productions, suitable for year-end parties, welcome parties, and various gatherings.
• P.A.R.M.S Theater-attached entertainment restaurant in Akihabara combining dining with live theatre performance experiences.
• Luida's Bar (ルイーダの酒場) Dragon Quest collaboration bar operated jointly with Square Enix, featuring themed food, drinks, and official RPG franchise merchandise for gaming fans.
• Eorzea Cafe (エオルゼアカフェ) Final Fantasy XIV collaboration cafe offering themed menu items and decor based on the Eorzea setting of Square Enix's MMORPG, targeted at MMO gamers.
• Monster Hunter Bar (モンハン酒場) Monster Hunter collaboration entertainment bar developed with CAPCOM, offering authentic game-themed food and immersive dining experiences for Monster Hunter fans.
• Kamen Rider The Diner (仮面ライダー ザ ダイナー) Kamen Rider tokusatsu collaboration restaurant offering themed dining experiences featuring series memorabilia and merchandise.
• Super Sentai Restaurant (スーパー戦隊レストラン) Super Sentai tokusatsu collaboration restaurant offering themed dining with series-inspired dishes and atmosphere.
• Grandcypher Kitchen (グランサイファーキッチン) Granblue Fantasy collaboration entertainment restaurant developed jointly with Cygames, offering themed dining experiences for mobile game fans.
• Sanrio Characters Honeyto Cafe (サンリオキャラクターズハニトーカフェ) Collaboration cafe featuring Sanrio characters (including Hello Kitty) and Honeyton (Pasela's official character), offering cute-themed food and photo opportunities.
• Cascade (カスケード) Resort dining restaurant combining seasonal fresh cuisine with an Asian resort atmosphere, positioned as an urban tropical escape at the Ginza location.
• Anda Resort (アンダリゾート) Asian (Bali) resort-themed hotel in Izu-Kogen offering panoramic views and tropical atmosphere as part of the Sanza Group hotel portfolio.
• Hotel Balian Resort (ホテルバリアンリゾート) Bali-themed city resort hotel providing international travel atmosphere for urban travellers, with multiple Tokyo and Osaka locations.
• Kaze no Kaori (風の薫) Luxury Japanese-style hotel with all rooms featuring ocean views and outdoor baths, offering premium resort experiences.
• Anshin Oyado (安心お宿) Luxury 24-hour capsule hotel brand with attached cafe, offering premium capsule accommodation in Shimbashi, Akihabara, Kyoto, and Nagoya.
• Maam Garden Postpartum Care Hotel (マームガーデン) Japan's largest postpartum care hotel providing recovery and relaxation services for new mothers and their babies.
• Bali Tower Osaka Tennoji (バリタワー大阪天王寺) Bali-themed multi-purpose facility in Osaka combining banquet, party, wedding, hotel, spa, restaurant, darts bar, and karaoke services.
• Pasela no Cowork (パセラのコワーク) Resort-grade coworking space combining work facilities with entertainment amenities, targeting remote workers and entrepreneurs across multiple Tokyo locations.
• Oshigoto Pasela (おしごとパセラ) Work-integrated karaoke concept combining productivity with entertainment, designed for remote work and flexible work arrangements.
• Anshin Tsubomi Hoikusho (あんしんつぼみ保育園) Company-operated nursery school providing childcare for employees and local community children.
• Ganbare! Kodomo-mura (がんばれ！子供村) CSR volunteer facility supporting children facing various challenges (disabilities, economic difficulties) through free facility loans, parent-child karaoke events, and Izu resort hotel invitation programs.
• Luhur (ルフール) Wedding space offering four distinct venues for personalised wedding ceremonies in the Namba Dotonbori area.
• Honeyto Cafe (ハニトーカフェ) Bakery cafe famous for Newton's original honey toast dessert, offering freshly baked goods and signature honey toast across multiple venues.
• Pasela Bot Tower (パセラボタワー) Collaboration-dedicated cafe and event space hosting multiple IP collaboration cafes and brand activations in Shinjuku.
• Welovedogs Aiai Hotel (愛犬お宿) Dog-friendly hot spring resort offering accommodation and onsen experiences for guests travelling with pet dogs.
• Ubud no Mori (ウブドの森) Dog-friendly hot spring resort in Izu allowing guests to enjoy onsen experiences with their canine companions.
• Pasela Living (パセラリビング) Luxurious hotel combining full-floor private rentals with entertainment facilities for leisure travellers in Yokohama.
• Kuai-Deki Iishiki Kaigi Shitsu (快・決いい会議室) Conference and meeting room rental service supporting various learning events, conference operations, meetings, and social gatherings.
• Aqua il Forno (アクアイルフォールノ) Italian grill restaurant featuring a custom stone oven, targeting Italian cuisine enthusiasts in the group portfolio.
• Pasela Station (パセラステーション) Live band karaoke concept combining karaoke singing with live musical performances for karaoke enthusiasts.

Quantifiable outcome

• Oricon Japan Customer Satisfaction Ranking: #1 Overall in 'Karaoke Box' Category (2015)
• +1 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Square Enix Co., Ltd.coreGTM or Marketing PartnerLong-term collaboration partner for Dragon Quest themed 'Luida's Bar' at Pasela venues. The collaboration leverages Square Enix's iconic gaming IP to create exclusive themed entertainment experiences. Multiple licensed products including Final Fantasy 'Eorzea Cafe' locations.
• CAPCOM Co., Ltd.coreGTM or Marketing PartnerCollaboration partner for 'Monster Hunter Tavern' (モンハン酒場) entertainment bar, bringing the popular gaming franchise into Pasela venues for themed dining experiences.
• Bandai Co., Ltd. / Toei CompanycoreGTM or Marketing PartnerCollaboration partners for 'Kamen Rider The Diner' and 'Super Sentai Restaurant' themed dining experiences featuring iconic tokusatsu franchises at Pasela venues.
• Cygames, Inc.coreGTM or Marketing PartnerCollaboration partner for 'Gran Cipher Kitchen' (グランサイファーキッチン) entertainment restaurant featuring the Granblue Fantasy mobile game IP.
• Sanrio Co., Ltd.coreGTM or Marketing PartnerCollaboration partner for 'Sanrio Characters Garden Cafe' and 'Sanrio Characters Honeyto Cafe' featuring Hello Kitty and other Sanrio characters at Pasela venues.
• Construction and Contractor PartnersminorOthersNewton recruits partner companies for construction (design, interior, electrical, plumbing, HVAC), food supply (meat, seafood, produce), and operational equipment (POS systems, karaoke equipment, linens, hotel amenities).

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• SHIDAX (シダックス): Operates a sizeable network of karaoke venues (SHIDAX karaoke) alongside contract food-service and social-club businesses. Closely analogous multi-vertical operating model and similar reliance on physical venue traffic as Newton.
• Koshidaka Holdings (コシダカHD / Big Echo): Publicly listed parent of Big Echo, Japan's largest karaoke-box chain by store count. Direct head-to-head competitor to Pasela Resorts across tiered karaoke (Standard, Premium, VIP), and similarly manages food-and-beverage at rooms. Operates additional leisure formats (Curtain Call, One's) paralleling Newton's multi-format strategy.
• Baku Corporation / Manekinecco (まねきねこ / バク): Direct competitor in Japan's mid-market karaoke segment with comparable store economics and a regional, venue-led footprint. Overlaps with Pasela's value-positioning and theme-of-the-room experience.
• JANKARA (ジャンカラ, Misono Group): Kansai-region karaoke chain competing directly with Pasela in Osaka markets (Tennoji, Namba Dotonbori). Same hourly-room rental, food-and-beverage attach model, and similar urban-store density.
• First Cabin (ファーストキャビン): Designer capsule-hotel chain with same B2C model as Newton's Anshin Oyado brand and overlapping target customers (business travellers, late-night entertainment users). Most direct peer for the capsule-hotel vertical of Newton's portfolio.
• Round One (ラウンドワン): Publicly listed indoor-recreation chain combining bowling, karaoke, darts, sports, and amusement. Comparable multi-entertainment monetisation per square foot and similar family/young-adult customer base to Newton's Pasela MODIS and Benoa concepts.

Broad incumbents

• Resorttrust (リゾートトラスト): Membership-based vacation resort operator in Japan offering branded hotels, golf, and cruise lines. Analogous to Newton's Anda Resort / Balian Resort strategy of recurring guest relationships but at significantly larger scale and stricter premium positioning.
• Hoshino Resorts (星野リゾート): Operator of premium Japanese ryokan and resort hotels with a strong thematic brand playbook (Hoshinoya, Risonare, OMO). Comparable to Newton's Bali-themed resort portfolio in design differentiation and lifestyle positioning, though operating at higher price points and smaller footprint.
• Fujita Kanko (藤田観光 / WHG Hotels): Hotel-and-resort conglomerate operating WHG Hotels, Washington Hotel, Hotel Gracery, and箱根温泉旅館. Parallel to Newton's diversified hospitality/hotel portfolio, sharing reliance on domestic tourism and banquet revenue.
• Tokyu Hotels (東急ホテルズ): Major Japanese hotel chain operated by Tokyu group with full-service, select-service, and resort formats. Broadly comparable to Newton's hotel footprint though operating at different price tiers and a wider geographic spread.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCCiUrsrbJbldOeADqv9lR4Q

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Newton