Seibert Insurance Agency

What Seibert Insurance Agency does

Seibert Insurance Agency is an independent insurance agency founded in 1971 by Keith Seibert in Tampa, Florida, providing personal and commercial insurance solutions to individuals, families, and small-to-medium businesses across the Tampa Bay and west-central Florida market. The agency offers six personal lines (home, condominium, renters, flood, car, and watercraft/RV insurance) and nine commercial lines (Business Owners Policy, general liability, commercial property, employment practices liability, professional liability, workers compensation, commercial auto, builders risk, and liquor liability), representing more than a dozen top-rated carriers including Auto Owners, Nationwide, Progressive, Travelers, Farmers, American Integrity, Citizens, and Chubb to provide carrier-shopping optionality for clients with diverse risk profiles.

The business operates on a recurring commission revenue model, earning first-year and renewal commissions on policies sold and renewed through direct-to-consumer channels including website quote forms, phone inquiries, in-person consultations at the Tampa headquarters (5121 Ehrlich Road, Suite 111), and a referral program. The agency is led by President Karyn Seibert Roeling, who succeeded her father as President in 2012 after earning her CPCU designation and gaining industry prominence as Chairwoman of the Florida Association of Insurance Agents. As of April 2026, the agency was acquired by Keyes Coverage, a portfolio company of Keystone Agency Partners, marking Keyes' first physical office on Florida's West Coast and embedding the 18-person Tampa team into a PE-backed insurance roll-up platform.

Technology at Seibert is conventional for an independent agency: carrier-provided quoting platforms, online payment portals, and standard website/content marketing infrastructure, with no proprietary technology stack, AI capabilities, or custom software products disclosed. The agency's value proposition rests on multi-carrier representation, credentialed advisory talent (150+ years of combined experience), long-term client relationships, and deep local market knowledge of Florida-specific risks such as hurricanes and flood exposure.

Name

Seibert Insurance Agency

Legal name

Seibert Insurance Agency

Website

https://seibertagency.com

Company type

Private

Founded year

1971

Operating status

Acquired

Headcount range

11–50 employees

Short description

Independent Tampa, Florida insurance agency founded in 1971, offering personal and commercial lines through multiple top-rated carriers. Serves 10,000+ individuals and 1,000+ businesses with an 18-person team. Acquired by Keyes Coverage in April 2026.

Ownership category

akta.pro rank

Product category

Insurance Brokerage Services

NAICS

Insurance Agencies and Brokerages (524210), Agencies, Brokerages, and Other Insurance Related Activities (5242)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Specialty Insurance Brokerage (Marine, Aviation, Cyber, Professional Lines) (FSAEADAJ)

akta.pro secondary industry

Motor Vehicle Liability Insurance (FSAJAMAC)

Keywords

• Independent insurance agency
• Personal insurance lines
• Commercial insurance coverage
• Property casualty insurance
• Business insurance brokerage

Headquarters

HQ city

Tampa

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Insurance Commission Revenue: As an independent insurance agency, Seibert Insurance Agency earns revenue through commissions paid by insurance carriers for policies sold and renewed. This includes first-year commissions on new policies and renewal commissions on ongoing coverage. The agency represents multiple top-rated insurance companies, offering personal and commercial lines insurance.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Seibert Insurance Agency is an independent insurance agency in Tampa, Florida that sells personal lines (home, auto, condo, renters, flood, watercraft/RV) and commercial lines (business owners policy, general liability, commercial property, workers comp, commercial auto, professional liability, employment practices liability, builders risk, liquor liability) insurance policies. The agency represents multiple top-rated insurance carriers, earning commissions on policies sold and renewed while providing risk assessment, coverage selection guidance, and ongoing policy support to clients.

Product overview

Seibert Insurance Agency is an independent insurance agency offering a comprehensive portfolio of personal and commercial insurance products. The agency provides personal lines including home, condominium, renters, flood, car, and watercraft/RV insurance, alongside commercial coverages such as Business Owners Policy, general liability, commercial property, employment practices liability, professional liability, workers compensation, commercial auto, builders risk, and liquor liability insurance. As an independent agency, they represent multiple top-rated insurance carriers to provide competitive coverage options tailored to individual and business client needs in the Tampa, Florida market.

Differentiator

Problem solved

Functional benefit

Products and services

• Home Insurance Personal home insurance coverage that protects the structure of the home, personal property, living expenses in case of covered loss, and liability, with additional options including animal liability, sinkhole coverage, and valuable property coverage. Targeted at Florida homeowners in the Tampa Bay area.
• Condominium Insurance Insurance for condominium owners covering contents within the unit, personal liability, additional living expenses, and loss assessment coverage. For condo owners in Florida.
• Renters Insurance Insurance protecting renters' personal belongings against theft or destruction, including loss of use coverage and available discounts for monitored security systems. Targeted at renters in the Tampa Bay area.
• Flood Insurance Separate flood insurance policy covering structural damage, water heater, electrical and plumbing systems, and flood debris clean-up. Required separately from home insurance as flooding is excluded from standard policies. Particularly relevant for Florida hurricane exposure.
• Car Insurance Auto insurance coverage including comprehensive, collision, towing, rental reimbursement, GAP coverage, bodily injury, property damage, medical payments, uninsured/underinsured motorist, and personal injury protection. For individual drivers and vehicle owners.
• Watercraft & Recreational Vehicle Insurance Insurance coverage for watercraft including motorcycles, RVs, golf carts, boats, and jet skis, with towing and labor coverage options. For owners of recreational vehicles in the Tampa Bay area.
• Business Owners Policy Package policy combining property insurance, crime coverage, and liability insurance to protect businesses from accidents, injuries, and unforeseen events. Targeted at small and medium business owners.
• General Liability Insurance Coverage protecting businesses from personal injury lawsuits, advertising injury, property damage, and other legal risks, with financial protection against bodily injury and property damage claims. For small and medium businesses across industries.
• Commercial Property Insurance Insurance covering repair or replacement of commercial buildings, structures, fixtures, furniture, office equipment, inventory, and supplies damaged by fires, storms, or other covered events. For commercial property owners and tenants.
• Employment Practices Liability Insurance Coverage protecting companies against lawsuits related to employment practices including sexual harassment, discrimination, wrongful termination, breach of employment contract, and negligent evaluation. For employers of any size.
• Professional Liability Insurance Insurance protecting professionals from errors and omissions claims, covering defense costs, judgments, and settlements for mistakes that harm clients. For professional services firms and individual practitioners.
• Workers Compensation Insurance Coverage required by law for employees who experience workplace accidents, including protection for business owners and review of classifications and safety suggestions. For businesses with employees in Florida.
• Commercial Auto Insurance Coverage for company vehicles from cars to semi-trucks including comprehensive, collision, bodily injury liability, uninsured motorists, property damage, medical payments, and rental reimbursement. For businesses operating company vehicles.
• Builders Risk Policy Insurance protecting construction sites from loss and damage during construction, covering property damage, theft, vandalism, fire, and windstorm. For homeowners, builders, contractors, and property owners.
• Liquor Liability Insurance Coverage protecting businesses that make, sell, or serve alcohol from risks associated with serving alcohol and losses resulting from intoxicated patrons. For restaurants, bars, and other alcohol-serving establishments.

Quantifiable outcome

• Serving over 10,000 individuals and 1,000 businesses with insurance coverage
• +1 more outcomes

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core.

• Auto Owners InsurancecoreChannel Partner/ Reseller/ DistributorAuto Owners Insurance is an insurance carrier partner providing auto insurance products. The partnership includes claims handling, online payment capabilities, and mail-in payment options for policyholders.
• NationwidecoreChannel Partner/ Reseller/ DistributorNationwide is a major insurance carrier partner offering home, auto, and life insurance products. Historical partnership with founder Keith Seibert who started his career at Nationwide before being recruited to their business insurance program.
• ProgressivecoreChannel Partner/ Reseller/ DistributorProgressive Insurance is a carrier partner providing auto insurance coverage with claims handling and online payment options.
• TravelerscoreChannel Partner/ Reseller/ DistributorTravelers Insurance is a carrier partner offering various insurance products including auto and home coverage with claims and payment services.
• Farmers InsurancecoreChannel Partner/ Reseller/ DistributorFarmers Insurance is a carrier partner providing auto insurance coverage with claims handling and multiple payment options.
• American Integrity InsurancecoreChannel Partner/ Reseller/ DistributorAmerican Integrity Insurance Group is a Florida-focused carrier partner offering home insurance products, particularly relevant in Florida's unique insurance market.
• Citizens Property InsurancecoreChannel Partner/ Reseller/ DistributorCitizens Property Insurance is Florida's state-created insurer of last resort, providing essential coverage options for Florida homeowners in high-risk areas.
• ChubbcoreChannel Partner/ Reseller/ DistributorChubb is a premium insurance carrier partner offering high-value home and property coverage for affluent clients with significant assets to protect.
• Keyes Coverage / Keystone Agency PartnerscoreStrategic or Co-development PartnerSeibert Insurance Agency was acquired by Keyes Coverage (a portfolio company of Keystone Agency Partners) in April 2026. This acquisition marked Keyes Coverage's entry onto Florida's West Coast with a physical office, expanding their presence to west-central Florida.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• IMA Financial Group: Independent insurance brokerage offering commercial, personal, and benefits products through a multi-carrier model. Comparable in agency structure, multi-line offering, and regional consolidator growth pattern.
• Brown & Brown: One of the largest independent insurance agencies in the U.S., headquartered in Daytona Beach, FL. Comparable as a Florida-based multi-line independent agency serving both personal and commercial lines through multiple carrier relationships.
• Foundation Risk Partners: Florida-headquartered independent insurance agency group that has pursued an aggressive agency roll-up strategy. Directly comparable as a Florida-rooted multi-carrier independent agency that has grown through tuck-in acquisitions.
• Haylor, Freyer & Coon: Independent insurance and benefits agency serving commercial and personal lines across the Southeast. Comparable as a regional independent agency with multi-carrier representation and a personal/commercial dual focus similar to Seibert.
• Heffernan Insurance Brokers: Mid-sized independent insurance brokerage with a strong commercial-lines focus and multi-state expansion strategy. Comparable as an independent agency that has scaled through acquisitions while maintaining personal-service orientation.
• M.E. Wilson Company: Florida-based independent insurance agency with deep statewide presence serving personal and commercial lines. Comparable as a multi-generational Florida-rooted independent agency with similar carrier-relationship approach.
• Hilb Group: Mid-Atlantic and Southeast-focused independent insurance agency that has grown through roll-ups. Comparable as a PE-backed (Ridgemont Equity) regional independent agency pursuing acquisition-driven growth.
• JAG Insurance Group: Florida-based independent insurance agency offering personal and commercial lines through multiple carrier partners. Comparable as a similarly-sized Florida-centric independent agency with a multi-line product set and community-rooted positioning.

Broad incumbents

• HUB International: Large global insurance brokerage with deep Florida presence. Comparable as a multi-carrier commercial and personal-lines broker, though significantly larger and broader in scope than Seibert's Tampa-centric model.
• Arthur J. Gallagher & Co. One of the largest global insurance brokerages with significant Florida operations. Comparable in offering both personal and commercial lines through multi-carrier brokerage, though far larger and more diversified.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/seibertinsuranceagency
• LinkedInlinkedin.com/company/seibert-insurance-agency
• Instagraminstagram.com/seibertinsurance
• Xx.com/seibertins

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Seibert Insurance Agency