What Affinity Interactive does

Affinity Interactive is an omni-channel media and gaming operator formed in June 2021 through the merger of Affinity Gaming and Sports Information Group (owner of Daily Racing Form), both controlled by New York-based private equity firm Z Capital Group. The company operates two core businesses: a regional casino portfolio of seven properties spanning Nevada (4), Missouri (2), and Iowa (1), totaling 230,000+ square feet of casino floor, 1,300+ hotel rooms, and 25+ food and beverage outlets; and the Daily Racing Form media and wagering platform, established in 1894, providing horse racing data, analytics, handicapping tools, and expert picks to racing enthusiasts.

Technology and product surface: The digital stack includes DRF.com (content and subscription platform), DRF Sportsbook (online and retail sports betting powered by Kambi Group technology, operational in Iowa), and — until June 2025 — DRF Bets (advance-deposit wagering, sold to 1/ST Technology). In June 2025, Daily Racing Form launched an AI Racing Handicapper at Horseshoe Indianapolis, applying predictive analytics to structured racing data. The CIO holds patents on an interactive marketing system and a mobile billing system for gaming applications. The A-Play Club loyalty program ties the casino portfolio together with mobile app integration.

Business model and customer base: Revenue is generated primarily through land-based casino gaming transactions (slots, table games), hotel stays, and F&B across the regional portfolio, supplemented by digital wagering transaction fees and DRF content subscriptions. The company serves over one million combined customers across physical and digital channels. As of late 2025, Affinity Interactive is in debt restructuring negotiations with Moelis & Co., with senior debt trading at steep discounts, and has announced the closure of Primm Valley Resort & Casino (scheduled July 4, 2026), signaling significant financial stress. Leadership has been substantially refreshed, with Scott Butera appointed CEO in April 2024 and Pat Murphy appointed CFO in April 2026.

Name

Affinity Interactive

Legal name

Affinity Interactive

Website

https://affinityinteractive.com

Company type

Private

Founded year

2021

Operating status

Operating

Short description

Affinity Interactive is a Las Vegas-headquartered, Z Capital-owned omni-channel gaming operator running seven regional casinos across Nevada, Missouri, and Iowa, alongside the Daily Racing Form media and wagering data platform serving over one million combined customers.

Ownership category

akta.pro rank

Product category

Regional Casino Gaming and Hospitality

NAICS

Casino Hotels (721120), Gambling Industries (7132)

SIC

Services-Racing, Including Track Operation (7948), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Integrated Casino Resorts (THAGAJAA)

akta.pro secondary industries

Integrated Casino Resorts (Casino + Hotel/Entertainment) (MPAEAAAA), iGaming Platform Providers (Turnkey/Casino & Sportsbook Platforms) (MPAEAKAA)

Keywords

• Regional casino operations
• Horse racing handicapping
• Sports betting platform
• Casino gaming hospitality
• Digital wagering services

Headquarters

HQ city

Las Vegas

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Land-Based Casino Operations: Traditional casino gaming revenue from slots, electronic table games, dealer-assisted table games, hotel stays, food and beverage outlets, and entertainment venues across seven regional casinos in Nevada, Missouri, and Iowa.
2. Digital Wagering (DRF Sportsbook/DRF Bets): Online and retail sports betting through DRF Sportsbook platform operating in Iowa. Advance-deposit wagering (ADW) for horse racing through DRF Bets platform (sold to 1/ST Technology in June 2025).
3. Daily Racing Form Content & Subscriptions: Horse racing and sports content including past performances, handicapping tools, analytics, and expert picks for subscribers on DRF.com. Revenue from digital subscriptions and content licensing.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels5 records

Core offering

Affinity Interactive operates seven regional casino resorts across Nevada, Missouri, and Iowa offering slots, table games, hotel accommodations (1,300+ rooms), food and beverage (25+ outlets), and entertainment venues, combined with digital platforms including Daily Racing Form (DRF.com) for horse racing data and handicapping content, and DRF Sportsbook for online and retail sports betting in Iowa. The company also markets the A-Play Club multi-property players loyalty program across its casino footprint.

Differentiator

Problem solved

Functional benefit

Brands

• Affinity Gaming: Diversified casino portfolio of seven regional casinos in Nevada, Missouri, and Iowa with over 230,000 square feet of casino floor, 1,300+ hotel rooms, 25 food and beverage outlets, and entertainment venues
• Daily Racing Form (DRF)
• DRF Sportsbook
• DRF Bets

Products and services

• Affinity Gaming Regional Casino Portfolio A diversified portfolio of seven regional casino resorts offering slot machines, electronic table games, dealer-assisted table games, hotel accommodations, food and beverage outlets, and entertainment venues, serving regional gaming and hospitality consumers across Nevada, Missouri, and Iowa.
• Daily Racing Form (DRF.com) Horse racing and sports digital platform providing extensive data coverage, interactive past performances, proprietary handicapping and analytics tools, and expert picks for horse racing enthusiasts and bettors across North America.
• DRF Sportsbook Online and retail sports betting platform operating in Iowa, offering sports wagering to consumers via desktop, mobile, and on-property sportsbook channels.
• A-Play Club Loyalty Program Cross-property casino loyalty program enabling members to earn rewards, receive personalized offers, and track gaming activity across all Affinity Gaming casino properties via the A-Play Club mobile app.
• AI Racing Handicapper AI-driven horse racing handicapping product that processes structured racing data, historical performance records, and proprietary handicapping metrics to generate predictions, probability assessments, and recommended wagers for horse racing bettors.

Quantifiable outcome

• Over 1 million combined customers across all platforms
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature7 records

Partnerships

Six partnerships are on record, tiered minor and core.

• Horseshoe IndianapolisminorStrategic or Co-development Partner · 25 June 2025Daily Racing Form (Affinity Interactive subsidiary) partnered with Horseshoe Indianapolis to launch groundbreaking AI handicapping technology. This represents an innovative application of AI in horse racing handicapping.
• Irad Ortiz, Jr.minorGTM or Marketing Partner · 23 June 2025Award-winning jockey partnership with Daily Racing Form and DRF Bets announced in July 2021, representing content and marketing collaboration with industry talent.
• 1/ST TECHNOLOGYcoreStrategic or Co-development Partner · 10 June 20251/ST TECHNOLOGY, a division of 1/ST, acquired Affinity Interactive's advance-deposit wagering platform, DRF Bets. The transfer was effective June 10, 2025. The sale aims to shift Affinity's focus toward data, content, and affiliate growth while 1/ST TECHNOLOGY aims to strengthen its market position in wagering technology.
• Alfa Romeo F1 Team ORLENminorGTM or Marketing Partner · 15 February 2022DRF Bets sponsorship of Alfa Romeo F1 Team ORLEN announced in February 2022, representing a sports marketing partnership to increase brand visibility.
• Kambi Group plccoreTechnology or Integration · 20 January 2022Multi-state sportsbook agreement signed with Kambi Group plc in January 2022, launching Affinity Interactive's online sports betting presence. Kambi provides the technology platform for DRF Sportsbook operations.
• Golden Nugget Online GamingminorChannel Partner/ Reseller/ Distributor · 20 January 2022Partnership for Missouri market access, enabling Affinity Interactive to offer online gaming products in Missouri through the Golden Nugget Online Gaming platform.

Scale indicators7 records

Recent moves8 records

Expansion highlights5 records

Regional players

• Red Rock Resorts: Las Vegas-based operator of Station Casinos' locals' casinos — comparable regional Las Vegas positioning with Affinity's Silver Sevens and Nevada locals market exposure.

Broad incumbents

• Caesars Entertainment: Largest U.S. regional and Strip casino operator with Caesars Sportsbook digital platform — comparable omni-channel model at significantly greater scale and brand investment.
• MGM Resorts International: Major U.S. casino operator with BetMGM digital joint venture — Affinity CEO Scott Butera's prior tenure at MGM provides direct strategic lineage, and BetMGM represents the type of integrated digital/retail platform Affinity aspires to via Kambi.

Direct peers

• Boyd Gaming Corporation: Multi-state regional casino operator with ~28 properties across Nevada, Missouri, Iowa, Louisiana, Indiana and other states — directly comparable to Affinity's regional, multi-property footprint and FanDuel partnership-driven digital strategy.
• Penn Entertainment: Operates ~40 regional casinos plus the ESPN BET digital sportsbook — one of the closest analogs to Affinity's land-based + digital sportsbook omni-channel model, with similar Midwest regional exposure.
• Monarch Casino & Resort: Operates Atlantis Reno (Nevada) and Black Hawk (Colorado) casino resorts — directly comparable two-property regional operator with similar mid-cap market positioning to Affinity's Nevada-heavy portfolio.
• Golden Entertainment: Operates Nevada and Maryland regional casinos plus distributed gaming (tavern routes) and sports betting — comparable mid-cap regional casino profile with diversified revenue streams.
• Churchill Downs Incorporated: Horse racing operator (Churchill Downs, Derby City Gaming) plus regional casinos and online sports betting via Exacta Systems — uniquely comparable given DRF's horse racing heritage and overlapping wagering/handicapping data assets.
• Bally's Corporation: Regional and international casino operator with Bally Bet digital sportsbook — comparable multi-property regional footprint plus owned technology sportsbook strategy, similar mid-scale positioning.

Emerging players

• Full House Resorts: Operates five small-market regional casinos across Illinois, Indiana, Mississippi, Colorado, and Louisiana — comparable small-cap regional operator scaling through properties in similar markets to Affinity's regional footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Affinity Interactive