PineRock
PineRock is a privately held B2B brand experience agency founded in 1996 that serves Fortune 500 enterprises with integrated experiential event production, strategic communications, keynote and speaker coaching, and in-house video storytelling through PineRock Studios.
- Company typePrivate
- Founded1996
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What PineRock does
PineRock Productions, Inc., operating as PineRock, is a privately held B2B brand experience agency founded in 1996 and headquartered in New York City with a second U.S. office in Reston, Virginia. The firm serves Fortune 500 enterprises across media, retail, financial services, technology, healthcare, hospitality, and nonprofit sectors, providing end-to-end experiential marketing services that span strategy, event production, content creation, and executive communications. Notable clients disclosed include Disney, Walmart, Mastercard, Microsoft, Marriott, Dick's Sporting Goods, Proofpoint, Novo Nordisk, Zoetis, Bristol-Myers Squibb, and the National Park Foundation.
The agency's service portfolio is organized into four integrated lines: Experiential & Events (sales meetings, user conferences, brand experiences, consumer activations, upfronts, product launches, virtual events); Strategy, Communications & Training (communications planning, marketing strategy, event portfolio planning, employee engagement, measurement); Keynotes & Speaker Coaching (executive presentation support, message mapping, scripting, stage and broadcast training); and Content & Video Storytelling, delivered through its in-house PineRock Studios, which provides creative development, animation, AR/VR, motion graphics, and post-production capabilities. PineRock operates a direct enterprise field-sales motion with no resellers or third-party distribution, with new business sourced through relationship-led engagement and an average client tenure of approximately 10 years.
Commercially, PineRock generates revenue through project-based professional-services engagements with quote-based pricing tied to client scope. The firm employs 11-50 people and reports a 90% employee retention rate. It was acquired by the BellaRose Associates transaction in 2017, and as of 2025 is investing in leadership and capability expansion to capitalize on what its CRO has described as the firm's strongest year of growth to date. The firm is privately held, does not disclose revenue, and has no external funding rounds on record.
PineRock firmographics
Firmographics- Name
- PineRock
- Legal name
- PineRock Productions, Inc.
- Website
- https://pinerock.com
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- PineRock is a privately held B2B brand experience agency founded in 1996 that serves Fortune 500 enterprises with integrated experiential event production, strategic communications, keynote and speaker coaching, and in-house video storytelling through PineRock Studios.
- Ownership category
- akta.pro rank
PineRock industry classification
Industry- Product category
- Experiential Marketing & Brand Experience Services
- NAICS
- Advertising, Public Relations, and Related Services (5418), Graphic Design Services (541430), Indoor and Outdoor Display Advertising (541850)
- SIC
- Services-Advertising (7310)
- akta.pro primary industry
- Event Strategy & Experience Design (BPAFAGAA)
- akta.pro secondary industries
- Environmental & Experiential Brand Design (Retail/Exhibit/Signage) (MPAAAEAG), Visual Identity & Brand Design Systems (BPAFAEAC), Corporate Celebrations & Milestone Events (Anniversaries, Holiday Parties) (MPAGAHAC)
Keywords
Where PineRock is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
PineRock business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Experiential Events Services: Full-service experiential and event production including sales meetings, user conferences, brand experiences, consumer activations, upfronts, POA meetings, product launches, and recognition programs.
- Strategy, Communications & Training: Strategic consulting for communications plans, marketing strategy, event portfolio planning, brand audits, and employee engagement programs.
- Keynotes & Speaker Coaching: Executive presentation support including message mapping, scripting, storytelling, graphics design, and stage/broadcast training.
- Video & Content Production: Digital storytelling, brand campaigns, anthem videos, animation, motion graphics, and recruitment/product demo videos.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
PineRock product offering
Product offeringCore offering
PineRock is a brand experience agency that designs and produces experiential events, brand activations, communications strategy, and content for enterprise clients. Its core offerings cover four integrated service lines: Experiential & Events (sales meetings, user conferences, brand experiences, consumer activations, upfronts, product launches), Strategy, Communications & Training (communications planning, marketing strategy, event portfolio planning, employee engagement), Keynotes & Speaker Coaching (executive presentation support, scripting, stage and broadcast training), and Content & Video Storytelling (digital storytelling, anthem videos, animation, motion graphics) delivered through its in-house PineRock Studios.
Product overview
PineRock is a brand experience agency offering a portfolio of integrated services. The core offerings include Experiential & Events (in-person and virtual event production), Strategy, Communications & Training, Keynotes & Speaker Coaching, and Content & Video Storytelling. PineRock Studios provides in-house video and content production capabilities with creative development, animation, and post-production expertise. The agency also offers Training services. These services work together to deliver end-to-end brand experiences from concept through execution.
Differentiator
Problem solved
Functional benefit
Products and services
- Experiential & Events End-to-end design and production of in-person and virtual brand experiences, including sales meetings, user conferences, brand experiences, consumer activations, upfronts, POA meetings, product launches, recognition and awards programs, and virtual events, for enterprise marketing and brand organizations.
- Strategy, Communications, & Training Strategic consulting for enterprise marketing and communications teams, including communications plans, marketing strategy, event portfolio planning, event auditing, media planning, employee engagement, brand audit and campaigns, measurement, and training and enablement.
- Keynotes & Speaker Coaching Executive presentation support for C-suite and senior leaders, including message mapping, scripting and writing, storytelling, graphics and slide design, stage and broadcast training and coaching, and pre-event and onsite rehearsals.
- Content & Video Storytelling Video and content production for enterprise brands, including digital storytelling, brand campaigns, anthem videos, animation, testimonials and case study videos, opening videos, 2D and 3D motion graphics, social media assets and content, recruitment videos, and product demos.
- PineRock Studios In-house video and content production studio offering creative development, script writing, graphics design and animation, location shooting, sound design, voiceover, post-production expertise, and AR/VR experience production, supporting the agency's experiential, content, and brand campaign work.
Quantifiable outcome
- Disney Upfront 2023 earned $9 billion in sponsor commitments and was rated 'the best Upfront Experience yet'
- +3 more outcomes
Companies that use PineRock
Customer profileNamed customers20 records
Segments3 records
Ideal customer profiles2 records
PineRock technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
PineRock partnerships and signals
Strategic signalScale indicators7 records
Recent moves6 records
Expansion highlights5 records
PineRock competitors and assessment
Company assessmentBroad incumbents
- Jack Morton: Global brand experience agency and part of IPG, with deep experiential marketing, events, and brand activation capabilities. Direct competitor for the same Fortune 500 enterprise clients and global user conference/event programs that PineRock targets.
- Momentum Worldwide: IPG-owned experiential agency specializing in brand experiences, sponsorships, and shopper marketing. Directly competes with PineRock on enterprise brand experience and upfront/event marketing programs for Fortune 500 clients.
- Freeman: Largest brand experience company globally, providing event production, exhibits, and digital experiences for enterprise clients. Larger-scale competitor with broader service portfolio (audio-visual, logistics, digital) than PineRock.
- George P. Johnson (GPJ): Largest pure-play experiential marketing agency, now part of Project Worldwide/IPG. Closest analogue to PineRock's experiential event production business, with deeper resources and a global footprint serving major tech, auto, and CPG brands.
- Sparks: Global experiential marketing agency within the FCB/Publicis network offering event production, brand experience, and shopper marketing. Competes head-to-head with PineRock for large enterprise experiential briefs and operates at similar scale with broader geographic reach.
Direct peers
- BeCore: Experiential agency offering event production, brand activations, and content production. Comparable in independent positioning with similar mix of enterprise clients and integrated experiential services competing in the same RFP pool as PineRock.
- INVNT: Global live brand storytelling agency specializing in live events, experiences, and brand storytelling. Highly comparable to PineRock in service mix, client profile (Microsoft, Samsung, etc., in their case), and positioning as an independent experiential firm.
- Impact XM: Experiential marketing agency specializing in trade shows, events, exhibits, and brand activations. Comparable in independent mid-size positioning with Fortune 500 clients across healthcare, tech, and consumer verticals.
- Opus Agency: Independent experiential agency focused on events and brand experiences for tech and consumer brands. Directly comparable to PineRock — Tracy Thompson-Harte, PineRock's new SVP, previously worked at Opus, signaling direct competitive overlap in talent and accounts.
- MKG: Independent, women-founded experiential marketing and events agency offering brand experiences, content production, and event strategy. Closely comparable to PineRock in mid-sized, independent positioning with similar blue-chip client mix and integrated service offerings.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
PineRock social profiles
Digital presencePineRock financial estimates
Financial estimateRevenue estimate
Valuation estimate
PineRock leadership team
Management profileNumber of profiles
Profiles11 records
PineRock funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PineRock M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PineRock
What does PineRock do?
PineRock is a brand experience agency that designs and produces experiential events, brand activations, communications strategy, and content for enterprise clients. Its core offerings cover four integrated service lines: Experiential & Events (sales meetings, user conferences, brand experiences, consumer activations, upfronts, product launches), Strategy, Communications & Training (communications planning, marketing strategy, event portfolio planning, employee engagement), Keynotes & Speaker Coaching (executive presentation support, scripting, stage and broadcast training), and Content & Video Storytelling (digital storytelling, anthem videos, animation, motion graphics) delivered through its in-house PineRock Studios.
Is PineRock a public or private company?
PineRock is a private company. It is classified as unknown and is currently operating.
When was PineRock founded?
PineRock was founded in 1996. It employs 11 to 50 people.
Where is PineRock based?
PineRock is headquartered in New York, United States, in the North America region.
How does PineRock make money?
Four revenue lines are on record. Experiential Events Services are the primary driver. The others are strategy, Communications & Training, keynotes & Speaker Coaching and video & Content Production.
Who are PineRock's main competitors?
Broad incumbents on record are Jack Morton, Momentum Worldwide, Freeman, George P. Johnson (GPJ) and Sparks. Direct peers are BeCore, INVNT, Impact XM, Opus Agency and MKG.
Does PineRock have an API?
No public API is recorded for PineRock.
What industry is PineRock in?
PineRock's product category is Experiential Marketing & Brand Experience Services. Its primary akta.pro industry code is BPAFAGAA, Event Strategy & Experience Design, with a secondary code of MPAAAEAG, Environmental & Experiential Brand Design (Retail/Exhibit/Signage). Its NAICS code is 5418 and its SIC code is 7310.