Business Technology Partners, Inc.

What Business Technology Partners, Inc. does

Business Technology Partners, Inc. (BTP) is a New York-headquartered managed IT services and IT consulting firm founded in 1997 by Joshua Aaron. The company operates as a full-stack technology partner delivering end-user support, security services, and infrastructure projects to organizations that either lack internal IT capacity or need to augment overloaded internal teams. Its flagship subscription offering, TeraCare, bundles 24/7 monitoring of servers, desktops, cloud services, and network devices with help desk, asset management, patch management, preventative maintenance, and optional add-ons such as advanced security, CTO consulting, and compliance assistance; pricing is quote-based and not publicly disclosed. Beyond TeraCare, BTP earns professional-services revenue from infrastructure design projects including new-construction buildouts, office relocations, network design and structured cabling, data center setup, and cloud migration.

BTP's go-to-market is sales-led and relationship-driven, anchored by the founder and a small named leadership team that provides principal-level engagement — a point repeatedly surfaced in client testimonials. The firm positions itself as a boutique, white-glove alternative to larger MSPs, with a stated geographic reach across the USA and Canada served by staff in multiple states. Its customer base is enterprise-tilted and concentrated in regulated verticals: financial services (Silver Lake, Hammond Han Camp, Castleton Commodities, Trustees of the Funds, GSE), healthcare and life sciences (Mount Sinai, Phreesia, Omnicia), private investment and real estate (Bayrock/Sapir), nonprofit (The New York Foundling), hospitality (Trump SoHo), government (NYS PEF, Essex County Parks), staffing (Career Group Companies), and software/fintech (Aiden).

The technology stack is a curated set of third-party partnerships rather than proprietary IP: Microsoft Partner / Azure for cloud, Cisco Meraki for networking, and a security stack composed of ThreatLocker, Avanan, INFIMA, Control One, Senteon, Vonahi, Kandji, and the Aiden software-deployment tool. BTP holds registered trademarks on 'Business Technology Partners®' and 'TeraCare™,' operates from a Manhattan headquarters with a secondary Queens office, and discloses four completed acquisitions between 2018 and 2020 (Responsible Computing Solutions, PTS Consulting Managed Services, Secure Technology Integration Group, MassDeploy) pointing to a tuck-in roll-up strategy. No outside funding, parent company, or revenue figures are disclosed, and ownership commentary indicates founder-led, bootstrapped operation.

Name

Business Technology Partners, Inc.

Legal name

Business Technology Partners

Website

https://btp.net

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

11–50 employees

Short description

Business Technology Partners (BTP) is a New York-based boutique managed IT services and consulting firm founded in 1997, delivering white-glove IT support, infrastructure design, and cybersecurity to enterprise clients across the USA and Canada through its TeraCare subscription and project-based engagements.

Ownership category

akta.pro rank

Product category

Managed IT Services

NAICS

Computer Systems Design Services (541512), Computer Systems Design and Related Services (54151), Management Consulting Services (54161)

SIC

Services-Computer Integrated Systems Design (7373), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Systems Integration & Implementation Services (BPAEAAAB)

akta.pro secondary industries

Strategy & IT Advisory (BPAEAAAA), Network, Infrastructure & Data Center Integration (BPAEAAAK), Digital Workplace & Collaboration Integration (BPAEAAAM)

Keywords

• Managed IT services
• IT consulting
• Cybersecurity consulting
• Cloud computing services
• Help desk support

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Others

Revenue model

1. Managed IT Services (TeraCare): BTP generates revenue through monthly recurring fees for comprehensive IT support under the TeraCare brand. Services include all-inclusive tech support, management and monitoring of servers, desktops, cloud services, network devices, system administration, preventative maintenance, patch management, hardware/software asset management, help desk access, and end-user support. Additional revenue from optional advanced services including security add-ons, CTO consulting, and security compliance assistance.
2. Project-Based Consulting Services: Revenue generated from infrastructure, networking, and consulting projects including new construction buildout, office relocations, network design and build, structured cabling, data center setup, cloud migration strategies, website security assessments, SOC2 compliance assistance, and penetration testing.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Business Technology Partners is a full-stack technology consulting and managed IT services firm that delivers outsourced IT support through its flagship TeraCare monthly service plan, covering help desk, end-user support, server and network management and monitoring, patch management, asset management, and cloud services. The firm also provides project-based IT infrastructure services (new construction buildout, office relocation, network design, structured cabling, data center setup, cloud migration) and cybersecurity consulting including penetration testing, SOC2 assistance, and zero-trust endpoint protection.

Product overview

Business Technology Partners (BTP) is a full-stack technology consulting and IT support firm offering managed IT services rather than a single software product. The core offering is TeraCare, an all-inclusive managed IT support service. BTP's portfolio comprises three main service categories: IT Support (TeraCare help desk, management and monitoring of endpoints), IT Services (technology infrastructure design including networking, cloud computing, structured cabling, and data center services), and IT Security (cybersecurity consulting, penetration testing, SOC2 compliance assistance). The company serves industries including financial services, healthcare, hospitality, media and entertainment, legal, and professional services.

Differentiator

Problem solved

Functional benefit

Brands

• TeraCare™: All-inclusive tech support plan provided by BTP for one monthly fee, including management, monitoring, help desk support, and optional advanced services.

Products and services

• TeraCare Managed IT Support An all-inclusive monthly managed IT support plan providing white-glove service with tailored IT offerings. Includes 24/7 management and monitoring of servers, desktops, cloud services, and key network devices; system administration; preventative maintenance; patch management; hardware/software asset management and procurement; lifecycle planning; help desk access; end-user support; and optional advanced security services.
• IT Infrastructure Services

Quantifiable outcome

• Access to higher caliber IT skills than would be affordable hiring full-time employees through outsourced CIO services
• +2 more outcomes

Named customers15 records

Segments6 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature3 records

Partnerships

Eleven partnerships are on record, tiered core.

• AidencoreTechnology or IntegrationAiden specializes in custom software packaging and deployment, streamlining the process of delivering software updates and patches across enterprise environments. Their solution automates software distribution, ensuring applications are consistently and securely deployed to all endpoints, reducing downtime and IT workload.
• ThreatLockercoreTechnology or IntegrationThreatLocker offers zero-trust endpoint protection designed to secure organizational networks by strictly controlling application access and behavior. Their solution employs a default deny approach, ensuring only pre-approved applications and processes can execute.
• AvanancoreTechnology or IntegrationAvanan provides comprehensive enterprise cloud email security solutions that integrate seamlessly with existing email platforms like Microsoft 365 and Google Workspace. Their solutions utilize advanced machine learning and AI to detect and prevent phishing, malware, and other email-borne threats in real-time.
• INFIMAcoreTechnology or IntegrationInfima offers anti-phishing security training designed to educate employees on recognizing and responding to phishing threats effectively. Their training programs use interactive simulations and real-world scenarios to reinforce learning and improve user awareness.
• Control OnecoreTechnology or IntegrationControl One provides a zero-trust network access tool that ensures secure, authenticated access to organizational resources regardless of user location. Their solution verifies each user and device before granting access, employing strict identity and device posture checks.
• SenteoncoreTechnology or IntegrationSenteon provides automated system configuration hardening solutions aimed at enhancing the security posture of enterprise IT environments. Their technology automates the process of identifying and applying security best practices, reducing vulnerabilities and ensuring compliance with industry standards.
• VonahicoreTechnology or IntegrationVonahi offers comprehensive penetration testing designed to identify and address vulnerabilities in organizational networks and systems. Their approach simulates real-world cyberattacks, providing detailed insights into security weaknesses and actionable recommendations for remediation.
• MicrosoftcoreTechnology or IntegrationMicrosoft Partner with capabilities including Azure cloud services, Microsoft 365 integration, and Windows platform expertise. Displayed as a key technology partnership.
• AzurecoreTechnology or IntegrationMicrosoft Azure cloud platform integration for cloud computing, migration strategies, and cloud-based services.
• Cisco MerakicoreTechnology or IntegrationCisco Meraki networking solutions including WiFi, firewalls, and network infrastructure. Displayed as a key technology partnership for LAN/WAN and high-speed internet access solutions.
• KandjicoreTechnology or IntegrationApple device management and security platform partner displayed in the technology partner section.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Ntiva: U.S. managed IT services and cybersecurity firm serving SMB and mid-market clients across financial services, healthcare, nonprofit, and professional services. Directly comparable to BTP's vertical mix, TeraCare-style subscription model, and East Coast-heavy presence.
• Dataprise: Mid-market and enterprise managed IT services provider headquartered on the U.S. East Coast with strong cybersecurity and cloud offerings. Comparable to BTP in target customer (regulated mid-market), service mix (managed IT + security + infrastructure projects), and subscription/recurring revenue model.
• Impact Networking: Larger U.S. managed IT services and document-management provider serving mid-market and enterprise clients with managed IT, cybersecurity, and infrastructure services. Comparable to BTP's service mix; more geographically dispersed.
• Micro Strategies: U.S. managed IT services, cloud, and cybersecurity firm serving mid-market clients across the Northeast and Mid-Atlantic. Comparable to BTP in customer size, recurring managed-services model, and infrastructure-project service line.
• Coretelligent: Managed IT, cybersecurity, and cloud services provider focused on financial services, life sciences, and professional services in the Northeast. Highly comparable to BTP given overlapping regulated vertical focus, NYC/New England base, and white-glove service positioning.
• Kelser Corporation: Northeast-based managed IT services and cybersecurity firm serving mid-market organizations in financial services, healthcare, and manufacturing. Comparable to BTP in regional footprint, vertical mix, and managed-services-plus-projects go-to-market approach.
• Abacus Group: IT managed services and cybersecurity provider exclusively serving hedge funds, private equity, and financial services firms in NYC and globally. Closely comparable to BTP's private-investment and financial-services client base and outsourced CIO positioning.
• Blue Net: Mid-Atlantic and Northeast managed IT services and cybersecurity provider with a vertical focus on financial services, healthcare, and professional services. Comparable to BTP in scale, geography, and bundled IT/security offering.

Broad incumbents

• Logicalis: Global IT solutions and managed services provider with U.S. operations spanning infrastructure, networking, cloud, and security. Overlaps with BTP's network/infrastructure and managed-services offerings but serves enterprise and global accounts at much larger scale.
• ConvergeOne (now C1): Large nationwide provider of managed services, collaboration, and cybersecurity solutions to enterprise customers. Overlaps with BTP's infrastructure, networking, and managed-services portfolio but at significantly greater scale and with a wider geographic and product footprint.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/biztechpartners

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A4 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Business Technology Partners, Inc.