Your Lighting Brand
Your Lighting Brand (YLB) is a privately held, Columbus, Ohio-based creative services agency exclusively serving the lighting industry. It delivers branding, website development, video, 3D visualization, photography, and digital marketing to lighting manufacturers and sales agencies, integrated with The Lighting Exchange platform.
- Company typePrivate
- Founded2013
- HeadquartersColumbus, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Your Lighting Brand does
Your Lighting Brand (YLB) is a privately held, Columbus, Ohio-based creative services agency that exclusively serves the lighting industry. The company markets itself as a full-service creative partner delivering branding, website development, video production, 3D visualization, photography, digital marketing, and social media management to lighting manufacturers and sales agencies. Its core technology footprint is centered on integration with The Lighting Exchange (LEX) platform, including the LEX Advanced Web tool and Product Configurator, which YLB uses to build and manage client websites with industry-standard product data and search experiences. YLB also maintains technology and GTM partnerships with Exergent, The Continuing Architect, and Architectural SSL Magazine to extend its reach across the lighting sales and specification ecosystem.
The business operates as a B2B professional services firm with a sales-led and channel-partner go-to-market. Customer acquisition is driven through industry events (Lightfair), direct outreach via phone (1.800.567.0547) and website contact forms, and referral flow from The Lighting Exchange platform. Revenue is generated through project-based engagements and multi-year retainers covering brand strategy, visual identity, content production, and digital marketing, with pricing scoped per engagement rather than published as fixed tiers. YLB claims to have worked with hundreds of lighting companies over several years, with named case studies spanning major manufacturers such as Acuity Brands, Shat-R-Shield, Vista Pro, Isolite, and Camman, alongside mid-market agencies such as CW Lighting and Texas Lighting Sales.
The company is founder-owned and operated, with Jonathan Ayala identified as Co-founder & Principal. No venture capital, private equity, or external funding is disclosed, and no acquisitions, leadership changes, or material restructuring events appear in the source data. Currently operating as a single-country (USA) North American business, YLB's strategic positioning combines deep vertical specialization in the lighting industry with embedded platform integrations to LEX, making it a category-specialist agency rather than a generalist creative firm.
Your Lighting Brand firmographics
Firmographics- Name
- Your Lighting Brand
- Legal name
- Your Lighting Brand
- Website
- https://yourlightingbrand.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Your Lighting Brand (YLB) is a privately held, Columbus, Ohio-based creative services agency exclusively serving the lighting industry. It delivers branding, website development, video, 3D visualization, photography, and digital marketing to lighting manufacturers and sales agencies, integrated with The Lighting Exchange platform.
- Ownership category
- akta.pro rank
Your Lighting Brand industry classification
Industry- Product category
- Marketing & Creative Services for the Lighting Industry
- NAICS
- Graphic Design Services (541430), Graphic Design Services (54143)
- SIC
- Services-Mailing, Reproduction, Commercial Art & Photography (7330), Services-Advertising Agencies (7311)
- akta.pro primary industry
- Lighting Design Services (BPAHAKAJ)
Keywords
Where Your Lighting Brand is headquartered
LocationHeadquarters
- HQ city
- Columbus
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Your Lighting Brand business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Creative Services for Lighting Industry: YLB generates revenue through project-based professional services including website development, branding/rebrand services, video production, photography, 3D visualization, digital marketing, and social media management. Services are offered to lighting manufacturers and agencies, typically through project engagements or retainer arrangements.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom project-based pricing |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels5 records
Your Lighting Brand product offering
Product offeringCore offering
Your Lighting Brand is a full-service creative marketing agency that exclusively serves the lighting industry. It designs and develops custom websites, produces video and photography content, creates 3D renderings and visualizations, and provides branding, digital marketing, and social media management services for lighting manufacturers and sales agencies. The agency's work is tightly integrated with The Lighting Exchange (LEX) platform, including the LEX Advanced Web tool and Product Configurator, to deliver lighting-product-specific digital experiences.
Product overview
Your Lighting Brand is a full-service creative marketing agency specializing in the lighting industry, offering a unified platform called The Lighting Exchange (with LEX Advanced Web technology) combined with professional services including website development, social media marketing, video production, 3D visualization, photography, and digital marketing. The company primarily serves lighting manufacturers and sales agencies, providing them with tools and services to manage their digital presence, sales workflows, and marketing operations. The Lighting Exchange serves as the core technology platform, while the various creative services are offered as integrated professional offerings.
Differentiator
Problem solved
Functional benefit
Brands
- The Lighting Exchange: Industry standard communications platform that centralizes information shared between Lighting Manufacturers, Sales Agents & Specifiers - a partner platform
Products and services
- Website Development Services Custom website design and development services for lighting agencies and manufacturers, powered by The Lighting Exchange platform integration. Provides clients with tailored, industry-specific websites.
- Social Media Marketing Services Managed social media marketing services for lighting agencies, including data-driven campaigns, weekly posting, branded content, and daily engagement. Includes content sourcing, branded templates, monthly campaigns, blog content, and LinkedIn newsletter.
- Video Production Services Full-service, award-winning video production for lighting products, projects, and education, including product launch kits, training packages, case studies, and CEU broadcasting. Used by lighting manufacturers and agencies for product launches and thought leadership.
- 3D Visualization Services 3D design and production services including product renderings (still and animated), application renderings, interactive web viewers, and VR/Metaverse experiences for lighting products. Supports product launches, marketing, and configurator-style web experiences.
- Photography Services Award-winning photography services for lighting manufacturers, including on-site photography (brand lifestyle, application, facility), studio product photography, and aerial drone photography. Used for marketing collateral, catalogs, and digital presence.
- Digital Marketing Services Digital marketing services including SEO, digital advertising, website analytics, social media optimization, content marketing, and email marketing for the lighting industry. Includes application-focused SEO and AEO (Answer Engine Optimization) landing pages for product categories.
- The Lighting Exchange (LEX) Platform Integration Integration with The Lighting Exchange platform, the industry-standard communications platform that centralizes information shared between lighting manufacturers, sales agents, and specifiers. YLB builds client websites using the LEX Advanced Web Tool and Product Configurator to deliver streamlined product search experiences.
Companies that use Your Lighting Brand
Customer profileNamed customers17 records
Segments2 records
Ideal customer profiles2 records
Your Lighting Brand technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Your Lighting Brand partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- The Lighting ExchangecoreThe Lighting Exchange is the industry standard communications platform for the lighting industry, centralizing information between manufacturers, sales agents, and specifiers. YLB integrates with LEX to build client websites using Advanced Web Tool and Product Configurator, creating streamlined product search experiences.
- The Continuing ArchitectminorOnline continuing education platform developing CEU courses meeting standards of American Institute of Architects, state boards, and professional organizations in North America.
- Architectural SSL MagazineminorMedia partner focused on development, application, specifications and design merit of LEDs and solid-state lighting throughout the built environment.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
Your Lighting Brand competitors and assessment
Company assessmentBroad incumbents
- Pentagram: Independent design agency offering brand identity, graphic design, and creative direction across industries. Comparable to YLB in design-led service offerings, but operates at much broader scale and partner-led model.
- Siegel+Gale: Global branding and design agency offering brand strategy, identity design, and integrated creative services across industries. Comparable to YLB in brand design and creative services, but operates at significantly larger scale across multiple verticals.
- Droga5: Global creative agency known for integrated brand campaigns, design, and video production. Comparable to YLB in creative production capabilities (especially video and brand design), but operates at significantly larger scale across multiple verticals.
- R/GA: Global digital and creative agency offering brand, design, and integrated marketing services across multiple verticals. Comparable to YLB in integrated digital creative services, but with much broader industry coverage and significantly larger scale.
- VaynerMedia: Global digital and social-first creative agency offering brand strategy, content, and integrated marketing. Comparable to YLB in creative and social media capabilities, but operates across many industries at significantly larger scale.
Direct peers
- Velocity Partners: B2B marketing agency serving technology and industrial clients with integrated creative and demand-generation services. Comparable to YLB in B2B vertical specialization and full-service creative model.
- Crenshaw Communications: B2B PR and marketing agency serving technology and industrial clients across content, social, and creative services. Comparable to YLB in serving niche B2B verticals with an integrated creative-and-content offering.
- TopRank Marketing: B2B digital marketing agency specializing in content, SEO, and integrated marketing for technology and industrial clients. Comparable to YLB in B2B-only focus and digital marketing-led offering.
- Brafton: B2B content marketing and creative services agency producing content, video, and digital assets for mid-market and enterprise clients. Comparable to YLB in project-based creative delivery and full-stack content production model.
- Walker Sands: Mid-sized B2B marketing agency offering integrated creative, content, and digital services to technology and industrial clients. Closely comparable to YLB in service mix (web, video, content, digital marketing) and B2B vertical focus.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Your Lighting Brand social profiles
Digital presenceYour Lighting Brand financial estimates
Financial estimateRevenue estimate
Valuation estimate
Your Lighting Brand leadership team
Management profileNumber of profiles
Profiles2 records
Your Lighting Brand funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Your Lighting Brand M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Your Lighting Brand
What does Your Lighting Brand do?
Your Lighting Brand is a full-service creative marketing agency that exclusively serves the lighting industry. It designs and develops custom websites, produces video and photography content, creates 3D renderings and visualizations, and provides branding, digital marketing, and social media management services for lighting manufacturers and sales agencies. The agency's work is tightly integrated with The Lighting Exchange (LEX) platform, including the LEX Advanced Web tool and Product Configurator, to deliver lighting-product-specific digital experiences.
Is Your Lighting Brand a public or private company?
Your Lighting Brand is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Your Lighting Brand founded?
Your Lighting Brand was founded in 2013. It employs 11 to 50 people.
Where is Your Lighting Brand based?
Your Lighting Brand is headquartered in Columbus, United States, in the North America region.
How does Your Lighting Brand make money?
One revenue line is on record: creative Services for Lighting Industry.
Who are Your Lighting Brand's main competitors?
Broad incumbents on record are Pentagram, Siegel+Gale, Droga5, R/GA and VaynerMedia. Direct peers are Velocity Partners, Crenshaw Communications, TopRank Marketing, Brafton and Walker Sands.
Does Your Lighting Brand have an API?
No public API is recorded for Your Lighting Brand.
What industry is Your Lighting Brand in?
Your Lighting Brand's product category is Marketing & Creative Services for the Lighting Industry. Its primary akta.pro industry code is BPAHAKAJ, Lighting Design Services. Its NAICS code is 541430 and its SIC code is 7330.