Johma
- Company typePrivate
- Founded1968
- HeadquartersLosser, Netherlands
- Headcount251–500
- GTM typeB2C
- OfferingHardware or Manufacturing
Johma firmographics
Firmographics- Name
- Johma
- Legal name
- Signature Foods Nederland B.V.
- Website
- https://johma.nl
- Company type
- Private
- Founded year
- 1968
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Ownership category
- akta.pro rank
Johma industry classification
Industry- Product category
- Fresh Prepared Salads
- NAICS
- Perishable Prepared Food Manufacturing (311991)
- SIC
- Miscellaneous Food Preparations & Kindred Products (2090), Food And Kindred Products (2000)
- akta.pro primary industry
- Prepared salads, sandwiches & wraps manufacturing (AFAKAHAE)
- akta.pro secondary industries
- Seafood Salads, Spreads & Dips (e.g., Tuna/Crab Salad, Pâtés) (AFANALAF), Refrigerated Dips & Spreads (Cream Cheese, Hummus, Salsa, Guacamole) (CRADACAG), Cold Prepared Foods & Meal Components (Sides, Proteins, Family Meals) (CRAHAKAC)
Keywords
Where Johma is headquartered
LocationHeadquarters
- HQ city
- Losser
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Johma business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales
Revenue model
- Fresh Salad and Spread Sales: Johma generates revenue through the sale of fresh prepared salads and vegetable spreads to retail customers via Dutch supermarket chains. Products are sold in refrigerated packaging formats (175gr, 300gr, 350gr, 375gr, 400gr, 450gr, 500gr) at retail grocery stores.
Go-to-market motion1 record
Distribution channels5 records
Marketing channels3 records
Johma product offering
Product offeringCore offering
Johma manufactures and sells chilled fresh prepared salads under its own brand, organized into four product groups: Brood en Toast (egg, cheese, chicken, and fish sandwich-style salads), Maaltijd (meal salads such as huzarensalade and rundvleessalade), Rauwkosten (raw vegetable salads such as coleslaw), and 100% Plantaardig (plant-based vegan alternatives to its classic salads). Products are packaged in refrigerated containers (typically 175-500gr) and distributed through Dutch supermarket chains.
Product overview
Johma is the bekendste en grootste saladebereider (best-known and largest salad preparer) of the Netherlands, producing cool-fresh (koelverse) salads since 1968 from their facility in Losser. The company operates under Signature Foods Nederland B.V. and offers a comprehensive portfolio organized into four main product groups: Brood en Toast (egg and cheese salads, chicken salads, fish salads), 100% plantaardig (plant-based alternatives), Rauwkosten (raw vegetable/coleslaw salads), and Maaltijd (meal salads). The core product line includes over 45 distinct salads ranging from classic Dutch varieties like huzarensalade, eisalade, and kip-kerriesalade, to specialty products like Surinaamse eisalade, Japanse tonijn-sesamsalade, and the registered vlam®salade. The 100% plant-based line provides vegan alternatives to classic products using pea and potato protein bases, soy-based chicken pieces, and vegetable tuna fiber. Recent additions include groentespreads (vegetable spreads) made with vegetables as base, exclusively available at Albert Heijn. Products are sold at major Dutch retailers including Albert Heijn, Jumbo, Plus, Dirk, Dekamarkt, Hoogvliet, Nettorama, PicNic, Poiesz, Spar, Vomar, and Versunie.
Differentiator
Problem solved
Functional benefit
Products and services
- Brood en Toast Salades (Sandwich and Toast Salads) Chilled prepared egg, cheese, chicken, and fish salads intended for use on bread or toast. Includes eisalade, gevuld eitjesalade, kip-kerriesalade, kip-sambasalade, tonijnsalade, zalmsalade, oudekaassalade, garnalensalade, surimi-krabsalade, selleriesalade, farmersalade, and similar SKUs, packaged in 175gr and XL 300gr formats. Targeted at Dutch household consumers purchasing ready-to-eat salads at supermarket deli shelves.
- Maaltijdsalades (Meal Salads) Larger-format chilled meal salads including huzarensalade (Dutch potato salad with vegetables, apple and beef, 400gr), rundvleessalade (beef salad, 400gr), and pasta-pestosalade (375gr). Packaged in 375-400gr servings targeted at consumers seeking salads as a full meal.
- Rauwkosten (Raw Vegetable Salads) Raw vegetable salads including coleslaw rauwkost (white cabbage, carrot, onion and chives in dressing, 350gr), coleslaw Koreaanse stijl (Korean-style, 350gr), farmer rauwkost (350gr), komkommer rauwkost (cucumber, 350gr), and witte kool rauwkost (white cabbage, 350gr). Targeted at consumers seeking vegetable side salads.
- 100% Plantaardige Salades (Plant-Based Salads)
Quantifiable outcome
- Products safe for consumption up to stated THT date when stored at +1°C to +7°C
- +1 more outcomes
Companies that use Johma
Customer profileNamed customers13 records
Segments3 records
Ideal customer profiles3 records
Johma technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Johma partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered minor.
- Voedselbanken (Food Banks)minorJohma maintains good cooperation with food banks for food donation and waste reduction, supporting community welfare through surplus product donations.
- TwenceminorTwence is a waste processing company in Hengelo that handles Johma's waste processing through sustainable burning and biogas production from waste materials.
- EFRO Oost-NederlandminorCollaboration with EFRO (European Regional Development Fund) for East Netherlands on natural preservatives project.
- HeinzminorJohma was sold to Heinz in 1984, a significant transaction that marked a chapter in the company's growth from startup to 100 million guilders revenue.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Johma competitors and assessment
Company assessmentDirect peers
- Bonduelle: Global French-Belgian leader in prepared vegetables and salads. Closest direct peer to Johma across packaged fresh prepared vegetable meals (canned/frozen/chilled) distributed through European retailers including Dutch supermarket chains.
- Florette: European prepared salad (bagged salads, salads with toppings, ready-to-eat mixes) brand owned by Agrial. Direct overlap with Johma on chilled, ready-to-eat salads distributed through multiple European retailers.
- HAK: Dutch branded manufacturer of preserved and prepared vegetables (canned/jarred). Comparable to Johma in being a Dutch heritage CPG company selling vegetable-based prepared foods through the same major supermarket channels.
Broad incumbents
- Greenyard: Belgian listed group for fresh, frozen and prepared fruit/vegetables and plant-based meals. Wider portfolio than Johma but directly comparable on prepared salads and vegetable meals supplied to European retail.
- Ardo: Belgian manufacturer of frozen vegetables, herbs, and prepared (flavoured/cooked) vegetable products for retail and foodservice. Adjacent competitor on prepared vegetable meals to Dutch and EU retailers.
- Bakkavor: UK-listed prepared-food manufacturer producing fresh salads, sandwiches and chilled meals for major grocery retailers. Comparable on chilled prepared salads for retail private label and branded SKUs in a single-country-led business.
- Greencore: UK-listed convenience food manufacturer focused on chilled prepared meals, sandwiches and salads for grocery retailers across the UK and Ireland. Comparable operating model of single-country chilled prepared food supplier to large supermarkets.
- Fresh Express: US-based packaged salad brand (Chiquita subsidiary) producing bagged and ready-to-eat salads for North American retailers. Comparable product category — packaged fresh/chilled salads — though operating in a different geography.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Johma social profiles
Digital presenceJohma compliance and trust
Trust signalCompliance5 records
Johma financial estimates
Financial estimateRevenue estimate
Valuation estimate
Johma leadership team
Management profileNumber of profiles
Johma funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Johma M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Johma
What does Johma do?
Johma manufactures and sells chilled fresh prepared salads under its own brand, organized into four product groups: Brood en Toast (egg, cheese, chicken, and fish sandwich-style salads), Maaltijd (meal salads such as huzarensalade and rundvleessalade), Rauwkosten (raw vegetable salads such as coleslaw), and 100% Plantaardig (plant-based vegan alternatives to its classic salads). Products are packaged in refrigerated containers (typically 175-500gr) and distributed through Dutch supermarket chains.
Is Johma a public or private company?
Johma is a private company. It is classified as corporate owned and is currently operating.
When was Johma founded?
Johma was founded in 1968. It employs 251 to 500 people.
Where is Johma based?
Johma is headquartered in Losser, Netherlands, in the Europe region.
How does Johma make money?
One revenue line is on record: fresh Salad and Spread Sales.
Who are Johma's main competitors?
Direct peers on record are Bonduelle, Florette and HAK. Broad incumbents are Greenyard, Ardo, Bakkavor, Greencore and Fresh Express.
Does Johma have an API?
No public API is recorded for Johma.
What industry is Johma in?
Johma's product category is Fresh Prepared Salads. Its primary akta.pro industry code is AFAKAHAE, Prepared salads, sandwiches & wraps manufacturing, with a secondary code of AFANALAF, Seafood Salads, Spreads & Dips (e.g., Tuna/Crab Salad, Pâtés). Its NAICS code is 311991 and its SIC code is 2090.