What B/SPOKE does

B/SPOKE Studios is a private boutique fitness studio operator based in Boston, founded in 2014, offering yoga and fitness training classes to health-conscious consumers through a direct-to-consumer, recurring membership model. The company employs 11-50 people and operates physical studio locations in the Boston market, with no disclosed geographic expansion beyond a single metro area.

The core product is studio-based fitness instruction delivered through a membership subscription. In March 2026, B/SPOKE announced a partnership with EatLove to integrate EatLove's AI-powered Nutrition Intelligence platform into its studios, creating a combined fitness-nutrition-lifestyle offering. The EatLove platform, which is reportedly trusted by over 10,000 clinicians globally, delivers text-based personalized nutrition recommendations to B/SPOKE members, with engagement reported at 52% above traditional 1:1 nutrition counseling.

Revenue is generated through recurring studio memberships, which bundle fitness access with the AI-powered nutrition guidance. Pricing details are not publicly disclosed. B/SPOKE has no disclosed funding rounds, no parent company, no acquisitions, no mobile app, and no proprietary AI development of its own; the AI capability is sourced entirely through the EatLove partnership. Leadership consists of co-founders Mark Partin (CEO) and Ryan Olsen.

Name

B/SPOKE

Legal name

B/SPOKE Studios

Website

https://bspokestudios.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

51–100 employees

Short description

B/SPOKE Studios is a Boston-based boutique fitness operator (founded 2014) offering yoga and fitness training classes on a subscription membership basis, recently enhanced by an EatLove-powered AI nutrition integration for its members.

Ownership category

akta.pro rank

Product category

Boutique Fitness Studios

NAICS

Fitness and Recreational Sports Centers (713940), Fitness and Recreational Sports Centers (71394)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

General Personal Training (In-Person & Virtual) (HSADAAAA)

akta.pro secondary industry

Private 1:1 Yoga/Pilates & Small-Group Sessions (HSADACAI)

Keywords

• Boutique fitness studios
• Yoga training classes
• Wellness memberships
• Nutrition integration
• Personalized fitness programs

Headquarters

HQ city

Boston

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Boutique Fitness Memberships: B/SPOKE generates revenue through boutique fitness studio memberships, offering integrated fitness and nutrition services to members in Boston.

Go-to-market motion1 record

Distribution channels1 record

Core offering

B/SPOKE operates boutique fitness studios in Boston that provide in-person yoga and fitness training classes to individual members on a recurring membership basis. Through its partnership with EatLove, B/SPOKE additionally delivers AI-powered personalized nutrition guidance to its members, combining boutique fitness instruction with hyper-personalized wellness recommendations into a single integrated ecosystem.

Product overview

B/SPOKE operates boutique fitness studios in Boston that have partnered with EatLove to integrate AI-powered personalized nutrition guidance. The offering combines fitness instruction with EatLove's Nutrition Intelligence platform, creating a unified ecosystem that merges fitness, nutrition, and lifestyle. This partnership represents the first AI-powered nutrition integration in the boutique fitness space.

Differentiator

Problem solved

Functional benefit

Products and services

• B/SPOKE Studios Boutique Fitness Membership Boutique fitness studio membership providing in-person yoga and fitness training classes to individual consumers in Boston, with integrated AI-powered personalized nutrition guidance through the EatLove partnership as part of the studio ecosystem.

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability2 records

Partnerships

One partnership is on record.

• EatLovecoreTechnology or Integration · 10 March 2026First-of-its-kind partnership integrating EatLove's AI-powered Nutrition Intelligence platform into B/SPOKE's boutique fitness studios in Boston. EatLove's platform is trusted by over 10,000 clinicians globally and enables personalized nutrition guidance for B/SPOKE members. The partnership creates a unified wellness ecosystem combining fitness, nutrition, and lifestyle services.

Scale indicators1 record

Recent moves2 records

Expansion highlights2 records

Direct peers

• solidcore: National boutique fitness brand focused on Pilates-inspired strength classes on reformer machines, sold via memberships. Direct peer to B/SPOKE in boutique studio economics and target member profile.
• Barry's Bootcamp: Premium boutique fitness brand offering HIIT and strength training classes across multiple US cities. Directly comparable to B/SPOKE in business model (studio-based memberships), target customer, and premium positioning.
• Orangetheory Fitness: National boutique fitness franchise offering group training classes with subscription-style memberships. Comparable as a multi-location boutique fitness operator with a tech-enabled (heart-rate-monitored) member experience.
• CorePower Yoga: Large yoga and fitness studio chain with membership subscriptions across the US. Strong direct peer given B/SPOKE's yoga instruction component and similar boutique membership economics.
• Rumble Boxing: Boutique boxing-inspired fitness studio chain with class-pack and membership pricing in major US cities. Direct peer in the premium boutique fitness category targeting similar urban professionals.
• SLT (Strengthen Lengthen Tone): Boutique fitness studio offering Pilates and strength classes with a subscription/membership model. Comparable to B/SPOKE on premium positioning, Pilates-adjacent programming, and studio-based recurring revenue.
• SoulCycle: National boutique indoor cycling and fitness studio chain operating a membership/subscription model. Comparable to B/SPOKE as a direct boutique fitness competitor targeting similar health-conscious urban consumers with class-based recurring memberships.

Broad incumbents

• Life Time Fitness: Large publicly-traded fitness club operator offering group classes, personal training, and wellness programming nationally. Comparable as a broad incumbent with overlapping boutique-style class offerings and nutrition/wellness services.
• Peloton: Connected fitness platform combining hardware, subscription streaming, and physical studios. Comparable to B/SPOKE in the fitness/wellness subscription economy, though differentiated by digital-first scale and equipment integration.
• Equinox: Premium multi-service fitness club brand offering group classes, personal training, and wellness amenities nationally. Comparable to B/SPOKE as a broader incumbent in the premium fitness space with overlapping class-based programming.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/bspokestudios
• Facebookfacebook.com/bspokestudios

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about B/SPOKE