Air360
Air360 is a Tokyo-headquartered SaaS platform that uses auto-tracking, session replays, and LLM-powered insights to help e-commerce, travel, financial services, and other digital businesses diagnose and fix website conversion issues.
- Company typePrivate
- Founded2016
- HeadquartersTokyo, Japan
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Air360 does
Air360 is a private SaaS company founded in 2016 that sells an AI-assisted digital experience analytics platform designed to identify what drives and what hurts website conversion rates. The core product is a single-pixel (53kb), cookieless tracking implementation that auto-captures user behavior without manual tagging, combined with monitoring capabilities (Web Vitals & Errors, Conversion Rate Performance, Voice of Customer) and optimization tooling (Zoning Analysis, Session Replays, Funnel Analysis, User Journeys, Page Analysis, Scopes, Snapshot, Air360-Bot). An LLM integration layer summarizes behavioral data and surfaces prioritized, actionable insights. The product is sold via a 30-minute demo-led enterprise motion with quote-based pricing tied to annual website session volume (<1M, 1-5M, >5M tiers), supported by self-serve Shopify App Store distribution and a certified partner network of CRO consultancies across EMEA and Japan.
The company's go-to-market combines product-led growth (5-minute single-pixel install with no engineers required) with enterprise field sales and channel partners, and it targets a broad vertical set including e-commerce, travel/hospitality, airlines, luxury brands, banking/insurance, gaming, sports teams, and multi-brand organizations. Named customers and case studies include Club Med (97% conversion lift), Dorcel, Asendia, Croix Rouge Française, and an unnamed global consumer goods brand (114% conversion rate increase). Operations are anchored by an Air360, Inc. legal entity with a Tokyo headquarters (9 Marunouchi Kitaguchi Building, Chiyoda-ku) and a Paris regional headquarters; data is processed across EU and US regions on AWS, OVHcloud and Cloudflare with GDPR and CCPA compliance.
Air360 monetizes primarily through recurring SaaS subscriptions billed monthly or annually (1, 12, or 24-month terms), with optional bucket fees when session caps are exceeded and separately priced onboarding (up to 6 hours with two Air360 experts plus a case study) and additional training/consultancy services. A 14-month ground-up platform rebuild completed in March 2025 added LLM-driven insights, self-onboarding, automated funnel and page improvement, feedback collection, and a server upgrade delivering 10x performance; subsequent 2025 releases extended the product into design-version tracking (Snapshot), unified filtering (Scopes), and previously untracked checkout-page analytics on Shopify.
Air360 firmographics
Firmographics- Name
- Air360
- Legal name
- Air360, Inc.
- Website
- https://air360.io
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Air360 is a Tokyo-headquartered SaaS platform that uses auto-tracking, session replays, and LLM-powered insights to help e-commerce, travel, financial services, and other digital businesses diagnose and fix website conversion issues.
- Ownership category
- akta.pro rank
Air360 industry classification
Industry- Product category
- Digital Experience Analytics
- NAICS
- Computer Systems Design and Related Services (54151)
- akta.pro primary industry
- B2B SaaS & Enterprise Personalization (CRM, Sales, Support) (HDAAAGAJ)
Keywords
Where Air360 is headquartered
LocationHeadquarters
- HQ city
- Tokyo
- HQ country
- Japan
- HQ region
- Asia
Offices5 records
Markets served
Air360 business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- SaaS Subscription: Subscription-based pricing model based on annual website session volume. License includes unlimited users, unlimited domains, and all features. Fees due monthly or annually depending on Contract Period selection (1 month, 12 months, or 24 months). Additional bucket fees available when maximum session limit reached.
- Onboarding Services: Standard onboarding services up to 6 hours of two Air360 experts (account manager and growth specialist) plus one customer website case study included. Additional training and consultancy services available as separate one-off fees.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Under 1 million annual sessions |
| Subscription | Annual | 1-5 million annual sessions |
| Subscription | Annual | Over 5 million annual sessions |
Go-to-market motion4 records
Distribution channels5 records
Marketing channels5 records
Air360 product offering
Product offeringCore offering
Air360 is an AI-powered digital experience intelligence platform that helps businesses understand what drives and hurts website conversions. It provides automated behavior tracking, session replays, funnel analysis, zoning analysis, user journey mapping, and AI-driven insights via an LLM-powered assistant. The platform installs via a single 53kb pixel in minutes without engineers or tagging plans.
Product overview
Air360 is a unified AI-powered digital experience and UX analytics platform designed to help businesses understand what drives and hurts website conversions. The core Air360 Platform combines monitoring capabilities (Auto Tracking, Web Vitals & Errors, Conversion Rate Performance, Voice of Customer, Monitoring) with optimization tools (Zoning Analysis, Session Replays, Funnel Analysis, User Journeys, Page Analysis). The platform features LLM-powered AI integration that surfaces actionable insights from data. Pricing is based on annual website session volume with unlimited users and features included. A native Shopify App integration extends tracking capabilities to Shopify merchants.
Differentiator
Problem solved
Functional benefit
Products and services
- Air360 Platform Unified AI-powered digital experience and UX analytics SaaS platform that helps businesses (e-commerce, travel, financial services, etc.) understand what drives and hurts conversions. Combines auto-tracking, session replays, funnel analysis, user journey mapping, zoning analysis, and LLM-driven insights. Licensed by annual website session volume with unlimited users and all features included.
- Air360 Shopify App Native Shopify App Store integration enabling Air360 tracking on Shopify stores. Captures customer events across the store including on previously restricted checkout pages. Available for self-serve installation by Shopify merchants.
Quantifiable outcome
- 40% higher ROI than competing solutions
- +6 more outcomes
Companies that use Air360
Customer profileNamed customers14 records
Segments11 records
Ideal customer profiles4 records
Air360 technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability4 records
Feature14 records
Air360 partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and minor.
- ArquencoreArquen is a UX, Discovery and Design consulting firm supporting large accounts, SMEs and scale-ups. Specialists in data and human-centered analysis, the Arquen team analyzes behaviors and designs high-impact digital products. Their responsiveness and expertise guarantee success for the most strategic and complex client projects.
- Business & DecisioncoreBusiness & Decision helps clients optimize digital performance with a data-driven and results-oriented approach. From customer experience to marketing analysis and ROI, they transform information into actions. Using the Air360 method, they identify, experiment, optimize and personalize journeys to maximize impact and conversion.
- DNGminorDNG is an independent consulting firm specializing in supporting B2C brands (consumer goods, retail, luxury, DNVB) facing growth, digital transformation and performance optimization challenges. At the intersection of strategic consulting, digital strategy and operational execution.
- Henkan & PartnerscoreHenkan & Partners is a consulting firm specializing in product analytics and experimentation. From data collection to decision-making, they enable continuous digital improvement, collaborating with product, UX and design teams to deliver optimal user experiences across all digital touchpoints.
- NRI NetcomcoreNRI Netcom, part of Nomura Research Institute, has specialized in web business in Japan since 1991. Their experts in cloud, digital transformation, digital marketing, UX/UI and systems development accompany clients from strategy to execution, working closely to build, validate and achieve digital objectives together.
- WelyftminorWelyft is a data-marketing agency specializing in CRO through experimentation, personalization and analytics. The company helps brands create user-centered experiences across all touchpoints using A/B testing, data intelligence, strategic audits and team training to drive growth.
- Yuri & NeilminorYuri & Neil is a design and development duo specializing in creating accessible and performing websites for clients worldwide.
- Amazon Web Services (AWS)coreAWS provides data hosting, processing of personal data, and DNS management for Air360. Data is hosted in Europe. AWS uses further sub-processors as documented in their compliance documentation.
- OVHcloudcoreOVHcloud provides data hosting and processing services for Air360. Located in France.
- CloudflarecoreCloudflare provides content delivery, DDoS protection and session replay capture for performance and security optimization.
- ShopifycoreShopify App Store partnership. Air360 has a native app integration for Shopify stores that captures events on previously restricted pages including checkout. Available for self-serve installation by Shopify merchants.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Air360 competitors and assessment
Company assessmentDirect peers
- FullStory: Digital experience intelligence platform with session replay, heatmaps, and funnels. Comparable mid-market and enterprise go-to-market motion and overlapping feature parity with Air360's core platform.
- Contentsquare: Global leader in digital experience analytics offering session replay, heatmaps, and journey analysis. Air360's customer testimonials and comparison content explicitly position against Contentsquare as the primary incumbent.
- Smartlook: Session replay, heatmap, and event-based analytics for websites and mobile apps. Direct feature overlap with Air360 on session replays, funnels, and event tracking for digital product teams.
- LogRocket: Session replay and product analytics platform with a developer-focused positioning. Overlaps Air360 on session replay, funnel analysis, and user journey features for product and growth teams.
- Mouseflow: Session replay, heatmap, and funnel analysis tool targeting SMB and mid-market customers. Comparable feature set and pricing tier to Air360's under-1M-sessions segment.
- Hotjar: Heatmap, session recording, and survey platform targeting SMB and mid-market websites. Closely overlaps Air360's monitoring and optimization feature set at a similar price-sensitive buyer segment.
- Microsoft Clarity: Free heatmap and session replay product from Microsoft. Named directly in Air360's SEO comparison content as a direct competitor; free pricing creates a constant floor on the category.
Broad incumbents
- Mixpanel: Established product analytics platform with funnels, retention, and user journey analysis. Broader enterprise portfolio than Air360 but overlaps on conversion and journey analytics for digital teams.
- Amplitude: Publicly traded product analytics platform with experimentation and behavioral cohorts. Competes for the same digital experience and conversion optimization budgets as Air360 at the enterprise tier.
Emerging players
- PostHog: Open-source product analytics suite with session replay, funnels, and feature flags. Emerging challenger to both Air360 and the incumbents; relevant for the same mid-market developer and product-led buyer.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Air360 social profiles
Digital presenceAir360 compliance and trust
Trust signalCompliance2 records
Air360 financial estimates
Financial estimateRevenue estimate
Valuation estimate
Air360 leadership team
Management profileNumber of profiles
Profiles2 records
Air360 funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Air360 M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Air360
What does Air360 do?
Air360 is an AI-powered digital experience intelligence platform that helps businesses understand what drives and hurts website conversions. It provides automated behavior tracking, session replays, funnel analysis, zoning analysis, user journey mapping, and AI-driven insights via an LLM-powered assistant. The platform installs via a single 53kb pixel in minutes without engineers or tagging plans.
Is Air360 a public or private company?
Air360 is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Air360 founded?
Air360 was founded in 2016. It employs 1 to 10 people.
Where is Air360 based?
Air360 is headquartered in Tokyo, Japan, in the Asia region.
How does Air360 make money?
Two revenue lines are on record. SaaS Subscription is the primary driver. The others are onboarding Services.
Who are Air360's main competitors?
Direct peers on record are FullStory, Contentsquare, Smartlook, LogRocket, Mouseflow, Hotjar and Microsoft Clarity. Broad incumbents are Mixpanel and Amplitude. PostHog is listed as an emerging player.
Does Air360 have an API?
No public API is recorded for Air360.
What industry is Air360 in?
Air360's product category is Digital Experience Analytics. Its primary akta.pro industry code is HDAAAGAJ, B2B SaaS & Enterprise Personalization (CRM, Sales, Support). Its NAICS code is 54151.