Henkan & Partners

What Henkan & Partners does

Henkan & Partners is a Paris-headquartered, privately held consultancy specializing in Conversion Rate Optimization (CRO), experimentation, product analytics, and personalization. The firm operates with a 1-10 person delivery team and serves a horizontal mix of clients — startups, small businesses, large enterprises, and private equity firms — across 8+ verticals including travel and hospitality (Accor), luxury and fashion (LVMH), banking, fintech, telecom, and e-commerce. Engagements are delivered through three commercial models: project-based work, multi-year retainer programs, and fractional CRO leadership arrangements, with custom quote-based pricing.

The firm's core service portfolio comprises seven integrated modules — Product Analytics, Experimentation, Conversion Optimization, Personalization, Voice of Customer, A/B Test Coding & QA, and AI & Automation — and is supported by proprietary content assets including a CRO Maturity Assessment tool, a 20-vendor Tool Comparator, an Insights blog, and the Studio 4K podcast. In December 2024, the firm launched Stuart.ai, an AI-powered data assistant connecting 50+ marketing and product data sources (GA4, Amplitude, Mixpanel, Contentsquare, Hotjar, Shopify, AB Tasty, Kameleoon, PostHog, Air360) for plain-language querying, positioned as the first productized offering on top of the consulting practice.

Revenue mechanics are dominated by professional services fees; Stuart.ai offers a free tier with a paid path implied but not publicly disclosed. Demand generation runs through inbound content marketing and SEO anchored by the firm's free tools and thought leadership, with direct sales closing enterprise and PE engagements. Ownership, founding date, and revenue figures are not disclosed in available sources, and the firm does not appear to have institutional venture backing.

Name

Henkan & Partners

Legal name

Henkan & Partners

Website

https://henkanpartners.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Conversion Rate Optimization Consulting

NAICS

Marketing Consulting Services (541613)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Customer, Marketing & Sales Consulting (BPAHACAG)

akta.pro secondary industry

Data, Analytics & AI Consulting (BPAHAEAF)

Keywords

• Conversion rate optimization
• Experimentation consulting
• Product analytics services
• A/B testing programs
• Personalization consulting

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Professional Services / Consulting: Core revenue stream from CRO, experimentation, product analytics, and personalization consulting engagements. Delivered through project-based work, retainer programs, and fractional leadership arrangements. Services span strategy, implementation, and training.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Henkan & Partners is a specialized consultancy delivering Conversion Rate Optimization (CRO), experimentation, product analytics, and personalization services to organizations ranging from startups to global enterprises and private equity firms. The firm complements its consulting practice with Stuart.ai, an AI data assistant that connects to 50+ marketing and product data sources and enables plain-language querying of analytics without SQL or dashboards.

Product overview

Henkan & Partners is a specialized CRO, experimentation, product analytics, and personalization consultancy offering both AI-powered products and consulting services. The flagship product is Stuart.ai, an AI data assistant that connects 50+ marketing and product data sources and enables plain language querying. The service portfolio comprises seven core consulting modules: Product Analytics, Experimentation, Conversion Optimization, Personalization, Voice of Customer, A/B Test Coding & QA, and AI & Automation. These modules can be delivered independently or as an integrated program. Free resources include a CRO Maturity Assessment, Tool Comparator, Insights blog, and Studio 4K Podcast. The firm serves diverse client segments from startups to large enterprises and private equity across 8 industry verticals.

Differentiator

Problem solved

Functional benefit

Brands

• Stuart.ai: Henkan's flagship AI product: a personal data steward that connects 50+ marketing and product data sources (GA4, Amplitude, Mixpanel, Contentsquare, Hotjar, Shopify, AB Tasty, Kameleoon, PostHog, Air360, and more) and lets teams query everything in plain language.

Products and services

• Stuart.ai AI data assistant that connects 50+ marketing and product data sources and enables plain-language querying of analytics without SQL, dashboards, or analyst dependency; for marketing, product, and growth teams.
• Product Analytics Consulting Design and implementation of analytics ecosystems covering CX and web analytics implementation, tagging plans, data compliance, server-side tagging, custom dashboarding, and team training; for organizations building or scaling analytics foundations.
• Experimentation Consulting
• Conversion Optimization Consulting
• Personalization Consulting
• Voice of Customer Consulting
• A/B Test Coding & QA
• AI & Automation Consulting
• CRO Maturity Assessment
• Tool Comparator

Quantifiable outcome

• 15-30% improvement in key metrics within 6 months
• +5 more outcomes

Named customers2 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration28 records

AI capability7 records

Feature1 record

Scale indicators4 records

Recent moves4 records

Expansion highlights5 records

Direct peers

• CXL: CXL is a conversion optimization training, research, and consulting firm. It competes with Henkan for the same CRO-trained buyer persona and overlaps on conversion audits, experimentation training, and program advisory.
• ConversionXL (WEVO): ConversionXL rebranded into WEVO and combines CRO research/training with a research-backed experimentation platform. It overlaps with Henkan on the CRO consulting, training, and experimentation design axes and competes for the same enterprise buyer.
• Speero: Speero (formerly part of CXL agency lineage) is a CRO and experimentation consultancy working across A/B testing, analytics, and personalization tools. Its tool-agnostic, service-led model and European footprint make it a close comparable to Henkan.
• Invesp: Invesp is a conversion rate optimization consultancy offering audits, A/B testing, UX research, and personalization services. It is comparable in that it sells CRO programs to enterprise and mid-market clients rather than software, competing for the same buyer budget.
• Widerfunnel: Widerfunnel is a long-standing tool-agnostic CRO and experimentation consultancy serving enterprise clients. It is the most directly comparable peer in business model (consultancy-led), positioning (vendor-agnostic), and service scope (CRO, experimentation, personalization).

Broad incumbents

• AB Tasty: AB Tasty is a leading experimentation and personalization platform with growing professional services and AI capabilities. It is both an integration partner and an indirect competitor whose bundled services could displace parts of Henkan's offering.
• Optimizely: Optimizely is a large digital experience and experimentation platform offering implementation, strategy, and AI-driven personalization services. As an incumbent with embedded services, it competes with Henkan for CRO program budgets at enterprise scale.
• Kameleoon: Kameleoon is a European A/B testing and personalization platform with consulting and AI-driven features. It is an integration partner of Henkan and a regional incumbent whose growing services arm is comparable to Henkan's experimentation and personalization modules.
• Contentsquare: Contentsquare is a digital experience analytics incumbent increasingly offering AI assistants and optimization services. As a listed integration partner of Stuart.ai and a growing competitor in CX analytics, it is a broad incumbent adjacent to Henkan's analytics and CRO work.

Emerging players

• Omniconvert: Omniconvert combines a CRO/experimentation SaaS product with agency services. It overlaps with Henkan on the experimentation services side while also shipping its own platform, making it a hybrid peer-competitor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Wearehenkan
• LinkedInlinkedin.com/company/henkan-partners

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Henkan & Partners