sensalytics
sensalytics GmbH is a Stuttgart-based B2B technology company providing a real-time people and object tracking analytics platform — combining 3D sensors with cloud software — for retailers, malls, and other physical venues across Europe.
- Company typePrivate
- Founded2012
- HeadquartersStuttgart, Germany
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What sensalytics does
sensalytics GmbH is a privately held B2B technology company founded in 2012 and headquartered in Stuttgart, Germany, that provides a real-time people and object tracking platform for physical venues. The company combines third-party 3D sensor hardware (supplied by core partner XOVIS) with a cloud-based analytics platform — hosted on Microsoft Azure — to deliver visitor counting, dwell-time measurement, path analytics, occupancy detection, and checkout automation for retailers, shopping malls, theme parks, and a range of other physical-venue operators across Europe.
The product portfolio is anchored by the sensalytics cloud platform and a modular set of add-ons covering Retail Analytics, In-Store Analytics with dynamic motion-heat maps, AI-powered Checkout Automation, Occupancy Management with web/email/SMS alerting, Waiting Time Management, RTLS-based Asset Tracking, 3D Loss Prevention, Customer Experience analytics, Managed Cleaning services, and a Whitelabel offering for partner resale. sensalytics holds the ePrivacyseal EU certification validating GDPR compliance, a meaningful procurement requirement in the European retail market. The company is led by two Managing Directors (Omar Tello and Dominik Laubach) and reports an enterprise sales-led go-to-market targeting named accounts such as ALDI SÜD, TOM TAILOR (with a documented multi-country European rollout), and OUTLETCITY METZINGEN.
Revenue is generated through a mix of hardware sensor sales or leasing, SaaS subscriptions to the analytics platform, and managed services. Pricing is quote-based with annual billing and no publicly disclosed tiers, consistent with a custom enterprise contract model. The company is founder/management-owned with no disclosed institutional venture investment beyond an early 2013 funding round, indicating a bootstrapped, organically scaled operating profile.
sensalytics firmographics
Firmographics- Name
- sensalytics
- Legal name
- sensalytics GmbH
- Website
- https://sensalytics.io
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- sensalytics GmbH is a Stuttgart-based B2B technology company providing a real-time people and object tracking analytics platform — combining 3D sensors with cloud software — for retailers, malls, and other physical venues across Europe.
- Ownership category
- akta.pro rank
Where sensalytics is headquartered
LocationHeadquarters
- HQ city
- Stuttgart
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
sensalytics business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Infrastructure, Personnel, Operations, Marketing or Sales
Revenue model
- Hardware Sensors: sensalytics sells or leases physical sensors (people counters, 3D sensors) that are installed at customer locations to collect real-time data
- Software Platform Subscription: Cloud-based analytics platform accessible via web portal or mobile apps, providing real-time data visualization, heat maps, and KPI dashboards. Likely subscription-based SaaS model
- Managed Services: Managed cleaning services and ongoing support offerings
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Custom enterprise pricing based on location size and feature requirements |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
sensalytics product offering
Product offeringCore offering
sensalytics provides a real-time people and object tracking platform that combines easily installed low-maintenance hardware sensors (people counters and high-precision 3D sensors) with a cloud-based analytics platform accessible via web portal and mobile apps. The platform delivers visitor counting, path analytics, dwell-time analysis, turn-in rates, occupancy management, AI-powered checkout automation, RTLS asset tracking, and waiting-time reporting for retailers, malls, theme parks, and other physical venues.
Product overview
sensalytics is a cloud-based real-time people and object tracking platform combining specialized sensors with a powerful analytics platform. The core sensalytics package includes hardware sensors (people counters, 3D sensors) that transmit real-time data to the platform, accessed via web portal or mobile apps. The platform includes Retail Analytics for conversion analysis, In-Store Analytics for path and dwell time tracking, Checkout Automation for POS management, Occupancy Management for real-time alerting, Waiting Time Management, Asset Tracking via RTLS, and additional modules for Customer Experience, 3D Loss Prevention, Managed Cleaning, and Whitelabel deployments.
Differentiator
Problem solved
Functional benefit
Products and services
- sensalytics Platform Cloud-based real-time analytics platform that ingests data from installed sensors and presents visitor counts, paths, dwell times, heat maps, and KPI dashboards via a web portal and mobile applications. Designed for retailers, malls, and physical venue operators needing operational and strategic analytics.
- sensalytics Sensors Low-maintenance, easily installed physical sensors including people counters and high-precision 3D sensors that transmit real-time visitor and object data to the sensalytics platform. Used by retailers and venue operators to capture foot traffic and object location data.
- Checkout Automation AI-driven intelligent checkout management system that automatically monitors POS situations and systematically opens and closes cash registers based on real-time traffic patterns. Targeted at retail stores seeking to balance waiting time and employee utilization.
- Occupancy Management Real-time occupancy detection solution that alerts operators via web service, email, or SMS when critical occupancy levels are reached. Includes API integration for apps, intranets, and websites. Suited to venues needing compliance with capacity limits and crowd safety.
- Asset Tracking (RTLS) Real-Time Location System (RTLS) for tracking objects, avoiding collisions, detecting anomalies, and exporting data in real time or as raw data. Designed for industrial and manufacturing facilities, and any venue requiring process optimization through object tracking.
- Waiting Time Management Provides current waiting time data via web portal, app, API, and push message, enabling operators and visitors to receive wait information across multiple channels. Used at theme park attractions, retail checkouts, and other queue-heavy venues to increase customer satisfaction.
- Digital Light Indicator Access Control Digital traffic light display for automatic access control that can reduce personnel deployment requirements. Used by retail chains (e.g., grocery) to manage customer entry without on-site staff intervention.
- sensalytics Whitelabel White-label solution allowing partners to rebrand and resell the sensalytics platform under their own brand, extending reach to system integrators, retail service providers, and regional resellers.
Quantifiable outcome
- Real-time occupancy detection with near-zero delay alerts
- +1 more outcomes
Companies that use sensalytics
Customer profileNamed customers3 records
Segments8 records
Ideal customer profiles1 record
sensalytics technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature8 records
sensalytics partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- XOVIScoreXOVIS provides the sensor hardware component used in the sensalytics analytics solution. sensalytics combines XOVIS sensors with their proprietary software platform to deliver the complete people tracking system.
- Microsoft Azurecoresensalytics uses Microsoft Azure as their cloud and hosting infrastructure for the analytics platform. Documented in their privacy statement as a data processor.
Scale indicators2 records
Recent moves1 record
Expansion highlights5 records
sensalytics competitors and assessment
Company assessmentDirect peers
- V-Count: V-Count delivers 3D people counting and in-store analytics to retailers and shopping centers worldwide. Comparable as it offers centimeter-accurate sensors paired with cloud dashboards for traffic, dwell time, and conversion analysis.
- FootfallCam: FootfallCam provides 3D people counters and analytics software for retail, malls, and smart buildings globally. Comparable as it sells a similar hardware-plus-software stack for visitor counting, dwell analysis, and conversion metrics.
- RetailNext: RetailNext is a US-based retail analytics platform offering in-store traffic counting, dwell time, and shopper behavior analytics. Directly comparable as a SaaS platform for retailers and malls seeking real-time visitor analytics and conversion optimization.
- Xovis: Xovis is sensalytics' sensor partner and the leading provider of 3D people-counting sensors used in airports, retail, and venues. Comparable because it offers the same underlying sensor-and-analytics stack for visitor flow and dwell-time measurement, competing for the same enterprise deals.
- ShopperTrak (Sensormatic Solutions): ShopperTrak, now part of Sensormatic Solutions (Johnson Controls), provides traffic counting and shopper analytics for retailers. Comparable as a long-established direct competitor in retail people counting and visitor analytics.
Emerging players
- Density: Density offers people counting and space utilization analytics using depth sensors for offices and venues. Comparable as it targets real-time occupancy and flow analytics with sensor-based hardware and a SaaS dashboard.
Broad incumbents
- Aruba (HPE) Location Services: Aruba, an HPE company, provides Wi-Fi-based location services and analytics through Aruba Meridian and AirWave. Comparable as a broad incumbent offering indoor location and visitor analytics to enterprise retail and venue customers.
- Cisco (DNA Spaces / Location Analytics): Cisco offers location-based services and analytics through DNA Spaces, leveraging its enterprise networking footprint. Comparable as a broad incumbent providing indoor location and footfall analytics to large venues and retailers.
- IBM Watson IoT / Sterling Commerce: IBM offers broad enterprise analytics and IoT solutions that can include in-store and venue analytics for large retailers. Comparable as a broad incumbent with overlapping capabilities in customer behavior analytics and operational intelligence.
Regional players
- Dor Germany: Dor is a German provider of visitor counting and customer flow analytics for retail and public venues. Comparable as a DACH-based competitor offering similar people-counting hardware and analytics for the same regional customer base.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key highlights7 records
Customer concentration
sensalytics social profiles
Digital presencesensalytics compliance and trust
Trust signalCompliance1 record
sensalytics financial estimates
Financial estimateRevenue estimate
Valuation estimate
sensalytics leadership team
Management profileNumber of profiles
Profiles2 records
sensalytics funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
sensalytics M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about sensalytics
What does sensalytics do?
sensalytics provides a real-time people and object tracking platform that combines easily installed low-maintenance hardware sensors (people counters and high-precision 3D sensors) with a cloud-based analytics platform accessible via web portal and mobile apps. The platform delivers visitor counting, path analytics, dwell-time analysis, turn-in rates, occupancy management, AI-powered checkout automation, RTLS asset tracking, and waiting-time reporting for retailers, malls, theme parks, and other physical venues.
Is sensalytics a public or private company?
sensalytics is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was sensalytics founded?
sensalytics was founded in 2012. It employs 11 to 50 people.
Where is sensalytics based?
sensalytics is headquartered in Stuttgart, Germany, in the Europe region.
How does sensalytics make money?
Three revenue lines are on record. Hardware Sensors are the primary driver. The others are software Platform Subscription and managed Services.
Who are sensalytics's main competitors?
Direct peers on record are V-Count, FootfallCam, RetailNext, Xovis and ShopperTrak (Sensormatic Solutions). Density is listed as an emerging player. Broad incumbents are Aruba (HPE) Location Services, Cisco (DNA Spaces / Location Analytics) and IBM Watson IoT / Sterling Commerce. Dor Germany is listed as a regional player.
Does sensalytics have an API?
Yes. The sensalytics platform provides API access for real-time data integration, allowing customers to integrate occupancy data, waiting times, and analytics into their own apps, intranets, and websites. Notifications are delivered via web service, email, and SMS.