RuggleUp

What RuggleUp does

RuggleUp is a US-based, privately held bespoke rug manufacturer founded in 2021, operating from the New York City area (Tarrytown, NY; [email protected], +1 347-456-0364). The company designs and produces made-to-order handmade rugs across four construction techniques — hand tufted, hand knotted, flatweave, and hand loom — using 100% natural fibers (Merino Wool, New Zealand Wool, Pure Wool, optional silk) across three quality tiers (Standard 40 knots/inch, Premium 60 knots/inch, Luxury 100 knots/inch). Its core technology is an interactive customization platform (customize.ruggleup.com) with a five-step configurator (Select Design, Select Shape, Choose Colors, Select Materials and Size, Place Order), a "Pom Box" palette of 500+ wool and 100+ silk color poms, and a real-time pricing engine that updates automatically as the design is changed.

The company runs three coordinated go-to-market motions: direct-to-consumer e-commerce through ruggleup.com and customize.ruggleup.com; an application-based Trade Program for interior designers, architects and specifiers; and event-driven brand-building at prestige design exhibitions such as Kips Bay Decorator Showhouse New York 2024 and Dwell With Dignity. An eight-designer collaboration portfolio (Thomas Fuchs, Nikki Levy, DBD Lifestyles, Avery Johnson, Nina Lichtenstein, Amy Switzer, Junior Sandler, Swati Goorha) supports both creative output and designer-led distribution.

Revenue is generated primarily through one-time custom rug sales to individuals, plus B2B project sales to a small set of named enterprise clients in luxury retail (Bloomingdale's, Camilla, Kate Spade, Michael Kors, Versace) and hospitality (Hyatt, Best Western, Sadie), with bespoke design services and a Carpets & Broadloom line extending into wall-to-wall projects. The firm employs 11-50 people, has raised no disclosed outside funding, and discloses no revenue; it operates a direct-manufacturer model with global shipping support rather than a wholesale or licensing structure.

Name

RuggleUp

Legal name

Ruggle Up

Website

https://ruggleup.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

RuggleUp is a US-based bespoke rug manufacturer founded in 2021 that designs and sells made-to-order handmade rugs via an interactive customization platform, serving homeowners, interior designers, luxury retail brands and hospitality clients worldwide.

Ownership category

akta.pro rank

Product category

Custom Rug Manufacturing

NAICS

Carpet and Rug Mills (314110)

SIC

Carpets & Rugs (2273)

akta.pro primary industry

Area Rug Manufacturing (IMAOAJAC)

akta.pro secondary industries

Broadloom Carpet Manufacturing (IMAOAJAA), Woven Floor Coverings Manufacturing (Axminster/Wilton/Flatweave) (IMAOAJAF)

Keywords

• Custom handmade rugs
• Made to order rugs
• Interior design rugs
• Hospitality flooring solutions
• Luxury trade program

Headquarters

HQ city

Tarrytown

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Custom Rug Sales: One-time purchase model for made-to-order custom handmade rugs. Customers select from designs, customize colors, shapes, materials, and sizes. Pricing varies by quality tier (Standard, Premium, Luxury), knot density (40-100 knots/inch), and materials (Merino Wool, New Zealand Wool, Pure Wool, Silk). Hand-knotted rugs take approximately 6 weeks for average 8ft x 10ft size with two weavers working side by side.
2. Trade/Project Sales: B2B sales to interior designers, architects, and specifiers through a dedicated trade program. Includes bespoke services for larger projects such as hospitality (hotels) and retail (luxury boutiques) with volume pricing and dedicated project support.
3. Bespoke Design Services: Fully custom rug creation working directly with clients from concept to completion. Services include collaborative design process, color matching, sampling, and direct access to skilled artisans for unique specifications.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels4 records

Core offering

RuggleUp manufactures and sells made-to-order handmade custom rugs, enabling customers to design their own rugs (selecting design, shape, color from a 500+ wool/100+ silk palette, material, size, and quality tier) through an interactive online design tool with real-time preview and automatic pricing. The company offers multiple construction techniques (hand tufted, hand knotted, flatweave, hand loom) across Standard, Premium, and Luxury quality tiers, and serves both individual consumers and trade professionals (interior designers, architects) plus hospitality and luxury-retail project clients. Bespoke design services include collaborative concept work, color matching, sampling, and direct artisan access for unique specifications.

Product overview

RuggleUp is a bespoke luxury rug manufacturer offering custom-made rugs tailored to customer specifications. The core product is the Interactive Design Tool, a 5-step customization platform that enables customers to design their own rugs by selecting from various designs (Abstract, Animal Print, Art Deco, Geometric, Damask, Trellis, Vintage, Contemporary, etc.), shapes, colors using the Pom Box (500+ wool poms and 100 silk poms), materials (Merino Wool, New Zealand Wool, Pure Wool, silk options), and sizes. The product portfolio includes the Curated Rugs Collection of pre-designed rugs, the Designer Collaboration Collection featuring partnerships with interior designers like Thomas Fuchs, Nikki Levy, and Nina Lichtenstein, the Gradient Collection with color-gradient designs, and the Carpets & Broadloom line. Services include the Bespoke Service for made-to-measure custom rugs with multiple construction types (hand tufted, hand knotted, flatweave, hand loom), the Trade Program for professionals, and The Project Edit showcasing hospitality and retail projects. The company operates on a made-to-order basis with manufacturing control from sampling through production and delivery.

Differentiator

Problem solved

Functional benefit

Products and services

• Bespoke Custom Rugs Made-to-measure, made-to-order custom rug service offering custom sizes and shapes, extensive color matching using dyed yarn poms, multiple constructions (hand tufted, hand knotted, flatweave, hand loom), and a selection of natural and performance materials. Intended for individual homeowners, trade professionals, and project clients seeking rugs fabricated to their unique specifications.
• Curated Rugs Collection Pre-designed ready-to-purchase rug collection including named designs such as Lattice Drift, Flondafen, Rays, Shifting Sands, Gridlock, Gratiate, Weathered Elegance, Trellis, Current Candy, Greek Key Beige Blue, Block Print Green, Arches 1, Taupe Rhythm, String of Pearls, Corn flower Oushak, Sand Memory, Morning Dew, Urban Riot, Spatial Drift, Leopard Luxe, Shifting Hues, and Evolve. Targeted at consumers and trade buyers wanting off-the-shelf designs.
• Carpets & Broadloom Collection of unique carpet designs and textures including Dove, Fossil, Tip Shear 11, Sand, and G 181, crafted in collaboration with renowned designers. Targeted at trade professionals and project clients needing broadloom/custom carpet solutions for interiors.
• Designers Collection (Designer Collaborations) Collaborations with named interior designers creating exclusive rug collections: Thomas Fuchs (Thomas Fuchs Creative), Nikki Levy, DBD Lifestyles, Avery Johnson, Nina Lichtenstein, Amy Switzer (Amy Switzer Design), and Junior Sandler. Targeted at consumers and trade buyers seeking signature/designer-branded rugs.
• Trade Program Dedicated trade account program for interior designers, architects, and specifiers, with an application-based sign-up (requiring business profile, annual revenue, and custom rug usage volume). Offers direct manufacturer collaboration, bespoke services, project consultation, volume pricing, and personalized trade support.
• The Project Edit (Hospitality & Retail Project Services) Project services for Hospitality and Retail sectors, showcasing and delivering completed projects for clients such as Sadie, BW, Hyatt (hospitality) and Bloomingdale's, Camilla, Kate Spade, Michael Kors, Versace (retail). Includes project consultation, bespoke design, large-volume production, and global delivery for commercial interiors.

Quantifiable outcome

• Hand-knotted rugs: 6 weeks for average 8ft x 10ft with two weavers
• +2 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eight partnerships are on record, tiered core.

• Thomas Fuchs / Thomas Fuchs CreativecoreStrategic or Co-development PartnerDesigner collaboration bringing craftsmanship by skilled artisans to market previously only available to the trade. Traditional techniques such as hand carving, lost wax casting, and glass blowing accessible at accessible price points without compromising design aesthetic. Launching into retail market with design collections.
• Nikki LevycoreStrategic or Co-development PartnerInterior designer from South Africa with international design philosophy based on personal lifestyle. Creates interiors spaces that make sense of clients' personal lifestyle without sacrificing beauty for practicality.
• DBD LifestylescoreStrategic or Co-development PartnerInterior design firm based on whimsical luxury philosophy where color and pattern coexist with beautiful, timeless homes. Collection fits into philosophy that home decor is supposed to be fun without sacrificing quality or function.
• Avery JohnsoncoreStrategic or Co-development PartnerBrooklyn native and Principal Designer with background in fashion and personal styling. Brings unique perspective to interiors blending refined aesthetics with personal storytelling. Eye for texture, scale, and custom details balancing comfort, function, and elevated living.
• Nina LichtensteincoreStrategic or Co-development PartnerAward-winning leader and educator in biophilic and neuroaesthetic design, among first designers certified in Science in Design. Healthcare hardware line earned Nightingale Gold Award. Creates environments drawing on nature to calm nervous system and elevate wellbeing through light, texture, and form.
• Amy Switzer / Amy Switzer DesigncoreStrategic or Co-development PartnerDesign studio blending sleek sophistication of modern design with charm and character of one-of-a-kind sourced pieces. Creates distinctive, harmonious interiors reflecting contemporary aesthetics while celebrating individuality and history of each curated element.
• Junior SandlercoreStrategic or Co-development PartnerRenowned artist known for vibrant designs inspired by icons like Pucci and MISSONI. Collaboration creates exclusive rug collection blending playful aesthetics with bespoke craftsmanship, catering to children's spaces and elegant homes. Work celebrated globally.
• Swati GoorhacoreStrategic or Co-development PartnerVisionary designer for Kips Bay Decorator Showhouse New York 2024 partnership. Celebrated for ability to harmonize tradition and innovation, creating interiors that are both timeless and trend-setting. Collection captures spirit of contemporary interiors through color, tactile beauty, and imaginative forms.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• The Rug Company: London-based luxury custom rug maker offering hand-knotted, hand-tufted and flatweave rugs designed by leading fashion and interior designers, sold DTC and to designers/specifiers globally. Closely mirrors RuggleUp's handmade, designer-collaboration, made-to-order model.
• Annie Selke: US designer-rug and home lifestyle brand known for patterned, color-forward rugs sold DTC and through designer trade. Competes with RuggleUp in design-led residential rugs and trade program distribution.
• Stark: US-based custom carpet and rug manufacturer and broadloom distributor serving designers, architects, and luxury hospitality/retail clients. Competes directly with RuggleUp in custom rugs for hospitality and luxury retail projects.
• Jaipur Living: Designer-driven rug and home accents brand offering hand-knotted, hand-tufted and power-loomed rugs through wholesale and DTC channels with designer collections. Comparable on handmade construction mix and designer-collaboration strategy.
• Knot Standard: Direct-to-consumer custom handmade rug brand offering an online design tool to configure hand-knotted rugs by size, shape, color, and material. Closest comparable to RuggleUp on the custom handmade + DTC configurator model.

Others

• West Elm: Modern home furnishings retailer with a significant rug category featuring Fair Trade Certified handmade rugs and designer collaborations. Competes for the same design-conscious residential customer but distributes through its own retail channel.
• Crate & Barrel: Large US home furnishings retailer carrying a curated rug assortment from multiple designers and brands. Adjacent competitor on the consumer end but does not offer the same bespoke, made-to-order service as RuggleUp.

Broad incumbents

• Restoration Hardware (RH): Luxury home furnishings retailer with an extensive proprietary rug assortment including custom options for members. A broad incumbent competing with RuggleUp for the high-end residential and designer customer wallet.
• Loloi Rugs: Large US rug wholesaler offering designer-collaboration rugs across handmade and power-loomed constructions, sold primarily through furniture retailers and designers. Broader and more mass-market than RuggleUp but competes for trade shelf space.
• Safavieh: Vertically integrated rug and home furnishings manufacturer and retailer with thousands of SKUs across handmade and machine-made rugs. A broad incumbent competing across price points where RuggleUp also plays.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/ruggleup
• Facebookfacebook.com/RuggleUp
• LinkedInlinkedin.com/company/ruggleup

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RuggleUp