What Adaptiv does

Adaptiv Integration Ltd is a New Zealand-headquartered independent systems integration and data analytics consultancy founded in 2010, operating from five offices across New Zealand (Auckland, Wellington, Christchurch) and Australia (Brisbane, Melbourne). The firm employs 51-100 consultants and focuses on enterprise-scale integration, data, analytics and AI services for major ANZ organisations including Genesis Energy, Lotto NZ, Fulton Hogan, Fletcher Building, Spark, Mercury Energy, IAG, Victoria University of Wellington, University of Waikato, PGG Wrightson, Citycare Property, TRENDS Promotional Products, Bolton Clarke, and St John. Founded originally as a vendor-agnostic integration practice, the company expanded its offering in 2022 to incorporate Data, Analytics and AI services as a natural extension of its core integration work.

Adaptiv's technical offering is built on tier-one enterprise platforms rather than proprietary technology: Boomi (Platinum Partner status), Microsoft Azure (Gold Partner) and Microsoft Fabric, MuleSoft Anypoint Platform, Databricks, Power BI, and Solace PubSub+. The company delivers end-to-end integration projects (advisory, platform modernisation, hybrid integration, integration design and development, AI/ML/automation, and 24/7 managed support) and a parallel data practice (analytics consulting, data platform modernisation, master data management, data governance, visualisation, and AI). Notable engagement outcomes include achieving 91% service levels versus 80% target at Genesis Energy, delivering Lotto NZ's EDGE integration across 60+ APIs and 14 applications, and consolidating 50+ legacy systems onto Boomi for TRENDS Promotional Products to support growth from $10M to $130M. The firm cites a track record of 950+ projects and 309k hours of delivery.

Revenue is generated through professional services engagements (consulting, implementation, advisory) and recurring managed integration and support services covering 37 active managed services clients. Go-to-market is enterprise field sales with regional sales executives in each country. Pricing is quote-based on engagement scope and is not publicly disclosed. Ownership is concentrated among the co-founding leadership (Ashley Helm, CEO; Nikolai Blackie, CTO) along with COO Phil Cullen, with no disclosed institutional investment or funding rounds.

Name

Adaptiv

Legal name

Adaptiv Integration Ltd

Website

https://adaptiv.nz

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

51–100 employees

Short description

Adaptiv is an ANZ-based independent systems integrator and data/AI consultancy, delivering enterprise integration, analytics and managed support on Boomi, Microsoft Azure, MuleSoft, Databricks and Solace platforms to 131+ large New Zealand and Australian organisations across energy, government, education and manufacturing sectors.

Ownership category

akta.pro rank

Product category

IT Integration and Data Consulting Services

NAICS

Computer Systems Design Services (541512), Custom Computer Programming Services (541511), Computer Systems Design and Related Services (5415), Other Computer Related Services (541519)

SIC

Services-Computer Integrated Systems Design (7373), Services-Computer Programming Services (7371), Services-Computer Programming, Data Processing, Etc. (7370), Services-Management Consulting Services (8742)

akta.pro primary industry

Data Platform, BI & Analytics Integration (BPAEAAAI)

akta.pro secondary industry

Data Engineering, Integration & ETL/ELT Services (BPAEAHAB)

Keywords

• Systems integration services
• Data analytics consulting
• Cloud platform integration
• Data governance services
• AI implementation consulting

Headquarters

HQ city

Auckland

HQ country

New Zealand

HQ region

Oceania

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Professional Services - Integration Consulting: Adaptiv generates revenue through professional services engagements for integration consulting, strategy, design, development, and implementation. The company offers flexible partnering models where they can lead implementation or provide guidance and support to client teams. Projects are delivered faster and at lower cost than internal development teams, according to company claims.
2. Managed Integration and Support Services: Ongoing managed services with 24/7 support for integration and data platforms. The company serves 37 managed services clients, providing continuous optimization and monitoring of client integration environments.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels5 records

Core offering

Adaptiv provides professional consulting and integration services focused on connecting enterprise systems, modernizing data platforms, and implementing AI/automation. The company delivers end-to-end integration solutions using leading platforms (Boomi, MuleSoft, Azure, Microsoft Fabric, Databricks, Power BI, Solace) and offers complementary data, analytics and AI services including platform modernization, master data management, data governance, visualization, and 24/7 managed support. Their service model spans advisory/strategy through design, implementation, and ongoing managed services.

Product overview

Adaptiv offers a comprehensive suite of integration, data, analytics, and AI services as a specialised consultancy, not a single unified software product. The core offering consists of two main practice areas: Integration Solutions (covering advisory/consulting, platform modernisation, hybrid integration, integration design/development, AI/ML/automation, and managed support) and Data, Analytics and AI Solutions (covering analytics consulting, data platform modernisation, master data management, data governance/quality, data visualisation, AI/automation, and managed services). These solutions are delivered using leading technology platforms including Boomi Enterprise Platform, MuleSoft Anypoint Platform, Microsoft Azure, Microsoft Fabric, Databricks, Power BI, and Solace PubSub+. Adaptiv operates as a Boomi Platinum Partner and MuleSoft recognised supplier.

Differentiator

Problem solved

Functional benefit

Products and services

• Integration Solutions End-to-end integration solutions from design and development to AI-driven integration and managed services. Includes advisory, platform modernisation, hybrid integration, integration design and development, and managed support. Built using Boomi, MuleSoft, Azure, and Solace platforms for enterprise clients.
• Data, Analytics and AI Solutions Comprehensive data lifecycle services connecting, governing and activating data for business impact. Includes data analytics and consulting, data platform modernisation, master data management, data governance and quality, data visualisation, AI and automation, and managed services for enterprise clients.
• Advisory, Consulting and Strategy Professional guidance from integration experts including integration roadmap design, technology evaluation, and strategy development aligned with business objectives to maximise operational efficiency and enhance agility.
• Platform Modernisation and Migration Secure, efficient modernisation or migration of data, applications, and workflows whether moving to the cloud, a hybrid model, or refreshing outdated architecture. Includes application modernisation, data migration and validation, and risk-free legacy decommissioning.
• Hybrid Integration Connect on-premises systems with cloud applications to ensure secure, real-time data exchange and unified workflows across hybrid environments. Includes API management, middleware solutions, and real-time data synchronisation.
• Integration Design and Development Custom APIs, middleware solutions, and end-to-end integration architectures tailored to unique business needs. Covers API strategy consulting, architecture design, testing, and program management services.
• AI, Machine Learning and Automation Transform business operations with AI, ML, and Automation integrated into systems. Includes process automation using AI-driven bots, predictive analytics, and smart data integration with AI for improved data quality.
• Managed Integration and Support 24/7 optimisation of integration platforms through continuous improvement, proactive monitoring, and dedicated support. Includes security and compliance management to keep business secure and seamlessly connected. Currently serves 37 managed services clients.
• Data Analytics and Consulting Expert data analytics and consulting services to unlock actionable insights. Helps analyse complex data, develop tailored strategies, and implement solutions that drive smarter decisions and optimise operations.
• Data Platform Modernisation Rebuild data foundation using Microsoft Fabric or Databricks to unify data, integrate governance, and enable advanced analytics and AI innovation.
• Master Data Management Helping enterprises create a single source of truth with master data. Creates trusted business data foundations keeping critical information consistent, accurate, and aligned across systems.
• Data Governance and Quality Implementing robust data governance frameworks and quality control measures to ensure data integrity across enterprise systems.
• Data Visualisation Transforming data into insight with leading technologies including Power BI to create interactive dashboards shared across teams.
• Integration Portfolio Assessment A methodology and assessment framework for evaluating an organization's current integration landscape, identifying gaps, and creating a roadmap for integration success.
• AI Readiness Assessment A detailed assessment framework to evaluate an organization's current AI maturity, data ecosystem, governance policies, and existing AI initiatives to craft a tailored AI strategy and roadmap.

Quantifiable outcome

• Reduced onboarding timelines for Citycare Property through Boomi HR integration
• +3 more outcomes

Named customers16 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability6 records

Feature3 records

Partnerships

Six partnerships are on record, tiered core and strategic.

• BoomicoreTechnology or IntegrationAdaptiv is a Boomi Platinum Partner, the highest level of partnership. They leverage Boomi's intelligent integration platform to deliver integration solutions for clients, including the Boomi Enterprise Platform, Boomi Data Hub, and Boomi Agent Studio. Boomi is described as an 'intelligent, flexible, and scalable platform designed to rapidly unite all elements of your digital ecosystem.'
• Microsoft AzurecoreTechnology or IntegrationAdaptiv is a Microsoft Gold Partner and certified accordingly. They provide Azure Integration Services including Logic Apps, Functions, API Management, Event Grid, Service Bus, Fabric, Power BI, and OpenAI implementations. Azure is a key platform for building integrated cloud solutions.
• MuleSoftcoreTechnology or IntegrationAdaptiv is a MuleSoft recognised supplier with fully trained, experienced MuleSoft experts. They leverage MuleSoft's Anypoint Platform, described as the world's leading integration platform for SOA, SaaS, and APIs, to deliver API-led connectivity solutions.
• DatabrickscoreTechnology or IntegrationAdaptiv is an official ANZ Databricks Delivery Provider Partner. They help organisations harness the power of data to drive innovation and growth using Databricks' unified analytics platform for data engineering, science, and advanced analytics.
• SolacestrategicTechnology or IntegrationAdaptiv is a leading provider of Solace services in New Zealand. Solace is described as the first event management and streaming platform to evolve event-driven architecture, enabling events to be defined, documented, discovered, and streamed across cloud, on-premises and IoT environments.
• Microsoft FabricstrategicTechnology or IntegrationAdaptiv leverages Microsoft Fabric, an all-in-one data analytics platform that unifies data integration, engineering, science, real-time analytics, and business intelligence. It combines Data Factory, Data Engineering, Data Warehouse, and Power BI in a single environment.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Thoughtworks: Thoughtworks is a global technology consultancy whose core services span enterprise integration, application modernisation, and data platform engineering. While larger and global, its integration-and-modernisation positioning is highly comparable to Adaptiv's integration and platform modernisation practice.
• Theta (formerly Theta Global): Theta is a New Zealand-based IT consultancy delivering data, integration, ERP, and digital transformation services across NZ and Australia. Overlaps with Adaptiv on Microsoft-centric integration and data platform modernisation work and shares the ANZ mid-market enterprise customer base.
• Slalom: Slalom is a mid-sized, region-led consulting firm heavily focused on cloud, data, and integration work. Its size, regional delivery model, and modern technology-first go-to-market make it a strong structural peer to Adaptiv in the integration+data+AI services category.
• Datacom: Datacom is one of the largest locally headquartered IT services and systems integration firms in Australasia, delivering integration, cloud, data, and managed services to enterprise and government customers in NZ and Australia. Most directly comparable ANZ-headquartered competitor to Adaptiv.
• Persistent Systems: Persistent Systems is a global services firm and a top-tier MuleSoft and Boomi implementation partner with strong data/AI credentials. Comparable to Adaptiv on integration platform delivery, AI engineering, and managed services.

Broad incumbents

• Avanade: Avanade is the joint Accenture-Microsoft services firm and the largest global Microsoft/Boomi-aligned integrator. It competes head-on with Adaptiv on Microsoft Azure integration, Fabric, and Power BI deployments in ANZ, but at significantly greater scale and global delivery capacity.
• Accenture ANZ: Accenture is the largest global systems integrator with a major ANZ practice delivering cloud, integration, and data services. Competes with Adaptiv on the largest enterprise transformation deals in NZ and Australia, including Genesis Energy-class engagements.
• NTT Data ANZ: NTT Data is a large global IT services provider with a substantial ANZ presence delivering integration, data, and cloud transformation work. Competes with Adaptiv for mid-market and enterprise integration deals, especially in financial services and government.
• Deloitte ANZ (Consulting & Engineering, AI & Data): Deloitte's ANZ consulting practice delivers systems integration, data modernisation, and AI advisory services, including MuleSoft and Boomi-aligned engagements. Competes with Adaptiv for ANZ enterprise and government customers at the higher end of deal size.

Regional players

• Insync Solutions: Insync is a smaller New Zealand-based data, integration, and analytics consultancy that overlaps with Adaptiv's Data, Analytics and AI services and serves a similar ANZ enterprise customer profile. Closest like-for-like boutique peer in the NZ market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/adaptiv-integration-ltd
• Xx.com/adaptivanz

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Adaptiv