Gratka

What Gratka does

Gratka is a Polish online real estate classifieds marketplace operated by Grupa Morizon-Gratka Sp. z o.o., a privately held Polish limited liability company headquartered in Warsaw. The platform connects property sellers (private individuals, real estate agencies, brokers, and property developers) with buyers and renters seeking residential and commercial real estate across Poland and selected international markets. Active listings span apartments, houses, studios, land and plots, commercial spaces, rooms, and developer-led new construction projects, with the platform displaying tens of thousands of listings at any given time (11,610+ studios, 32,360+ houses, 38,727+ two-room apartments, 32,388+ three-room apartments, 11,325+ four-room apartments).

The product surface includes a self-serve web platform at gratka.pl, native mobile applications distributed via iOS App Store, Google Play, and Huawei AppGallery, an AI-powered search assistant (Asystent AI) that processes natural-language property queries, a dedicated Ceny Mieszkań price database covering 15 Polish cities, and an editorial blog with 500+ articles covering market analysis, legal advice, and buying guidance. Underlying technology combines standard marketplace infrastructure (Nuxt-rendered frontend) with map-based listing discovery and a conversational AI layer. Distribution is materially amplified through a barter partnership with Onet.pl, one of Poland's largest internet portals, whose logo is co-branded on the platform.

Gratka monetizes through three revenue streams: tiered listing fees charged to individual sellers, agencies, and developers; advertising revenue from banner ads and featured placements; and commission-based partner referrals to mortgage providers Lendi and ING Bank Śląski. The go-to-market model is product-led and self-serve, with differentiated service tiers and dedicated sales surfaces for developers and agencies hosted on the morizon-gratka.pl subdomain. An automotive vertical, MotoGratka, extends the classifieds infrastructure beyond real estate. Pricing for individual listings is not publicly disclosed.

Name

Gratka

Legal name

Grupa Morizon-Gratka Sp. z o.o.

Website

https://gratka.pl

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

101–250 employees

Short description

Gratka is a Polish online real estate classifieds marketplace serving individuals, agencies, and developers with property listings across Poland and nine international markets, monetized via listing fees, advertising, and mortgage partner referrals.

Ownership category

akta.pro rank

Headquarters

HQ city

Warsaw

HQ country

Poland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations, Infrastructure

Revenue model

1. Listing Fees: Revenue from charging real estate developers, agencies, and private individuals to list properties on the platform. Tiered pricing for different user types.
2. Advertising: Revenue from advertisers promoting their services on the platform, including banner ads and featured listings.
3. Partner Referrals: Commission revenue from referring users to mortgage providers (Lendi, ING Bank) and other financial services partners.

Go-to-market motion1 record

Distribution channels6 records

Marketing channels7 records

Core offering

Gratka operates an online real estate classifieds marketplace where private individuals, real estate agencies, and developers list apartments, houses, rooms, land, commercial spaces, and holiday rentals for sale and rent across Poland and international markets. The platform monetizes through listing fees, premium advertising placements, and partner referrals to mortgage providers, while supporting property discovery via an AI-powered natural language search assistant and map-based interface.

Product overview

Gratka.pl is a comprehensive Polish real estate classifieds platform operated by Grupa Morizon-Gratka Sp. z o.o., offering a broad portfolio of property listing services organized around its core platform at gratka.pl. The main offering includes residential and commercial property listings (apartments, houses, land, commercial spaces, rooms) for sale and rent across Poland and internationally, supplemented by specialized verticals like MotoGratka for automotive. Key product modules include: the core Gratka.pl classifieds platform with map-based property search; the AI-powered Asystent AI (AI Assistant) for natural language-based property matching; a dedicated Ceny Mieszkań (Property Price Database) for market research across 15 cities; developer services for new construction listings; and a Blog with 499+ editorial articles. The platform also includes mobile applications for iOS and Android. The ecosystem is monetized through professional services for developers, agencies, and advertisers via the morizon-gratka.pl subdomain.

Differentiator

Problem solved

Functional benefit

Products and services

• Gratka.pl Real Estate Classifieds Platform
• MotoGratka
• Developer Services (Oferta dla Deweloperów)

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature1 record

Partnerships

Six partnerships are on record, tiered core and minor.

• Onet.plcoreGTM or Marketing PartnerBarer partnership with Onet.pl, one of Poland's largest internet portals. Onet's logo appears on the Gratka platform and Gratka listings are integrated into Onet's network, providing significant traffic and brand visibility.
• LendiminorGTM or Marketing PartnerMortgage calculator and lending referral partnership integrated into the platform, allowing users to compare mortgage offers.
• ING Bank ŚląskiminorGTM or Marketing PartnerMortgage financing information and rate calculator partner displayed on property listings to help buyers understand financing options.
• Forbes PolskaminorGTM or Marketing PartnerMedia partnership through Onet.pl network, branding appears in footer alongside other partner publications.
• Newsweek PolskaminorGTM or Marketing PartnerMedia partnership through Onet.pl network, branding appears in footer alongside other partner publications.
• Business Insider PolskaminorGTM or Marketing PartnerMedia partnership through Onet.pl network, branding appears in footer alongside other partner publications.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Otodom: Otodom is the leading Polish online real estate classifieds marketplace, offering property listings for sale and rent across Poland. It is the most direct competitor to Gratka, serving the same buyer/seller segments with comparable listing, map-search, and agency/developer tools, and benefits from backing by the global OLX Group.
• Morizon.pl: Morizon is a Polish real estate classifieds platform that shares the Grupa Morizon-Gratka corporate parent with Gratka. It offers comparable residential and commercial property listings for sale and rent, and serves overlapping developer and agency clients, making it an intra-group peer rather than purely external.
• Domy.pl: Domy.pl is a Polish property portal focused on house and residential listings, competing directly with Gratka's Domy and Mieszkania verticals. It targets the same buyer and seller segments with similar map-based search and agency listing functionality.
• Nieruchomości Online: Nieruchomości Online is a major Polish real estate portal aggregating listings from agencies and developers, with map-based search and detailed property filters. It targets the same professional listing supply and end-user property seekers as Gratka, making it a direct marketplace competitor.
• Oferty.net: Oferty.net is a Polish property listings aggregator serving buyers and renters across multiple cities. It targets the same end-user property seeker as Gratka and competes for professional agency supply, positioning it as a regional direct peer.

Regional players

• Immobilienscout24: Immobilienscout24 is Germany's leading residential real estate marketplace, offering listings, price data, and agent tools. It is comparable to Gratka in business model and category, but operates in a different geography and does not directly compete for Polish listing supply or audience.
• Rightmove: Rightmove is the UK's largest residential property portal, with listings, valuation tools, and agent advertising. It shares Gratka's classifieds-plus-data-plus-advertising business model, but operates solely in the UK and is not a direct competitor in Poland.
• Idealista: Idealista is the leading real estate classifieds portal in Spain, Portugal, and Italy, offering property listings, map search, and price data. It is comparable to Gratka in product and category, and overlaps geographically with Gratka's international listings (Spain, Portugal, Italy), but does not compete in the Polish domestic market.

Broad incumbents

• Zillow: Zillow is the dominant US residential real estate marketplace with listings, an AI-powered search assistant (Zillow AI), and price data tools. It is comparable to Gratka in core marketplace functionality and is a global benchmark for AI-driven property search, though it does not compete in the Polish market.
• OLX (real estate vertical): OLX is a broad horizontal classifieds marketplace in Poland with a dedicated real estate category covering apartments, houses, and rooms. It competes with Gratka for both private sellers and small-landlord supply, with a wider general-merchandise audience but less specialized real estate tooling.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@Gratka_pl
• Facebookfacebook.com/gratka
• Instagraminstagram.com/gratkapl
• TikToktiktok.com/@gratka_pl
• LinkedInlinkedin.com/company/gratka-sp.-z-o.o.

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gratka