Abel Software

What Abel Software does

Abel Software is a privately held New Zealand-based ERP vendor founded in 1996 by Allan Baird, specializing in fully integrated business management systems for small and mid-sized manufacturers, distributors, and process-based exporters. The company's flagship product, Abel ERP, is built on the proprietary Jade database and development platform and is differentiated by a unique Application Engine that enforces transaction integrity through ledger-balanced validation, a Process-Object modelling approach inspired by NATO logistics research, and over 1,400 configurable screens that allow customers to scale functional usage as they grow. The platform spans customer/sales/CRM, inventory/warehouse/logistics, purchasing, manufacturing execution, planning and MRP, batch traceability and quality management, financials and BI (the latter built on Microsoft Power BI), and jobbing/time recording, with mobile apps for warehouse and sales built on .NET MAUI and integrated via Abel Corporate View across multi-database deployments.

Abel monetizes through a dual licensing model — monthly subscription (with bundled maintenance) or one-time license with separate annual maintenance — supplemented by optional add-on licenses (Mobile, Interface, Corporate View), implementation and consultancy services led by ERP consultants, and bookkeeping/accounting services delivered through the 2021 acquisition of Accounts on Call. The company serves customers across more than 13 countries, five continents, and six languages, with deep specialization in food manufacturing, dairy, nutraceuticals, plastics, textiles, and primary produce exporting. Domain-specific regulatory compliance (notably New Zealand MPI traceability) and a curated partner ecosystem (SATO, AspectPL MES, SPS Commerce EDI, Starshipit, Acume, Lucy, TradeWindow, Crossfire) anchor its competitive positioning. Abel is co-owned by three individuals — Allan Baird (Chairman), Jane Mattsen (Business Manager & Executive Director), and Callum Baird (CTO) — and operates from Auckland headquarters with regional offices in Hamilton, Christchurch, Sydney, Melbourne, and a North American sales presence.

Name

Abel Software

Legal name

Abel Software Limited

Website

https://abelsoftware.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Short description

Abel Software is a New Zealand-based ERP vendor founded in 1996, providing a fully integrated business management system built on the Jade platform for small and mid-sized manufacturers, distributors, and export-oriented businesses across 13+ countries.

Ownership category

akta.pro rank

Product category

Enterprise Resource Planning (ERP) Software

NAICS

Software Publishers (5132), Custom Computer Programming Services (541511), Computer Systems Design and Related Services (54151)

SIC

Services-Computer Integrated Systems Design (7373), Services-Computer Programming Services (7371)

akta.pro primary industry

Core ERP Suites (Financials, Procurement, Projects) (HDAEAEAA)

akta.pro secondary industries

Manufacturing ERP (Discrete, Process, Batch) (HDAEAEAB), Distribution & Wholesale ERP (Inventory, Order, Warehouse) (HDAEAEAC), ERP Implementation & Systems Integration Services (BPAEAGAA), Construction & Engineering ERP (Job Costing, Project Controls) (HDAEAEAE)

Keywords

• ERP software
• Manufacturing ERP
• Inventory management software
• Business management system
• Financial management software

Headquarters

HQ city

Auckland

HQ country

New Zealand

HQ region

Oceania

Offices6 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Software Licensing: Abel offers two licensing models: (1) Monthly subscription license with inclusive maintenance - affordable entry with predictable monthly costs; (2) One-time license with annual maintenance - lower long-term cost with higher upfront payment. Licensing is based on number of processes and includes essential licenses (Abel Base Kit, Concurrent End Users) and optional add-ons (Mobile Add-On, Interface Add-Ons, Corporate View Add-On).
2. Annual Maintenance: Annual maintenance fee is due on each license anniversary. Includes access to new releases (at least every two years), upgrades, and continued support. Maintenance is bundled with monthly subscription or charged separately for one-time licenses.
3. Professional Services: ERP consulting services for implementation, configuration, and ongoing account management. Accounting services including bookkeeping, payroll, GST/FBT, end-of-month checks, and annual financial statement preparation. Services available on-site in Auckland or remotely across Australasia.
4. Optional Add-On Licenses: Additional revenue from optional features including Abel Mobile Add-On (for mobile warehouse and sales apps), Interface Add-Ons (for website and third-party integrations), and Abel Corporate View Add-On (for multi-database installations).

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Abel Software develops and sells Abel ERP, a fully integrated enterprise resource planning platform that combines operational functions (sales, purchasing, inventory, planning, manufacturing, jobbing) with built-in financials updated in real time. The system is built on the Jade platform with a proprietary Application Engine, offers over 1,400 configurable screens, and is targeted at small and mid-sized manufacturers, distributors, and export-oriented businesses. Complementary mobile apps and Power BI-based business intelligence round out the offering.

Product overview

Abel Software offers Abel ERP — a comprehensive, fully integrated ERP platform combining operational and financial functions in a single configurable system. The core Abel ERP platform includes modules for Customer/Sales/CRM, Inventory/Warehouse/Logistics, Suppliers/Purchasing, Manufacturing/Production, Planning/Scheduling/MRP, Batch Traceability/Quality Management, Financials/Business Intelligence, and Jobbing/Time Recording. Mobile apps (Abel Mobile Warehouse and Mobile Sales App) extend functionality to handheld devices. Abel BI Reporting Suite provides Power BI-based business intelligence. The platform is built on the Jade Software platform and supports multi-database configurations via Abel Corporate View. Implementation, consulting, and accounting services complement the software offering.

Differentiator

Problem solved

Functional benefit

Products and services

• Abel ERP Abel's flagship ERP system — a comprehensive, fully integrated platform combining operational functions (sales, purchasing, inventory, planning, manufacturing, jobbing) with built-in financials updated in real time. Designed for growing businesses with a configurable, single database architecture and over 1,400 configurable screens.
• Abel Mobile Warehouse App Mobile warehouse application for Android handheld devices connecting directly to the live Abel database, enabling real-time customer despatch processing, stock picking, bin-to-bin movements, stock counting, and manufacturing completion.
• Abel Mobile Sales App Mobile sales application for Android and iOS delivering customer and lead access, inventory visibility, barcode scanning, shopping cart, quote and order creation, and communications tools for field sales teams.
• Abel BI Reporting Suite Business intelligence suite built in Microsoft Power BI providing visual dashboards with drill-down capabilities across functional areas, accessible on desktop or mobile.
• Abel Corporate View Add-on license for sites running multiple connected Abel databases, enabling data transfer between databases for inter-database trading, enterprise financial management, and seamless user navigation.
• Implementation Services Expert ERP consulting services guiding customers through implementation stages including configuration, data preparation, user acceptance testing, training, finance cutover, and first end-of-month.
• Accounting Services Flexible accounting and bookkeeping support including general bookkeeping, payroll and PAYE, GST, FBT, end-of-month checks, preparation of annual financial statements, and temporary cover during staff absences. Available on-site in Auckland or remotely across Australasia.

Quantifiable outcome

• Reduced monthly report closing time from 9-10 business days to 4 days
• +2 more outcomes

Named customers12 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration17 records

Feature8 records

Partnerships

Five partnerships are on record, tiered core and minor.

• SATOcoreTechnology or IntegrationSATO is Abel's preferred provider for industrial quality printers, barcode label printers and scanning solutions that are rugged and reliable to meet the demands of manufacturing and warehousing processes. They also supply specialized labelling software and consumables.
• AspectPLcoreTechnology or IntegrationAspect Productivity Technology's proven Manufacturing Execution System software (MES) has been helping manufacturers improve productivity and build business growth since 2009. Abel interfaces with AspectPL for advanced production scheduling and machine-level integration.
• Jade Software CorporationcoreTechnology or IntegrationJade Software Corporation designs and develops next-generation applications and builds high-performance database management technology. Abel Software uses Jade's programming language and database management system. Relationship since 1996.
• NZPICSminorOthersNZPICS is a not-for-profit organization and a Premium Channel partner of the ASCM (Association for Supply Chain Management). Delivers ASCM courses and certification to New Zealand businesses for developing supply chain leaders.
• AMCHAM NZminorOthersThe American Chamber of Commerce in New Zealand promotes two-way trade and investment relationships primarily between New Zealand and the United States, and within the Asia-Pacific region.

Scale indicators5 records

Recent moves10 records

Expansion highlights5 records

Direct peers

• Epicor: Mid-market ERP vendor with strong manufacturing, distribution and supply-chain modules. Closest direct competitor to Abel in targeting process and discrete manufacturers of similar size with comparable configurability requirements.
• Syspro: ERP specialist focused on manufacturing and distribution, including food, pharmaceutical and batch traceability — directly overlapping Abel's primary verticals and functional strengths.

Broad incumbents

• SAP Business One: SAP's mid-market ERP suite competing for the same small-to-mid manufacturing and distribution customers as Abel, with a much larger partner ecosystem and brand footprint.
• Microsoft Dynamics 365 Business Central: Cloud-first mid-market ERP/financial management platform from Microsoft that increasingly addresses manufacturing and distribution scenarios Abel serves, leveraging deep integration with the broader Microsoft stack.
• Oracle NetSuite: Established cloud ERP for mid-market companies, including manufacturers, with global reach and a marketplace ecosystem — a typical competitor in the same sales cycles as Abel.
• IFS: Global ERP vendor with strong capabilities in manufacturing, service and project-based industries (jobbing-style work) comparable to Abel's Engineering & Jobbing segment.

Emerging players

• Acumatica: Cloud-native mid-market ERP offering modular suites including distribution and manufacturing editions; competes for modernizable mid-market customers evaluating Abel for replacement.
• Odoo: Open-source modular ERP with manufacturing, inventory, and accounting apps often adopted by small and mid-sized businesses globally; a credible alternative for price-sensitive and cloud-first prospects Abel also pursues.

Regional players

• Greentree (Aurion): New Zealand-headquartered mid-market ERP/business management software provider serving Australasian SMBs — close geographic and segment overlap with Abel in ANZ competitive deals.
• MYOB: Australia- and New Zealand-leading accounting and business management software provider targeting SMBs — comparable geography and segment, though lighter on manufacturing/deep operations than Abel.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/abel-software-limited
• Xx.com/abelsoftware

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Abel Software