What Adminer does

Adminer is a Brazilian SaaS company, founded in 2020 and headquartered in São Paulo, that operates a competitive intelligence platform for the digital commerce ecosystem in Brazil and LATAM. The core product aggregates a proprietary database of 135 million+ advertisements from Facebook, YouTube, Instagram, and TikTok, combined with real-time tracking of product sales across major checkouts (Kiwify, Kirvano) and competitor website traffic, enabling users to identify winning products, replicate funnel strategies, and access validated ad creatives. The platform is delivered as a self-serve web application (app.adminer.pro) and consists of integrated modules: a Hot Products Library, Traffic Analysis (Adminer Trends), an AI-powered copywriting tool (CopyAI), a Product Testing Conveyor (Esteira de Testes), and an AI-based fraud detection system (Adminer Trust).

The technology stack combines large-scale ad and web data ingestion with text generation and anomaly detection. The 2024 acquisition of Hackify, a direct competitor also founded in 2020, added complementary product recommendation capabilities and an expanded customer portfolio. Integrations span ecommerce platforms (Shopify, Nuvemshop), payment providers (Mercado Pago), supplier automation (Dsers, AliExpress), and marketing automation (Mailchimp), positioning Adminer as a hub in the dropshipping stack.

Adminer operates a product-led growth motion with tiered subscription pricing: Gold at R$119 per quarter with limited features and 20k ad views per month, and Diamond at R$239 with unlimited library access, 60k ad views per month, and full CopyAI functionality, both backed by a 7-day money-back guarantee. Customers are predominantly individual dropshippers, infoprodutores (digital product creators), affiliate marketers, and small digital marketing agencies, acquired primarily through SEO-optimized content, the Adminercast podcast, Instagram, influencer endorsements, and event sponsorships such as Convenção Digital. Revenue and headcount-based scale signals place the company in the early-stage category leader position, with no disclosed external funding or parent company.

Name

Adminer

Legal name

Adminer

Website

https://adminer.pro

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Adminer is a Brazilian SaaS platform, founded in 2020 in São Paulo, that provides competitive intelligence on trending products, ad creatives, and traffic strategies to dropshippers, infoprodutores, and digital marketing agencies across Brazil and LATAM via a 135M+ ad database and AI-powered tools.

Ownership category

akta.pro rank

Product category

Competitive Intelligence Software

NAICS

Other Services Related to Advertising (541890), Advertising Agencies (54181)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Feed/Product Listing Ads Management (Shopping, Catalog Ads) (BPAFACAK)

akta.pro secondary industries

Programmatic Display & Retargeting (DSP) (MPAAACAE), Ad Networks & Exchanges (Programmatic RTB) (BPAMALAA)

Keywords

• Competitive intelligence platform
• Product trend monitoring
• Ecommerce ad analytics
• Dropshipping market intelligence
• Digital product intelligence

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. SaaS Subscription - Gold Plan: Quarterly subscription at R$119 providing hot product library with some limits, product imports, testing pipeline, Brazilian and international supplier filters, 135 million+ ads with limited filters, 20k ad views/month, product creatives, AI copy generator, YouTube ads, and competitor traffic analysis via Adminer Trends
2. SaaS Subscription - Diamond Plan: Higher-tier subscription at R$239 providing unlimited hot product library, testing pipeline, 135 million+ ads with all filters, 60k ad views/month

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Adminer is a SaaS-based competitive intelligence platform that monitors and delivers real-time data on bestselling products, advertising creatives, sales funnels, and competitor strategies across major Brazilian and global e-commerce platforms. It serves dropshippers, digital product creators (infoprodutores), and agencies by surfacing winning products, traffic insights, and ad creatives through subscription tiers (Gold and Diamond), with AI-powered copy generation and fraud detection capabilities.

Product overview

Adminer is a unified competitive intelligence SaaS platform for ecommerce entrepreneurs, agencies, and info-product creators in Brazil and Latin America. The platform consists of a core product intelligence engine (Adminer Platform) with integrated modules including a Hot Products Library, Traffic Analysis (Adminer Trends), CopyAI, and Product Testing Conveyor. The Gold and Diamond subscription tiers provide tiered access to these features. Adminer also acquired competitor Hackify to enhance its product recommendation capabilities and launched Adminer Trust for fraud detection. The platform integrates with major ecommerce platforms (Shopify, Nuvemshop), payment/checkout providers (Kiwify, Kirvano, Mercado Pago), and automation tools (Dsers, Mailchimp).

Differentiator

Problem solved

Functional benefit

Brands

• Adminer Trust: AI-based technology that detects and reports fraud in the digital marketplace.
• CopyAI
• Adminer Trends

Products and services

• Adminer Platform A competitive intelligence SaaS platform for ecommerce, agencies, and info-product creators that provides real-time data on bestselling products, advertising creatives, sales funnels, and competitor strategies across major Brazilian and global platforms.
• Adminer Trends (Traffic Analysis) Competitive traffic intelligence feature that monitors competitor website visits, most accessed pages, subdomains, traffic journey, audience demographics, paid search terms, and 6-month traffic evolution graphs.
• Hot Products Library Real-time database of bestselling products on major Brazilian and global platforms, updated with trends, high-performing niches, and emerging offers at major checkouts, featuring 135 million+ ads with filtering capabilities.
• CopyAI AI-powered copywriting tool that generates unique product descriptions by analyzing product names, keywords, and creativity preferences, producing 3 distinct description options per generation.
• Product Testing Conveyor (Esteira de Testes) Systematic product testing workflow that helps identify winning products through structured testing methodologies and data-driven validation processes before scaling ad spend.
• YouTube Ads Analysis Feature that tracks and analyzes YouTube advertising campaigns, showing which video ads are running, performance metrics, and creative strategies of competitors.
• Adminer Trust AI-powered fraud detection and reporting system that identifies and flags fraudulent activities to protect users from scams in the digital products marketplace.
• Hackify Product intelligence platform acquired by Adminer in 2024, specialized in recommending physical products with high sales potential to digital entrepreneurs and dropshipping businesses.

Quantifiable outcome

• User reportedly made first million in revenue in 1 month by mining products overnight with Adminer
• +1 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability5 records

Feature8 records

Partnerships

Three partnerships are on record, tiered core and minor.

• HackifycoreStrategic or Co-development Partner · 1 January 2024Adminer acquired 100% of Hackify, a direct competitor in the product intelligence space. Founded in 2020 by Renan Nogueira, Hackify had gained significant market traction as a reference in product intelligence. The acquisition was purely strategic, aimed at accelerating Adminer's ~70% quarterly growth by expanding customer portfolio and technology capabilities. CEO Ítalo Franco indicated plans for future acquisitions of direct competitors.
• DropsmartminorGTM or Marketing PartnerDropsmart uses Adminer as an essential tool in their daily operations, finding product opportunities, learning strategies, and getting inspired by creatives. Considered a reference customer and brand advocate.
• NuvemshopminorGTM or Marketing PartnerRecommended as the preferred ecommerce platform for creating online stores. Adminer blog articles recommend Nuvemshop as a partner (https://www.nuvemshop.com.br/partners/adminer). Partner with affiliate relationship.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• AdSpy: Direct competitor offering one of the largest searchable databases of Facebook and Instagram ads. Comparable in core ad-spying functionality, though with a global rather than Brazil-LATAM focus.
• Niche Scraper: Direct competitor in winning-product discovery and dropshipping store analysis, with comparable self-serve SaaS model. Targets a similar solo-entrepreneur dropshipper segment.
• Pipiads: Direct competitor in the ad spy and winning-products discovery category, tracking TikTok and Facebook ads with e-commerce product intelligence. Highly comparable feature set to Adminer's hot products library and ad database.
• Ecomhunt: Direct competitor curating winning products daily with ad creative insights and supplier info for dropshippers. Overlaps with Adminer's Hot Products Library and is a clear substitute for the same buyer persona.
• Sell The Trend: Direct competitor providing AI-powered dropshipping product research, store exploration, and ad intelligence. Comparable target customer (dropshippers) and similar self-serve SaaS model.
• Minea: Direct competitor offering ad intelligence, product research, and competitor monitoring across Meta, TikTok, Pinterest, and YouTube. Closely comparable to Adminer's ad/creative spying and product discovery features, though with a stronger global footprint.

Broad incumbents

• Similarweb: Broad incumbent in website and app traffic intelligence. The 'most visited pages' and audience features in Adminer Trends map directly to Similarweb's core proposition, though Similarweb is a global enterprise-grade product.
• Semrush: Broad incumbent in digital marketing analytics. Its Traffic Analytics and Advertising Research modules overlap with Adminer Trends' competitor traffic and paid-terms intelligence, but Semrush operates across SEO, content, and agency workflows at much larger scale.
• Helium 10: Broad incumbent in e-commerce seller tooling (originally Amazon-focused but expanding). Overlaps with Adminer in product research and ad intelligence for online sellers, though centered on Amazon marketplace rather than Brazil/LATAM dropshipping.

Emerging players

• Dropship.io: Emerging competitor providing product research and store analysis for dropshippers, with AI-driven recommendations. Comparable niche overlap with Adminer's hot products and testing pipeline.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCfLrPJ6PPmpvFPRWPj2UxZQ
• Instagraminstagram.com/adminer
• Facebookfacebook.com/adminer.pro
• LinkedInlinkedin.com/company/adminer

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Adminer