Bestsmile

Name

Bestsmile

Website

https://bestsmile.com

Company type

Private

Founded year

2018

Operating status

Closed

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Cosmetic Dentistry Services

NAICS

Offices of Dentists (62121), Offices of Dentists (621210)

akta.pro primary industry

Clear Aligner Orthodontics (HLABABAD)

akta.pro secondary industries

Aesthetic/Cosmetic Restorative Dentistry (Smile Design) (HLABAFAE), Orthodontic Group Practices (HLABAKAC)

Keywords

• Clear aligner treatment
• Cosmetic dentistry services
• Dental veneer treatment
• Professional teeth whitening
• Orthodontic care services

Headquarters

HQ city

Winterthur

HQ country

Switzerland

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Core offering

Bestsmile was a Swiss dental aesthetics provider that delivered clear aligner orthodontic treatments for adults and teenagers, as well as cosmetic dental services including professional bleaching (teeth whitening) and veneers. The company operated its own chain of dental clinics across Switzerland before closing them in early 2025, after which partner practices continued ongoing treatments for existing patients under original contract terms.

Product overview

Bestsmile was a dental aesthetics company offering orthodontic and cosmetic dental treatments. The company provided teeth straightening solutions through aligners for adults and teenagers, along with aesthetic treatments including professional teeth whitening (Bleaching) and cosmetic dental veneers. Bestsmile operated multiple clinic locations before its closure in early 2025, after which partner clinics including zahnarztzentrum.ch assumed responsibility for continuing patient treatments.

Differentiator

Problem solved

Functional benefit

Products and services

• Aligner Orthodontic clear aligner treatment for teeth straightening, offered by Bestsmile to adults and teenagers at its Swiss clinic locations (treatments now continued at partner dental practices following Bestsmile's 2025 closure).
• Bleaching Professional in-clinic teeth whitening treatment for aesthetic dental enhancement, offered to adult consumers seeking cosmetic improvements to tooth coloration.
• Veneers Cosmetic dental veneer service for aesthetic tooth restoration and enhancement, delivered through Bestsmile's Swiss clinic network (now continued at partner practices following closure).
• Ästhetische Zahnmedizin (Aesthetic Dentistry) Comprehensive aesthetic dental medicine line covering a range of cosmetic dental treatments beyond aligners, bleaching, and veneers, including additional cosmetic procedures for adult and teenage patients.

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered primary and core.

• zahnarztzentrum.chprimaryStrategic or Co-development PartnerEffective early 2025, zahnarztzentrum.ch assumed care for former Bestsmile patients as a continuation partner. Patients with ongoing treatments as of 31 January 2025 were transitioned to zahnarztzentrum.ch locations. Contractually agreed treatment costs remained unchanged; no additional charges were applied for treatment continuation.
• ArdentiscoreStrategic or Co-development PartnerArdentis is one of five designated partner dental practices that took over ongoing Bestsmile patient treatments following Bestsmile's closure in early 2025. Existing contracted treatment costs were honored by Ardentis for patients in active treatment.
• VITA DentistrycoreStrategic or Co-development PartnerVITA Dentistry is one of five designated partner dental practices that took over ongoing Bestsmile patient treatments following Bestsmile's closure in early 2025. Existing contracted treatment costs were honored for patients in active treatment.
• House of Smiles (formerly Bestsmile Zürich Löwenstrasse)coreStrategic or Co-development PartnerHouse of Smiles, operating from the former Bestsmile Zürich Löwenstrasse location, is one of five designated partner dental practices that took over ongoing Bestsmile patient treatments. Contracted treatment costs for active patients remained unchanged.
• Praxisgemeinschaft OrthoDentia Zahnmedizin Zürich (formerly Bestsmile Zürich Hardstrasse)coreStrategic or Co-development PartnerPraxisgemeinschaft OrthoDentia Zahnmedizin Zürich, operating from the former Bestsmile Zürich Hardstrasse location, is one of five designated partner dental practices that took over ongoing Bestsmile patient treatments. Contracted treatment costs for active patients remained unchanged.
• Medbase GruppecoreOtherszahnarztzentrum.ch, Bestsmile's primary continuation partner, is part of the Medbase Gruppe, a Swiss healthcare group. This affiliation provides the operational infrastructure for delivering dental care to former Bestsmile patients across Switzerland.

Recent moves5 records

Broad incumbents

• SmileDirectClub: Pioneering US-based DTC clear-aligner brand that ultimately entered bankruptcy; comparable as a category-defining adult aligner brand whose rise and fall frame the trajectory risk of any pure-play aligner specialist.
• Straumann Group: Swiss-headquartered global dental implants and orthodontics group; owns DrSmile and competes broadly in aesthetic dentistry. Relevant incumbent that constrains Swiss-only aligner specialists through capital and brand.
• Align Technology: Global manufacturer of the Invisalign clear-aligner system and iTero scanners; not a direct clinic competitor but defines the category economics and competitive frame for any Swiss aligner specialist.
• Dentsply Sirona: Largest global dental equipment and consumables manufacturer with orthodontic and aesthetic dentistry exposure (SureSmile aligners). Provides category-level competitive context rather than direct clinic overlap.

Regional players

• Ardentis: Swiss group dental practice network offering general, orthodontic, and aesthetic dentistry; one of five Bestsmile continuation partners. Comparable on Swiss clinic-network scale and service mix.

Direct peers

• PlusDental: Was a major European direct-to-consumer clear-aligner brand operating through partner dental practices; comparable as a specialist European aligner brand with a clinic-network GTM.
• SwissSmile: Swiss multi-clinic dental aesthetics chain headquartered in Zurich offering aligners, veneers, bleaching, and full aesthetic dental services. Closest direct competitor to Bestsmile's Swiss-focused, adult-cash-pay aesthetic dentistry model.
• zahnarztzentrum.ch: Large Swiss dental clinic chain (part of Medbase Gruppe) now formally inheriting Bestsmile's patient base and offering aligners, veneers, and bleaching among broader services. Overlaps directly in category, geography, and customer.
• Impress: European chain of owned clear-aligner clinics offering scanning, aligners, and aesthetic dentistry under a single brand. Comparable on specialty aligner positioning, owned-clinic model, and adult consumer target.
• DrSmile: European direct-to-consumer clear-aligner brand now owned by Straumann, operating a clinic/partner-based delivery model across DACH. Highly comparable on product (clear aligners), customer (adult aesthetic), and GTM (clinic-network rollout).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bestsmile