What FONK Magazine does

FONK Magazine is a privately held Dutch trade publication founded in 1989 and headquartered in Muiden, Netherlands, that covers the advertising, creative, marketing, and media industries in the Netherlands. The publication operates on a multi-format model combining a biweekly print and digital magazine (26 editions per year), a free daily newsletter (FONK daily) delivered at 7:00 AM on weekdays, and the fonkmagazine.com web portal with daily news, dossiers, and an archive of digital editions starting from edition #315. The business generates revenue through a four-tier annual subscription structure — Premium (print+digital+online) at €325, Digi Plus (digital+online) at €195, Digital Only at €175, and Online Premium at €65 — plus single-issue sales (€14.50 print, €9.49 digital) and advertising sold across the magazine, newsletter, and website.

The company has built an ecosystem of recurring research and community products that extend beyond the core magazine, including the FONK150 Best Agencies annual ranking, the Red Alert agency guide with Bureau Klanttevredenheid (client satisfaction) research, the Female Agency Leaders network with an annual Smoelenboek directory, the Coolest Dutch Brands community, and stewardship of the Pitchcode industry standard endorsed by bvA, BNO, VIA, DDA, PMA, DCP, DDMA, and IDEA. It also maintains reporting ties to the Magazine Media Associatie (MMA) and coverage of industry initiatives such as the #hotmagazinesummer Gen Z campaign.

FONK Magazine serves a horizontal B2B segment of Dutch marketing, advertising, creative, and media professionals, and operates as a freemium-to-paid publisher with three free articles per month for non-subscribers. No public financial, headcount, or funding data is disclosed, and the company operates exclusively within the Dutch market with no stated geographic expansion.

Name

FONK Magazine

Legal name

FONK Magazine

Website

https://fonkonline.nl

Company type

Private

Founded year

1989

Operating status

Operating

Short description

FONK Magazine is a Dutch trade publication covering advertising, marketing, creative, and media industries, offering a biweekly print/digital magazine, a daily newsletter, and tiered subscriptions to Dutch marcom professionals.

Ownership category

akta.pro rank

Product category

Trade Publishing

NAICS

Periodical Publishers (51312)

SIC

Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

Business, Finance & Industry Trade Magazines (MPAJAEAM)

Keywords

• Trade publishing
• Advertising news
• Marketing media
• Digital magazine
• Industry publication

Headquarters

HQ city

Muiden

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Magazine Subscriptions: Annual subscriptions for print and/or digital magazine editions with tiered pricing options ranging from premium print+digital to digital-only access
2. Online Content Subscription: Premium online access providing unlimited article access to fonkmagazine.com content
3. Single Issue Sales: Individual magazine editions available for purchase in print or digital format
4. Advertising: Advertising opportunities in FONK magazine, the daily newsletter FONK daily, and on fonkmagazine.com website

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

FONK Magazine publishes a Dutch trade magazine (26 editions per year) covering advertising, creativity, marketing, and media, available in print, digital, and online formats. It also operates a daily online news portal (fonkmagazine.com) and a daily email newsletter (FONK Daily), monetized through tiered subscriptions, single-issue sales, and advertising. Additional offerings include annual industry rankings (FONK150 Best Agencies), agency guides (Red Alert), and community initiatives (Female Agency Leaders, Coolest Dutch Brands, Pitchcode).

Product overview

FONK Magazine is a Dutch professional media publication covering advertising, creative work, marketing, and media industries. The core product is the magazine itself, published both in print and digital formats (editions #315 onward available in the digital archive). FONK operates on a subscription model with multiple tiers: Premium (print + digital, €325/year), Digi Plus (digital + online, €195/year), Digital Only (€175/year), and Online Premium (€65/year). The company also offers a free daily newsletter (FONK Daily) and produces annual publications including the FONK150 Best Agencies ranking and Red Alert agency guide. Additional community offerings include the Female Agency Leaders network and Pitchcode resources for the creative industry.

Differentiator

Problem solved

Functional benefit

Brands

• FONK daily: Free daily newsletter delivering the most relevant marketing and communication news to subscribers' inboxes every workday at 7:00 AM.
• Female Agency Leaders
• FONK150 Best Agencies
• Coolest Dutch Brands
• Pitchcode
• Red Alert

Products and services

• FONK Magazine A Dutch professional magazine covering advertising, creative work, marketing, and media news, published in 26 annual print and digital editions, targeted at professionals in the Dutch marcom industry.
• FONK Premium (Print + Digital + Online) Annual subscription offering 26 print editions, 26 digital editions, and unlimited online article access, priced at €325 per year.
• FONK Digi Plus (Digital + Online) Annual digital subscription providing 26 digital editions and unlimited online article access, priced at €195 per year.
• FONK Magazine Digitaal (Digital Only) Annual digital-only subscription for 26 digital magazine editions, priced at €175 per year.
• FONK Premium Online Annual online subscription granting access to all articles on fonkmagazine.com for one year, priced at €65 per year.
• FONK Daily Newsletter Free daily email newsletter delivering the most relevant Dutch marketing and communication news to subscribers' inboxes every weekday at 7:00 AM.
• FONK150 Best Agencies Annual ranking of the top 150 creative agencies in the Netherlands, including agency presentations and Bureau Klanttevredenheid (Client Satisfaction) research results.
• Red Alert Agency Guide Annual agency guide featuring results of the Bureau Customer Satisfaction research and bureau presentations of the most notable Dutch agencies.
• Single Print Issue Individual print magazine edition available for one-time purchase at €14.50.
• Single Digital Issue Individual digital magazine edition available for one-time purchase at €9.49.

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Magazine Media Associatie (MMA)coreStrategic or Co-development PartnerFONK Magazine, as part of the industry ecosystem, reports on MMA initiatives including the #hotmagazinesummer campaign aimed at increasing magazine relevance among Generation Z.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Adweek: Major US-headquartered advertising, marketing, and media trade publication. Closely comparable B2B marcom editorial model to FONK, operating at significantly larger scale and English-language reach.
• Campaign (Campaign Magazine): Established global advertising and marketing trade publication. Serves the same B2B marcom professional audience as FONK with broader geographic reach and a strong print heritage.
• Marketing Week: UK-based marketing trade title covering brands, agencies, and campaigns. Mirrors FONK's B2B trade magazine and subscriber-funded model but at UK scale and English-language scope.
• The Drum: Global marketing media brand covering advertising, creative work, and media industry news. Offers comparable B2B marcom editorial and event products but at international scale and broader scope than FONK.
• Digiday: Digital-first media and marketing trade publication covering the digital advertising and media industry. Comparable B2B marcom editorial focus to FONK, primarily English-language and digital-native.
• Advertising Age (Ad Age): Long-running US advertising and marketing trade publication covering agencies, campaigns, and the marcom industry. Same B2B trade journalism positioning as FONK but globally distributed.

Direct peers

• Emerce: Dutch B2B media brand covering digital marketing, e-commerce, media, and technology. Serves overlapping Dutch marketing and advertising professional audiences with similar subscription and advertising business model.
• Adformatie: The other principal Dutch B2B trade publication for the advertising, marketing, and media industry. Directly competes with FONK for the same Dutch marcom professional readers and advertisers.
• MarketingTribune: Dutch marketing and advertising news media brand. Operates in the same marcom B2B trade media niche as FONK, covering campaigns, agencies, and industry trends in the Netherlands.
• TiU (Tijdschrift voor Marketing / VM): Dutch B2B marketing trade publication and long-standing industry magazine. Competes directly with FONK for Dutch marketing professional readers on similar advertising, marketing, and media topics.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/FONKmag

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FONK Magazine