SunGlo Disaster Restoration Specialists

What SunGlo Disaster Restoration Specialists does

SunGlo Disaster Restoration Specialists is a privately held, Michigan-based disaster restoration services company founded in 1980 and headquartered in Novi, with additional offices in Flint and Howell. The firm provides a full-stack suite of property-loss restoration services - water damage, fire and smoke, storm damage, mold remediation, trauma and biohazard cleanup, COVID-19 disinfection, contents restoration, and in-house construction and carpentry - serving both residential homeowners and commercial property owners across Southeast and Mid-Michigan. Its core technical asset is the proprietary Vortex Drying System, which the company states dries structures in approximately half the time of conventional methods, supported by what it describes as one of the largest drying-equipment inventories in Southeast Michigan (1,100+ fans, 350+ dehumidification and air filtration units) and an on-site carpentry workshop for custom-piece recreation.

The business model is overwhelmingly professional-services based, with restoration projects typically billed to property insurers as the primary payer; the company holds Top Contractor status in the Direct Repair Program of 25 insurance carriers and uses Xactimate for industry-standard pricing and documentation. A smaller but strategically distinct subscription-style line, Disaster Shield, sells annual pre-emergency planning contracts to commercial clients and includes priority response, upfront pricing, staff training, and access to the firm's SMART (Southeast Michigan Advanced Restoration Training) Center, the only IICRC-certified Applied Structural Drying training facility in Michigan. Go-to-market is sales-led and relationship-driven, anchored by a dedicated sales representative managing insurance carrier, TPA, and network relationships, supplemented by organic digital marketing (website, blog, Instagram, Facebook, LinkedIn) and customer reviews. Leadership transitioned in 2021 with the appointment of Tony Bifano (former insurance, technology, and finance executive) as President and CEO alongside Anthony Capatina as Project Delivery Director, signaling a professionalization of the founder-led business.

Name

SunGlo Disaster Restoration Specialists

Legal name

SunGlo Disaster Restoration Specialists

Website

https://sungloservices.com

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

101–250 employees

Short description

SunGlo Disaster Restoration Specialists is a privately held, 40+ year-old Michigan restoration firm providing water, fire, storm, mold, biohazard, and construction services to residential and commercial property owners across Southeast and Mid-Michigan, primarily billed through 25 insurance carrier relationships.

Ownership category

akta.pro rank

Product category

Disaster Restoration Services

NAICS

Remediation and Other Waste Management Services (5629), Remediation Services (562910)

SIC

Services-Miscellaneous Repair Services (7600), Services-Facilities Support Management Services (8744)

akta.pro primary industry

Disaster Recovery & Restoration General Contracting (IMAFAAAJ)

akta.pro secondary industries

Insurance Claims Estimation, Documentation & Managed Repair (HSAPAOAL), Interior Rebuild & Finishing (Drywall, Flooring, Paint, Trim) (HSAPAOAI), Post-Disaster Whole-Home Rebuild (Fire/Water/Storm) (HSAPAEAH), Storm & Hail Exterior Restoration (Roof/Siding/Gutters) (HSAPAKAM)

Keywords

• Disaster restoration services
• Water damage restoration
• Fire smoke restoration
• Mold remediation services
• Contents restoration services

Headquarters

HQ city

Novi

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Disaster Restoration Services: Core revenue from providing comprehensive disaster restoration services including water damage, fire/smoke, storm damage, mold remediation, and construction/carpentry for residential and commercial properties. Services are typically billed to insurance carriers as the primary payer, with direct payment from property owners as secondary.
2. Disaster Shield Pre-Emergency Plans: Annual subscription-style program providing proactive emergency planning, priority response services, upfront pricing for emergency services, staff training, and use of training facility (SMART Center) for commercial clients
3. Construction & Carpentry Services: In-house construction services including roof repair, masonry, window/glass replacement, drywall, painting, flooring, and other maintenance and construction services provided as part of restoration projects
4. Coronavirus Cleaning & Disinfection Services: COVID-19 cleaning and disinfection services including emergency fogging for confirmed cases and nightly cleaning at commercial properties, following CDC and OSHA guidelines
5. Trauma & Crime Scene Biohazard Cleanup: Specialized biohazard cleanup services for crime scenes, suicides, accidents, vandalism, and arson. 24-hour emergency service with OSHA compliant technicians

Go-to-market motion1 record

Distribution channels5 records

Marketing channels9 records

Core offering

SunGlo Disaster Restoration Specialists provides 24/7 emergency property restoration services for residential and commercial customers in Southeast and Mid-Michigan, including water damage, fire and smoke, storm damage, mold remediation, trauma/crime scene biohazard cleanup, COVID-19 disinfection, and full construction/carpentry rebuilds. The company delivers a single-source solution spanning mitigation, structural restoration, and contents restoration, with a single point of contact throughout the insurance loss process.

Product overview

SunGlo Disaster Restoration Specialists is a disaster restoration services company offering a unified suite of services for residential and commercial properties. The core portfolio consists of ten specialized service lines: Water Damage Restoration (featuring proprietary Vortex Drying System technology), Fire & Smoke Restoration, Storm Damage Restoration, Mold Remediation, Coronavirus (COVID-19) Cleaning, Trauma & Crime Scene Cleanup, Construction & Carpentry, Residential Restoration, and Commercial Restoration. Supporting these core services are two add-on programs: Disaster Shield (a pre-emergency planning program offering priority response and upfront pricing) and the SMART Center (continuing education and training facility). The company serves Southeast and Mid-Michigan from three office locations, providing 24/7 emergency response with a single-point-of-contact approach to insurance claims management.

Differentiator

Problem solved

Functional benefit

Products and services

• Water Damage Restoration Complete water damage restoration featuring emergency water extraction, controlled high-speed top-down structure drying using the proprietary Vortex Drying System, and one of the largest drying equipment inventories in Southeast Michigan (over 1100 fans, 350 dehumidification units, and air filtration units). Serves residential and commercial property owners.
• Fire & Smoke Restoration Comprehensive fire and smoke damage restoration including HVAC cleaning, soot cleaning, smoke odor control, structure and content cleanup, and contents cleaning and reclamation. For homeowners and commercial property owners.
• Storm Damage Restoration Storm damage restoration services addressing water, wind, and ice damage including emergency repairs, large-scale rebuilds, and property damage restoration from fallen trees and lightning strikes.
• Mold Remediation Professional mold identification, removal, and remediation services including source identification, moisture extraction, decontamination, sealant application, and ongoing prevention consulting.
• Construction & Carpentry Services Full-scale construction and carpentry services including roof repair, masonry, window replacement, drywall, painting, and custom wood restoration, supported by an on-site carpentry workshop to recreate unsalvageable custom pieces.
• Coronavirus (COVID-19) Cleaning Service Emergency coronavirus cleaning and disinfection service following CDC guidelines, including emergency fogging for confirmed cases and nightly cleaning for commercial properties, performed by IICRC certified, OSHA compliant technicians.
• Trauma & Crime Scene Cleanup Biohazard cleanup and crime scene remediation services for suicides, accidents, vandalism, arson, and other trauma scenes, including 24-hour emergency response, OSHA compliant technicians, and disposal of contaminated materials.
• Contents Restoration Services Complete contents restoration including on-site pack-out, secure transport, secure storage, cleaning, and pack-back for textiles, electronics, furniture, appliances, and documents.
• Disaster Shield Pre-Emergency Plan Proactive emergency planning program for commercial clients that provides customized procedures, staff training, priority emergency response, upfront pricing for emergency services, and use of the SMART Center training facility. Sold as an annual subscription.
• SMART Center Training & Education
• Residential Restoration Services Comprehensive residential restoration services including fire damage repair, flooding response, water damage restoration, mold remediation, and storm damage repair for homeowners in the Metro-Detroit area, with a single point of contact for the entire insurance loss process.
• Commercial Restoration Services Full-service commercial restoration for businesses including emergency board-up, environmental services, water mitigation, electronic repair, and complete construction to restore buildings to pre-loss condition, with a 5-year workmanship warranty and Xactimate pricing.

Quantifiable outcome

• Drying time reduced by 50% with Vortex Drying System compared to conventional drying
• +2 more outcomes

Named customers12 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators14 records

Recent moves6 records

Expansion highlights5 records

Regional players

• DryBook Restoration (Drybook/Ideal Restoration): Ideal Restoration is a Midwest-based full-service restoration company offering comparable water, fire, mold, and storm damage services. It is a regional competitor with similar carrier preferred-vendor positioning.
• Allied Restoration Services: Allied Restoration Services operates primarily in the Midwest and offers similar water, fire, and mold restoration services. It is comparable as a regional competitor with overlapping service lines and carrier relationships.

Direct peers

• First Onsite Property Restoration: First Onsite is a large North American disaster restoration firm specializing in commercial and large-loss restoration work. It serves the same insurance carrier and commercial property customer base as SunGlo's commercial segment.
• Rainbow International Restoration: Rainbow International is NeighborCare's residential and commercial restoration franchise network offering fire, water, and mold damage services. It is a direct competitor with a comparable franchise-based model and insurance carrier programs.
• Paul Davis Restoration: Paul Davis is a national franchised restoration firm offering residential and commercial water, fire, mold, and storm damage restoration. It is a direct competitor in the Southeast Michigan market and competes for the same insurance preferred-vendor relationships.
• PuroClean: PuroClean is a national restoration franchise focused on water, fire, smoke, mold, and biohazard cleanup. It competes directly with SunGlo for residential and small-commercial restoration jobs in Michigan and across the U.S.
• BELFOR Property Restoration: BELFOR is the largest global disaster recovery and property restoration company, providing water, fire, smoke, mold, and storm restoration. It competes with SunGlo for large commercial losses and national insurance carrier DRPs in the Detroit market.
• SERVPRO Industries: SERVPRO is the largest U.S. disaster restoration franchise with 3,000+ locations. It offers the same fire/water/mold restoration, contents cleaning, and commercial recovery services as SunGlo and competes directly for insurance carrier preferred-vendor programs nationwide.
• Restoration 1: Restoration 1 is a private-equity backed national restoration franchise offering the same fire/water/mold/storm services as SunGlo. It actively pursues carrier preferred-vendor status and competes in the Michigan metro Detroit market.

Broad incumbents

• ServiceMaster Restore: ServiceMaster Restore is the disaster-recovery arm of ServiceMaster Brands and offers water, fire, smoke, and mold restoration at national scale. It is a broad incumbent competing for the same insurance carrier managed-repair programs as SunGlo.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/sungloservices
• LinkedInlinkedin.com/company/sunglo-services
• Instagraminstagram.com/sungloservices

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SunGlo Disaster Restoration Specialists