Psyberware
Psyberware is a Lincoln, US-based boutique ecommerce advertising agency offering full-service PPC management and ad integration services (first-party audiences, product data feeds, server-to-server conversion tracking) to online merchants across enterprise, mid-market, and SMB segments. Founded 1994 with 1-10 employees.
- Company typePrivate
- Founded1994
- HeadquartersLincoln, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Psyberware does
Psyberware is a privately held, Lincoln (US)-based boutique digital marketing agency founded in 1994 with 1-10 employees. The firm provides full-service pay-per-click (PPC) advertising management and ad-integration services to ecommerce merchants, spanning major platforms including Google Ads, Amazon Ads, Meta (Facebook/Instagram), Microsoft Advertising, Pinterest, and TikTok. Its stated differentiation is an emphasis on profitable growth (financial decision-making and margin-aware bidding) rather than pure volume, supported by deep technical ability to integrate ad systems with ecommerce platforms and handle large product catalogs and complex margin structures.
The company's two core product offerings are Ad Management (end-to-end PPC management across ad platforms, including strategic campaign structuring, bidding, and budget control) and Ad Integrations (data quality services comprising fully-managed first-party audiences, ad-optimized product data feeds, and server-to-server conversion tracking). Underlying delivery relies on integration expertise with ecommerce platforms such as Magento 1/2 and Miva, including the firm's published API and admin permission reference material for merchants. The agency holds Premier Google Partner status (top 3% of US advertising agencies) and operates a content/inbound marketing motion through a published blog and global industry conference participation.
Psyberware runs a professional services revenue model with monthly recurring billing and custom service offerings; pricing is not publicly disclosed. Distribution is direct-sales-led via the website, targeting ecommerce merchants across enterprise, mid-market, and SMB segments. Notable named customers include Kindred Motorworks, Great Lakes Dental Technologies, Rack Attack, Red River Paper, ClearBags, MATTEO, Frame Destination, and Laundry Owners Warehouse. Leadership is anchored by CEO David "Psy" Deppner.
Psyberware firmographics
Firmographics- Name
- Psyberware
- Legal name
- Psyberware
- Website
- https://psyberware.com
- Company type
- Private
- Founded year
- 1994
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Psyberware is a Lincoln, US-based boutique ecommerce advertising agency offering full-service PPC management and ad integration services (first-party audiences, product data feeds, server-to-server conversion tracking) to online merchants across enterprise, mid-market, and SMB segments. Founded 1994 with 1-10 employees.
- Ownership category
- akta.pro rank
Psyberware industry classification
Industry- Product category
- Digital Marketing Services
- NAICS
- Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- Search Engine Marketing (SEM) / Paid Search (PPC) (BPAFACAA)
Keywords
Where Psyberware is headquartered
LocationHeadquarters
- HQ city
- Lincoln
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Psyberware business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Ad Management Services: Full-service PPC management fees for managing advertising accounts. Includes complete pay-per-click management plus ad integrations with ecommerce platforms.
- Ad Integrations: Managed services for first party audiences, product data feeds, and conversion tracking implementations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Monthly | Custom service offerings for ecommerce advertising |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
Psyberware product offering
Product offeringCore offering
Psyberware is a boutique digital marketing agency that provides full-service pay-per-click (PPC) advertising management and ad integrations for ecommerce merchants. The firm manages ad accounts across major platforms such as Google, Amazon, Facebook, Instagram, TikTok, Pinterest, and Microsoft, while also improving advertising data quality through managed first-party audiences, ad-optimized product data feeds, and server-to-server conversion tracking integrated with ecommerce platforms.
Product overview
Psyberware is an ecommerce advertising agency offering two core service offerings: Ad Management (full-service PPC management across major ad platforms including Google, Amazon, Facebook, Instagram, TikTok, and Pinterest) and Ad Integrations (data quality improvement through first-party audiences, product data feeds, and conversion tracking). The company does not offer a software product but rather managed advertising services focused on driving profitable growth for ecommerce merchants.
Differentiator
Problem solved
Functional benefit
Products and services
- Ad Management Full-service pay-per-click (PPC) management of ecommerce ad accounts across Google Ads, Amazon Ads, Facebook Ads, Instagram Ads, TikTok Ads, Pinterest Ads, Microsoft Ads, and other major advertising platforms. Includes strategic campaign structuring, bidding management, financial decision-making, and any needed ad integrations, focused on driving profitable growth for online retailers.
- Ad Integrations Managed services that improve data quality in advertising systems through fully-managed first-party audiences, ad-optimized product data feeds, server-to-server conversion tracking integration, and Google Merchant Center feed optimization. Helps ecommerce merchants ensure bulletproof integration between their ecommerce platforms and ad systems.
Quantifiable outcome
- Client testimonials indicate significant revenue and profit growth for ecommerce operations
- +1 more outcomes
Companies that use Psyberware
Customer profileNamed customers8 records
Segments1 record
Ideal customer profiles2 records
Psyberware technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Psyberware partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core.
- GooglecorePremier Google Partner agency with top 3% status in the United States. Manages Google Ads campaigns including Shopping Ads, Performance Max, text search ads, and Display Network advertising for ecommerce clients.
- AmazoncoreWorks with Amazon advertising platform for ecommerce client campaigns
- Meta (Facebook/Instagram)coreManages advertising campaigns across Facebook and Instagram platforms
- Microsoft AdvertisingcoreManages Microsoft Ads campaigns including Bing search advertising
- PinterestcoreManages Pinterest advertising campaigns for ecommerce clients
- TikTokcoreManages TikTok advertising campaigns for ecommerce clients
- MagentocoreExtensive experience with Magento platform including Magento 1 and Magento 2. Provides technical resources including API permission references and admin permission references for Magento merchants.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Psyberware competitors and assessment
Company assessmentEmerging players
- Pacvue: Pacvue is a commerce-focused advertising platform combining SaaS tooling with managed services for Amazon, Walmart, and other marketplace advertising. It overlaps with Psyberware in ecommerce advertising management but differentiates through its software platform approach.
- AdScale: AdScale is an AI-powered digital advertising platform that automates cross-channel campaign management for ecommerce merchants. It overlaps with Psyberware's ecommerce PPC management offerings but competes as a software/SaaS solution rather than a managed services agency.
Broad incumbents
- WebFX: WebFX is a full-service digital marketing agency offering PPC, SEO, web design, and ecommerce marketing services. While significantly larger than Psyberware, it competes in the same ecommerce PPC management space with many comparable service offerings.
- Tinuiti: Tinuiti is a large independent performance marketing agency specializing in ecommerce, paid media, and marketplace advertising across Google, Amazon, Meta, and other platforms. It is comparable to Psyberware in ecommerce PPC focus but operates at significantly greater scale with broader service offerings.
Direct peers
- Gen3 Marketing: Gen3 Marketing is a digital marketing agency specializing in affiliate, performance, and paid media programs for ecommerce and retail brands. It is comparable to Psyberware in providing ecommerce-focused paid media services with boutique-style client engagement.
- OuterBox: OuterBox is a digital marketing and ecommerce agency focused on SEO, PPC, and web design for online retailers. It is directly comparable to Psyberware in its specialization on ecommerce merchants and multi-platform paid media management.
- Disruptive Advertising: Disruptive Advertising is a PPC and paid media agency that manages Google Ads, Facebook, and other platform campaigns for ecommerce and lead generation clients. It is closely comparable to Psyberware in its focus on full-service PPC management and ecommerce performance, with similar boutique-style positioning.
- Coalition Technologies: Coalition Technologies is a full-service ecommerce digital marketing agency offering SEO, PPC, web design, and development for online retailers. It competes in the same ecommerce PPC and digital advertising management niche as Psyberware with comparable boutique-to-mid-size positioning.
- Power Digital Marketing: Power Digital Marketing is a full-service digital agency offering paid media, SEO, content, and ecommerce marketing services. It competes directly with Psyberware in ecommerce paid media management, with a similar multi-platform PPC focus but at larger scale.
- KlientBoost: KlientBoost is a digital marketing agency specializing in PPC management, paid advertising, and conversion rate optimization for ecommerce and SaaS clients. It directly competes with Psyberware in ecommerce PPC management with similar boutique positioning and platform expertise.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Psyberware social profiles
Digital presencePsyberware financial estimates
Financial estimateRevenue estimate
Valuation estimate
Psyberware leadership team
Management profileNumber of profiles
Profiles1 record
Psyberware funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Psyberware M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Psyberware
What does Psyberware do?
Psyberware is a boutique digital marketing agency that provides full-service pay-per-click (PPC) advertising management and ad integrations for ecommerce merchants. The firm manages ad accounts across major platforms such as Google, Amazon, Facebook, Instagram, TikTok, Pinterest, and Microsoft, while also improving advertising data quality through managed first-party audiences, ad-optimized product data feeds, and server-to-server conversion tracking integrated with ecommerce platforms.
Is Psyberware a public or private company?
Psyberware is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Psyberware founded?
Psyberware was founded in 1994. It employs 1 to 10 people.
Where is Psyberware based?
Psyberware is headquartered in Lincoln, United States, in the North America region.
How does Psyberware make money?
Two revenue lines are on record. Ad Management Services are the primary driver. The others are ad Integrations.
Who are Psyberware's main competitors?
Emerging players on record are Pacvue and AdScale. Broad incumbents are WebFX and Tinuiti. Direct peers are Gen3 Marketing, OuterBox, Disruptive Advertising, Coalition Technologies, Power Digital Marketing and KlientBoost.
Does Psyberware have an API?
No public API is recorded for Psyberware.
What industry is Psyberware in?
Psyberware's product category is Digital Marketing Services. Its primary akta.pro industry code is BPAFACAA, Search Engine Marketing (SEM) / Paid Search (PPC). Its NAICS code is 541810 and its SIC code is 7311.