UnionTrack
UnionTrack is a private U.S. SaaS provider of the ENGAGE platform, which unifies dues collection, grievance tracking, member communications, and organizing tools for labor unions and their affiliates, sold via enterprise direct sales.
- Company typePrivate
- Founded2014
- HeadquartersRockville, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What UnionTrack does
UnionTrack, Inc. is a privately held, U.S.-based SaaS company founded in 2014 and headquartered in Rockville, Maryland, that builds the ENGAGE® web-based union membership management platform. ENGAGE consolidates four historically separate union administrative functions — dues collection and administration (including payroll-deduction and direct/scheduled payments), grievance case tracking with deadline alerts, multi-channel member communications (HTML email, SMS, real-time surveys, delivery analytics), and organizing tools — into a single tiered, role-based application. The product also includes robust member profiles that span membership, training, and organizing activities, plus out-of-the-box APIs for third-party integration and U.S.-based customer support.
UnionTrack firmographics
Firmographics- Name
- UnionTrack
- Legal name
- UnionTrack, Inc.
- Website
- https://uniontrack.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- UnionTrack is a private U.S. SaaS provider of the ENGAGE platform, which unifies dues collection, grievance tracking, member communications, and organizing tools for labor unions and their affiliates, sold via enterprise direct sales.
- Ownership category
- akta.pro rank
Where UnionTrack is headquartered
LocationHeadquarters
- HQ city
- Rockville
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
UnionTrack business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Subscription Software Licensing: SaaS-based subscription model for UnionTrack ENGAGE platform providing union membership management, dues collection, grievance tracking, and communication tools.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels2 records
UnionTrack product offering
Product offeringCore offering
UnionTrack sells UnionTrack ENGAGE®, a web-based Union Membership Management SaaS platform that combines member communications, dues collection, grievance workflow management, and organizing tools into a single application. The platform features tiered organizational and role-based architecture, robust member profiles, communication campaigns (email, SMS, surveys), secure dues processing (including employer payroll deduction), and out-of-the-box APIs for third-party integrations, with U.S.-based customer support.
Product overview
UnionTrack offers a single unified product called ENGAGE, a comprehensive web-based Union Membership Management Platform. ENGAGE combines member communications, dues collection, grievance workflow builder, and organizing tools into a single application with tiered organizational and role-based architecture. The platform supports financial management for dues collection through employer payroll deductions, automated member engagement and retention features, centralized data management, and communication campaign tools including email, SMS, and surveys.
Differentiator
Problem solved
Functional benefit
Products and services
- UnionTrack ENGAGE® A comprehensive web-based Union Membership Management Platform designed exclusively for labor unions and their affiliates. It combines member communications, dues collection (including employer payroll deduction), grievance workflow management with deadline alerts, organizing tools, HTML email/SMS/survey campaigns, robust member profiles shared across membership/training/organizing activities, and out-of-the-box APIs for third-party integrations, delivered with U.S.-based customer support.
Quantifiable outcome
- 98% on-time dues collections reported by clients
- +2 more outcomes
Companies that use UnionTrack
Customer profileNamed customers6 records
Segments1 record
Ideal customer profiles1 record
UnionTrack technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
UnionTrack partnerships and signals
Strategic signalScale indicators4 records
Recent moves3 records
Expansion highlights4 records
UnionTrack competitors and assessment
Company assessmentDirect peers
- Glue Up: All-in-one membership management, events, CRM and finance platform targeting associations and member-based organizations; competes with ENGAGE on membership profiles, communications, and dues-style billing.
- Impexium: Cloud-based association management platform (AMS) for dues, members, events, and engagement; directly comparable SaaS architecture and workflows to UnionTrack's ENGAGE suite, just sold across a broader member-org mix.
- GrowthZone: Cloud AMS for associations and chambers with member directory, dues, events, and email marketing; offers a competing dues + comms + engagement bundle to UnionTrack's ENGAGE platform.
- MemberClicks (Personify): AMS purpose-built for small-to-mid associations covering member records, dues billing, email, and event registration; overlaps UnionTrack's dues + comms + member profile stack for union-adjacent associations.
- WildApricot: Self-serve membership management and dues collection platform used by thousands of small associations and membership organizations; competes with UnionTrack on member databases, billing, and email communication.
- Novi AMS: Modern cloud AMS for trade and professional associations offering member records, dues, events and comms; matches UnionTrack's core stack for member-based organizations, including union-adjacent bodies.
- UnionWare: Long-standing labor union membership, dues and records software vendor serving Canadian and U.S. unions; competes head-to-head with UnionTrack on dues collection and member databases for the same vertical.
Broad incumbents
- YourMembership (Cvent): Long-tenured AMS owned by Cvent serving thousands of associations on member engagement, dues, and events; a broader incumbent against whom UnionTrack competes for union and association budgets.
- Personify (Community Brands): Suite of AMS, donor management and engagement products for associations and member organizations owned by Community Brands; broader incumbent competing for the same union / member-org software budgets.
- Salesforce Nonprofit Cloud / NPSP: Enterprise CRM extended to non-profits, labor councils and unions via the Nonprofit Success Pack; competes as a broad, customizable alternative to ENGAGE for unions willing to build workflows themselves.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
UnionTrack social profiles
Digital presenceUnionTrack financial estimates
Financial estimateRevenue estimate
Valuation estimate
UnionTrack leadership team
Management profileNumber of profiles
Profiles1 record
UnionTrack funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
UnionTrack M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about UnionTrack
What does UnionTrack do?
UnionTrack sells UnionTrack ENGAGE®, a web-based Union Membership Management SaaS platform that combines member communications, dues collection, grievance workflow management, and organizing tools into a single application. The platform features tiered organizational and role-based architecture, robust member profiles, communication campaigns (email, SMS, surveys), secure dues processing (including employer payroll deduction), and out-of-the-box APIs for third-party integrations, with U.S.-based customer support.
Is UnionTrack a public or private company?
UnionTrack is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was UnionTrack founded?
UnionTrack was founded in 2014. It employs 1 to 10 people.
Where is UnionTrack based?
UnionTrack is headquartered in Rockville, United States, in the North America region.
How does UnionTrack make money?
One revenue line is on record: subscription Software Licensing.
Who are UnionTrack's main competitors?
Direct peers on record are Glue Up, Impexium, GrowthZone, MemberClicks (Personify), WildApricot, Novi AMS and UnionWare. Broad incumbents are YourMembership (Cvent), Personify (Community Brands) and Salesforce Nonprofit Cloud / NPSP.
Does UnionTrack have an API?
Yes. ENGAGE out-of-the-box APIs enable integration with popular third-party apps.