What UnionWare does

UnionWare, founded in 1993 and headquartered in Winnipeg, Manitoba, develops purpose-built union management software for labour organizations across North America and Australia. The platform centers on a unified member-and-finance database that powers two product tiers: Enterprise Core (Membership Management, Finance Module, UPay payment processing) and Enterprise Plus (Cases, Events, Forms, Organizing, Call Management, Dispatch), supplemented by MemberLink and ULink self-service portals, a RESTful API Framework, TransferLink file exchange, and add-ons (SMS, Email Receiver, Address Verification, PinPoint mapping). The technology is cloud-hosted in Canada with PCI DSS compliance, TLS encryption, zone redundancy, and 30-minute snapshot backups; the company explicitly differentiates from SaaS by offering fully customizable, non-shared-database deployments configured to each union's charter and workflows.

The company monetizes through quote-based annual software licensing bundled with configuration and customization, plus recurring professional services including implementation, training, data migration, and tiered support programs (UnionCare, Premier Success). Go-to-market is enterprise sales-led, targeting union executives, treasurers, and IT leaders via personalized demos, supported by content marketing, webinars, and email outreach. UnionWare serves 201 clients representing over 4.5 million members across 28 industries, with client sizes ranging from 500 to over 400,000 members. Named customers include AFSCME, SEIU, UFCW, NUPGE, and CUPE.

In 2025 UnionWare was acquired by Valsoft Corporation from Togetherwork as a carve-out, becoming a wholly owned subsidiary while operating as an independent business unit. The company has been profitable for 15+ years with a workforce of 60+ staff represented by MGEU Local 193, and serves clients in the United States, Canada, and Australia.

Name

UnionWare

Legal name

UnionWare Canada ULC

Website

https://unionware.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

51–100 employees

Short description

UnionWare is a Canadian software company that builds fully customizable union management software for labour organizations, serving 201 unions and over 4.5 million members across North America and Australia through its Enterprise Core and Enterprise Plus platforms with annual licensing and professional services.

Ownership category

akta.pro rank

Headquarters

HQ city

Winnipeg

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Software Licenses and Subscriptions: UnionWare is not a SaaS provider. It offers fully customizable software licenses that are configured to each union's specific requirements. Revenue comes from software licensing with configuration and customization services included.
2. Professional Services: Implementation services including data migration, configuration, customization, report building, project management, and training. Ongoing support through UnionCare and Premier Success programs with monthly block hours.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

UnionWare develops and licenses a purpose-built, fully customizable union management software platform that centralizes membership records, dues processing, financial reconciliation, case/grievance tracking, event management, organizing tools, and member self-service for labour unions. The platform is delivered as licensed (non-SaaS) software hosted in Canada, with the UPay payment processing service and MemberLink/ULink portals integrated, and is supported by professional services for implementation, configuration, training, and ongoing care.

Product overview

UnionWare is a modular union management software platform designed specifically for labour organizations. The portfolio consists of two core tiers (Enterprise Core and Enterprise Plus), supplemented by web-based access modules (MemberLink, ULink, API Framework, TransferLink) and optional add-ons (Email Receiver, SMS, Address Verification, PinPoint). Enterprise Core provides the foundational operational backbone with Membership Management, Finance Module, and UPay for dues processing. Enterprise Plus extends capabilities with specialized modules for Cases, Events, Forms, Organizing, Call Management, and Dispatch. The web modules enable member self-service (MemberLink), staff access (ULink), and external system integration (API Framework, TransferLink). Add-on tools extend functionality for email automation, bulk SMS, address validation, and geographic mapping. All modules share a unified database, enabling real-time data synchronization across membership, financial, case, and communication workflows.

Differentiator

Problem solved

Functional benefit

Brands

• UPay: Secure, flexible dues payment system with self-service and staff tools for accepting dues and payments online
• MemberLink
• ULink
• TransferLink
• Analyze U
• UnionCare
• Premier Success

Products and services

• Enterprise Core Foundational operational software platform for unions, combining centralized member records, targeted communications, automated remittance processing, and secure dues collection through UPay. Designed as the backbone of union operations and licensed (not SaaS) to labour organizations of all sizes.
• Enterprise Plus Expanded suite of integrated tools extending Enterprise Core with case tracking workflows, event management, digital forms with e-signatures, organizing tools, call management, and dispatch functionality for skill-based member-to-job matching. Built for unions needing broader operational modules.
• Professional Services Implementation, configuration, customization, data migration, report building, project management, and training services accompanying the UnionWare platform. Includes the Analyze U guided discovery phase for tailored implementation planning and ongoing support through UnionCare and Premier Success programs with monthly block hours.

Quantifiable outcome

• Trusted by 4.5 million union members across 201 clients in 3 countries
• +4 more outcomes

Named customers8 records

Segments6 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Feature10 records

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• UnionTrack: U.S.-based labor union membership management and compliance platform serving similar union customers with dues tracking, organizing and member engagement. Directly comparable to UnionWare because both target the same labor-union buyer with mission-critical software.
• Sumac: Canadian non-profit and union management software covering membership, dues, donations and case tracking. Highly comparable to UnionWare as a fellow Canadian-built vertical solution for unions and membership organizations of similar size and scope.
• LaborSoft (Now Sapphire Connect): Labor union management software focused on dues processing, member records and reporting for unions and benefit funds. Directly comparable in product scope and target buyer to UnionWare's membership and finance modules.
• Member Solutions: Membership management and dues billing software for associations, clubs and member-based organizations. Comparable in that it solves the same membership/dues processing core problem for similar mid-market membership organizations.

Broad incumbents

• iMIS (by Advanced Solutions International): Long-established association management software platform serving associations, unions and non-profits. Comparable as a broader incumbent in the union/association software category, though iMIS covers many verticals beyond labor unions.
• Aptify (Community Brands): Association management software now part of Community Brands, used by professional and trade associations including some unions. Comparable as a broad AMS incumbent with overlapping membership, dues and event functionality.
• Wild Apricot (Personify): Self-serve association management software for small-to-mid membership organizations, with membership database, dues billing and event tools. Comparable as a broader AMS incumbent targeting similar SMB and mid-market membership organizations.
• Togetherwork: Operator of multiple membership and association software businesses; UnionWare's former parent before the 2025 Valsoft carve-out. Comparable as a portfolio operator with adjacent union/association products that overlap with UnionWare's offering.

Emerging players

• Fonteva: Salesforce-native association management platform for member-based organizations, including some unions. Comparable through overlapping membership, dues and event functionality, with a modern cloud-native architecture that contrasts with UnionWare's customized deployment model.
• Impexium: Cloud-based association management software serving member-based organizations with dues, events and engagement tools. Comparable as an emerging modern AMS alternative competing for the same membership-organization buyer.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/unionware

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about UnionWare