Freetrailer
Freetrailer Group A/S operates a Nordic and DACH-region sharing-economy platform providing free, app-based self-service trailer and electric cargo bike rentals through 1,600+ partner retail locations across 5 countries, monetizing primarily via advertising on branded trailers.
- Company typePublic
- Founded2004
- HeadquartersSøborg, Denmark
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Freetrailer does
Freetrailer Group A/S is a Danish-headquartered (Søborg/Copenhagen) sharing-economy platform that provides free, self-service trailer and electric cargo bike rentals through a network of 1,600+ partner retail locations across Denmark, Sweden, Norway, Germany, and the Netherlands. Founded in 2004 and listed on the Spotlight Stock Market under ticker FREETR, the company operates a fleet of 6,728 rental units (Q1 2026), with a stated plan to reach 7,500 by summer 2026. Its technology stack centers on a mobile app (iOS/Android) that integrates Bluetooth-enabled digital locks uniquely coded to each trailer, enabling fully self-service reservation, pickup, return, and unlocking without store personnel involvement.
The product portfolio comprises four trailer types (closed, open, open 2-axle/boogie, and mesh) plus two electric cargo bike variants (Type A/Trio eBike and Type B), each serving different load profiles from furniture transport to garden waste and urban last-mile goods movement. The company's revenue model is anchored in advertising: trailers are wrapped with retail partner branding (IKEA, Silvan, Elgiganten, Dehner, Granngården, jem & fix, XL-Byg, Power, ILVA, and others), and retailers pay for both the advertising exposure and the customer traffic generated. Consumer-facing rentals are free for an initial 4-hour period (2 hours for cargo bikes) in Denmark, with revenue generated from advance reservation fees (35 DKK), optional insurance upsells (49 DKK), and hourly/daily extension fees (19 DKK/hour, capped at 199 DKK/day).
Freetrailer's go-to-market is product-led and partner-distributed: customers discover the service via in-store trailer placement and partner point-of-sale promotion, then transact directly through the app. The B2B partner model is structured around multi-year contracts with flagship retailers (IKEA since 2004, extended February 2026; Elgiganten renewed December 2025; Dehner scaling 6x to 240 trailers in March 2026). FY2025 revenue reached DKK 144.1 million with EBIT of DKK 26.9 million, and FY2026 guidance was upgraded to DKK 168-178 million following 26.4% YoY Q1 2026 revenue growth.
Freetrailer firmographics
Firmographics- Name
- Freetrailer
- Legal name
- Freetrailer Group A/S
- Website
- https://freetrailer.com
- Company type
- Public
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Freetrailer Group A/S operates a Nordic and DACH-region sharing-economy platform providing free, app-based self-service trailer and electric cargo bike rentals through 1,600+ partner retail locations across 5 countries, monetizing primarily via advertising on branded trailers.
- Ownership category
- akta.pro rank
Freetrailer industry classification
Industry- Product category
- Vehicle Sharing and Rental Services
- NAICS
- Truck, Utility Trailer, and RV (Recreational Vehicle) Rental and Leasing (53212)
- SIC
- Services-Auto Rental & Leasing (No Drivers) (7510)
- akta.pro primary industry
- Free-Floating Carsharing (One-Way) (TLAFAMAB)
Keywords
Where Freetrailer is headquartered
LocationHeadquarters
- HQ city
- Søborg
- HQ country
- Denmark
- HQ region
- Europe
Offices1 record
Markets served
Freetrailer business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Marketing or Sales, Technology or R&D, Supply Chain
Revenue model
- Advertising / Outdoor Media on Trailers: Freetrailer generates revenue by selling advertising space on its trailers to retail partners. The trailers are branded with partner logos (e.g., IKEA, Silvan, Elgiganten), creating mobile billboard advertising surfaces. Partners pay for the advertising exposure and the customer traffic the service generates.
- Optional Insurance Upsell: Users can purchase optional Freetrailer insurance at 49 DKK per rental (Denmark) to waive the deductible in case of damage. This adds a supplemental revenue stream per transaction.
- Reservation Fees: A reservation fee of 35 DKK (Denmark), 49 SEK (Sweden), 49 NOK (Norway), 4 EUR (Germany), or 5 EUR (Netherlands) is charged for pre-booking trailers in advance. Direct on-the-spot pickup is free.
- Extended Rental Fees: After the free initial rental period (4 hours for trailers, 2 hours for cargo bikes), users pay hourly extension fees (19 DKK/hour in Denmark, capped at 199 DKK/day) or additional daily fees for extended bookings.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free Initial Rental Period |
| Unit Pricing | Pay-as-you-go | Advance Reservation Fee |
| Unit Pricing | Pay-as-you-go | Optional Insurance |
| Usage-based | Pay-as-you-go | Hourly Extension Fee (Denmark) |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels8 records
Freetrailer product offering
Product offeringCore offering
Freetrailer operates a self-service trailer and electric cargo bike sharing platform distributed through an embedded network of partner retail stores across Denmark, Sweden, Norway, Germany, and the Netherlands. Users locate, reserve, unlock via Bluetooth-enabled digital locks, and return trailers through the Freetrailer mobile app, with the initial rental period (4 hours for trailers in Denmark) free of charge. Revenue is primarily generated by selling advertising space on the trailers to retail partners, supplemented by small reservation fees, extension fees, and optional insurance upsells.
Product overview
Freetrailer operates a peer-to-peer trailer and cargo bike sharing platform across Denmark, Sweden, Norway, Germany, and the Netherlands. The platform combines physical rental assets with a digital infrastructure: the core Freetrailer App serves as the unified digital interface enabling users to locate, reserve, unlock via Bluetooth, and return equipment at partner locations. The product portfolio comprises five distinct trailer types (Closed trailer, Open trailer, Open 2-axle trailer/Mesh trailer) and two electric cargo bike variants (Type A/Trio eBike and Type B), each serving different load and use-case requirements. Revenue is generated from free initial rental periods subsidized by advertising on trailers, with additional revenue from extended rental fees and optional insurance. The platform operates on a partner-network model where trailers are stationed at retail locations (IKEA, Silvan, Elgiganten, Dehner, etc.) providing zero operational burden for partners while driving customer traffic.
Differentiator
Problem solved
Functional benefit
Products and services
- Lukket trailer (Closed trailer) Enclosed trailer for moving and transporting goods. Interior dimensions of 258x148x157 cm, load capacity of 340 kg, and dual rear doors for easy loading. Used by retail consumers needing weather-protected or secure transport for furniture, appliances, and other bulky items.
- Åben trailer (Open trailer) Open-sided trailer for transporting larger loads with all sides opening for easy access. Interior dimensions of 254x144x35 cm and load capacity of 480 kg. Used by retail consumers for garden waste, building materials, and DIY items where access from multiple sides is needed.
- Boogietrailer (Open 2-axle trailer) Two-axle open trailer with higher load capacity for heavier transport needs. Used by retail consumers requiring higher weight limits and improved stability for bulky cargo.
- Trailer med gitter (Mesh trailer) Trailer with mesh sides for transporting garden waste, branches, or items for recycling. Load capacity of 853 kg. Used by consumers needing to dispose of green waste, recycling, or loose items that require containment with ventilation.
- Elektrisk ladcykel Type A / Trio eBike Electric cargo bike for urban last-mile transport. Cargo area of 96x71x52 cm, load capacity of 120 kg, battery range of 50-70 km. Available at IKEA and Silvan locations. Used by urban residents without cars for grocery runs, small deliveries, and short-distance goods transport.
- Elektrisk ladcykel Type B Electric cargo bike variant deployed at IKEA København (Fisketorvet). Cargo area of 104x68x50 cm and load capacity of 100 kg. Used by city dwellers for urban goods transport and store purchases.
- Freetrailer App Mobile application for iOS and Android serving as the primary digital platform for all Freetrailer services. Enables users to create accounts, find nearby trailers, reserve, unlock trailers and cargo bikes via Bluetooth, manage rentals, and complete returns without store personnel involvement. Supports the 1,600+ rental locations across 5 European countries.
- Trailerudlejning til erhverv (Business trailer rental) B2B trailer rental solutions for businesses requiring dedicated or bulk trailer access. Used by companies needing recurring or higher-volume trailer capacity beyond the consumer self-service offering.
- Freetrailer On Tour Mobile trailer deployment service for events and temporary locations, bringing Freetrailer availability to locations outside the regular partner network. Used by event organizers, municipalities, and community initiatives for short-term transport needs.
Quantifiable outcome
- 18.9% year-over-year rental growth in Q1 2026, with 387,319 rentals in the quarter
- +3 more outcomes
Companies that use Freetrailer
Customer profileNamed customers10 records
Segments3 records
Ideal customer profiles2 records
Freetrailer technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Freetrailer partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core, minor and flagship.
- DehnercoreGerman garden center retailer with a significant partnership expansion announced in March 2026. Total fleet increasing from 40 to 240 trailers across all 120 Dehner locations in Germany. Rollout of 200 additional trailers represents significant scaling of the partnership.
- GranngårdencoreSwedish retail chain partnership announced December 2025 to deploy over 120 trailers across Sweden, following a successful pilot program earlier in 2025. Aims to expand Freetrailer's presence in the Swedish market with a flexible, sustainable transport solution.
- Sol og StrandminorDanish holiday rental agency partnership announced November 2025, deploying 33 trailers across 25 locations by March 2026 in Danish holiday towns. Strengthens local communities and expands Freetrailer's seasonal presence.
- Het GoedcoreDutch second-hand retail chain partnership signed in October 2025 for long-term deployment of 58 trailers across 29 locations, with rollout planned for 2026. Boosts Freetrailer's presence in the Netherlands where operations have grown rapidly since July 2025.
- IKEAflagshipFreetrailer's flagship partnership with IKEA dates back to 2004 and has expanded market by market over more than 20 years. Freetrailer provides fully app-based, self-service trailer rental at IKEA stores, enabling customers to transport their purchases. The partnership is described as grounded in trust, operational performance, and decades of collaboration. The multi-year agreement extension was announced in February 2026.
- SilvancoreDanish DIY building materials retailer with Freetrailer locations at Silvan stores. Closed trailers at Silvan can be rented free until the next day when the store opens, providing extended rental windows compared to standard 4-hour periods.
- ElgigantencoreSwedish electronics retailer with 156 trailers currently in operation. Partnership renewed with multi-year extension in December 2025, expanding to include mesh trailers across more stores to serve customers purchasing large electronics and appliances.
- jem & fixcoreDanish discount DIY chain with Freetrailer locations at jem & fix stores across Denmark, supporting customers with transport of building materials and DIY supplies.
- PowerminorNordic electronics retailer with Freetrailer rental locations at Power stores across Denmark, supporting large electronics and appliance purchases.
- ILVAminorDanish furniture retailer with Freetrailer locations at ILVA stores, enabling customers to transport furniture purchases.
- XL-BygminorDanish building materials cooperative with Freetrailer locations at XL-Byg stores, supporting building materials transport for customers.
- Pelican Self StorageminorSelf-storage company partnership providing Freetrailer access at Pelican Self Storage locations in Denmark, supporting customers moving items to and from storage units.
- AutoMesterminorDanish automotive workshop network with Freetrailer locations, supporting customers with transport needs related to automotive and workshop activities.
- Røde KorsminorDanish Red Cross partnership with Freetrailer locations, providing community service and supporting charitable transport needs.
Scale indicators10 records
Recent moves7 records
Expansion highlights5 records
Freetrailer competitors and assessment
Company assessmentOthers
- Urban Arrow: Leading European manufacturer of electric cargo bikes. Relevant as a product-side peer for Freetrailer's expanding cargo bike (Trio eBike) line, though Urban Arrow is a hardware OEM rather than a sharing platform.
Broad incumbents
- Zipcar: Global pioneer of self-service carsharing, now owned by Avis Budget Group. Comparable business model—app-based, self-service, distributed fleet—though focused on cars at a much larger scale.
- Sixt: Major European car rental and mobility provider. Comparable as a large-scale vehicle rental operator, though traditional counter-based model differs from Freetrailer's self-service retail-anchored approach.
- Europcar: Pan-European vehicle rental incumbent serving consumers and businesses. Relevant benchmark for European mobility rentals, despite operating a traditional branch-based model rather than Freetrailer's embedded retail-partner network.
Direct peers
- Turo: Largest peer-to-peer car-sharing platform in North America and Europe. Comparable sharing-economy mobility model monetizing underutilized assets, with overlapping 'occasional need' consumer segment.
- Hygglo: Swedish-founded peer-to-peer rental marketplace for items including vehicles and equipment. Comparable as a Scandinavian sharing-economy platform addressing 'occasional need' use cases, with similar consumer-brand and self-service orientation.
- U-Haul: The dominant North American trailer and truck rental company. Directly comparable as a trailer rental operator serving consumers and small businesses for occasional transport needs, though U-Haul operates owned locations rather than an embedded retail-partner model.
- GoMore: Danish peer-to-peer car-sharing and rental platform operating across Scandinavia. Most relevant Scandinavian analog as a sharing-economy mobility platform; differs in focusing on cars and P2P supply rather than B2B retail-anchored fleets.
Emerging players
- Lime: Global micromobility operator with a self-service, app-based distributed fleet. Comparable as a self-service shared mobility platform, with a different asset class (e-scooters/e-bikes) but overlapping urban consumer and sustainability use cases.
- Donkey Republic: Danish-founded bike-sharing platform with a similar self-service, app-based, distributed model. Comparable as a Northern European shared-mobility operator, though focused on bicycles rather than trailers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Freetrailer social profiles
Digital presenceFreetrailer financial estimates
Financial estimateRevenue estimate
Valuation estimate
Freetrailer leadership team
Management profileNumber of profiles
Profiles6 records
Freetrailer funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Freetrailer M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Freetrailer
What does Freetrailer do?
Freetrailer operates a self-service trailer and electric cargo bike sharing platform distributed through an embedded network of partner retail stores across Denmark, Sweden, Norway, Germany, and the Netherlands. Users locate, reserve, unlock via Bluetooth-enabled digital locks, and return trailers through the Freetrailer mobile app, with the initial rental period (4 hours for trailers in Denmark) free of charge. Revenue is primarily generated by selling advertising space on the trailers to retail partners, supplemented by small reservation fees, extension fees, and optional insurance upsells.
Is Freetrailer a public or private company?
Freetrailer is a public company. It is classified as public and is currently operating.
When was Freetrailer founded?
Freetrailer was founded in 2004. It employs 51 to 100 people.
Where is Freetrailer based?
Freetrailer is headquartered in Søborg, Denmark, in the Europe region.
How does Freetrailer make money?
Four revenue lines are on record. Advertising / Outdoor Media on Trailers are the primary driver. The others are optional Insurance Upsell, reservation Fees and extended Rental Fees.
Who are Freetrailer's main competitors?
Urban Arrow is listed as an others. Broad incumbents are Zipcar, Sixt and Europcar. Direct peers are Turo, Hygglo, U-Haul and GoMore. Emerging players are Lime and Donkey Republic.
Does Freetrailer have an API?
No public API is recorded for Freetrailer.
What industry is Freetrailer in?
Freetrailer's product category is Vehicle Sharing and Rental Services. Its primary akta.pro industry code is TLAFAMAB, Free-Floating Carsharing (One-Way). Its NAICS code is 53212 and its SIC code is 7510.