E-Car Club

What E-Car Club does

E-Car Club (E-Car Club Ltd.) is a UK-based, community-anchored electric vehicle car sharing service founded in 2011 and headquartered in London (29 Shand Street, SE1 2ES). The company deploys full-sized electric vehicles — primarily the Renault ZOE with a 60–80 mile real-world range — at local community hubs across England and Scotland, and makes them available to members via hourly and daily bookings. Customers can join online through the company's self-serve booking flow, and each vehicle carries a charge card providing free access to the Ecotricity rapid charging network, enabling longer inter-city trips (the company cites a 200-mile Harbury–Sheffield round trip example).

The commercial offering is split across two propositions. "E-Car at Home" serves individual community residents with pay-as-you-go access from less than £5 per hour (rising to £5.50/hour or £45/24 hours in Northamptonshire), targeting drivers aged 19 and above; insurance and power are bundled into the rate. "E-Car for Business" targets organisations — exemplified by the Northamptonshire Healthcare NHS Foundation Trust scheme — seeking to reduce fleet and travel costs and carbon footprint. Distribution is hybrid: direct community-hub deployment with local energy initiatives and councils (e.g., Harbury Energy Initiative, Carplus Car Club Challenge funded by the Department for Transport), combined with online self-service booking. Marketing is community-led, relying on local demonstrations, referral programmes, and social media.

In July 2015, Europcar Lab acquired a majority stake in E-Car Club, providing strategic capital and a multinational mobility platform parent. Around the same period the company executed its largest deployments, including a 10-vehicle launch in St Andrews (April 2015) and an expansion from one to four Northamptonshire locations (August 2015). No mobile app, public API, or AI/ML capabilities are disclosed. Reported headcount is 11–50, and the company is registered in England and Wales (Company No. 7789666).

Name

E-Car Club

Legal name

E-Car Club Ltd.

Website

https://e-carclub.org

Company type

Private

Founded year

2011

Operating status

Acquired

Headcount range

11–50 employees

Short description

E-Car Club is a UK-based, community-anchored electric vehicle car sharing service offering hourly and daily hire of Renault ZOEs at local hubs to individuals, businesses, and community organisations.

Ownership category

akta.pro rank

Product category

Electric Vehicle Car Sharing

NAICS

Passenger Car Rental (532111), Automotive Equipment Rental and Leasing (5321)

SIC

Services-Auto Rental & Leasing (No Drivers) (7510)

akta.pro primary industry

EV Car Sharing (Round-Trip & Free-Floating) (THADANAB)

akta.pro secondary industries

Corporate Car Sharing (Round-Trip/Station-Based) (TLABALAA), Short-Term EV Car Rental (Airport & Off-Airport) (THADANAA)

Keywords

• Electric car sharing
• Vehicle rental services
• Community car club
• Pay-per-hour car hire
• Sustainable transport

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Infrastructure, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Hourly Vehicle Rental: Customers pay per hour to hire electric vehicles, with rates starting at £5-5.50 per hour depending on location. 24-hour bookings available at £45. Includes power and insurance.

Pricing tiers

Go-to-market motion3 records

Distribution channels2 records

Marketing channels6 records

Core offering

E-Car Club operates a community-based electric vehicle car sharing service in the UK, deploying full-sized electric vehicles (primarily Renault ZOE) at community hubs for flexible hire. Customers access vehicles on an hourly basis (from £5/hour) or for 24-hour periods (£45), with power and insurance included. The service is available to individuals aged 19 and over, and includes integrated free access to the Ecotricity rapid charging network.

Product overview

E-Car Club is a community-based electric vehicle car sharing platform offering flexible hourly hire of full-sized electric vehicles. The core service comprises two sub-products: E-Car at Home for personal use (from less than £5 per hour) and E-Car for Business for organisations. The company deploys vehicles across multiple UK community hubs, operating a fleet that includes the Renault ZOE, with bookings available by the hour or up to 24-hour periods.

Differentiator

Problem solved

Functional benefit

Products and services

• E-Car Club (Core Service) A community-based electric vehicle car sharing service providing flexible hourly hire of full-sized electric vehicles (primarily Renault ZOE), accessible to individuals and businesses without the cost or commitment of ownership.
• E-Car at Home Personal-use electric vehicle hire offering full-sized EVs from less than £5 per hour, enabling individuals to access an electric car on demand for trips ranging from quick errands to longer journeys.
• E-Car for Business Electric vehicle car sharing tailored for businesses, allowing organisations to reduce business travel costs and carbon footprint by accessing the E-Car fleet on flexible hourly or daily rates.
• Community Hub EV Deployment Community-specific deployments of E-Car electric vehicles at partner hubs (e.g., Harbury, Warwickshire; St Andrews, Fife; Northampton, Northamptonshire), providing local residents and organisations access to shared EVs.

Quantifiable outcome

• 200 mile round trips possible using Renault ZOE with Ecotricity rapid charging

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Two partnerships are on record, tiered core and minor.

• Harbury Energy InitiativecoreStrategic or Co-development Partner · 13 May 2015Community energy organization that launched an electric car club fleet in Harbury, Warwickshire with E-Car Club. This was the culmination of 9 months of work beginning with an application to the Carplus Car Club Challenge, funded by the Department for Transport.
• Carplus Car Club ChallengeminorStrategic or Co-development PartnerFunded by the Department for Transport in autumn 2014, this initiative supported E-Car Club's expansion into new community locations including Harbury.

Scale indicators3 records

Recent moves9 records

Expansion highlights5 records

Emerging players

• Onto: UK all-electric car subscription service providing monthly access to EVs. Targets similar EV-first, no-ownership customer demand as E-Car Club but via longer-term subscriptions rather than hourly rental.
• Getaround: Peer-to-peer car sharing platform with UK operations, enabling on-demand vehicle access without fleet ownership. Adjacent model competing for the same flexible-access customer base in the UK.
• Hiyacar: UK peer-to-peer car sharing platform enabling private car owners to rent out their vehicles. Competes for flexible-access demand in the UK but uses a fundamentally different asset-light supply model.

Direct peers

• Zipcar: Largest station-based car sharing operator in the UK and globally, owned by Avis Budget Group. Direct competitor to E-Car Club's round-trip community-hub model with broader urban coverage and substantially larger fleet.
• Co-wheels: UK-based social enterprise car club operating station-based shared vehicles, including EVs, in partnership with local councils and communities. Highly comparable community-deployment model with similar sustainability positioning.
• City Car Club: UK station-based car sharing service offering hourly vehicle access in multiple cities. Comparable round-trip model and target customer segments (urban residents and businesses).
• Enterprise Car Club: Enterprise Holdings' UK car sharing arm, operating station-based vehicle hire across multiple cities. Closely comparable to E-Car Club on round-trip station-based access model, with the backing of a global rental leader.

Broad incumbents

• Free2Move (Stellantis): Stellantis-owned multi-modal mobility platform combining car sharing, rental, and parking across European cities. Operates at significantly larger scale and broader scope than E-Car Club's community model.
• Europcar Mobility Group: Majority owner of E-Car Club via Europcar Lab; one of Europe's largest car rental groups. Comparable car rental operations but at vastly broader scale and traditional counter-based delivery.
• Sixt: Major European mobility provider operating rental, car sharing (Sixt Share), and subscription services. Competes in adjacent car-sharing categories with greater capital depth.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks7 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/323214057736148

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds3 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about E-Car Club