Book Rides Online

What Book Rides Online does

Book Rides Online is a cloud-based SaaS platform that provides reservation management, scheduling, and dispatch software for small and mid-sized limousine and ground-transportation operators. Founded in 2014 and headquartered in Burnsville, Minnesota, the company sells exclusively to the limo/private-car vertical, offering operators an end-to-end workflow covering quote generation, reservation intake (by phone or website), driver dispatch, real-time GPS tracking, DOT-compliant trip logging, invoicing, and credit card payment collection. The product is delivered through a browser-based platform paired with native passenger and driver applications on iOS and Android, and supplemented by a free standalone utility called Greetsign for airport meet-and-greet signage.

The underlying technology stack is a multi-tenant cloud SaaS core integrated with three payment gateways (Authorize.Net, Braintree, Stripe) for merchant-account connectivity, Google Maps for address autocomplete and route mapping, and Google Calendar for scheduling. Driver-side functionality leverages background GPS, geo-stamped trip logs with signatures, push notifications, and turn-by-turn navigation, while passenger-side functionality provides booking, real-time driver tracking, in-app payment, and corporate-account management.

The business model is a self-serve, product-led subscription with three monthly tiers (Basic $59, Plus $79, Pro $99), differentiated primarily by team-member seat count and inclusion of flight status tracking in Plus/Pro. A 30-day free trial converts to monthly recurring revenue with no contract or setup fees. Go-to-market is direct online signup supported by a Capterra review listing, organic blog content, and social media; the company has no disclosed sales team, no funding rounds, and a headcount of 1-10, consistent with a bootstrapped, founder-operated SMB software business.

Name

Book Rides Online

Legal name

Book Rides Online

Website

https://bookridesonline.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Book Rides Online is a cloud-based SaaS platform providing reservation management, scheduling, dispatch, and payment processing software for small and mid-sized limousine and ground-transportation operators, sold on a self-serve monthly subscription starting at $59.

Ownership category

akta.pro rank

Headquarters

HQ city

Burnsville

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Infrastructure, Operations, Marketing or Sales, Personnel

Revenue model

1. Subscription Plans: Monthly subscription SaaS model with three tiers (Basic $59/mo, Plus $79/mo, Pro $99/mo). All features included in every plan except Flight Status Tracking (Plus/Pro only) and team member limits (10/25/50). Payment collected after 30-day free trial ends.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels3 records

Core offering

Book Rides Online provides cloud-based reservation, scheduling, and dispatch software designed specifically for limousine and ground transportation companies. Operators manage quoting, reservations, driver dispatch, invoicing, credit card payments, GPS tracking, flight status monitoring, and DOT-compliant trip logging from any browser or device, complemented by free Passenger and Driver mobile apps. The platform is sold via self-serve monthly subscriptions and integrates with major payment gateways and Google Maps.

Product overview

Book Rides Online is a platform-plus-apps architecture consisting of a cloud-based core platform for reservation management, scheduling, and dispatch, paired with dedicated mobile applications for passengers (iOS/Android) and drivers (iOS/Android), plus a free companion tool called Greetsign for airport meet & greet signage. The platform integrates payment gateways (Stripe, Braintree, Authorize.Net) for credit card processing and leverages Google Maps for mapping and routing. The ecosystem enables end-to-end operations from online booking through driver dispatch to payment collection.

Differentiator

Problem solved

Functional benefit

Brands

• Greetsign: A free digital meet & greet sign application for airport pickups that allows users to turn their iPad or tablet into a customizable welcome sign displaying company and client names.

Products and services

• Book Rides Online Platform Cloud-based reservation management, scheduling, and dispatch software built specifically for transportation and limousine companies. Enables quote generation, reservation management, driver dispatching, invoicing, and credit card payment collection from any device, with integrated payment gateways, Google Maps, Google Calendar, and DOT-compliant trip logging. Sold via monthly subscription plans ($59/$79/$99) with a 30-day free trial.
• Passenger App Free iOS/Android mobile app for end clients of Book Rides Online customers, allowing them to look up pricing, create/confirm/cancel reservations, submit quote requests, track their driver in real time, receive push notifications, pay pending balances, request meet & greet and car seats, apply promo codes, and manage their account. Corporate client features allow managing passengers and booking on their behalf.
• Driver App Free iOS/Android mobile app for drivers operating within Book Rides Online customer fleets. Lets drivers view assigned trips, accept or decline reservations via push notification, record trip logs with signatures and geo-location timestamps, capture Time In/Arrival/Pickup/Dropoff/Timeout events, run integrated turn-by-turn directions, send pre-formatted SMS to clients, check real-time flight status, and enable background GPS vehicle monitoring. Provides source data for DOT-required trip sheets.
• Greetsign Free web-based tool that turns an iPad or tablet into a professional airport meet & greet display sign. Users can customize colors, fonts, company name, and client name, and is offered at no cost to Book Rides Online customers.

Quantifiable outcome

• 47% of emails opened on mobile devices in 2016 - company emphasizes mobile-friendly design

Named customers3 records

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature10 records

Partnerships

Four partnerships are on record, tiered core.

• Authorize.NetcoreTechnology or IntegrationPayment gateway integration allowing Book Rides Online users to process credit cards using their existing Authorize.Net merchant account. Seamlessly integrated with the platform for collecting, tracking, and managing payments.
• StripecoreTechnology or IntegrationPayment gateway integration enabling real-time credit card processing through Stripe. Integrated into the platform's invoicing and payment processing workflows for accepting client payments.
• BraintreecoreTechnology or IntegrationPayment gateway integration supporting credit card processing via Braintree merchant accounts. Part of the seamless payment collection system for transportation operators.
• Google MapscoreTechnology or IntegrationGoogle Maps integration for address autocomplete lookups, mapping routes including multi-stop trips, and providing directions to drivers. Powers the mapping and location features throughout the platform.

Scale indicators1 record

Recent moves2 records

Expansion highlights4 records

Direct peers

• Limo Anywhere: Limo Anywhere is the most direct competitor: cloud-based reservation, dispatch, and scheduling software built specifically for limo and ground-transportation operators, with passenger and driver mobile apps and a similar SMB-targeted, subscription-based pricing model.
• Liveryworks: Liveryworks is a vertical SaaS platform that provides reservation, dispatch, and back-office tools for limousine and black-car operators. Its feature scope (online booking, driver apps, corporate accounts, payment processing) closely mirrors Book Rides Online's.
• Reservety (formerly BookerLimo): Reservety offers online reservation and dispatch solutions for limo and chauffeur operators, with comparable passenger booking flows and operator back-office tools targeting the same SMB vertical.
• Limo Software Solutions (LimoSys): Limo Software Solutions provides reservation management, scheduling, and dispatch software for limo and chauffeur services, sharing the same niche SaaS positioning as Book Rides Online.
• TravelNet Solutions (Limo Magic / TNS): TravelNet Solutions (Limo Magic) provides cloud-based reservation, dispatch, and accounting software for limo and charter operators with driver/passenger mobile apps, serving the same vertical with an overlapping feature set.

Emerging players

• BookingKoala: BookingKoala is a SaaS booking/dispatch platform for service-based SMBs including transportation operators. It overlaps on reservation management and online booking flows but is more horizontally positioned across multiple service verticals.

Broad incumbents

• ServiceTitan: ServiceTitan is a large, well-funded vertical SaaS for home/commercial service businesses with a similar dispatch, scheduling, and mobile-app architecture. While focused on trades rather than ground transport, it demonstrates the SMB vertical-SaaS playbook Book Rides Online is pursuing at much smaller scale.
• Acuity Scheduling: Acuity Scheduling (a Squarespace company) provides online booking and reservation software broadly across SMB services. It competes for the same end-user need (online booking + reminders) but lacks ground-transport-specific dispatch and driver-app features.
• Square Appointments: Square Appointments is an SMB-focused booking and payment platform from Block. It overlaps on online booking, payment processing, and customer management but does not address ground-transport-specific dispatch or driver workflows.
• TripActions / Navan: Navan (formerly TripActions) is a corporate travel and expense platform that includes ground-transport booking integrations. It does not directly compete with limo operators' back-office software but represents the corporate-buyer side of the ecosystem.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/BookRidesOnline
• Facebookfacebook.com/bookridesonline
• LinkedInlinkedin.com/company/book-rides-online

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Book Rides Online