BookingKoala, LLC
BookingKoala, LLC is a Chicago-based SaaS company that provides an all-in-one platform — website builder, online booking, scheduling, hiring, marketing automation, invoicing, and a consumer Marketplace — for small and midsize service businesses globally.
- Company typePrivate
- Founded2017
- HeadquartersChicago, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What BookingKoala, LLC does
BookingKoala, LLC is a Chicago-based SaaS company that provides an all-in-one operations platform for small and midsize service businesses. Its core product combines a website builder, online booking forms, smart scheduling, a hiring/provider management module, customer and provider portals, and email/SMS campaign automation in a single cloud system accessible via desktop, tablet, and mobile, with native apps distributed through the Apple App Store and Google Play Store. The company also operates a consumer-facing Marketplace that connects end customers with merchants in selected US metros, and bundles educational resources such as the $10K System course and a YouTube education channel targeted at aspiring service entrepreneurs.
The underlying platform supports plan-tiered feature depth (Starter, Growing, Premium) and an integration ecosystem spanning payments (Stripe Connect including US/Canada/UK/Australia, Square, Braintree), accounting (Xero, QuickBooks), calendars and data (Google Calendar, Google Sheets), and automation (Zapier, Make/Integromat). BookingKoala was formed in 2017 by Filip Boksa (CEO, formerly founder of the King of Maids cleaning service) and Vivek Prajapati (CTO), publicly launched in 2018, and reports 20,000+ entrepreneurs across multiple countries on the platform; the company is registered in Illinois, is 100% founder-owned, and discloses no external institutional funding beyond three small early rounds totaling roughly $340,000 in 2017–2018.
Revenue is generated primarily through monthly recurring SaaS subscriptions billed in advance (with a 14-day free trial), a 40%-recurring affiliate program that pays up to 24 months plus sub-affiliate overrides, and a Marketplace that supplies leads to merchant customers. Distribution is predominantly product-led growth supplemented by content marketing, a Facebook community, a customer referral program, and affiliate partners, serving a horizontal base of cleaning, pet care, automotive, beauty, fitness, and professional-service SMBs.
BookingKoala, LLC firmographics
Firmographics- Name
- BookingKoala, LLC
- Legal name
- BookingKoala, LLC
- Website
- https://bookingkoala.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- BookingKoala, LLC is a Chicago-based SaaS company that provides an all-in-one platform — website builder, online booking, scheduling, hiring, marketing automation, invoicing, and a consumer Marketplace — for small and midsize service businesses globally.
- Ownership category
- akta.pro rank
BookingKoala, LLC industry classification
Industry- Product category
- Service Business Management Software
- NAICS
- All Other Travel Arrangement and Reservation Services (561599)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Online Booking & Reservation Platforms (B2B/B2C) (THALAMAA)
- akta.pro secondary industries
- White-Label Booking Engine Platforms (SaaS/Widget) (THALADAN), Personal Care & Wellness Booking Platforms (Beauty, Fitness, Spa) (BPAMAHAF)
Keywords
Where BookingKoala, LLC is headquartered
LocationHeadquarters
- HQ city
- Chicago
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
BookingKoala, LLC business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Software Subscription (SaaS): BookingKoala operates on a subscription SaaS model with three tiers (Starter, Growing, Premium). Subscription fees are paid monthly in advance and billed on the Billing Date. The account is automatically charged at the end of the 14-day free trial. Payment methods include PayPal, Discover, American Express, Mastercard, and Visa.
- Affiliate Commissions: The affiliate program pays 40% recurring commission from every paying customer for up to 24 months plus 10% from sub-affiliate commissions. Bonuses include $1,000 for $1,000 earned in 3 months and $20,000 for $50,000 earned in 12 months. Referrals are tracked via cookies for 120 days.
- Marketplace Lead Generation: BookingKoala operates a marketplace connecting service providers with end customers in specific geographic areas. Businesses qualify for marketplace listing by becoming users, completing 5 bookings, obtaining 2 reviews, and offering an incentive.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Starter Plan - Entry-level subscription with basic features |
| Subscription | Monthly | Growing Plan - Mid-tier with enhanced features and integrations |
| Subscription | Monthly | Premium Plan - Full-featured enterprise tier with all capabilities |
| Subscription | Monthly | Website Builder - Standalone website creation capability |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels13 records
BookingKoala, LLC product offering
Product offeringCore offering
BookingKoala provides an all-in-one cloud-based SaaS platform that enables service business entrepreneurs to build a website, accept online bookings, schedule and dispatch providers, run marketing campaigns, hire staff, manage leads and invoices, and process payments. The platform is offered on tiered monthly subscriptions (Starter, Growing, Premium) with a 14-day free trial and is complemented by a consumer-facing Marketplace and an educational course ($10K System) targeting service business operators across industries such as cleaning, pet care, automotive, beauty, fitness, and professional services.
Product overview
BookingKoala is a unified all-in-one platform for service businesses, combining website building, online booking, smart scheduling, hiring management, marketing automation (Campaigns), customer/provider dashboards, invoicing, and lead management into a single integrated system. The platform is modular with core features (Website Builder, Booking Forms, Smart Scheduling, Hiring, Campaigns) available across all plans, while advanced capabilities like Google Calendar/Sheets integrations, Leads Module, Invoice Module, and QuickBooks/Xero accounting sync are tiered by subscription level (Starter, Growing, Premium). Supporting products include the Marketplace for consumer discovery, educational offerings (The $10K System, BookingKoala Education YouTube channel), a customer Referral Program, and an Affiliate Program for partners. The platform serves diverse service industries including cleaning, pet care, automotive, wellness, and professional services.
Differentiator
Problem solved
Functional benefit
Products and services
- BookingKoala Platform All-in-one cloud-based SaaS subscription platform for service businesses, combining website building, online booking forms, smart scheduling, hiring, marketing automation (Campaigns), customer and provider dashboards, invoicing, lead management, and payment processing across Starter, Growing, and Premium monthly plans.
- Marketplace
Quantifiable outcome
- 20,000+ entrepreneurs worldwide use the platform
- +2 more outcomes
Companies that use BookingKoala, LLC
Customer profileNamed customers11 records
Segments1 record
Ideal customer profiles1 record
BookingKoala, LLC technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
Feature19 records
BookingKoala, LLC partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core.
- XerocoreXero Integration allows seamless connection between BookingKoala and Xero for financial management. Automatically or manually syncs payments, refunds, gift cards, and custom invoices. Features flexible field mapping for revenue and bank account assignment in Xero. Includes bulk syncing and real-time error handling.
- Google CalendarcoreGoogle Calendar integration syncs appointments directly to provider and staff calendars. Features include syncing new, rescheduled, or canceled bookings, customizable calendar entries, bulk sync options, and permission-based access control. Available for Growing and Premium plans.
- StripecoreStripe Connect integration for provider payouts and payment processing. New connection methods include bank account, debit card, and direct Stripe account creation with Custom Restricted or Custom Completed account options. Available for US, Canada, UK, and Australia providers.
- Make (Integromat)coreMake (Integromat) integration enables powerful automation across BookingKoala operations. Supports triggers including new, updated, completed, and canceled bookings, plus customer events. Connects with hundreds of other apps for custom workflows.
- ZapiercoreZapier integration enables automation workflows with triggers for new, updated, completed, and canceled bookings, new customers, provider events, payouts, and card transactions. Connects BookingKoala with hundreds of other apps.
- QuickBookscoreQuickBooks integration syncs invoicing data for streamlined accounting and financial record management. Part of the invoice module feature set.
- BraintreecoreBraintree payment gateway integration for processing transactions. Supports device data for fraud protection. Includes billing address options for improved transaction success rates.
- SquarecoreSquare payment gateway integration for processing transactions. Includes billing address options for improved transaction success rates.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
BookingKoala, LLC competitors and assessment
Company assessmentDirect peers
- Jobber: Jobber is a field service management SaaS for home service businesses (cleaning, landscaping, HVAC, plumbing). It directly competes with BookingKoala in the SMB service-business scheduling/booking/dispatch category with comparable all-in-one functionality and a similar target customer.
- Acuity Scheduling: Acuity Scheduling is an online appointment scheduling SaaS that powers client self-service booking, payment collection, and calendar management for service businesses. It directly competes with BookingKoala in SMB online-booking workflows.
- Calendly: Calendly is a widely adopted scheduling and booking SaaS focused on appointment scheduling and calendar management. While more general-purpose, it directly overlaps with BookingKoala's smart scheduling and booking forms feature set for service SMBs.
- Vagaro: Vagaro is an online booking, scheduling, and business management platform for salons, spas, barbers, and fitness professionals. It is directly comparable to BookingKoala in target verticals and feature scope (booking, scheduling, payments, marketing).
- Booksy: Booksy is a booking and business management platform focused on beauty and wellness service providers (salons, barbers, spas). It overlaps with BookingKoala's targeted beauty/salon/wellness use cases and competes for the same SMB customer.
- Housecall Pro: Housecall Pro is a field service management platform serving home service professionals with scheduling, dispatching, invoicing, and customer communication. It overlaps directly with BookingKoala's core offering for SMB service businesses across cleaning, plumbing, and similar verticals.
- SimplyBook.me: SimplyBook.me is a cloud-based booking and scheduling SaaS targeted at service businesses across verticals including beauty, wellness, fitness, and professional services. It competes directly with BookingKoala's core online booking and appointment management capabilities.
Emerging players
- Boulevard: Boulevard is a booking and business management SaaS for premium salons, spas, and barbershops. While focused on the higher end of beauty/wellness, it overlaps with BookingKoala's salon and spa use cases and competes for similar service SMBs.
Broad incumbents
- Square Appointments: Square Appointments is Block's online booking and scheduling product for service-based businesses with payments integration. It competes in the same booking/SMB-scheduling category as BookingKoala but is bundled into the broader Square ecosystem.
- ServiceTitan: ServiceTitan is a large, venture-backed field service management platform serving trades and home service businesses with scheduling, dispatch, and customer management. It operates broader and more enterprise-focused than BookingKoala but competes in the same core category.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
BookingKoala, LLC social profiles
Digital presenceBookingKoala, LLC financial estimates
Financial estimateRevenue estimate
Valuation estimate
BookingKoala, LLC leadership team
Management profileNumber of profiles
Profiles3 records
BookingKoala, LLC funding detail
Funding detailFunding overview
Funding rounds3 records
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BookingKoala, LLC M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BookingKoala, LLC
What does BookingKoala, LLC do?
BookingKoala provides an all-in-one cloud-based SaaS platform that enables service business entrepreneurs to build a website, accept online bookings, schedule and dispatch providers, run marketing campaigns, hire staff, manage leads and invoices, and process payments. The platform is offered on tiered monthly subscriptions (Starter, Growing, Premium) with a 14-day free trial and is complemented by a consumer-facing Marketplace and an educational course ($10K System) targeting service business operators across industries such as cleaning, pet care, automotive, beauty, fitness, and professional services.
Is BookingKoala, LLC a public or private company?
BookingKoala, LLC is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was BookingKoala, LLC founded?
BookingKoala, LLC was founded in 2017. It employs 11 to 50 people.
Where is BookingKoala, LLC based?
BookingKoala, LLC is headquartered in Chicago, United States, in the North America region.
How does BookingKoala, LLC make money?
Three revenue lines are on record. Software Subscription (SaaS) is the primary driver. The others are affiliate Commissions and marketplace Lead Generation.
Who are BookingKoala, LLC's main competitors?
Direct peers on record are Jobber, Acuity Scheduling, Calendly, Vagaro, Booksy, Housecall Pro and SimplyBook.me. Boulevard is listed as an emerging player. Broad incumbents are Square Appointments and ServiceTitan.
Does BookingKoala, LLC have an API?
No public API is recorded for BookingKoala, LLC.
What industry is BookingKoala, LLC in?
BookingKoala, LLC's product category is Service Business Management Software. Its primary akta.pro industry code is THALAMAA, Online Booking & Reservation Platforms (B2B/B2C), with a secondary code of THALADAN, White-Label Booking Engine Platforms (SaaS/Widget). Its NAICS code is 561599 and its SIC code is 7372.