The Simon Group
- Company typePrivate
- Founded1986
- HeadquartersSellersville, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
The Simon Group firmographics
Firmographics- Name
- The Simon Group
- Legal name
- The Simon Group
- Website
- https://simongroup.com
- Company type
- Private
- Founded year
- 1986
- Operating status
- Acquired
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
The Simon Group industry classification
Industry- Product category
- Marketing Communications Services
- NAICS
- Advertising, Public Relations, and Related Services (5418)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Technology & B2B PR (MPAAADAC)
- akta.pro secondary industry
- Technology & B2B PR (BPAFADAI)
Keywords
Where The Simon Group is headquartered
LocationHeadquarters
- HQ city
- Sellersville
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
The Simon Group business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Marketing Agency Services: B2B marketing agency providing integrated marketing communications services including strategy, branding, creative services, content marketing, and digital marketing. Revenue is generated through professional service fees, likely retainer-based engagements with clients in high-tech and industrial sectors.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels7 records
The Simon Group product offering
Product offeringCore offering
The Simon Group is a B2B marketing communications agency providing integrated marketing communications services for high-tech and industrial marketplaces. Its core offering spans four service pillars—Strategy & Branding, Creative Services, Content Marketing, and Digital Marketing—delivered as professional services to enterprise and mid-market clients. The firm works as an extension of client marketing teams to plan and execute strategy, branding, creative production, content, digital campaigns, social media, PR, SEO, email, multimedia, and marketing automation programs.
Product overview
The Simon Group is a B2B marketing communications agency that operates as a unified service offering rather than a software platform. The company provides an integrated marketing communications program built around four core tenets: Strategy & Branding, Creative Services, Content Marketing, and Digital Marketing. Services span social media, PR, media planning, marketing automation, email marketing, SEO, web design, and multimedia production. The agency also offers proprietary methodologies like Kaleidoscope Vision Marketing and provides downloadable educational resources including the Content Marketing Playbook and Creative Services Playbook. All services are designed specifically for B2B clients in high-tech and industrial marketplaces.
Differentiator
Problem solved
Functional benefit
Products and services
- Strategy & Branding Strategic marketing planning and brand development services that help B2B companies in high-tech and industrial marketplaces define their market position, differentiate from competitors, and build cohesive brand identities across all marketing channels.
- Digital Marketing Comprehensive digital marketing services including website optimization, SEO, paid advertising, and digital campaign management to increase online visibility and lead generation for B2B clients in high-tech and industrial sectors.
- Content Marketing Content creation and distribution services including blog posts, whitepapers, technical articles, case studies, and email marketing campaigns designed to establish thought leadership and engage B2B audiences throughout the buyer journey.
- Creative Services Graphic design, visual communications, and creative production services including logos, brochures, product datasheets, tradeshow materials, and branded visual assets that maintain consistent brand identity across all marketing materials.
- Web Design & Optimization Website development, design, and ongoing optimization services focused on user experience, mobile responsiveness, SEO best practices, and conversion optimization for B2B industrial and high-tech companies.
- Social Media B2B social media marketing services including strategic content calendars, LinkedIn marketing, thought leadership content, and social media management to build brand awareness and engage professional audiences.
- Public Relations Media relations, press release distribution, feature article placement, tradeshow PR, and thought leadership positioning services to build credibility and brand recognition across industry publications.
- Marketing Automation Marketing automation platform implementation and campaign management using platforms like HubSpot, Marketo, and SharpSpring to streamline lead nurturing, email campaigns, and sales integration for B2B clients.
- Email Marketing Strategic email marketing campaign development, template design, contact list management, and distribution through platforms like Constant Contact, HubSpot, and Marketo for B2B lead generation and nurturing.
- SEO Search engine optimization services including keyword research, on-page optimization, technical SEO, link building, and ongoing monitoring to improve organic search rankings for industrial and high-tech clients.
- Multimedia / Visual Media Video production, podcast creation, webinars, animated content, and interactive presentations that extend content reach across multiple platforms and appeal to different audience learning preferences.
- Media Planning
Companies that use The Simon Group
Customer profileNamed customers7 records
Segments2 records
Ideal customer profiles1 record
The Simon Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability8 records
The Simon Group partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- CuroteccoreCurotec has been The Simon Group's trusted website development partner for over 5 years (since approximately 2019). They have worked together to create and manage nearly a dozen websites for industrial, high-tech, and embedded computing clients as well as for The Simon Group itself. Curotec provides custom software and web development services supporting client digital marketing initiatives.
Scale indicators2 records
Recent moves6 records
Expansion highlights4 records
The Simon Group competitors and assessment
Company assessmentDirect peers
- Leverage Marketing Group: Connecticut-based B2B marketing communications agency that acquired The Simon Group in March 2026. Operates as an overlapping integrated marcom provider targeting technical/industrial clients, and is the most direct comparable by model and customer base.
- Godfrey: Pennsylvania-based B2B marketing agency serving industrial and technical companies with integrated strategy, content, creative, and digital services. Closely comparable in vertical focus (industrial/manufacturing) and full-service marcom delivery model.
- Walker Sands: B2B marketing agency with strong focus on technology and industrial clients, offering PR, content, demand generation, and creative services. Comparable in mid-market to enterprise technical buyer targeting.
- PAN Communications: Integrated B2B marketing and PR agency with significant technology and industrial client base. Comparable in integrated marcom offering and consultative engagement model with technical buyers.
- Industrial Strength Marketing: Boutique B2B marketing agency specializing exclusively in industrial, manufacturing, and technical markets. Direct competitor for the same industrial-vertical engagements that form The Simon Group's core book of business.
- Elevation Marketing: B2B marketing agency serving industrial and technology clients with content, creative, and digital services. Comparable in vertical specialization and integrated marcom delivery.
- Stein IAS: B2B creative and digital agency focused on industrial and technical clients, offering brand, content, and digital transformation services. Comparable in marcom service mix and B2B technical buyer focus.
- Quarry Integrated Communications: Mid-sized B2B marcom agency serving industrial and technology clients with branding, content, PR, and digital services. Comparable by integrated marcom model and vertical alignment.
- Manifest: B2B creative and digital agency serving technology and industrial clients. Comparable in providing integrated creative, content, and digital services to technical B2B buyers.
- Bop Design: B2B marketing agency focused on industrial and technology companies, providing branding, web design, content, and digital marketing. Comparable in vertical specialization and consultative service delivery.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
The Simon Group social profiles
Digital presenceThe Simon Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Simon Group leadership team
Management profileNumber of profiles
Profiles1 record
The Simon Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Simon Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Simon Group
What does The Simon Group do?
The Simon Group is a B2B marketing communications agency providing integrated marketing communications services for high-tech and industrial marketplaces. Its core offering spans four service pillars—Strategy & Branding, Creative Services, Content Marketing, and Digital Marketing—delivered as professional services to enterprise and mid-market clients. The firm works as an extension of client marketing teams to plan and execute strategy, branding, creative production, content, digital campaigns, social media, PR, SEO, email, multimedia, and marketing automation programs.
Is The Simon Group a public or private company?
The Simon Group is a private company. It is classified as corporate owned and is currently acquired.
When was The Simon Group founded?
The Simon Group was founded in 1986. It employs 11 to 50 people.
Where is The Simon Group based?
The Simon Group is headquartered in Sellersville, United States, in the North America region.
How does The Simon Group make money?
One revenue line is on record: marketing Agency Services.
Who are The Simon Group's main competitors?
Direct peers on record are Leverage Marketing Group, Godfrey, Walker Sands, PAN Communications, Industrial Strength Marketing, Elevation Marketing, Stein IAS, Quarry Integrated Communications, Manifest and Bop Design.
Does The Simon Group have an API?
No public API is recorded for The Simon Group.
What industry is The Simon Group in?
The Simon Group's product category is Marketing Communications Services. Its primary akta.pro industry code is MPAAADAC, Technology & B2B PR, with a secondary code of BPAFADAI, Technology & B2B PR. Its NAICS code is 5418 and its SIC code is 7311.