What Leverage Marketing Group does

Leverage Marketing Group is a privately held, full-service marketing communications agency founded in 1984 and headquartered in Newtown, Connecticut. The firm serves B2B and B2C clients in highly regulated and technically complex industries, including finance and banking, logistics and supply chain, electronics and embedded computing, industrial manufacturing and automation, military and aerospace, and public works and utility. Its service portfolio spans brand development, creative advertising, digital marketing, marketing strategy, media planning and placement, content development, and website design and development, positioned as an embedded extension of clients' internal marketing teams rather than a replacement agency model.

The agency's underlying technology stack is conventional marketing tooling (Google Ads, LinkedIn ads, email platforms, social media management) rather than proprietary platforms; no patents, APIs, or AI/ML capabilities are disclosed. Revenue mechanics are professional services in nature: custom, scope-based engagements priced per quote rather than productized or volume-distributed, with retainers implied by multi-year enterprise relationships (Berkshire Bank, UPS, Sealed Air, Boston Children's Hospital, Odyssey Logistics).

The company is independently owned with no disclosed institutional investors or funding rounds. On March 2, 2026, Leverage acquired The Simon Group of Sellersville, Pennsylvania, a B2B marketing firm serving high-tech and industrial marketplaces, combining over 80 years of collective marketing expertise and extending the agency's geographic and vertical reach. Distribution is regional, primarily New England and the Northeast, via direct consultative sales and referral networks, supported by an active awards-based credibility strategy (TMSA, NEFMA).

Name

Leverage Marketing Group

Legal name

Leverage Marketing Group

Website

https://leverage-marketing.com

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

11–50 employees

Short description

Leverage Marketing Group is a privately held, full-service marketing communications agency founded in 1984 in Newtown, Connecticut. It serves B2B and B2C clients in highly regulated industries including finance, banking, logistics, aerospace, and industrial manufacturing, offering brand development, advertising, digital marketing, and media placement services.

Ownership category

akta.pro rank

Product category

Marketing Communications Services

NAICS

Advertising Agencies (541810), Advertising Agencies (54181), Public Relations Agencies (54182)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310), Services-Management Consulting Services (8742)

akta.pro primary industry

Customer, Marketing & Sales Consulting (BPAHACAG)

akta.pro secondary industry

Corporate & Financial Communications PR (MPAAADAA)

Keywords

• Marketing communications services
• Brand development services
• Creative advertising agency
• Digital marketing agency
• Integrated marketing services

Headquarters

HQ city

Newtown

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Marketing Communications Services: Full-service marketing communications agency providing strategic marketing, brand development, creative advertising, digital marketing, content development, and media planning and placement services for B2B and B2C clients in complex, highly regulated industries.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

Leverage Marketing Group is an integrated marketing communications agency providing strategic marketing, brand development, creative advertising, digital marketing, content development, and media planning and placement services for B2B and B2C clients in complex, highly regulated industries. The agency acts as an extension of clients' in-house marketing teams, executing multi-channel campaigns from brand strategy through media buying, with deep vertical specialization in sectors such as finance & banking, logistics, electronics, industrial manufacturing, military & aerospace, and public works & utility.

Product overview

Leverage Marketing Group is an integrated marketing communications agency offering a comprehensive suite of services including brand development, creative advertising, digital marketing, marketing strategy, media planning and placement, content development, and website design. The company specializes in highly regulated B2B and B2C industries such as finance & banking, logistics & supply chain, electronics & embedded computing, industrial manufacturing & automation, military & aerospace, and public works & utility. Following the March 2026 acquisition of The Simon Group, the combined entity offers expanded capabilities in digital and content marketing with over 80 years of collective marketing expertise.

Differentiator

Problem solved

Functional benefit

Products and services

• Brand Development Strategic brand development services that establish and strengthen brand identity, positioning, and messaging for B2B and B2C clients operating in complex, highly regulated industries.
• Creative Advertising Creative advertising services including concept development, design, and production of advertising materials across traditional and digital channels.
• Digital Marketing Digital marketing capabilities including Google Ads, LinkedIn ads, email marketing, social media management, and digital advertising campaigns delivered to clients across regulated industries.
• Marketing Strategy Strategic marketing communications planning and consultation to help clients identify marketing, sales, and company growth goals.
• Media Placement Media planning and placement services across traditional and new media channels including television, digital, print, and outdoor advertising.
• Content Development Content creation including news releases, white papers, technical documents, video production, publications, and sales collateral materials.
• Website Development and Design Website design and development services including UX improvements, SEO optimization, and responsive design implementation.
• Strategic Marketing Communications Integrated marketing communications programs that combine strategic insights with tactical execution for B2B clients in high-tech and industrial marketplaces.

Named customers12 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• The Simon GroupcoreStrategic or Co-development Partner · 2 March 2026Leverage Marketing Group acquired The Simon Group of Sellersville, Pennsylvania, effective March 2, 2026. The acquisition combines over 80 years of marketing expertise and expands Leverage's capabilities in digital and content marketing while integrating The Simon Group's expertise in high-tech and industrial marketplaces. The combined entity positions itself as a bellwether for emerging market forces and innovative technologies for clients in complex, highly technical industries.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Small Army: Boston creative agency with B2B and consumer capabilities. Comparable boutique scale with integrated offering and East Coast regional focus.
• Godfrey: B2B marketing agency focused on industrial, technology, and manufacturing clients. Closely aligned with Leverage's high-tech/industrial vertical positioning post-Simon Group acquisition.
• Sensis: Integrated marketing agency with comparable B2B focus across regulated and technical industries. Similar size band and full-service offering (strategy, creative, digital, media) make it the closest direct comparable to Leverage.
• Allen & Gerritsen: Philadelphia-based integrated agency with comparable B2B and financial services capabilities. Similar size and East Coast regional footprint.
• Struck: Mid-sized creative and digital agency serving B2B and consumer clients. Comparable in scale and integrated offering, with overlapping regulated-vertical exposure.
• Empath (formerly Eric Mower + Associates): Northeast-based integrated agency with strong B2B and financial services heritage. Overlaps directly with Leverage's banking vertical concentration and integrated campaign capabilities.
• AMP Agency: Boston-based integrated marketing agency serving B2C and B2B clients. Geographic and service-model comparable to Leverage's Northeast base.

Broad incumbents

• AbelsonTaylor: Large independent healthcare marketing agency. Comparable independent-ownership structure and regulated-industry specialization (healthcare vs. Leverage's financial/industrial verticals).
• Jack Morton Worldwide: Global brand experience agency and Interpublic Group subsidiary. Provides broader creative and experiential capabilities than Leverage but overlaps significantly on brand development and integrated campaigns.

Regional players

• Mower: Now part of Empath; historical direct competitor in Northeast financial marketing with deep banking vertical expertise similar to Leverage's Berkshire Bank specialization.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/LeverageMarketingCT
• LinkedInlinkedin.com/company/the-leverage-marketing-group
• Xx.com/LeverageMG

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Leverage Marketing Group