Potluck
- Company typePrivate
- Founded2019
- HeadquartersNashville, United States
- Headcount1–10
- GTM typeB2C
- OfferingSoftware
Potluck firmographics
Firmographics- Name
- Potluck
- Legal name
- Potluck, Inc.
- Website
- https://potluck.us
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Potluck industry classification
Industry- Product category
- Event Planning Software
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Community/Group Chat Platforms (BPAMACAH)
Keywords
Where Potluck is headquartered
LocationHeadquarters
- HQ city
- Nashville
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Potluck business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Single Event Plan (Social Butterfly): Hosts pay $9 per individual event to unlock features beyond the free tier, including unlimited guest reach via text/email/link, open sign-up sheets, in-event chat, CSV guest list upload, private event pages, and cost-sharing payments (coming soon).
- Annual Organizer Plan: Recurring annual subscription at $129/year, targeting churches, PTAs, HOAs, clubs, and recurring groups. Includes unlimited events, annual calendar, open sign-up sheets, priority feature requests, white-glove customer service, and sub-accounts for teams and ministries. Converts single-event hosts into long-term subscribers through land-and-expand motion.
- Payment Processing Transaction Fee: When hosts use Potluck's cost-sharing payment feature, a fee of approximately $0.20 per transaction is retained by Potluck on top of Stripe's standard processing fee (~2.9% + $0.30), resulting in approximately 2.9% + $0.50 total per transaction. Potluck does not hold or control funds—payments flow directly between Hosts and Guests via Stripe.
- Ambassador Referral Program: Ambassadors earn referral commissions: $5 per new paid host referral, $25 per Household Annual Plan referral, $50 per Community Plan referral. These are affiliate/referral payouts funded from new customer acquisition, effectively a customer acquisition cost shifted to ambassadors.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free Event – email-only events with up to 30 guests |
| One time/ perpetual license | Pay-as-you-go | Social Butterfly – single event with $9 per event |
| Subscription | Annual | Annual Organizer – $129/year with unlimited events |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
Potluck product offering
Product offeringCore offering
Potluck is a web-based event planning platform that provides one private page per gathering for RSVPs, sign-ups, reminders, event-specific group chat, and post-event photo sharing (Moments). Hosts create an event and share a link; guests RSVP, claim items to bring, and coordinate without downloading an app or creating an account. The platform targets casual social hosts as well as recurring groups such as churches, HOAs, and PTAs, with freemium, single-event, and annual subscription tiers.
Product overview
Potluck is a consumer-focused event planning and gathering management platform organized as a core platform with tiered subscription products and vertical-specific sub-brands. The core Potluck Platform provides event creation, RSVP management, interactive sign-up sheets, group chat, and Moments (private photo sharing). The product portfolio includes Free Event (free tier), Social Butterfly ($9 single event), Annual Organizer ($129/year), and Household Annual Plan, alongside specialized verticals for Churches, HOAs, and PTOs. Additional offerings include an Ambassador referral program and optional AI-Assisted Features for generating event message drafts.
Differentiator
Problem solved
Functional benefit
Products and services
- Potluck Platform
- Annual Organizer
- Social Butterfly (Single Event)
- Household Annual Plan
Quantifiable outcome
- Guests are 70% more likely to show up if they remember they're responsible for bringing something (Potluck blog hack tip, based on behavioral observation)
- +1 more outcomes
Companies that use Potluck
Customer profileSegments4 records
Ideal customer profiles3 records
Potluck technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability3 records
Feature8 records
Potluck partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- StripecoreStripe serves as Potluck's payment processing partner. All payment collection on the platform is handled exclusively by Stripe, Inc. Potluck's software does not process, transmit, store, or have access to payment card data. Transaction fees of approximately 2.9% + $0.50 per transaction apply, of which Potluck retains $0.20 per transaction. Stripe Connect is used for Hosts to receive payouts. Stripe's privacy policy governs all payment data.
- Launch TennesseecoreLaunch Tennessee is a state-level startup support organization that, together with InvestTN, selected Potluck as one of a cohort of Tennessee startups to represent the state at SXSW 2026 in Austin, Texas. The Tennessee House banner provides regional visibility and national conference exposure for Potluck, supporting its go-to-market and brand-building efforts.
- InvestTNminorInvestTN is a Tennessee-based investment initiative that co-supports the Tennessee startup cohort attending SXSW 2026 alongside Launch Tennessee. InvestTN's involvement provides Potluck with regional ecosystem credibility and a platform for national exposure at a major industry event.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
Potluck competitors and assessment
Company assessmentDirect peers
- Evite: The long-standing leader in digital party invitations and RSVP management. Evite directly competes with Potluck in the consumer event-planning category, with overlapping features (RSVPs, sign-ups) but a different monetization model (ads + premium) and weaker community-organizer focus.
- Partiful: A modern consumer event-planning platform targeting friend groups and parties. Like Potluck, it is mobile/web-based with a strong social, viral-led growth motion, but skews toward nightlife and younger demographics rather than churches, HOAs, and PTAs.
- Punchbowl: Digital invitation and RSVP platform focused on family events, holidays, and milestone celebrations. Comparable to Potluck in target customer (households, social groups) and core feature set (RSVPs, sign-up coordination), with a longer operating history and broader content library.
- SignUpGenius: Online sign-up sheet platform widely used by schools, churches, PTAs, and community groups for volunteer/food coordination. Directly overlaps with Potluck's interactive sign-up sheets and recurring-group use cases, and represents the most established free competitor in the vertical.
- MealTrain: Meal coordination platform for neighbors supporting families during life events (births, illness, bereavement). Comparable to Potluck's sign-up sheet and recurring-group mechanics, and historically a leader in the church/neighborhood community-organizer niche.
- Paperless Post: Premium digital invitation platform targeting adult social events, weddings, and celebrations. Competes with Potluck for the high-end party/celebration market with stronger design aesthetics but less emphasis on sign-up coordination and community-organizer workflows.
- Hobnob: Digital invitation and event-planning app focused on in-person gatherings. Directly comparable to Potluck's social-gathering use case, with overlapping RSVP and event-detail features and a similar consumer target.
Broad incumbents
- Eventbrite: Large, public event-ticketing and discovery platform. While Eventbrite focuses on ticketed public events rather than private gatherings, it competes for organizer mindshare and could expand downward into community/recurring events if strategically motivated.
- GroupMe: Free group-chat app owned by Microsoft. Serves as the default coordination tool for many friend/family groups that Potluck targets, representing the most entrenched free alternative for the chat-and-coordination problem Potluck solves.
Emerging players
- Bumble For Friends: Friend-discovery mode within the Bumble app aimed at facilitating in-person meetups. Adjacent to Potluck's friend-group gathering use case, with brand and distribution advantages but a different core function (matching rather than coordination).
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Potluck social profiles
Digital presencePotluck financial estimates
Financial estimateRevenue estimate
Valuation estimate
Potluck leadership team
Management profileNumber of profiles
Profiles1 record
Potluck funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Potluck M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Potluck
What does Potluck do?
Potluck is a web-based event planning platform that provides one private page per gathering for RSVPs, sign-ups, reminders, event-specific group chat, and post-event photo sharing (Moments). Hosts create an event and share a link; guests RSVP, claim items to bring, and coordinate without downloading an app or creating an account. The platform targets casual social hosts as well as recurring groups such as churches, HOAs, and PTAs, with freemium, single-event, and annual subscription tiers.
Is Potluck a public or private company?
Potluck is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Potluck founded?
Potluck was founded in 2019. It employs 1 to 10 people.
Where is Potluck based?
Potluck is headquartered in Nashville, United States, in the North America region.
How does Potluck make money?
Four revenue lines are on record. Single Event Plan (Social Butterfly) is the primary driver. The others are annual Organizer Plan, payment Processing Transaction Fee and ambassador Referral Program.
Who are Potluck's main competitors?
Direct peers on record are Evite, Partiful, Punchbowl, SignUpGenius, MealTrain, Paperless Post and Hobnob. Broad incumbents are Eventbrite and GroupMe. Bumble For Friends is listed as an emerging player.
Does Potluck have an API?
No public API is recorded for Potluck.
What industry is Potluck in?
Potluck's product category is Event Planning Software. Its primary akta.pro industry code is BPAMACAH, Community/Group Chat Platforms. Its SIC code is 7372.