Kinetics Group
Kinetics Group is a New Zealand managed IT services provider founded in 1996, delivering outsourced IT support, cybersecurity, Microsoft 365/Azure management, and AI consulting to small and medium businesses nationwide through offices in Auckland and Christchurch.
- Company typePrivate
- Founded1996
- HeadquartersAuckland, New Zealand
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Kinetics Group does
Kinetics Group is a New Zealand-based managed services provider (MSP) founded in 1996 by Andrew and Connie Hunt, headquartered in Auckland with a regional office in Christchurch. The company delivers outsourced IT support, cybersecurity, strategic IT consulting, Microsoft 365 and Azure managed services, private cloud hosting, and AI advisory services to small and medium-sized businesses across New Zealand. Its flagship product is KARE, a proactive managed IT support service offering 24/7 monitoring, automated patching, endpoint detection and response, and multi-factor authentication management, complemented by Business Consulting services (FlightPlan strategy roadmaps, Fractional IT Leadership, IT Steering Committees). The firm employs approximately 25+ certified engineers and 4+ business consultants and holds five Microsoft Gold Competencies, the highest level of Microsoft partner recognition in NZ.
Kinetics operates on a primarily subscription-based managed services revenue model with no-term contracts, supplemented by project-based cloud migration work (including Azure Virtual Desktop implementations), training sessions priced at NZ$800 per session, and AI consulting engagements. Distribution is delivered through a direct enterprise field sales motion supported by content marketing, webinars, workshops, and the AI Innovation Circle community for NZ business leaders. The company has two subsidiaries: Kambium (IT business consulting) and OutSource IT (private cloud specialists acquired in 2025). Brand identity is reinforced by being the first and only New Zealand IT company to win Microsoft's World Small Business Partner of the Year award in 2013, alongside multiple subsequent Microsoft partner awards.
Customers are primarily New Zealand SMBs, with named relationships in the legal sector (TBB Legal, McElroys) and the not-for-profit sector (Deaf Aotearoa). Key verticals emphasised on the website are law firms and registered charities, with broader horizontal coverage of Kiwi SMBs seeking strategic IT alignment. Quarterly business reviews tied to measurable ROI, no-term contracts, and a "Why, Not What" philosophy (established 2001) underpin the company's relationship depth, which the firm cites as a primary differentiator against transactional break-fix IT providers.
Kinetics Group firmographics
Firmographics- Name
- Kinetics Group
- Legal name
- Kinetics Group
- Website
- https://kinetics.co.nz
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Kinetics Group is a New Zealand managed IT services provider founded in 1996, delivering outsourced IT support, cybersecurity, Microsoft 365/Azure management, and AI consulting to small and medium businesses nationwide through offices in Auckland and Christchurch.
- Ownership category
- akta.pro rank
Kinetics Group industry classification
Industry- Product category
- Managed IT Services
- NAICS
- Computer Facilities Management Services (541513), Computer Systems Design and Related Services (54151), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)
- SIC
- Services-Management Consulting Services (8742), Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Governance, Risk & Compliance (GRC) Managed Services (BPAEADAJ)
- akta.pro secondary industry
- IT Asset Lifecycle Services (Procure-to-Retire) (BPAEAOAF)
Keywords
Where Kinetics Group is headquartered
LocationHeadquarters
- HQ city
- Auckland
- HQ country
- New Zealand
- HQ region
- Oceania
Offices2 records
Markets served
Kinetics Group business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Managed IT Support (KARE): Fixed-price proactive managed IT services including monitoring, patching, security, and support. No-term agreement structure.
- Strategic IT Consulting: Business Advisory service embedding experienced IT managers into client businesses, Fractional IT Leadership, IT Steering Committees, and IT Standards Compliance.
- Cloud Services: Private cloud hosting, Microsoft 365 & Azure Excellence, Azure Virtual Desktop implementations.
- AI Consulting: AI-first digital transformation services helping businesses with AI adoption journey including governance, experimentation, and operationalisation.
- User Adoption & Training: Training sessions covering Microsoft 365 applications including Copilot, Excel, Outlook, SharePoint, Teams, Power Automate.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | No-Term Contract Model |
| Unit Pricing | One time/ perpetual license | Training Sessions |
| Freemium | One time/ perpetual license | Complimentary IT Efficiency Assessment |
| Subscription | Annual | NFP Special Discount |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Kinetics Group product offering
Product offeringCore offering
Kinetics Group provides outsourced managed IT support and strategic IT consulting to New Zealand small and medium businesses. Its KARE service delivers 24/7 proactive monitoring, endpoint detection and response (MDR), automated patching, and multi-factor authentication management under no-term subscription contracts. Complementary offerings include cybersecurity services, Microsoft 365 and Azure migrations, private cloud hosting, AI adoption consulting, IT strategy roadmaps (FlightPlan), fractional IT leadership, and structured user training.
Product overview
Kinetics Group is a New Zealand managed services provider (MSP) offering outsourced IT support, cybersecurity, and strategic technology consulting. The company operates a platform of integrated services organized around three pillars: (1) Managed IT Support via the KARE service (including KARE Foundation with MDR/EDR capabilities), (2) Cybersecurity Services covering threat monitoring, compliance, and incident response, and (3) Strategic Consulting including FlightPlan roadmaps, Fractional IT Leadership, and AI Consulting. Supporting services include Business Productivity (Microsoft 365 optimization, Power Automate, training), Cloud Hosting (private cloud via OutSource IT), and Change Management. The company also operates two divisions: Kambium (business/IT consulting) and OutSource IT (specialized IT support with private cloud expertise, acquired in 2025). The portfolio is delivered as professional services rather than packaged software products, with a focus on Microsoft 365 and Azure environments.
Differentiator
Problem solved
Functional benefit
Brands
- KARE: Managed IT Support service providing proactive monitoring, patching, and endpoint detection and response.
- FlightPlan
- Kambium
- OutSource IT
Products and services
- KARE Managed IT Support Proactive managed IT support service providing 24/7 monitoring, automated patching, multi-factor authentication management, and endpoint detection and response (MDR) to prevent IT issues before they impact clients. Delivered under fixed-price no-term subscription contracts.
- Cybersecurity Services Comprehensive cyber-security services covering threat monitoring, security assessments, compliance guidance, and incident response support for New Zealand organisations.
- AI Consulting AI adoption consulting service guiding businesses through a structured three-stage journey (Experiment, Governance, Operationalise) covering AI workshops, use-case testing, policy and data protection, and workflow integration.
- Business Productivity Services Services focused on optimising Microsoft 365 utilisation, including workflow automation, SharePoint and Teams optimisation, and productivity training for organisations.
- FlightPlan IT Strategy and Roadmap IT strategy service building 12-24 month technology roadmaps that connect every IT investment to specific business outcomes; complementary NFP discount applies for registered charities.
- Fractional IT Leadership Fractional IT Leadership (IT Manager as a Service) embedding experienced IT managers into client organisations to provide senior strategic oversight without the cost of a full-time executive hire.
- IT Steering Committees Governance service providing structured IT decision-making frameworks and leadership alignment through formalised IT steering committees for client organisations.
- IT Standards Compliance Services helping clients meet IT standards and demonstrate compliance with security and regulatory requirements to stakeholders, clients, and insurers.
- Cloud Hosting and Private Cloud Private cloud hosting services providing companies access to on-premise solution capabilities without capital expenditure; capabilities enhanced by the 2025 addition of OutSource IT's private cloud expertise.
- Microsoft 365 and Azure Excellence Specialised services for Microsoft 365 and Azure platform deployment, migration, optimisation, and ongoing management, delivered under five Microsoft Gold Competencies.
- User Adoption and Training Training and change-management services helping organisations maximise value from technology investments, including Express Training sessions on Microsoft 365 applications (Copilot, Excel, Outlook, SharePoint, Teams, Power Automate).
- Change Management Services supporting organisations through technology transitions, including strategic planning, communication, process implementation, and end-user training.
Quantifiable outcome
- 25-40% of IT budgets typically wasted on inefficient systems
- +2 more outcomes
Companies that use Kinetics Group
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Kinetics Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration13 records
AI capability6 records
Feature4 records
Kinetics Group partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- OutSource ITcorePhilip Adamson and team joined Kinetics Group in 2025, bringing private cloud expertise and additional capacity. Strengthens comprehensive service offering with private cloud capabilities integrated into Kinetics Group.
- KambiumcoreSister company providing IT Business Consulting services. Project managers from Kambium support complex implementations for clients like McElroys Azure Virtual Desktop migration.
- MicrosoftcoreGold Partner with five Microsoft Gold Competencies. Specialisations in cloud migrations and business applications. Azure Virtual Desktop, Microsoft 365, and Azure solutions delivered as certified partner.
Scale indicators5 records
Recent moves9 records
Expansion highlights6 records
Kinetics Group competitors and assessment
Company assessmentDirect peers
- The Instillery: NZ-born managed services and cloud transformation firm specialising in Microsoft Azure, M365, and security for mid-market and enterprise. Comparable managed services and migration capability footprint in NZ.
- Computer Concepts Limited (CCL): NZ-based managed IT services and cloud provider serving mid-market NZ businesses. Direct functional overlap with KARE-style managed support, Microsoft 365/Azure deployments, and cybersecurity offerings — comparable scale and customer profile.
- Inde Technology: NZ IT managed services and consulting firm delivering Microsoft cloud, cybersecurity, and strategic IT leadership to mid-market clients. Closely matched in size, geography, and service mix versus Kinetics.
- Auldhouse Solutions: NZ IT training and Microsoft-focused services provider with managed services and end-user adoption offerings. Overlaps with Kinetics' training and Microsoft 365 user adoption practice.
Broad incumbents
- Datacom: Largest NZ-headquartered IT services company offering managed services, cloud, cybersecurity, and consulting across ANZ. Operates at much larger scale than Kinetics but overlaps heavily in mid-market managed IT support, Azure/M365 deployment, and cybersecurity services in NZ.
- Spark New Zealand (Spark Business): NZ telco with a substantial ICT services arm providing managed IT, cloud, and security to NZ businesses. Competes with Kinetics on nationwide managed services deals but at much larger scale and with telco infrastructure leverage.
- Fujitsu New Zealand: NZ arm of global SI delivering managed services, infrastructure, and digital transformation to enterprise and government. Overlaps with Kinetics on managed IT, cloud, and digital workplace, but at substantially larger scale.
- Insight Enterprises (ANZ): Global IT solutions and managed services provider with significant ANZ presence delivering Microsoft-centric managed services, cloud, and security. Competes in overlapping customer segments despite broader portfolio.
- NTT Data New Zealand: Global systems integrator (formerly Dimension Data) with NZ operations providing managed services, cloud, and cybersecurity to enterprise and mid-market. Comparable Microsoft-stack practices but much larger scale and broader offerings.
Emerging players
- Revera (Spark Health-affiliated / independent NZ MSP): NZ-based managed cloud and IT services provider focused on Microsoft Azure and infrastructure for NZ organisations. Smaller scale focus with overlapping Microsoft cloud managed-services capability.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Kinetics Group social profiles
Digital presenceKinetics Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Kinetics Group leadership team
Management profileNumber of profiles
Profiles2 records
Kinetics Group subsidiaries and ownership
Company hierarchySubsidiaries2 records
Kinetics Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Kinetics Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Kinetics Group
What does Kinetics Group do?
Kinetics Group provides outsourced managed IT support and strategic IT consulting to New Zealand small and medium businesses. Its KARE service delivers 24/7 proactive monitoring, endpoint detection and response (MDR), automated patching, and multi-factor authentication management under no-term subscription contracts. Complementary offerings include cybersecurity services, Microsoft 365 and Azure migrations, private cloud hosting, AI adoption consulting, IT strategy roadmaps (FlightPlan), fractional IT leadership, and structured user training.
Is Kinetics Group a public or private company?
Kinetics Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Kinetics Group founded?
Kinetics Group was founded in 1996. It employs 11 to 50 people.
Where is Kinetics Group based?
Kinetics Group is headquartered in Auckland, New Zealand, in the Oceania region.
How does Kinetics Group make money?
Five revenue lines are on record. Managed IT Support (KARE) is the primary driver. The others are strategic IT Consulting, cloud Services, AI Consulting and user Adoption & Training.
Who are Kinetics Group's main competitors?
Direct peers on record are The Instillery, Computer Concepts Limited (CCL), Inde Technology and Auldhouse Solutions. Broad incumbents are Datacom, Spark New Zealand (Spark Business), Fujitsu New Zealand, Insight Enterprises (ANZ) and NTT Data New Zealand. Revera (Spark Health-affiliated / independent NZ MSP) is listed as an emerging player.
Does Kinetics Group have an API?
No public API is recorded for Kinetics Group.
What industry is Kinetics Group in?
Kinetics Group's product category is Managed IT Services. Its primary akta.pro industry code is BPAEADAJ, Governance, Risk & Compliance (GRC) Managed Services, with a secondary code of BPAEAOAF, IT Asset Lifecycle Services (Procure-to-Retire). Its NAICS code is 541513 and its SIC code is 8742.