formcarry
Formcarry is a form backend-as-a-service platform that lets developers and SMBs route HTML form submissions to a hosted endpoint, eliminating backend code for email notifications, spam filtering, file uploads, and 3,000+ Zapier integrations via a freemium PLG subscription model.
- Company typePrivate
- Founded-
- HeadquartersWilmington, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What formcarry does
Formcarry, operated by the Delaware corporation Teijal, Inc. from a registered address in Wilmington, Delaware, provides a form backend-as-a-service platform that lets users point HTML or JavaScript forms at a unique Formcarry endpoint URL and receive email notifications, file uploads, spam filtering, auto-responses, and dashboard submission management without writing backend code. The core product is exposed both as a hosted form endpoint accepting JSON or multipart/form-data POST submissions and as a documented REST API with SDK examples for React, Vue, jQuery, Axios, Fetch, and XMLHttpRequest. Supporting products include a library of prebuilt code examples for NextJS, React, Vue, AlpineJS, Gridsome, Gatsby, and Jekyll, plus free HTML form generators (Contact, Survey, RSVP, Sales Lead, GDPR Data Request) that act as top-of-funnel lead magnets.
The platform's business model is pure self-serve product-led growth with no sales team: a freemium tier (Baby, free, 50 submissions/month) converts through usage-based overage pressure into paid tiers at $5/mo (Starter), $15/mo (Basic), and $80/mo (Premium), with a custom Enterprise plan offering 99.9% uptime SLA, unlimited submissions, and migration support. Acquisition channels are content-driven (developer blog, documentation, code examples, integration tutorials) plus a 45% recurring affiliate program and the Zapier marketplace, where Formcarry is an official partner exposing the product to over 3,000 downstream applications including Google Sheets, Mailchimp, Airtable, Discord, Slack, Notion, and Twilio. Native Stripe payment collection and Google ReCaptcha extend the feature set beyond pure form routing.
Customer concentration is distributed across personas (web developers, small business owners, Shopify e-commerce stores, digital agencies, and freelancers), with publicly named enterprise reference customers including NBA, Continental, Vixen, Yeezy, and Cannes Film Festival. Spam protection uses Akismet-backed classification and is marketed at 98.6% accuracy. The legal entity is privately held with no disclosed funding, investors, or parent company, consistent with a bootstrapped, founder-operated micro-SaaS rather than a venture-backed scale-up.
formcarry firmographics
Firmographics- Name
- formcarry
- Legal name
- Teijal, Inc.
- Website
- https://formcarry.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Formcarry is a form backend-as-a-service platform that lets developers and SMBs route HTML form submissions to a hosted endpoint, eliminating backend code for email notifications, spam filtering, file uploads, and 3,000+ Zapier integrations via a freemium PLG subscription model.
- Ownership category
- akta.pro rank
Where formcarry is headquartered
LocationHeadquarters
- HQ city
- Wilmington
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
formcarry business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Infrastructure, Operations, Marketing or Sales, Personnel
Revenue model
- Subscription Plans: Tiered subscription model with monthly billing. Free tier (Baby) with limited submissions, paid tiers (Starter $5/mo, Basic $15/mo, Premium $80/mo) with increasing submission limits, team sizes, and integration calls. Enterprise custom plans available.
- Usage-based Overage: When submission limits are exceeded, submissions are saved securely until the first day of next month. Users must upgrade to recover exceeded submissions - creates natural upsell path.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free tier with basic features - 1 form, 50 submissions/month |
| Subscription | Monthly | Entry paid tier - unlimited forms, 500 submissions/month |
| Subscription | Monthly | Mid-tier with 2,000 submissions/month and more team capacity |
| Subscription | Monthly | High-volume tier - 30,000 submissions/month with large file storage |
| Subscription | Monthly | Custom enterprise plan with dedicated support and SLA |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
formcarry product offering
Product offeringCore offering
Formcarry provides a form backend-as-a-service API that lets developers point any HTML or JavaScript form at a unique formcarry endpoint URL to capture submissions without writing backend code. The service handles email notifications, file uploads up to 10MB, spam protection with 98.6% accuracy, field validations, auto-responses, team accounts with role-based access, and Stripe payment collection. It also offers free HTML form code generators and a code examples library that funnel users into the paid API tiers.
Product overview
Formcarry is a form backend-as-a-service platform composed of the core Formcarry Form API product and multiple free supporting tools. The Form API serves as a form endpoint that processes HTML/JavaScript form submissions, handling spam protection, email notifications, file uploads, auto-responses, and team collaboration. The HTML Form Generator is a free code-generation tool that provides customizable, responsive form templates including Contact Form Generator, Survey Form Generator, RSVP Form Generator, Sales Lead Form Generator, and GDPR Data Request Form Generator. All these form generators produce HTML/CSS code that connects to the Form API backend. The Form Code Examples library provides ready-to-use code snippets for NextJS, React, Vue, HTML, AlpineJS, Gridsome, Gatsby, and Jekyll. The platform integrates with over 3000 apps via Zapier, plus native Stripe payments and Google ReCaptcha support.
Differentiator
Problem solved
Functional benefit
Products and services
- Formcarry Form API A form backend API endpoint that processes HTML and JavaScript form submissions for developers, agencies, and businesses, providing email notifications, spam protection, file uploads up to 10MB, auto-responses, team accounts with RBAC, and integrations with 3,000+ apps via Zapier.
- HTML Form Generator A free online form code generator that produces customizable, responsive HTML/CSS form templates (Contact, Survey, RSVP, Sales Lead, GDPR Data Request) that connect to the Formcarry Form API, intended for developers and non-developers who need ready-to-use form markup.
- Contact Form Generator A free form template generator that produces HTML contact form code with name, email, and message fields, with customizable styling and CSS using the Inter font family, intended for website owners who need a ready-made contact form.
- Survey Form Generator A free form template generator for creating customer satisfaction and feedback survey forms with name, email, phone, satisfaction rating, and comments fields, intended for marketers and product teams collecting user feedback.
- RSVP Form Generator A free form template generator for creating event RSVP forms collecting attendance details, intended for event organizers coordinating responses across attendees.
- Sales Lead Form Generator A free form template generator for creating sales lead capture forms collecting customer name, email, phone, and message, intended for sales teams capturing inbound leads through website forms.
- GDPR Data Request Form Generator A free form template generator for collecting GDPR data subject access and rights requests, intended for organizations needing compliant intake forms for EU data protection requests.
- Form Code Examples Library A library of ready-to-use form code examples for multiple frameworks and static site generators (NextJS, React, Vue, HTML, AlpineJS, Gridsome, Gatsby, Jekyll) with basic and file upload implementations, intended for developers integrating formcarry into different stacks.
Quantifiable outcome
- Setup time: under 3 minutes for basic form
- +2 more outcomes
Companies that use formcarry
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles4 records
formcarry technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
Feature8 records
formcarry partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- ZapiercoreOfficial Zapier partner enabling integration with 3000+ applications. Users can create Zaps with Formcarry as trigger to automate workflows to Google Sheets, Mailchimp, Airtable, Discord, Slack, Notion, Twilio, and thousands more. Partnership enables non-technical users to build complex marketing automation flows.
- StripecoreStripe integration enables collecting payments directly through forms. Users can accept payments via Stripe during form submission process.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
formcarry competitors and assessment
Company assessmentDirect peers
- Formspree: Formspree is the closest direct competitor — a form backend endpoint service that lets developers point HTML forms to a hosted URL and receive submissions without backend code. It shares Formcarry's core value proposition, PLG motion, and developer audience.
- Basin: Basin is a form backend-as-a-service that processes HTML form submissions and routes data to downstream tools, very similar to Formcarry's Form API. Overlap in target customer (developers, SMBs) and feature set (spam filtering, integrations, file uploads).
- Getform: Getform provides a form backend endpoint for static sites and web apps with spam protection, file uploads, and integrations. Directly competes with Formcarry in the form-as-a-service category serving developers and small teams.
- Netlify Forms: Netlify's built-in Forms feature lets static-site users collect submissions without backend code on the Netlify platform. Same core use case (no-code form backend) but bundled into a larger hosting platform, putting pricing and feature pressure on standalone services like Formcarry.
- Web3Forms: Web3Forms offers a free-tier-friendly form backend endpoint for static websites with spam filtering and email notifications. Direct overlap with Formcarry's form-endpoint proposition, particularly attractive to cost-sensitive developers.
- FormSubmit: FormSubmit provides a simple form-to-email backend with no signup required. Competes with Formcarry at the low end of the market by offering a frictionless, no-account alternative for basic form submission use cases.
- Pageclip: Pageclip is a form backend service aimed at static sites with file upload and Stripe payment support. Comparable offering to Formcarry, including payment collection, and overlaps in target customer.
Broad incumbents
- JotForm: JotForm is a broader form builder platform that covers both no-code form creation and submission handling. It overlaps with Formcarry in the form-collecting use case but extends significantly into drag-and-drop form design, conditional logic, and approvals.
- Typeform: Typeform is a leading conversational form and survey builder with a stronger brand and enterprise presence. Comparable in form-collection outcome but positioned as a full form-design product rather than a backend-as-a-service.
- Google Forms: Google Forms is the dominant free alternative for basic form collection, deeply embedded in the Google Workspace ecosystem. Sets a $0 price floor that pressures Formcarry's freemium and entry-tier positioning.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
formcarry social profiles
Digital presenceformcarry compliance and trust
Trust signalCompliance2 records
formcarry financial estimates
Financial estimateRevenue estimate
Valuation estimate
formcarry leadership team
Management profileNumber of profiles
formcarry funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
formcarry M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about formcarry
What does formcarry do?
Formcarry provides a form backend-as-a-service API that lets developers point any HTML or JavaScript form at a unique formcarry endpoint URL to capture submissions without writing backend code. The service handles email notifications, file uploads up to 10MB, spam protection with 98.6% accuracy, field validations, auto-responses, team accounts with role-based access, and Stripe payment collection. It also offers free HTML form code generators and a code examples library that funnel users into the paid API tiers.
Is formcarry a public or private company?
formcarry is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was formcarry founded?
formcarry was founded in -1. It employs 1 to 10 people.
Where is formcarry based?
formcarry is headquartered in Wilmington, United States, in the North America region.
How does formcarry make money?
Two revenue lines are on record. Subscription Plans are the primary driver. The others are usage-based Overage.
Who are formcarry's main competitors?
Direct peers on record are Formspree, Basin, Getform, Netlify Forms, Web3Forms, FormSubmit and Pageclip. Broad incumbents are JotForm, Typeform and Google Forms.
Does formcarry have an API?
Yes. Formcarry offers a REST API accessible via POST requests to form endpoints. Developers point their HTML/JavaScript forms to https://formcarry.com/s/{Form-ID} with Content-Type application/json for JSON payloads or multipart/form-data for file uploads. The API accepts both JSON and multipart form data submissions, returns JSON responses (code 200 on success), and supports AJAX submissions on all plans including the free tier. The documentation includes code examples for Formcarry.js, React, Vue, Axios, Fetch, jQuery, and XMLHttpRequest. Rate limiting is referenced in the Terms of Service. A dedicated Forms API and Submissions API are documented under the /docs/formcarry-api section. Developer documentation is at formcarry.com/docs.