What Image 4 does

Image 4 is a privately held, full-service brand activation and experience agency founded in 1987 and headquartered in Manchester, New Hampshire. The firm designs and fabricates immersive 3D brand environments for mid-market and enterprise clients across seven primary verticals: financial services (banks and credit unions, including a dedicated 'Brand to Branch' offering), retail experience design, exhibits and events, workplace, healthcare and wellness, non-profit, and academic institutions. Service delivery is organized around five integrated phases — Thinking (strategic brand development), Creating (experience design), Telling (content and storytelling), Making (production and fabrication), and Activating (project implementation) — supplemented by in-house dynamic digital signage and ongoing asset storage, kitting, and fulfillment services operated from dual warehouse facilities (Manchester, NH and Las Vegas) and a New York City Architectural Innovation Center.

The firm's intellectual property stack includes the registered service mark 'Your Authentic Brand®', a proprietary Design Thinking methodology, and the Attract-Inform-Engage framework, a three-stage hierarchy (Attract, Inform, Engage) grounded in stated neurological research on human communication processing. Revenue is generated through project-based professional services engagements with quote-based pricing determined via discovery calls; the company does not publish rate cards or project minimums. Go-to-market is direct enterprise field sales supplemented by client referrals and industry visibility (Event Marketer FAB 50 list for five consecutive years, 2014-2018), with thought leadership driven by a proprietary blog ('It's About The Experience®'), a resource center, and active participation in industry conferences such as Future Branches and NEFMA, where CEO Jeff Baker chairs the conference and VP of Operations Elizabeth Hummel has served on the board and as president.

The customer base spans roughly 20+ named logos across financial services, healthcare, pharmaceutical, manufacturing, technology, education, government, retail, and architecture, with marquee credits including the King Tut: Treasures of the Golden Pharaoh exhibition gift shop, Beth Israel Deaconess Medical Center, Alnylam Pharmaceuticals, Ion Bank, MIT Federal Credit Union, Service Credit Union, Cirtronics, CASA Systems, and the New Hampshire National Guard. The company self-reported approximately 200% revenue growth over the five years ending 2018, remains founder-led under Jeff Baker, has not raised institutional capital, and has no disclosed M&A or subsidiary structure.

Name

Image 4

Legal name

Image 4

Website

https://image4.com

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

11–50 employees

Short description

Image 4 is a privately held, founder-led brand activation and experience agency founded in 1987 that designs and fabricates immersive 3D brand environments for mid-market and enterprise clients across financial services, retail, exhibits, events, workplace, healthcare, non-profit, and academic verticals.

Ownership category

akta.pro rank

Headquarters

HQ city

Manchester

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Brand Experience Design Services: Professional services engagement including strategic planning, innovative design, and project management for immersive brand environments in financial services, retail, healthcare, workplace, and events sectors.
2. Fabrication and Production: Design and fabrication of physical displays, exhibits, signage, and brand environments using diverse natural and man-made materials into stunning projects with aesthetic appeal and integrated function.
3. Asset Management and Warehousing: Warehouse services including asset storage, asset maintenance, kitting and fulfillment, and event suite software for managing marketing collateral and merchandising assets.
4. Digital Content and Presentation: Creative digital content and presentation services, as well as print graphic production for showcasing brand identity.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Image 4 is a Brand Activation & Experience Agency that designs, fabricates, and implements immersive 3D brand experiences for enterprise clients. Its work spans strategy, creative design, fabrication, project management, digital signage, and asset warehousing across exhibits/events, financial institution branches, retail, workplace, healthcare, nonprofit, and academic verticals. Revenue is earned through project-based professional services engagements delivered end-to-end.

Product overview

Image 4 is a Brand Activation & Experience Agency offering a comprehensive suite of design and implementation services. The company's core methodology, branded as 'Your Authentic Brand,' encompasses six integrated service phases: Thinking (strategic brand development), Creating (design solutions), Telling (content creation and storytelling), Making (creative production and fabrication), Activating (project implementation), and supporting services including In-Store and Dynamic Digital Signage and Asset Storage & Management. Image 4 specializes in creating immersive 3D brand experiences across multiple vertical markets: Exhibits & Events, Financial Services (bank and credit union branch design), Retail Experience Design, Workplace Design, Healthcare & Wellness Spaces, Non-Profit Organizations, and Academic Institutions. The company operates as a full-service agency rather than a software product company, providing end-to-end brand experience solutions from strategy through execution.

Differentiator

Problem solved

Functional benefit

Products and services

• Strategic Brand Development (Thinking) Discovery and strategy services that uncover brand essence and create engagement road maps to build authentic brands and customer loyalty for enterprise clients.
• Design Solutions (Creating) Experience design combining interactive scripting, environmental design, object design, graphic design, and interactive design, delivered via Image 4's Design Thinking methodology for enterprise and mid-market clients.
• Content Creation & Storytelling (Telling) Brand storytelling through photography, writing, social media content, and LinkedIn pages that present authentic brand presentation for client organizations.
• Creative Production & Fabrication (Making) Digital content, print graphic production, and expert designing and fabricating of natural and man-made materials into displays, exhibits, and brand environments.
• Activation & Implementation (Activating) Project management covering budget planning, program design, staffing, performance analysis, asset management, and on-time/on-budget delivery of brand experience programs.
• In-Store and Dynamic Digital Signage Digital signage solutions for retail and corporate environments enabling dynamic content presentation, for retailers and corporate clients.
• Asset Storage & Management Warehouse services including asset storage, asset maintenance, kitting and fulfillment, and event suite software with cloud-based portal to manage marketing collateral and merchandising assets across East Coast and Las Vegas facilities.
• Exhibits & Events Design Trade show exhibits and event brand experiences for enterprise companies, including design, fabrication, setup, and takedown services for events such as the Robotics Summit, Fabtech, and the King Tut: Treasures of the Golden Pharaoh exhibition gift shop.
• Financial Services Branch Design (Brand to Branch) Bank and credit union branch transformation into customer-centric destinations using the Brand to Branch solution, including signage and interior design, for financial institutions such as Ion Bank, MIT Federal Credit Union, Service Credit Union, GFA Federal Credit Union, Jewett City Bank, and Milford Federal S&L.
• Retail Experience Design Retail space design and pop-up retail experiences built to elevate brand loyalty and advocacy for specialty retail clients.
• Workplace Design Future-focused workplace design integrating flexibility, collaboration, wellness, and sustainable design principles for corporate environments.
• Healthcare & Wellness Spaces Wellness-driven interior design for healthcare environments that nurture staff and clients while reflecting brand essence, for healthcare providers such as Beth Israel Deaconess Medical Center, Transformations Care Network, Mt. Ascutney Hospital and Health Center, and Harvard Pilgrim Health Care.
• Non-Profit Brand Design Brand design services for non-profit organizations to amplify authentic brand stories and forge deeper connections with constituents, donors, and the public.
• Academic Institution Design Communication and design solutions for academic institutions that tell their authentic brand story across campus design, institutional branding, and academic communications.

Quantifiable outcome

• Increased sales conversion rates through immersive brand experiences
• +3 more outcomes

Named customers24 records

Segments7 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Sparks: Philadelphia-based experiential marketing agency providing end-to-end brand experience design, fabrication, and event execution across trade shows, corporate events, and retail environments — directly comparable to Image 4's full-service activation model.
• George P. Johnson Experience Marketing: Large experience marketing agency delivering brand experiences, trade show exhibits, and event programs for global enterprise clients. Closely matches Image 4's core service offering at a meaningfully larger scale.
• MKG: NYC-based experiential marketing and creative agency producing immersive brand activations, events, and content for consumer and enterprise brands — a direct competitor in the boutique-to-mid-market experiential space.
• MC²: Exhibit design and event marketing firm specializing in custom trade show exhibits, corporate environments, and brand activations — directly comparable to Image 4's exhibits/events vertical.
• Czarnowski: Brand activation and exhibit design firm producing trade show exhibits, corporate events, and experiential environments. Highly comparable service mix to Image 4, including in-house fabrication capabilities.

Broad incumbents

• Jack Morton Worldwide: Global brand experience agency owned by IPG, producing experiential campaigns, events, and brand activations for enterprise clients. Overlaps with Image 4's offering as part of a much broader portfolio.
• GES: Large-scale exhibitions and events partner (part of Viad Corp) offering exhibit design, fabrication, and event logistics globally. Comparable in the trade show and exhibit space but operates at materially larger scale.
• Mosaic Group: Experiential marketing agency (backed by Acosta) producing in-store, event, and shopper-marketing activations for consumer brands. Overlaps with Image 4's retail and event experience offerings at a larger scale.

Others

• Landor & Fitch: Global brand consulting and design firm (WPP) providing brand strategy, visual identity, and experience design. Comparable in adjacent brand strategy and identity work, but does not specialize in 3D fabrication or trade show execution.
• Siegel+Gale: Brand strategy and design consultancy delivering brand identity, naming, and experience design for enterprise clients. Compares to Image 4's 'Your Authentic Brand®' strategic layer but lacks in-house fabrication/exhibit execution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/Image4branding

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Image 4