Haptik
Haptik (Jio Haptik Technologies Limited) is an India-headquartered enterprise conversational AI platform and Reliance subsidiary that builds AI agents for customer service, sales, booking, and lead qualification across WhatsApp, voice, and digital channels, serving 500+ enterprises including Sephora, Swiggy, JioMart, and P&G.
- Company typePrivate
- Founded2013
- HeadquartersMumbai, India
- Headcount251–500
- GTM typeB2B
- OfferingSoftware
What Haptik does
Haptik (legal entity: Jio Haptik Technologies Limited) is an enterprise conversational AI platform founded in 2013 and headquartered in Mumbai, India. Since its 2019 acquisition by Reliance Industries Limited, the company operates as a Jio subsidiary while retaining the Haptik brand. The platform combines large language models (with flexible selection of GPT, Llama, and Claude), proprietary natural language understanding, multi-system retrieval-augmented generation, voice AI with intent detection, and omnichannel orchestration to power AI agents for customer service, sales, booking, and lead qualification. It supports over 100 languages and deploys across WhatsApp, Voice, RCS, Instagram Direct, Facebook Messenger, and Web.
The revenue model blends multi-year enterprise SaaS subscriptions (36-month initial terms with 10% annual escalation and 50/50 Go-Live payment milestones), separate WhatsApp usage-based billing, professional services for custom integrations, and a recently introduced SMB self-serve product (Interakt) priced at ₹10,000 for 2,000 conversations. Go-to-market combines direct enterprise field sales for large accounts, self-serve product-led growth for SMBs, and channel partnerships — including du (UAE), Jumbo Electronics, and Jumbo Enterprise — that drive regional expansion into the GCC.
The company serves more than 500 enterprise customers including Sephora, Hamleys, Zepto, Swiggy, Edamama, PVR INOX, Paytm, JioMart, P&G, Kotak Life Insurance, Eureka Forbes, and Pepperfry, and has processed over 15 billion interactions across retail/eCommerce, travel and hospitality, fintech and financial services, healthcare, telecom, and SMB segments. It maintains flagship strategic partnerships with Microsoft and OpenAI for priority model access, enterprise-grade compliance certifications (ISO 27001, GDPR, CCPA, CPRA, HIPAA, FIPS 140-2, CyberGRX, SOC2) audited by BDO India LLP, and concentrated operations across India, the UAE/GCC, and North America.
Haptik firmographics
Firmographics- Name
- Haptik
- Legal name
- Jio Haptik Technologies Limited
- Website
- https://haptik.ai
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Haptik (Jio Haptik Technologies Limited) is an India-headquartered enterprise conversational AI platform and Reliance subsidiary that builds AI agents for customer service, sales, booking, and lead qualification across WhatsApp, voice, and digital channels, serving 500+ enterprises including Sephora, Swiggy, JioMart, and P&G.
- Ownership category
- akta.pro rank
Haptik industry classification
Industry- Product category
- Conversational AI Platform
- NAICS
- Software Publishers (5132), Software Publishers (51321), Telephone Call Centers (56142)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Conversational AI Platforms (chat/voice bots, orchestration) (HDAAAFAC)
- akta.pro secondary industries
- AI Application Enablement Platforms (Copilot/Agent Frameworks, SDKs) (HDAEANAJ), LLMOps & Generative AI Platforms (Prompt/Agent Orchestration, RAG) (HDAEANAD), Contact Center Speech AI (agent assist, IVR automation) (HDAAAFAL), Generative AI & LLM Solutions Services (RAG, Agents, Copilots) (BPAEAHAG)
Keywords
Where Haptik is headquartered
LocationHeadquarters
- HQ city
- Mumbai
- HQ country
- India
- HQ region
- Asia
Offices4 records
Markets served
Haptik business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Enterprise SaaS Subscriptions: Annual subscription model for enterprise customers with 36-month initial terms and automatic 12-month renewals. Pricing includes 10% annual escalation after year one. Payment structured as 50% upon kickoff and 50% at Go-Live for year one, then per Annexure A terms for subsequent years.
- WhatsApp Channel Usage: Separate billing mechanism for WhatsApp channel setup and usage, invoiced separately from subscription fees with 7-day payment terms. Revenue derived from Meta's WhatsApp Business API consumption.
- Professional Services: Additional services beyond core subscription including custom development, integration, and implementation services as requested by clients.
- SMB Self-Serve (Interakt): Pay-per-use model for small businesses accessing AI agents on WhatsApp, starting at ₹10,000 for 2,000 conversations. Lower entry point enabling mass-market adoption.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise AI Agent Platform - Custom pricing based on use cases and scale |
| Unit Pricing | Monthly | Interakt SMB Package - ₹10,000 WhatsApp AI Agents |
| Usage-based | Pay-as-you-go | WhatsApp Business Messaging - Usage-based separate billing |
Go-to-market motion2 records
Distribution channels8 records
Marketing channels11 records
Haptik product offering
Product offeringCore offering
Haptik provides an enterprise conversational AI platform for building and deploying AI agents that automate customer service, sales, booking, and lead qualification across WhatsApp, Voice, Web, RCS, Instagram, and Facebook. The platform combines LLMs (GPT, Llama, Claude) with proprietary NLU and Retrieval-Augmented Generation (RAG) to deliver multilingual agents in 100+ languages, alongside a no-code Agent Builder Studio, Smart Agent Chat for human handoff, and an Insights Agent for analytics.
Product overview
Haptik operates as a unified enterprise conversational AI platform combining multiple products and modules. The core offering is the AI Agents Platform enabling enterprises to build and deploy AI agents across customer service, sales, booking, and lead qualification use cases. Supporting products include Agent Builder Studio (no-code agent creation), Voice AI Agents (voice automation for phone support), Smart Agent Chat with Co-Pilot (human-agent collaboration), Analytics with Insights Agent (performance monitoring), Contakt (contact center solution), and Interakt (SMB-focused WhatsApp AI agents at Rs 10,000 pricing). The platform spans multiple communication channels including WhatsApp Enterprise, SMS, Voice, RCS Business Messaging, Instagram Direct, Facebook Messenger, and Web. Gen AI Consulting services support enterprises from proof-of-concept through production deployment. The company serves 500+ enterprises including Sephora, Swiggy, PVR INOX, and Kotak Life, processing over 15 billion interactions. As a Jio subsidiary and strategic Microsoft/OpenAI partner, Haptik integrates with major platforms like Shopify, Salesforce, Zendesk, and Twilio to deliver omnichannel customer experience automation.
Differentiator
Problem solved
Functional benefit
Brands
- Interakt: SMB-focused AI agent platform offering WhatsApp AI agents starting at ₹10,000
- Contakt
- Agent Studio
Products and services
- AI Agents Platform The core enterprise conversational AI platform enabling enterprises to build and deploy AI agents that automate customer service, sales, booking, and lead qualification across WhatsApp, Voice, RCS, Instagram, Facebook Messenger, and Web. Designed for large enterprises with custom pricing and 36-month initial subscription terms.
- AI Customer Service Agent An AI agent specialized for customer support use cases that streamlines support workflows without pre-built journeys, reducing agent hours and improving First Response Time metrics for enterprise customers across retail, travel, fintech, and other verticals.
- AI Sales Agent An AI agent that enables smart purchases through tailored product recommendations, driving conversions via personalized shopping assistance for eCommerce and retail brands.
- AI Booking Agent An AI agent for driving bookings and reservations across travel, hospitality, healthcare, and other booking-intensive industries with natural language interaction and personalization.
- AI Lead Qualification Agent An AI agent designed to capture and qualify leads for personalized engagement, automating lead scoring and follow-up workflows for sales and marketing teams.
- Voice AI Agents Voice-first AI agents for automating phone calls with advanced intent detection, context-aware responses, and multilingual fluency in 100+ languages. Supports dynamic call routing, hands-free interactions, and empathetic listening.
- Agent Builder Studio A no-code/low-code AI agent builder enabling enterprises to create custom conversational AI agents with flexible multi-model selection (GPT, Llama, Claude), omnichannel deployment, and multilingual support across 100+ languages.
- Smart Agent Chat AI-powered live chat with Agent Co-Pilot functionality. Provides an omnichannel agent inbox for human agents, seamless handoff from AI to humans, and integration with existing live chat tools.
- Analytics with Insights Agent Custom dashboards and analytics platform with an automated Insights Agent for monitoring agent performance, user sentiment, SOP compliance, key trends, and operational metrics including first-time resolution and NPS.
- Contakt A contact center AI solution combining AI and human agent capabilities to deliver comprehensive customer support operations with intelligent routing and automated responses for enterprise deployments.
- Interakt A self-serve SMB-focused AI agent product offering WhatsApp AI agents starting at ₹10,000 for 2,000 conversations. Democratizes enterprise-grade AI capabilities for small and medium businesses without extensive sales engagement.
- Gen AI Consulting Professional services covering enterprise generative AI implementation from proof-of-concept to production deployment of custom conversational AI solutions.
- WhatsApp Enterprise A WhatsApp Business integration for enterprise customer engagement enabling 24x7 automated support, proactive messaging, and transactional notifications via WhatsApp Business API with separate usage-based billing.
- SMS Chatbots GPT-driven SMS marketing chatbot platform for interactive customer engagement, supporting two-way conversations, A/B testing, and integrations with Twilio and Shopify with 98% SMS open rates.
- RCS Business Messaging Rich Communication Services (RCS) business messaging channel offering multimedia support and interactive features for enhanced customer engagement alongside WhatsApp and other channels.
Quantifiable outcome
- 70% reduction in turnaround time through effective integrations and system orchestration
- +4 more outcomes
Companies that use Haptik
Customer profileNamed customers13 records
Segments8 records
Ideal customer profiles6 records
Haptik technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration26 records
AI capability13 records
Feature9 records
Haptik partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core, minor and flagship.
- Jumbo EnterprisecorePartnership to bring agentic AI solutions to the GCC region, enabling enterprise customers in the Gulf region to access Haptik's AI capabilities.
- Jumbo ElectronicscorePartnership to deploy AI-powered voice and chat capabilities for UAE enterprises, supporting UAE digital transformation goals. Delivers intelligent, multilingual, and always-on customer experiences.
- Evergrow DigitalminorRegional partnership for distributing Haptik's conversational AI solutions in specific markets.
- du (UAE Telecom)coreStrategic partnership announced at GITEX Global 2024 enabling businesses to access GenAI-powered customer engagement solutions in UAE. Jio Haptik hosts its GenAI offerings and WhatsApp tools on du's cloud platform ensuring data privacy, low-latency connectivity, and peak performance for enterprise customers.
- Reliance Industries / JioflagshipJio Haptik is a subsidiary of Reliance Industries (RIL) through Jio. Developed AGM Digital Assistant chatbot for Reliance's 49th Annual General Meeting, marking sixth consecutive year of service since 2020 launch.
- WhatsApp / MetaflagshipStrategic platform partnership for Voice AI on WhatsApp. Meta treating this as platform infrastructure. Jio Haptik co-develops and deploys Voice AI solutions on WhatsApp Business API, hosting solutions on Meta's infrastructure.
- MicrosoftflagshipStrategic partnership providing priority access to cutting-edge AI features. Enables reduced bot training time and unlocking new AI capabilities faster on the Azure platform.
- OpenAIflagshipStrategic partnership as one of OpenAI's partners, providing priority access to cutting-edge AI features and capabilities for the Haptik platform.
- ZendeskcoreTechnology partnership enabling organizations to deliver richer, AI-powered conversational experiences. Haptik's platform integrates with Zendesk for enhanced customer engagement capabilities.
- Zoho (SalesIQ)coreIntegration with Zoho SalesIQ enabling businesses to build powerful virtual assistants with extensive pre-built templates and deep NLU capabilities.
- ADAcorePartnership combining ADA's end-to-end eCommerce capabilities and industry experience in South & Southeast Asia with Haptik's advanced NLP engine for client business growth.
- AWScoreCloud infrastructure provider. Haptik leverages AWS and Azure data centers for secure data storage and processing.
- TwiliocoreOut-of-the-box integration for SMS capabilities. Enables automated SMS marketing and customer engagement.
- ShopifycoreIntegration enabling eCommerce brands to deploy conversational AI for customer engagement and sales on Shopify stores.
- SalesforcecoreCRM integration for enterprise customer data synchronization and service cloud capabilities.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
Haptik competitors and assessment
Company assessmentDirect peers
- Yellow.ai: Direct competitor in enterprise conversational AI; like Haptik, it offers omnichannel AI agents across voice, chat, and WhatsApp, with strong presence in India and across Asia, serving similar enterprise and SMB segments.
- Kore.ai: Enterprise conversational AI and agent platform with no-code orchestration, voice/chat bots, and LLM-driven agents. Directly comparable in product breadth, target verticals (BFSI, healthcare, retail), and enterprise GTM motion.
- Cognigy: Enterprise-grade conversational and agentic AI platform with strong contact-center focus and multilingual capabilities. Comparable in agent builder, voice AI, and integration footprint across CRM and CCaaS ecosystems.
- Aisera: AI agent platform for customer service and operations, combining LLM agents with domain-specific workflows. Overlaps with Haptik across IT/HR support automation, enterprise SaaS delivery, and RAG-based knowledge retrieval.
- boost.ai: Conversational AI platform focused on enterprise customer service and virtual agents with strong Scandinavian/Nordic presence. Directly comparable in voice/chat agent capabilities, NLU depth, and BFSI/enterprise verticals.
- Amelia (OneConvergence): Enterprise conversational AI platform with deep agent capabilities, now under OneConvergence. Comparable to Haptik in serving large enterprise contact-center workloads and agentic AI deployments.
- Avaamo: Enterprise conversational AI platform focused on vertical-specific virtual assistants (BFSI, healthcare, retail). Comparable domain focus, omnichannel agent capabilities, and enterprise sales motion to Haptik.
Broad incumbents
- Verint (including LivePerson competitors category): Broad incumbent in customer engagement and contact-center AI. Competes with Haptik at the contact-center automation layer, offering bot, analytics, and workforce engagement across a much wider portfolio.
- Microsoft Copilot Studio: Microsoft's low-code agent and chatbot platform within the Power Platform. Overlaps with Haptik's Agent Studio and enterprise omnichannel agent capabilities as part of a much broader enterprise software suite.
- Google Dialogflow / Contact Center AI: Google's conversational AI platform offering voice/chat bots and contact-center integration. Competes broadly with Haptik in enterprise NLU and CCaaS scenarios, as part of a wider cloud and AI portfolio.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Haptik social profiles
Digital presenceHaptik compliance and trust
Trust signalCompliance11 records
Haptik financial estimates
Financial estimateRevenue estimate
Valuation estimate
Haptik leadership team
Management profileNumber of profiles
Profiles8 records
Haptik funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Haptik M&A and investment
M&A and investmentM&A2 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Haptik
What does Haptik do?
Haptik provides an enterprise conversational AI platform for building and deploying AI agents that automate customer service, sales, booking, and lead qualification across WhatsApp, Voice, Web, RCS, Instagram, and Facebook. The platform combines LLMs (GPT, Llama, Claude) with proprietary NLU and Retrieval-Augmented Generation (RAG) to deliver multilingual agents in 100+ languages, alongside a no-code Agent Builder Studio, Smart Agent Chat for human handoff, and an Insights Agent for analytics.
Is Haptik a public or private company?
Haptik is a private company. It is classified as corporate owned and is currently operating.
When was Haptik founded?
Haptik was founded in 2013. It employs 251 to 500 people.
Where is Haptik based?
Haptik is headquartered in Mumbai, India, in the Asia region.
How does Haptik make money?
Four revenue lines are on record. Enterprise SaaS Subscriptions are the primary driver. The others are whatsApp Channel Usage, professional Services and SMB Self-Serve (Interakt).
Who are Haptik's main competitors?
Direct peers on record are Yellow.ai, Kore.ai, Cognigy, Aisera, boost.ai, Amelia (OneConvergence) and Avaamo. Broad incumbents are Verint (including LivePerson competitors category), Microsoft Copilot Studio and Google Dialogflow / Contact Center AI.
Does Haptik have an API?
Yes. Haptik offers a Bot as an API product that allows programmatic access to deploy and manage chatbots. The developer guides section documents various integration endpoints including code step integrations, static step integrations, and channel deployments via Bot as an API. The platform supports iOS SDK, Android SDK, Web SDK for native integrations. Developer documentation is at docs.haptik.ai.
What industry is Haptik in?
Haptik's product category is Conversational AI Platform. Its primary akta.pro industry code is HDAAAFAC, Conversational AI Platforms (chat/voice bots, orchestration), with a secondary code of HDAEANAJ, AI Application Enablement Platforms (Copilot/Agent Frameworks, SDKs). Its NAICS code is 5132 and its SIC code is 7372.