Beyond Sport

What Beyond Sport does

Beyond Sport is a UK- and US-registered nonprofit foundation founded in 2008 that operates as a global platform for sport-for-development. It funds and supports organizations using sport to address social issues, with cumulative regrants of $21M+ to 641 initiatives across 82 countries and 58 sports. Its flagship program is the Olympism365 Innovation Hub, co-developed with the International Olympic Committee and Women Win, which supports 77 innovators across 42 countries reaching approximately 79,000 people.

The foundation's technology stack is modest: a Community Portal connecting grantees, funders, and program data, and NOVA, an AI-powered text companion within the Olympism365 Hub that provides knowledge retrieval and grantee support. There is no evidence of a deeper proprietary platform or research-grade AI capability.

Beyond Sport's revenue model is charitable, not commercial. Income is sourced from corporate partnerships (most prominently Under Armour, which operates a retail point-of-sale donation channel that expanded from the US into Europe in 2023), institutional donors (notably the IOC), and event-driven campaigns such as the Kick Out Polio initiative with GPEI, WHO, UNICEF, and Rotary International. Funds are distributed through application-based grant rounds and innovation cohort programs. The foundation is dual-registered as a UK charity (1130439) and US 501(c)(3) (EIN 81-0776983), with cumulative fundraising of $30M since 2008 and a team of 11-50 employees.

Name

Beyond Sport

Legal name

Beyond Sport Foundation

Website

https://beyondsport.org

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Beyond Sport is a global nonprofit foundation that funds sport-for-development initiatives, having regranted $21M+ to 641 projects across 82 countries and 58 sports since 2008, anchored by the IOC Olympism365 Innovation Hub and an Under Armour retail donation partnership.

Ownership category

akta.pro rank

Product category

Sport for Development / Nonprofit Foundation Services

NAICS

Religious, Grantmaking, Civic, Professional, and Similar Organizations (813)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Sports Fundraising & Development Services (Foundations, NIL Collectives Support) (MPAKAKAK)

akta.pro secondary industries

Cause, Community & CSR-Linked Sports Partnerships (Foundations, Youth Programs) (MPAKALAJ), Olympic & Multi-Sport Governing Bodies (IOC/IPC, Continental Games Federations) (MPAKAFAA)

Keywords

• Sport for development
• Nonprofit grantmaking
• Sport philanthropy
• Community sport programs
• Social impact funding

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Foundation Grants & Donations: Beyond Sport Foundation operates as a registered UK charity (1130439) and US 501(c)(3) nonprofit (EIN 81-0776983). It raises funds through donations, corporate partnerships, and retail point-of-sale campaigns (e.g., Under Armour in-store donations). Since 2008, the foundation has raised $30 million to advance sport's role in social change. All funds are distributed as grants and capacity-building support to partner organizations.

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Beyond Sport Foundation is a UK-registered charity (1130439) and US 501(c)(3) nonprofit (EIN 81-0776983) that raises funds through donations and corporate partnerships and distributes grants, capacity-building support, and strategic convening to sport-for-development organizations across 82 countries. It operates the Olympism365 Innovation Hub with the IOC and Women Win and the Under Armour retail donation campaign, and runs the Community Portal as a digital hub for grantees and partners.

Product overview

Beyond Sport is a global foundation (not a technology company) that operates programs focused on sport for social change. Its core offerings include grant and capacity-building programs for organizations using sport to address social issues, the Beyond Sport Community Portal providing tools and resources, safeguarding policy support, and newsletter services. The organization also manages the Olympism365 Innovation Hub in partnership with the IOC and Women Win, and runs the Beyond Sport X Under Armour retail donation campaign. These are programmatic services rather than a unified software product platform.

Differentiator

Problem solved

Functional benefit

Brands

• Olympism365 Innovation Hub: A global collaboration between Beyond Sport, the International Olympic Committee (IOC), and Women Win that supports cutting-edge innovations in sport for sustainable development through funding, expert resources, and cross-sector collaboration. A multi-year, multi-million dollar initiative supporting innovators worldwide.
• Beyond Sport X Under Armour

Products and services

• Grant and Capacity-Building Programs
• Olympism365 Innovation Hub
• Beyond Sport Community Portal
• Beyond Sport X Under Armour Retail Donation Campaign

Quantifiable outcome

• $30 million raised and $21 million+ granted to 641 initiatives across 82 countries and 58 sports since 2008
• +3 more outcomes

Named customers13 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature1 record

Partnerships

25 partnerships are on record, tiered core and minor.

• Global Polio Eradication Initiative (GPEI)coreStrategic or Co-development Partner · 1 January 2026The Kick Out Polio campaign is part of the Global Polio Eradication Initiative, bringing together WHO, UNICEF, Rotary International, U.S. CDC, Gates Foundation, Gavi, and national governments to eradicate polio using football's reach to amplify public health messaging.
• DovecoreGTM or Marketing Partner · 1 January 2024Dove partnered with Gotham FC in the largest back-of-jersey sponsorship in NWSL history, and became the presenting sponsor of the Keep Her in the Game initiative, addressing the alarming rate of adolescent girls dropping out of sports. This is Dove's first significant investment in a women's sports team.
• Under ArmourcoreGTM or Marketing Partner · 1 June 2023Under Armour and Beyond Sport partnered on a #SportForSocialChange retail donation campaign. Launched in June 2023 in UK Under Armour retail stores and expanded across Europe. Customers donate at point-of-sale, Under Armour provides seed funding in each market, and Beyond Sport grants funds to local community organizations using sport for youth development.
• International Olympic Committee (IOC)coreStrategic or Co-development PartnerThe IOC is a core strategic partner in the Olympism365 Innovation Hub, a multi-year initiative co-developed with Beyond Sport and Women Win to advance new and impactful approaches to sport for sustainable development. The IOC provides seed funding and strategic oversight for the initiative.
• Women WincoreStrategic or Co-development PartnerWomen Win is a core strategic partner in the Olympism365 Innovation Hub, collaborating with the IOC and Beyond Sport to support cutting-edge initiatives using sport to address social challenges, with a focus on advancing gender equality.
• Think BeyondminorImplementation/ SI/ Consulting PartnerThink Beyond is an expert provider engaged by the Olympism365 Innovation Hub to help reach organizations and individuals around the world creating new approaches to sport for development.
• READY Sport GlobalminorImplementation/ SI/ Consulting PartnerREADY Sport Global is an expert provider engaged by the Olympism365 Innovation Hub to help reach organizations and individuals globally, supporting the Hub's mission to foster innovation in sport for sustainable development.
• U.S. SoccercoreStrategic or Co-development PartnerU.S. Soccer partnered with Kansas City Current and Kansas City Parks and Recreation on the 9th & Van Brunt Soccer League, providing funding, equipment, facilities and technical support as part of U.S. Soccer's Innovate to Grow initiative.
• Kansas City Parks and RecreationminorStrategic or Co-development PartnerPartnered with Kansas City Current, U.S. Soccer and Kansas State Youth Soccer Association to launch the 9th & Van Brunt Soccer League, a free recreational soccer league for local children.
• Kansas State Youth Soccer AssociationminorStrategic or Co-development PartnerPartnered with Kansas City Current, U.S. Soccer and Kansas City Parks and Recreation on the 9th & Van Brunt Soccer League, supporting youth soccer development in Kansas City.
• Travis Manion FoundationminorStrategic or Co-development PartnerConnected by Under Armour, the Travis Manion Foundation led character, resilience and service activities for HYPE Merseyside youth during their New York coaching exchange trip during FIFA World Cup 2026.
• Flag NationminorChannel Partner/ Reseller/ DistributorLocal sports club in New York that connected with HYPE Merseyside through The Bridge initiative, hosting coaching exchanges during the FIFA World Cup 2026 period.
• Harrison FCminorChannel Partner/ Reseller/ DistributorLocal New York sports club that partnered with HYPE Merseyside through The Bridge initiative for coaching exchanges during FIFA World Cup 2026.
• Englewood EaglesminorChannel Partner/ Reseller/ DistributorLocal New York sports club that partnered with HYPE Merseyside through The Bridge initiative for coaching exchanges during FIFA World Cup 2026.
• Monroe UniversityminorChannel Partner/ Reseller/ DistributorNew York institution that partnered with HYPE Merseyside through The Bridge initiative for coaching exchanges during FIFA World Cup 2026.
• European Broadcasting Union (EBU)minorStrategic or Co-development PartnerThe EBU collaborated with European Athletics to develop 'Raising the Bar: Guidelines for Respectful Media Coverage in Women's Athletics,' providing guidance to sports broadcasters on filming female athletes with greater care and focus on performance.
• European AthleticsminorStrategic or Co-development PartnerPartnered with the European Broadcasting Union to develop guidelines for respectful media coverage of women's athletics, addressing concerns about intrusive filming of female athletes.
• Rick Hansen FoundationcoreStrategic or Co-development PartnerA long-term partnership (running through 2032) between the British Columbia-based Rick Hansen Foundation and the Canadian Paralympic Committee to support accessibility education, research, advocacy and logistics work around major sporting events and facilities, building on the legacy of Paralympic wheelchair racer Rick Hansen.
• Canadian Paralympic CommitteecoreStrategic or Co-development PartnerPartnered with the Rick Hansen Foundation in a long-term agreement through 2032 to advance accessibility in Canadian sport, including advocacy, education, and event accessibility support around Paralympic Games and major sporting events.
• Angel City FCminorStrategic or Co-development PartnerNWSL club providing low- and no-cost soccer through 104 public recreation sites in Los Angeles, with a goal of reaching 14,000 young people annually. Its Coach Network offers mentorship and funded U.S. Soccer licensing with a focus on women, nonbinary people and coaches from communities of color.
• Gotham FCminorStrategic or Co-development PartnerNWSL club based in the New York City metropolitan area, using coach education to keep girls in sport through its Keep Her in the Game initiative with Dove. In its first year, the program reached 1,783 girls, trained 97 coaches and held workshops with 226 parents and caregivers.
• World Health Organization (WHO)coreStrategic or Co-development PartnerWHO is a member of the Global Polio Eradication Initiative, supporting the Kick Out Polio campaign in which Beyond Sport featured footballer Chiamaka Nnadozie using women's football to rally support for polio eradication.
• UNICEFcoreStrategic or Co-development PartnerUNICEF, through Deputy Regional Director Ramou Ndure, supported the Kick Out Polio campaign, which leverages women's football tournaments including WAFCON 2026 to call on governments and communities to help eradicate polio.
• Rotary InternationalcoreStrategic or Co-development PartnerRotary International is a core partner in the Global Polio Eradication Initiative, supporting the Kick Out Polio campaign featured by Beyond Sport that uses women's football to promote vaccination.
• International Working Group (IWG) on Women & SportcoreStrategic or Co-development PartnerBeyond Sport participated in the 2026 IWG Global Summit on Women & Sport in Birmingham, UK, hosting a workshop on community innovation with Olympism365 Hub innovators and engaging over 900 global delegates.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Women Win: Global nonprofit that funds and supports sport-for-development programs advancing gender equity. Direct peer to Beyond Sport — co-manages the Olympism365 Innovation Hub and shares the same target beneficiary ecosystem of sport-based social change NGOs.
• Laureus Sport for Good Foundation: Global foundation using sport to tackle social issues including education, health and inclusion. Closely comparable to Beyond Sport in mission, grantmaking structure, and global NGO network, but with a larger celebrity/ambassador-driven brand footprint.
• Right To Play: International nonprofit that uses sport and play to educate and empower children and youth in disadvantaged communities. Comparable to Beyond Sport in target beneficiaries, country footprint, and sport-for-development programmatic model.
• streetfootballworld: Global network organization supporting community-based football-for-development initiatives worldwide. Direct peer with overlap in mission, NGO network model, and emphasis on capacity-building alongside grantmaking.
• Common Goal: Nonprofit collective leveraging the football industry to drive social impact, including athlete pledge-based funding of community organizations. Comparable in sport-for-development focus, NGO funding model, and use of the professional sports ecosystem.

Broad incumbents

• Comic Relief: Large UK-based charitable foundation funding social-change programs including sport-based initiatives. Comparable grantmaking and CSR-partner model, but with a much broader mission scope spanning health, poverty, and social justice.
• UNICEF Sport for Development: UN agency that runs sport-based programs for children's rights and well-being globally. Overlaps with Beyond Sport on Kick Out Polio and child/youth sport programming, but operates at vastly greater scale and with government-level mandate.

Emerging players

• Women Deliver: Global advocacy organization advancing gender equality, including through sport partnerships. Beyond Sport participates in its conferences; comparable in gender-equity focus but operates primarily as a convener/advocate rather than grantmaker.

Others

• International Working Group (IWG) on Women & Sport: Global network governing body advancing women and sport. Beyond Sport is an active participant and convener at the IWG Global Summit; comparable in convening role within the sport-for-equity ecosystem, but distinct as a governance/advocacy body rather than grantmaker.
• Laureus World Sports Academy: Sibling organization of Laureus Sport for Good Foundation that convenes elite athletes for sport's social impact. Adjacent to Beyond Sport through shared sport-for-development goals and partnership potential.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/BeyondSport
• YouTubeyoutube.com/user/beyondsport
• Facebookfacebook.com/BYSInt
• LinkedInlinkedin.com/company/beyond-sport
• Instagraminstagram.com/beyondsport

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Beyond Sport