Focus on the Family

What Focus on the Family does

Focus on the Family is a 501(c)(3) Christian nonprofit ministry founded in 1977 and headquartered in Colorado Springs, Colorado, with reported headcount of 501-1,000 employees. The organization delivers faith-based resources and counseling services across marriages, parenting, children, teens, and pastoral leadership, operating a portfolio of more than a dozen sub-brands including Adventures in Odyssey, Boundless, Plugged In, Clubhouse and Clubhouse Jr. magazines, Brio, Hope Restored, The Truth Project, That the World May Know, TrueU, The Family Project, Daily Citizen, The Focused Pastor, Wait No More, and SeeLife.

The ministry's product and technology footprint includes a daily radio broadcast and podcast network, iOS and Android mobile apps, a BigCommerce-powered e-commerce storefront (store.focusonthefamily.com), an online Christian Counselors Network directory of 1,300+ verified licensed therapists integrated with the rTribe video counseling platform, and four physical Hope Restored marriage retreat centers in Branson MO, Wimberley TX, Greenville MI, and Cave Creek AZ. Content distribution extends globally through broadcast affiliates, podcast platforms, and an associate office network, with physical bookstores at the Colorado Springs headquarters and in Michigan.

Revenue is diversified across donor contributions (primary), magazine subscriptions with auto-renewal, e-commerce product sales, paid Hope Restored marriage intensives (3-5 day programs), counselor network memberships ($125/year), planned giving and Legacy Community estate vehicles, and counseling referral services. Marketing is executed through a community-led motion anchored in broadcast content, a national 1-800-A-FAMILY hotline, paid search via Microsoft Advertising, and church partnership channels including The Focused Pastor and a Pastor Toolkit for Hope Restored referrals. The organization reports over 1,000 free counseling consultations served monthly and roughly 14,000 consultations with 150,000+ counselor referrals in the prior year.

Name

Focus on the Family

Legal name

Focus on the Family

Website

https://focusonthefamily.com

Company type

Private

Founded year

1977

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Focus on the Family is a 501(c)(3) Christian nonprofit founded in 1977 and headquartered in Colorado Springs, Colorado, delivering faith-based counseling, marriage intensives, magazines, broadcast media, and curriculum to families, couples, children, teens, pastors, and licensed Christian counselors across the US and internationally.

Ownership category

akta.pro rank

Product category

Faith-based family ministry services

NAICS

Other Individual and Family Services (62419), Religious Organizations (8131), Other Individual and Family Services (624190)

SIC

Services-Social Services (8300), Services-Membership Organizations (8600)

akta.pro primary industry

Family & Parenting Support Services (BPAGAEAC)

akta.pro secondary industries

Family & Spousal/Partner Support (Schooling, Career Assistance) (HSAKAJAI), Family & Parenting Education (Family Literacy, Parenting Skills) (EDAAAFAF), Parent & Family Relations (EDALAOAK), Family Engagement & Caregiver Support Programs (SEL/Mental Health) (EDAKAMAK), Next-Gen Education & Family Learning Programs (FSAAADAM)

Keywords

• Family ministry resources
• Christian counseling services
• Marriage counseling retreats
• Faith-based publishing
• Children's audio drama

Headquarters

HQ city

Colorado Springs

HQ country

United States

HQ region

North America

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Donations and Charitable Contributions: Primary revenue source from individual donors supporting the ministry. Focus on the Family is a 501(c)(3) nonprofit organization that relies on charitable donations to fund operations, free counseling services, and resource distribution.
2. Product Sales: Revenue from selling books, magazines, Bible studies, radio theatre content, DVDs, digital products, and merchandise through the online store. Products include The Truth Project curriculum, Adventures in Odyssey materials, and faith-based resources for families.
3. Magazine Subscriptions: Recurring subscription revenue from Clubhouse, Clubhouse Jr., and Brio magazines with auto-renewal. Also includes single-issue purchases.
4. Hope Restored Marriage Intensives: Paid marriage counseling intensives at four retreat locations. Couples pay for 3, 4, or 5-day immersive counseling experiences with licensed therapists. Financial assistance and scholarships are available.
5. Planned Giving and Legacy Gifts: Revenue from planned giving vehicles including bequests, charitable gift annuities, charitable trusts, IRA distributions, stock gifts, real estate gifts, and business interest gifts. The Legacy Community includes donors who have included Focus in their estate plans.
6. Christian Counselors Network Membership: Annual membership fees from licensed counselors ($125/year) who join the network for referrals, resources, and professional support. The network last year helped almost 14,000 people with consultations and provided over 150,000 referrals.
7. Christian Counselors Network Referrals: Referral service connecting individuals with licensed Christian counselors. rTribe app-based platform provides video counseling sessions with private practitioners in the network.

Pricing tiers

Go-to-market motion3 records

Distribution channels7 records

Marketing channels12 records

Core offering

Focus on the Family is a Christian nonprofit ministry that produces and distributes faith-based media, magazines, curricula, and counseling resources designed to strengthen marriages and families. Its core commercial activities include selling books, Bibles, magazines, and small-group curricula through its BigCommerce-powered online store, delivering paid Hope Restored marriage intensives at four retreat centers, and connecting individuals with a network of more than 1,300 licensed Christian counselors.

Product overview

Focus on the Family is a Christian ministry offering a diverse portfolio of faith-based products and services centered on marriage, family, and biblical guidance. The core offerings include: three award-winning magazines (Clubhouse for ages 8-12, Clubhouse Jr. for ages 3-7, and Brio for teen girls); media programs including the daily Focus on the Family broadcast with Jim Daly and the Adventures in Odyssey audio drama series; Bible study curricula such as The Truth Project, That the World May Know (RVL), TrueU, and The Family Project; counseling services via Hope Restored marriage intensives, the Christian Counselors Network referral service, and free counseling consultations; and the Focus on the Family online store selling books, Bibles, videos, and resources. The organization also operates subsidiary brands including Boundless (young adult ministry), Plugged In (entertainment reviews), and the Daily Citizen (newsletter). A mobile app provides access to broadcasts and resources on iOS and Android platforms.

Differentiator

Problem solved

Functional benefit

Brands

• Adventures in Odyssey: Children's audio drama series featuring the town of Odyssey
• Boundless
• Plugged In
• Clubhouse
• Clubhouse Jr.
• Brio
• Hope Restored
• Daily Citizen
• The Truth Project
• That the World May Know

Products and services

• Clubhouse Magazine Award-winning subscription magazine for children ages 8-12 with faith-building content, stories of kids doing extraordinary things for God, and Average Boy adventures, sold via annual and multi-year auto-renewal and individual single issues.
• Clubhouse Jr. Magazine Award-winning subscription magazine for children ages 3-7 reinforcing biblical values, promoting family closeness, and encouraging reading and thinking skills, sold via annual and multi-year auto-renewal plans.
• Brio Magazine Award-winning subscription magazine for teen girls ages 13-18 featuring faith-based articles, DIY, music and entertainment features, and culturally relevant content, sold via 1-year, 2-year, and single-issue pricing.
• The Truth Project Christian worldview curriculum with 12 lessons by Dr. Del Tackett, sold as a complete curriculum set, paperback study guide, or digital download for home-based small groups and ministry use.
• Focus on the Family Daily Broadcast with Jim Daly Daily radio broadcast and podcast hosted by Jim Daly delivering biblical guidance and practical principles for marriage, family, and faith, available on the mobile app and podcast platforms.
• Adventures in Odyssey Long-running Christian audio drama series for children featuring stories of adventure, faith, and moral lessons set in the fictional town of Odyssey, with related videos, books, and merchandise sold through the online store.
• Hope Restored Marriage Intensives Paid 3, 4, or 5-day immersive marriage counseling programs led by licensed Christian therapists at retreat centers in Branson MO, Wimberley TX, Greenville MI, and Cave Creek AZ, including Aftercare coaching and limited scholarships.
• Marriage Getaways Weekend experiences for couples providing refreshment and reconnection through biblical principles, offered at Hope Restored locations without a clinical counseling component.
• Focus on the Family Mobile App iOS and Android mobile app providing access to the Focus on the Family daily broadcast, podcasts, daily devotionals, and program resources for individuals and families.
• Focus on the Family Store E-commerce storefront on BigCommerce selling books, Bibles, magazines, curricula, DVDs, audio products, gifts, and Christian resources across categories including marriage, parenting, faith, and fiction, with account management and subscription auto-renewal.
• Christian Counselors Network National referral network of more than 1,300 verified licensed Christian counselors offering profile listings, peer consultations, a store discount, and client referrals; integrated with the rTribe video counseling platform for app-based sessions.
• Free Counseling Consultation Confidential one-time consultation with trained Christian counselors offered at no cost to callers, handling over 1,000 consultations monthly through the 1-800-A-FAMILY hotline and online channels.
• Plugged In Faith-based online review resource providing analysis of movies, television, music, and other entertainment from a Christian worldview perspective for parents and families.
• Boundless Online community and resource hub for young adults addressing topics such as dating, career, faith, and relationships from a biblical worldview perspective.
• That the World May Know Faith-based discipleship video and study curriculum by Ray Vander Laan exploring the biblical history and geography of the Holy Land, sold as videos, study guides, and digital content.
• TrueU Christian worldview curriculum series helping students defend their faith and develop a biblical perspective on contemporary cultural and apologetics issues.
• The Family Project Family-oriented small-group Bible study curriculum designed to help families grow together in faith and biblical understanding.
• Planned Giving and Legacy Community Planned giving program offering bequests, charitable gift annuities, charitable trusts, IRA distributions, stock gifts, real estate gifts, and business interest gifts, along with estate-planning resources, eBooks, videos, and consultation through the Legacy Community.

Quantifiable outcome

• Over 1,000 people receive free counseling consultation monthly
• +2 more outcomes

Named customers3 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Five partnerships are on record, tiered minor and core.

• Cold Water MediaminorChannel Partner/ Reseller/ DistributorCold Water Media holds licensing rights for Drive Thru History video content. Contact information provided for viewing permissions: Palmer Lake, CO.
• Big Idea Entertainment LLCminorChannel Partner/ Reseller/ DistributorLicensing partner for VeggieTales content through Focus on the Family. Big Idea Entertainment based in Franklin, TN.
• Tyndale House PublishersminorChannel Partner/ Reseller/ DistributorPublisher of McGee and Me content. Tyndale House based in Carol Stream, IL. Permissions handled through Tyndale for McGee and Me materials.
• Christian TrustmakerminorStrategic or Co-development PartnerPartnership for estate planning resources. David Carlson, President of Christian Trustmaker, serves as special guest speaker for Creating a Will Biblically event sponsored by Planned Giving team.
• rTribecoreTechnology or IntegrationApp-based platform for video counseling sessions with private practitioners in the Christian Counselors Network. Smartphone/tablet required with subscription fee. Provides alternative to in-person counseling referrals.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• American Association of Christian Counselors: AACC is a professional membership body for Christian counselors offering credentialing, training, and a counselor directory. It is a direct peer to the Christian Counselors Network in serving licensed Christian therapists with referrals, resources, and continuing education.
• FamilyLife: FamilyLife is a Cru ministry focused on marriage and family resources, hosting the Weekend to Remember marriage conferences. It directly competes with Focus on the Family in marriage content, conferences, and family discipleship resources for Christian couples.
• Plugged In: Plugged In is a wholly-owned Focus on the Family sub-brand; listed here as a peer because competing standalone Christian media-review properties (e.g., Common Sense Media, parental review sites) and Christian review outlets overlap with its entertainment-discernment niche.
• National Fatherhood Initiative: NFI is a nonprofit focused on father-engagement resources, training, and curriculum for organizations and families. It overlaps directly with Focus on the Family's parenting/fathering segment and serves similar church and family-ministry partners.
• Family Policy Alliance: Family Policy Alliance is the civic-action arm historically aligned with Focus on the Family, advocating on family and religious-liberty policy at the state level. It is a peer in faith-based family advocacy, especially around pro-life and parental-rights policy work.
• Family Talk: Founded by James Dobson after his transition from Focus on the Family, Family Talk operates a daily Christian radio broadcast and family-ministry publishing arm — overlapping directly with Focus on the Family's broadcast, parenting resources, and conservative Christian family positioning.

Broad incumbents

• Bethany Christian Services: Bethany is a faith-based family services nonprofit offering foster care, adoption, pregnancy counseling, and refugee services. It is comparable as a Christian nonprofit providing family-support services and counseling through a biblical lens, though its scope extends beyond what Focus on the Family offers.
• Cru: Cru is one of the largest U.S. Christian nonprofits with a global footprint spanning evangelism, discipleship, and family ministry (FamilyLife is a division). It competes broadly for donor mindshare and offers adjacent family/marriage resources through its ministries.
• Lakewood Church / Joel Osteen Ministries: Lakewood Church is a large U.S. megachurch producing Christian broadcast content, books, and family resources with a global broadcast footprint. It competes with Focus on the Family for Christian family-content audience attention and donor dollars.
• Compassion International: Compassion International is a large Christian child-sponsorship and family-support nonprofit with global reach and a recurring donor model. It is comparable in scale and donor-base mechanics (recurring giving, sponsorship, child/family focus) though it concentrates on international child development rather than U.S. family ministry.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/FocusFamily
• YouTubeyoutube.com/user/FocusOnTheFamilyUSA
• Facebookfacebook.com/focusonthefamily
• LinkedInlinkedin.com/company/focus-on-the-family
• Instagraminstagram.com/focusonthefamily
• Pinterestpinterest.com/focusonthefamily

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Focus on the Family