What Perfect Hydration does

Perfect Hydration, LLC is a privately held, US-based packaged beverage company headquartered in Vernon, California, that produces and sells 9.5+ pH ionized alkaline water under the Perfect Hydration Alkaline Water brand. The company runs the water through a proprietary 9-stage purification process and adds a blended potassium-and-magnesium electrolyte formulation, then packages the output in two main formats: 100% post-consumer recycled rPET-1 plastic bottles (20 oz, 1 L, 1.5 L, 1 gallon, in singles and multi-packs) and infinitely recyclable aluminum cans and bottles (16.9 oz cans and 16 oz resealable bottles, in singles and 12-packs). It has also introduced limited-edition flavored variants (Lemon and Berry at 8.0+ pH) in slim 12 oz cans, and all production and sourcing is conducted domestically.

The business model is a hybrid physical-retail and direct-to-consumer packaged goods model. Perfect Hydration distributes through roughly ten channels: six major national grocery chains (Sprouts Farmers Market, H-E-B, Kroger, Albertsons, Costco, The Fresh Market), regional banners (Vons, Safeway), CVS, two large e-commerce marketplaces (Amazon, Walmart.com), and its own Shopify storefront at perfect-hydration.com. Marketing is athlete-led, anchored by an 11-person professional ambassador roster that includes NFL's Julian Edelman (who is also an equity investor) and supplemented by social media (Instagram, Facebook, TikTok), retail point-of-sale campaigns, and an email newsletter. The company does not disclose pricing on its own website and offers no subscription tier.

The firm operates as a California LLC, employs 11–50 people, and reports a four-person executive team including a President, CFO, EVP, and SVP of Sales. As of December 2025 it was actively operating and reporting significant e-commerce acceleration (237% on Walmart.com, 117% on Amazon) alongside expanded physical retail distribution, with no disclosed funding rounds, M&A activity, or institutional investors in the source material beyond Julian Edelman's reported stake.

Name

Perfect Hydration

Legal name

Perfect Hydration, LLC

Website

https://www.perfect-hydration.com/

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Perfect Hydration is a US-based packaged beverage company selling 9.5+ pH alkaline water in recycled plastic and aluminum formats through major grocery chains, Amazon, Walmart.com, and its own DTC site, marketed primarily to athletes and active lifestyle consumers.

Ownership category

akta.pro rank

Product category

Bottled Alkaline Water

NAICS

Bottled Water Manufacturing (312112), Beverage Manufacturing (3121)

SIC

Beverages (2080)

akta.pro primary industry

Alkaline/Ionized Bottled Water Production (AFAFACAG)

akta.pro secondary industries

Bottled Water (Still, Sparkling, Enhanced) (CRADAHAC), Flavored/Enhanced Bottled Water Production (Essenced, Vitamin, Electrolyte) (AFAFACAF)

Keywords

• Alkaline water products
• Bottled water manufacturing
• Purified drinking water
• Sustainable water packaging
• Electrolyte enhanced water

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Bottled Water Product Sales: Revenue generated from direct sales of alkaline water products in various packaging formats including recycled plastic bottles (20 oz, 1 L, 1.5 L, 1 gallon), aluminum cans (16.9 oz), and aluminum bottles (16 oz), sold as single units and multi-packs (12-pack, 24-pack). Products sold through company website, Amazon, Walmart.com, and major retail chains.
2. Flavored Alkaline Water: Sales of flavored variants including Lemon Flavored (8.0+ pH) and Berry Flavored (8.0+ pH) alkaline water, positioned as zero sugar, zero calorie, zero sweetener alternatives to sugary drinks.

Go-to-market motion3 records

Distribution channels10 records

Marketing channels7 records

Core offering

Perfect Hydration manufactures and sells 9.5+ pH ionized alkaline drinking water that has been 9x purified through a proprietary 9-stage purification process and fortified with a proprietary blend of potassium and magnesium electrolytes. Products are offered in single units and multi-packs across 100% post-consumer recycled rPET-1 plastic bottles (20 oz, 1 L, 1.5 L, 1 gallon) and infinitely recyclable aluminum cans and bottles (16.9 oz cans, 16 oz aluminum bottles), plus limited-edition flavored variants (Lemon, Berry) at 8.0+ pH in 12 oz slim cans, sold to U.S. consumers via national grocery chains and e-commerce.

Product overview

Perfect Hydration is a bottled alkaline water brand offering a portfolio of 14 products across two main packaging categories: Recycled PET-1 Plastic Bottles (20 oz, 1 Liter, 1.5 Liter, 1 Gallon in single and multi-pack formats) and Aluminum Cans and Bottles (16.9 oz cans, 16 oz aluminum bottles in single and 12-pack formats). Additionally, the company has introduced two flavored alkaline water variants (Lemon and Berry) at 8.0+ pH. All products feature 9.5+ pH ionized alkaline water (8.0+ pH for flavored variants), enhanced with electrolytes including potassium and magnesium. The company emphasizes sustainability through 100% recycled plastic bottles and infinitely recyclable aluminum packaging, with all products sourced and produced in the USA.

Differentiator

Problem solved

Functional benefit

Products and services

• 20 oz Bottle Single 20 oz bottle of 9.5+ pH ionized alkaline water in 100% post-consumer recycled rPET-1 plastic, designed for on-the-go hydration during workouts, hikes, runs, and busy days.
• 20 oz 24-pack Case of 24 individual 20 oz bottles of 9.5+ pH alkaline water made from 100% recycled rPET-1 plastic, intended for hosting, workouts, or stocking up for multiple people.
• 1 Liter Bottle Single 1 liter bottle of 9.5+ pH alkaline water with a contoured shape and wide-mouth top, in 100% recycled rPET-1 plastic, available at select retailers and on Amazon.
• 1 Liter 12-pack Case of 12 individual 1 liter bottles of 9.5+ pH alkaline water in 100% recycled rPET-1 plastic, available on Amazon and at select retailers.
• 1.5 Liter Bottle Single 1.5 liter bottle of 9.5+ pH alkaline water in 100% recycled rPET-1 plastic, 50% larger than the 1L bottle, designed for bigger hydration needs.
• 1.5 Liter 12-pack Case of 12 individual 1.5 liter bottles of 9.5+ pH alkaline water in 100% recycled rPET-1 plastic, for big hydration needs.
• 1 Gallon Bottle Single gallon bottle of 9.5+ pH ionized alkaline water in 100% recycled plastic, intended for the daily gallon challenge or refilling personal bottles.
• 1 Gallon 4-pack Four 1 gallon bottles of 9.5+ pH alkaline water in 100% recycled plastic, positioned for premium hydration at home, delivered via Amazon or available at retailers.
• 16.9 oz Aluminum Can Single tallboy aluminum can of 9.5+ pH alkaline water in industry-leading infinitely recyclable aluminum that keeps water cold longer and is easy to recycle.
• 16.9 oz Aluminum Can 12-pack Case of 12 aluminum cans of 9.5+ pH alkaline water, positioned for coolers at the beach, camping, or hosting events.
• 16 oz Aluminum Bottle Resealable 16 oz aluminum bottle with screw-top, made with industry-leading infinitely recyclable packaging, targeted at eco-conscious athletes.
• 16 oz Aluminum Bottle 12-pack Case of 12 resealable aluminum bottles of 9.5+ pH alkaline water in cardboard packaging, positioned for eco-conscious athletes seeking sustainable hydration.
• Lemon Flavored Alkaline Water 12 oz slim can of 8.0+ pH alkaline water with a natural hint of lemon, zero sugar, zero calories, zero sweeteners, zero bubbles, no colors or aftertaste, positioned as a healthier alternative to sugary drinks.
• Berry Flavored Alkaline Water 12 oz slim can of 8.0+ pH alkaline water with a natural touch of berry flavor, zero sugar, zero calories, zero sweeteners, zero colors, no aftertaste, positioned as a healthier alternative to sugary drinks.

Quantifiable outcome

• 237% increase in online sales on Walmart.com
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Five partnerships are on record, tiered minor.

• American Red CrossminorOthersCommunity charity partnership for disaster relief efforts. Perfect Hydration teams up with national and local charities in sports, education, disaster relief, and community building.
• Los Angeles Food BankminorOthersFood bank charity partnership for community building and hunger relief initiatives. Part of Perfect Hydration's commitment to giving back to local communities.
• Olive CrestminorOthersCharity partnership supporting children and families. Perfect Hydration supports through donations and community building initiatives.
• City of HopeminorOthersCancer research and treatment center partnership. Part of Perfect Hydration's charitable giving program supporting healthcare causes.
• Youth Sports CampsminorOthersPartnership with youth sports programs and camps. Perfect Hydration supports young athletes through equipment funds, travel assistance, training access, and VIP event opportunities.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Voss: Premium still and sparkling bottled water with iconic packaging sold through premium grocery, hospitality, and on-premise — competes for the same premium-water consumer and lifestyle-driven positioning.
• Smartwater (Glacéau / Coca-Cola): Mass-market premium water brand owned by Coca-Cola — same premium hydration positioning (vapor-distilled + electrolytes), with vastly greater distribution, marketing budget, and recent alkaline line extensions.
• Fiji Water: Iconic premium bottled water brand with deep national grocery and convenience-store distribution; competes for premium-water shelf space and athlete/partnership sponsorships at much larger scale.
• LIFEWTR (PepsiCo): Premium bottled water brand from PepsiCo with pH-balanced/artesian positioning aimed at design-conscious and wellness consumers; competes for the same differentiated-water real estate on retailer shelves.
• Aquafina (PepsiCo): Mass-market purified bottled water backed by PepsiCo distribution — represents the volume baseline against which alkaline premium water brands must justify premium pricing.

Emerging players

• Bevi: Smart water dispenser offering flavored and functional still/sparkling water for offices and homes; an emerging channel/format competitor that addresses the same hydration-occasion consumer with a refill model.

Direct peers

• Essentia Water: The leading 9.5+ pH alkaline bottled water brand, with national retail distribution and a focus on hydration, athletes, and pH-based positioning — directly overlapping on formulation, target customer, and channel strategy.
• pH10: Alkaline bottled water brand marketing 10+ pH water with a focus on health and wellness benefits and eco-friendly packaging — an emerging direct competitor in the same functional-water niche.
• Liquid Death: Aluminum-canned and bottled water brand with a strong athletic / extreme-sports cultural identity and rapidly scaled retail distribution — overlapping use case (premium on-the-go hydration) and similar aluminum packaging format.
• Core Hydration: Premium bottled water brand focused on athletes and active lifestyles, with reverse-osmosis + electrolyte formulation; competes for the same shelf placement, sports-positioning narrative, and household routine consumer.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/PerfectHydration9.5
• Instagraminstagram.com/perfecthydration
• Xx.com/PerfHydration

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Perfect Hydration