Directive Technology

What Directive Technology does

Directive Technology is a Managed IT Services Provider (MSP) founded in 1993 in Oneonta, New York, serving small and mid-sized businesses across Otsego County and broader upstate New York, including Cooperstown, Albany, Utica, Syracuse, Binghamton, and Norwich. The company delivers managed IT support, cybersecurity, cloud hosting, web design, computer repair, and AI consulting under the Directive brand, and operates a dedicated cybersecurity sub-brand called NOCOLOGY alongside a Joomla-focused web platform product called JoomConnect. The service portfolio spans infrastructure management, security operations, and digital presence, addressing end-to-end technology needs for clients that typically lack internal IT departments, with delivery combining remote monitoring, on-site support, and cloud infrastructure management. JoomConnect represents a packaged software investment targeting Joomla-based web publishing and member management, indicating a niche product bet beyond pure services.

Commercially, Directive Technology operates as a privately held business with no disclosed outside funding, parent company, or investor base. Revenue is generated through service contracts with SMBs in the Northeast US market, supplemented by JoomConnect product sales. The company maintains a small team of 11-50 employees, supports clients via phone, email, and on-site visits, and runs a content marketing channel via a company blog launched March 30, 2009.

Name

Directive Technology

Legal name

Directive Technology, Inc.

Website

https://directive.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

11–50 employees

Short description

Directive Technology is a Managed IT Services Provider founded in 1993 in Oneonta, New York, serving small and mid-sized businesses across upstate New York with managed IT, cybersecurity, cloud hosting, web design, and AI consulting under the Directive, NOCOLOGY, and JoomConnect brands.

Ownership category

akta.pro rank

Product category

Managed IT Services

NAICS

Computer Facilities Management Services (541513), Computer Systems Design and Related Services (54151)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

IT Service Desk & End-User Support (L1/L2) (BPAAACAA)

akta.pro secondary industries

Network Monitoring, Assurance & Managed NOC Services (SLA Ops) (HDAIAGAJ), Employee Experience (EX) & Digital Experience Monitoring Support (BPAEAJAO)

Keywords

• Managed IT services
• Cybersecurity solutions
• Cloud hosting services
• Web design development
• Computer repair support

Headquarters

HQ city

Oneonta

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Managed IT Services: Monthly recurring managed IT services providing proactive monitoring, support, and maintenance for business IT infrastructure. Billed monthly in advance per their terms of service.
2. Cloud and Hosting Services: Managed cloud hosting provided as a monthly service that automatically renews until cancelled.
3. Web Design and Development: One-time web design and development services including content management, SEO, and website accessibility compliance.
4. Hourly IT Support and Computer Repair: Per-incident or hourly technical support and computer repair services.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Directive Technology provides outsourced managed IT services for small and medium-sized businesses, including 24/7/365 proactive IT monitoring, cybersecurity, fully managed cloud hosting (Google Workspace and Office 365), web design and development, AI consulting, backup and disaster recovery, virtual CIO services, and on-demand computer repair. Services are delivered primarily through monthly recurring managed services contracts under the NOCOLOGY brand, targeting local businesses in Otsego County and Central New York.

Product overview

Directive Technology is a managed service provider (MSP) offering a comprehensive suite of IT services to small and medium-sized businesses in the Oneonta, New York area. The company's portfolio is built around Managed IT Services as its core offering, supported by the NOCOLOGY IT Management brand. The product line includes Cybersecurity services (with sub-services for risk assessment, dark web monitoring, phishing training, endpoint security, and compliance), Cloud Hosting (encompassing Google Workspace and Office 365 management), Web Design & Development, AI Consulting, Remote Workforce Solutions, Backup & Disaster Recovery, Business Phones, Virtual CIO services, and Computer Repair & Support. The company also develops and maintains JoomConnect, a custom web platform for MSP clients. Services are designed to be delivered as an integrated package with NOCOLOGY providing the IT management infrastructure, while specialized services like Cybersecurity and AI Consulting function as add-on modules to the core managed IT offering.

Differentiator

Problem solved

Functional benefit

Brands

• NOCOLOGY: IT management and monitoring service brand offering proactive IT monitoring, server care, desktop support, 24/7 support, backup and disaster recovery services for small and medium organizations.

Products and services

• Managed IT Services Comprehensive outsourced IT management for small and medium businesses including proactive monitoring, 24/7/365 support, network and server care, desktop support, and unlimited phone and remote assistance delivered on a monthly recurring contract basis.
• NOCOLOGY IT Management Proprietary sub-brand offering enterprise-grade proactive IT monitoring, server care, desktop support, 24/7 support, and backup and disaster recovery customized for small and medium organizations.
• Cybersecurity Services Comprehensive security offering for businesses including risk assessment, dark web monitoring, phishing simulation training, access control, endpoint security, mobile device management, email encryption, spam protection, compliance management, multi-factor authentication, security cameras, employee security training, and password management.
• Cloud Hosting Services Fully managed and scalable cloud hosting with spam and virus email protection, email encryption, and integration with Google Workspace and Microsoft Office 365, billed as a monthly subscription.
• Web Design and Development One-time website design and development services including content management, search engine optimization, social media services, website accessibility and ADA compliance, graphic design, copywriting, and blogging for businesses and organizations.
• AI Consulting Consulting services helping businesses evaluate, implement, and optimize AI solutions including AI voice solutions, AI adoption guidance, and consultation engagements.
• Backup and Disaster Recovery Data protection and business continuity service ensuring critical business data is backed up and restorable in the event of disaster or system failure for small and medium business clients.
• Virtual CIO Services Strategic IT leadership and technology planning services for businesses that do not have an in-house CIO, providing executive-level IT guidance on a consulting basis.
• Computer Repair and IT Support Per-incident or hourly technical computer support and repair services positioned as Oneonta's tech support specialists for keeping business technology operational.
• Business Phone Systems Business phone system solutions including VoIP and call center offerings for business communications, sold as a managed service to small and medium businesses.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• Ntiva: Ntiva is a managed IT services and cybersecurity company serving SMB and mid-market businesses across the US. Directly comparable to Directive across managed IT, cybersecurity, cloud, and IT helpdesk offerings.
• Kelser Corporation: Kelser is a Connecticut-based managed IT services and cybersecurity provider focused on SMB and mid-market clients in the Northeast. Comparable to Directive as a regional full-service MSP with similar service mix and customer segment.
• CMIT Solutions: CMIT Solutions is a managed IT services and cybersecurity franchise serving SMBs across the US through local owners. Comparable to Directive in targeting local SMBs with managed IT, cybersecurity, and helpdesk services.
• TechMD: TechMD is a managed IT services and cybersecurity provider serving SMB and mid-market clients primarily on the West Coast. Comparable to Directive as a regional full-service MSP with similar managed-services and cybersecurity offerings.
• Integris: Integris is a managed IT services and cybersecurity provider for SMB and mid-market clients across the Northeast US. Directly comparable to Directive as a regional full-service MSP offering managed IT, cybersecurity, cloud, and IT strategy services to similar SMB customers.
• Dataprise: Dataprise is a nationwide managed IT services provider delivering managed IT, cybersecurity, cloud, and helpdesk services to SMB and mid-market customers. Comparable to Directive as a comprehensive MSP serving SMB clients with subscription-based managed services.

Others

• Microsoft 365 / Google Workspace channel partners (generic): Authorized resellers and integrators for Google Workspace and Microsoft Office 365 compete with Directive for cloud productivity deployments and adjacent managed-services contracts among SMBs. Comparable as competitors for the cloud reseller and migration portion of Directive's revenue.

Regional players

• IT Support RI: IT Support RI is a regional managed IT services and cybersecurity provider serving SMBs in Rhode Island and southern New England. Comparable to Directive as a local/regional full-service MSP targeting small businesses with similar IT and security offerings.
• Netstar: Netstar is an IT managed services provider serving SMB clients in the UK with managed IT, cloud, and cybersecurity offerings. Comparable to Directive as an SMB-focused MSP with similar service mix, though geographically separate.
• Local Upstate NY IT service providers: Other local and regional IT support shops in Upstate New York compete with Directive for SMB managed IT, helpdesk, and computer repair work in the Oneonta/Otsego County service area and adjacent counties.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/directive
• YouTubeyoutube.com/dtisi
• Facebookfacebook.com/directive
• LinkedInlinkedin.com/company/directive
• Instagraminstagram.com/directiveny

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Directive Technology