School Management and Record Tracking

What School Management and Record Tracking does

School Management and Record Tracking, Inc. (SMART) is a privately held US-based software company founded in 1991 (per the company's own "over 35 years" claim as of 2026) and headquartered in Phoenix, Arizona. The company sells a web-based student information system (SIS) to K-12 schools, school districts, and other educational institutions, covering the full student lifecycle from prospective enrollment through graduation. The platform is accessed via cloud portals and is functionally organized around two core systems—OnlineSMART (student records, grades, attendance, documents, financial payments, and financial aid) and SMART Flex (multi-school administrative portal)—with two add-on modules: SMARTTime (electronic attendance via fingerprint, code, or contactless key fob) and a Student Portal for self-service grade and schedule access.

The underlying technology is a mature multi-tenant SaaS web application that has been browser-delivered for approximately 20 years, supplemented by biometric/fob hardware for attendance. SMART monetizes through annual subscriptions sold on a quote-based, consultative basis; no public pricing is disclosed, and the company relies on a direct sales motion driven by demo booking and contact forms rather than self-service or channel partners. The customer base is exclusively US-based, with no international footprint, no disclosed funding rounds, no M&A activity, and no public leadership disclosures. The company has a reported headcount in the 51–100 range and positions itself as a long-tenured, ease-of-use-focused incumbent in a niche SIS segment, with no disclosed AI/ML capabilities, integrations, or third-party partnerships visible in the source data.

Name

School Management and Record Tracking

Legal name

School Management and Record Tracking, Inc.

Website

https://onlinesmart.net

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

51–100 employees

Short description

School Management and Record Tracking (SMART) is a privately held Phoenix-based SaaS vendor that sells a web-based student information system to US K-12 schools and districts, covering enrollment, grades, attendance, financials, and student portals.

Ownership category

akta.pro rank

Product category

Student Information System

NAICS

Educational Services (611)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Student Information Systems (SIS) & School Administration Platforms (EDAJAMAB)

akta.pro secondary industries

Parent/Student Portals, Communications & Consent Management (EDAFAEAK), Academic Integrity, Device Monitoring & Classroom Management Tools (EDAJAMAK)

Keywords

• Student information system
• School management software
• Attendance tracking software
• K-12 education software
• Student record management

Headquarters

HQ city

Phoenix

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Student Information System Subscription: SMART operates as a SaaS provider offering web-based student management software on a subscription basis. Schools, districts, and educational institutions pay for access to OnlineSMART, SMART Flex, and related modules. The subscription model provides recurring revenue with multi-year customer relationships.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

SMART provides a web-based student information system (SaaS) for K-12 schools, districts, and educational institutions. Its platform manages the full student lifecycle—from prospective through active to graduate students—including personal information, documents, financial payments, grades, attendance, and financial aid. Complementary modules include SMARTTime (electronic attendance with fingerprint, code, and contactless key fob check-in/out) and a Student Portal for self-service access to grades and schedules.

Product overview

School Management and Record Tracking (SMART) offers a unified student information system comprised of two core products: OnlineSMART (web-based student management platform) and SMART Flex (administrative portal). These core systems are complemented by the Student Portal module for student self-service access to grades and schedules, and SMARTTime (an add-on attendance module) that supports fingerprint, code, and key fob check-in/out functionality. All products work together as an integrated school management solution.

Differentiator

Problem solved

Functional benefit

Brands

• OnlineSMART: Primary student information management system for managing prospective, active, and graduate students including personal information, documents, financial payments, grades, attendance, and financial aid.
• SMART Flex
• SMARTTime
• Student Portal

Products and services

• OnlineSMART Web-based student management software for managing prospective, active, and graduate students, including personal information, documents, financial payments, grades, attendance, and financial aid tracking. Designed for K-12 schools, districts, and educational institutions.
• SMART Flex Administrative portal system for school staff to manage student records, accounts, and operations, with multi-school/corporation support. Targets school administrators and staff at educational institutions.
• SMARTTime Electronic attendance system enabling students to check in/out using fingerprint scanning, access codes, or contactless key fobs. Replaces manual clipboard-based attendance processes for K-12 schools and educational institutions.
• Student Portal Self-service web portal enabling students to view their academic performance, grades, and schedules. Reduces administrative inquiries by giving students direct access to their records.

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Skyward: Skyward (Qmlativ / SMS 2.0) offers K-12 school management software including SIS, finance, HR, and attendance. It directly overlaps SMART's core SIS + financial tracking value proposition in the K-12 vertical.
• PowerSchool: PowerSchool is the largest dedicated K-12 student information system vendor in North America, offering SIS, enrollment, and learning management capabilities. It directly competes with SMART for K-12 district SIS contracts and is the category benchmark.
• Edupoint Educational Systems (Synergy): Edupoint's Synergy Education Platform is an enterprise K-12 SIS competing in the same segment as SMART, with similar offerings around gradebook, attendance, parent/student portal, and state reporting.
• Infinite Campus: Infinite Campus provides a K-12 SIS platform used widely by US school districts. It is a direct peer to SMART in serving K-12 SIS, attendance, gradebook, and student records workflows.
• Gradelink: Gradelink is a cloud-based SIS for K-12 schools focused on independent and private schools. It overlaps SMART's SIS + parent/student portal functionality, particularly in the smaller-school segment.
• FACTS (Renweb / FACTS SIS): FACTS offers a K-12 SIS targeted at private and faith-based schools, with features for admissions, attendance, and grade reporting. It is a direct comparable to SMART in the private K-12 SIS segment.
• Veracross: Veracross provides a unified SIS for independent schools, spanning admissions, enrollment, academics, and development. It directly overlaps SMART's SIS + financial tracking and student information management scope.

Emerging players

• Alma SIS: Alma is a modern, API-first SIS aimed at K-12 schools with a stronger integrations story. It represents an emerging, more technically current alternative to SMART in the same K-12 SIS category.

Regional players

• TeachPoint: TeachPoint provides K-12 SIS and educator evaluation solutions primarily serving schools in specific US regions. It represents a regional SIS competitor with comparable core student records functionality.

Broad incumbents

• Blackbaud (K-12 / Education Management): Blackbaud provides school management software alongside its broader nonprofit/education technology portfolio. It overlaps SMART's SIS and school administration capabilities while serving a wider constituent base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about School Management and Record Tracking