Waya Health

What Waya Health does

Waya Health, operated by Wellovate LLC, is a healthcare-focused extended reality (XR/VR) software company founded in 2016 by board-certified physicians Joseph Morgan MD and Rahul Patel MD and headquartered in Boone, North Carolina. The company builds an enterprise-grade VR/XR platform supporting VR, AR, and 2D delivery modes, HIPAA-compliant infrastructure that does not require protected health information, kiosk-mode systems, and offline capability. Around this core platform, Waya packages a portfolio of clinical and wellness modules: Waya OnSite for inpatient and outpatient clinical workflows, Waya Procedural for non-pharmacological comfort during medical and surgical procedures, Waya Pediatrics, Waya Palliative Care, Waya Mobility Assessment (falls risk), Waya Thrive and Waya Thrive for Veterans (400+ wellness experiences), Waya Rehab (FDA-registered under 21 CFR Part 11 for physical and occupational therapy), Waya Educate (enterprise staff training with AI-driven avatars), and Wayaverse (generative AI that builds traversable 3D environments from voice prompts).

Waya Health generates revenue primarily through enterprise software licensing (subscription/recurring) tied to facility size and headset count, complemented by hardware sales of VR systems bundled with its software. Its largest known commercial event is a $1.8 million Veterans Health Administration contract deploying 350+ systems across 56 medical centers in 34 states and Puerto Rico; additional deployments and pilots include Western North Carolina VA, Charles George VA Medical Center, Levine Children's Hospital, and Atrium Wake Forest Baptist. The company sells direct to hospitals, health systems, and VA medical centers, and operates a hybrid channel model through international and content partners including Engage VR (Australia/New Zealand), VRWorkout, Reimagine Well, and Viva Vita (senior living). Multi-year VHA pilot outcomes (84% discomfort reduction, 89% stress reduction, 96% enjoyment, 97% peer recommendation) form the core evidence base used in enterprise sales.

Name

Waya Health

Legal name

Wellovate LLC

Website

https://wayahealth.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Waya Health is a clinician-founded healthcare XR/VR software company offering HIPAA-compliant virtual reality platforms for pain management, rehabilitation, palliative care, and veteran care, sold primarily to hospitals and the Veterans Health Administration.

Ownership category

akta.pro rank

Headquarters

HQ city

Boone

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Supply Chain, Infrastructure, Operations

Revenue model

1. Enterprise Software Licensing: Healthcare institutions purchase licenses for the Waya Health Platform and its applications. Pricing based on facility size and number of headsets/deployments.
2. Hardware Sales: Sale of VR hardware systems bundled with proprietary software. The company shipped 350+ VR systems under the $1.8M VHA contract.
3. Enterprise Training/Education Platform: Waya Educate platform sold to healthcare enterprises for staff training and simulation purposes.

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Waya Health develops and sells a HIPAA-compliant enterprise extended reality (VR/XR) software platform designed specifically for healthcare organizations. The platform supports multiple specialized application modules covering clinical workflows, rehabilitation, pediatric care, palliative care, wellness, veteran care, and staff education, deployable across VR, AR, and 2D mediums. Core revenue derives from enterprise software licensing and bundled VR hardware sales to hospitals, VA medical centers, and senior living communities.

Product overview

Waya Health offers a unified extended reality platform for healthcare that operates across VR, AR, and 2D mediums. The core Waya Health Platform serves as the foundational infrastructure, supporting multiple specialized application modules including Waya OnSite for clinical workflows, Waya Procedural for medical procedures, Waya Pediatrics for pediatric care, Waya Palliative Care for end-of-life support, and Waya Mobility Assessment for fall risk evaluation. The wellness portfolio includes Waya Thrive for general wellness with 400+ XR experiences, and Waya Thrive for Veterans with veteran-focused content. Waya Rehab (FDA-registered) and Waya Educate serve rehabilitation and enterprise education respectively. Wayaverse provides generative AI capabilities for creating personalized 3D environments via voice commands.

Differentiator

Problem solved

Functional benefit

Brands

• Wayaverse: Generative AI platform for creating personalized, immersive, traversable three-dimensional environments using voice-driven commands.
• Waya Thrive
• Waya OnSite
• Waya Procedural
• Waya Palliative Care
• Waya Mobility Assessment
• Waya Pediatrics
• Waya Educate
• Waya Rehab

Products and services

• Waya Health Platform

Quantifiable outcome

• 84% reported reduction in discomfort among veterans using Waya VR
• +5 more outcomes

Named customers5 records

Segments6 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature10 records

Partnerships

Five partnerships are on record, tiered core and secondary.

• Engage VRcoreStrategic or Co-development Partner · 4 March 2024Groundbreaking partnership to redefine healthcare landscape across Australia and New Zealand. Combines Waya Health's immersive technology platform with Engage VR's next-gen rehabilitation care capabilities. Engage VR received a $1.485 million 'Game Changer' grant from HNECC PHN to advance VR healthcare access in Australia using Waya Health's technology.
• Reimagine WellsecondaryTechnology or Integration · 21 August 2023Content partnership providing Waya Health customers access to Reimagine Well's cutting-edge patient experience content. Reimagine Well benefits from Waya Health's device-agnostic platform. Joint goal of scaling users across private and public sector hospitals, senior care, skilled nursing facilities, and home health.
• VRWorkoutsecondaryTechnology or Integration · 3 August 2023Integration of VRWorkout's exercise content into the Waya Health Platform. VRWorkout is known for highest intensity workout in VR. Waya Health customers can access exercise content with data collected and reported back to healthcare providers.
• Viva VitasecondaryStrategic or Co-development Partner · 25 May 2023Partnership to simplify VR technology integration for healthcare providers. Combined Waya Health and Viva Vita product suite offers unified offering on single VR headset. Targets senior living communities and adults aging in place. Viva Vita serves over 200+ senior living communities worldwide.
• Veterans Health Administration (VHA) / VHA XR NetworkcoreStrategic or Co-development Partner · 18 August 2021Collaboration with VHA Innovation Ecosystem and VHA Extended Reality Network to study VR healthcare for veterans across 12 VHA medical centers. Focus areas include falls risk assessments, neurological risk assessment, palliative care, procedural use, acute/chronic pain management, and anxiety.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Penumbra (REAL Immersive): Penumbra's REAL Immersive division sells a clinician-grade VR rehabilitation system (REAL y-Series) to hospitals and rehab centers. Direct overlap with Waya Rehab in the immersive physical/occupational therapy category for healthcare providers.
• Rendever: Rendever provides VR experiences for senior living communities to reduce isolation and support cognitive engagement. Directly comparable to Waya's senior-living and palliative use cases enabled by the Viva Vita partnership.
• Osso VR: Osso VR delivers VR surgical and medical device training to clinicians and healthcare institutions. Comparable to Waya Educate for clinical workforce training, though more focused on procedural/surgical content.
• Mursion: Mursion provides immersive VR simulation for healthcare workforce training, including soft-skills and clinical scenarios. Comparable to Waya Educate's enterprise training offering for hospitals and health systems.
• XRHealth: XRHealth provides VR-based telehealth therapy, including physical, cognitive, and occupational rehabilitation delivered remotely. Comparable to Waya Rehab and Waya Thrive for Veterans and overlaps on clinical-grade immersive rehab with payer/provider reimbursement positioning.
• BehaVR: BehaVR develops VR behavioral health and wellness therapeutics sold to payers, providers, and employers. Overlaps with Waya Thrive and Waya Procedural on anxiety, pain, and stress reduction use cases in a payer/provider GTM.
• appliedVR: appliedVR is a direct competitor offering FDA-authorized VR therapeutics for chronic pain and mental health, sold to health systems, payers, and self-insured employers. Closely comparable to Waya's Waya Procedural, Waya Thrive, and Waya Rehab product lines in both use case and clinical positioning.

Emerging players

• SyncThink: SyncThink uses VR-based eye-tracking for clinical assessment of concussion and neurological function. Comparable to Waya Mobility Assessment on the assessment-instrument side of clinical XR.
• Psious: Psious offered VR environments for mental health exposure therapy and anxiety treatment to clinicians. Comparable use-case overlap with Waya Thrive and Waya Procedural on anxiety/behavioral use cases, though smaller in scale.
• FundamentalVR: FundamentalVR provides haptic VR surgical training and simulation. Adjacent peer overlapping with Waya Educate in healthcare enterprise training, with a stronger emphasis on haptics and surgical procedure rehearsal.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/wayahealth
• Xx.com/wayahealth

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Waya Health