Viva Vita

Name

Viva Vita

Legal name

Viva Vita Company

Website

https://vivavita.org

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Senior Wellness Virtual Reality

NAICS

Services for the Elderly and Persons with Disabilities (624120)

SIC

Services-Home Health Care Services (8082), Retail-Radio, Tv & Consumer Electronics Stores (5731)

akta.pro industry

PRIMARYHLADAEAH

Continuing Care at Home (CCaH) / Virtual CCRC Programs

Healthcare & Life Sciences/Elder Care & Long-Term Care/Continuing Care Retirement Communities (CCRC)

SECONDARYHSABAAAH

Technology Assistance & Digital Support for Seniors

Home & Personal Services/Elder Care & In-Home Care Services/Non-Medical Companion Care

SECONDARYHDACANAD

VR/AR Gaming Hardware (Headsets & Controllers)

Hardware, Technology & Telecom/Computing Hardware & Peripherals/Gaming Hardware (Consoles & Accessories)

Keywords

• Virtual reality seniors
• Senior care technology
• Immersive therapy experiences
• Cognitive stimulation VR
• VR subscription service

Headquarters

HQ city

Washington

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Technology or R&D, Personnel, Operations, Marketing or Sales

Revenue model

1. Hardware Sales - VR Kits: One-time purchase of VR hardware including headset, tablet, wifi device, case, and cables. Kits are sold as new ($699.99) or refurbished ($599.99). Requires subscription to operate.
2. VR Kit Subscription: Monthly recurring subscription providing unlimited access to hundreds of VR experiences in the content library, 3 new experiences every month, software license, and access to activity packs. Billed at $29.99/month with no contract - cancel anytime.

Pricing tiers

Go-to-market motion3 records

Distribution channels2 records

Marketing channels7 records

Core offering

Viva Vita sells and rents access to turn-key virtual reality hardware kits (Pico VR headset, Android tablet, portable WiFi device, protective case, and charging cables) bundled with a mandatory monthly subscription to a proprietary library of 100+ pre-downloaded immersive VR experiences. The offering is purpose-built for older adults and requires no WiFi, setup, PC, or mobile phone to operate, targeting both individual seniors at home and senior living communities for cognitive stimulation, reminiscence therapy, and mental wellness.

Product overview

Viva Vita is a virtual reality company offering an all-in-one VR solution designed specifically for older adults. The core product portfolio consists of the Viva Vita Kit (hardware bundle with VR headset, tablet, WiFi device, and accessories) and the Refurbished Viva Vita Kit, both requiring the mandatory VR Kit Subscription for access to content. The company serves two primary market segments: senior living communities through the 'VR for Communities' service, and individuals at home through the 'VR for Home' service. All products are turn-key, requiring no technical expertise, mobile phone, PC, or home WiFi to operate.

Differentiator

Problem solved

Functional benefit

Products and services

• Viva Vita Kit A complete turn-key virtual reality kit designed specifically for older adults. Includes a Pico VR headset, Android tablet for content selection, portable WiFi device, protective carrying case, charging cables, and instruction manual. Ships with pre-downloaded content so no mobile phone, PC, or home WiFi is required to operate. Requires the separate monthly VR Kit Subscription to access the content library. Sold to individual seniors at home and senior living communities.
• Refurbished Viva Vita Kit Refurbished version of the Viva Vita Kit sold at a reduced price point ($599.99) for cost-conscious consumers, with the same functionality and content access as the new kit. Requires the separate monthly VR Kit Subscription.
• VR Kit Subscription Monthly recurring subscription required to operate any Viva Vita Kit. Provides unlimited access to 100+ curated VR experiences (travel destinations, nature, animals, music, art, adventure, NASA educational content), three new experiences added monthly, the software license, and access to Viva Vita Activity Packs. Billed at $29.99/month with no contract and no cancellation fee.
• VR for Communities Senior living community version of the Viva Vita service, packaged for B2B buyers such as assisted living and retirement community operators. Includes Pico VR headsets, a tablet for content management, a carrying case, and more than 100 pre-downloaded VR experiences, with optional accessories and demonstration/consultation support. Designed for staff-led group and one-on-one life enrichment sessions, reminiscence therapy, and cognitive stimulation programming.
• VR for Home Direct-to-consumer home-use version of the Viva Vita experience, sold to individual older adults and their families. Delivered ready to use with the VR headset, tablet, and a library of nearly 100 pre-loaded experiences for virtual travel, cognitive stimulation, reminiscence therapy, and at-home mental wellness, with no wifi or technical setup required.

Quantifiable outcome

• Improvement in cognitive health in seniors through combined physical and cognitive activity per NIH/NCBI study
• +1 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• Rendever: Rendever provides VR experiences specifically for senior living communities, including virtual travel and reminiscence programming — the same B2B niche Viva Vita targets, with overlapping buyer (life enrichment directors) and similar feature set.
• Mynd Immersive: Mynd Immersive develops VR-based digital therapeutics and wellness content for older adults in senior living settings, directly competitive with Viva Vita's reminiscence, cognitive stimulation, and engagement use cases.
• Intuition Robotics (ElliQ): Intuition Robotics builds the ElliQ AI companion for older adults living independently, addressing the same isolation, mental wellness, and engagement pain points Viva Vita serves through a different (non-VR) modality.
• iN2L (It's Never 2 Late): iN2L provides engagement technology (touchscreen content, virtual experiences, therapy applications) for senior living communities, competing for the same life enrichment budget and resident mental wellness outcomes.
• GrandPad: GrandPad offers a simplified tablet and curated content platform purpose-built for older adults and their families, addressing the same ease-of-use and engagement gap Viva Vita targets through a non-VR delivery model.
• care.coach: care.coach provides 24/7 digital companion and well-being services to older adults and persons with disabilities, overlapping Viva Vita's mental wellness, social engagement, and care-at-home mission for the same end users.

Emerging players

• Tover: Tover (formerly Active Cues) develops interactive care technology for people with dementia and seniors in care settings, targeting the same cognitive stimulation and quality-of-life outcomes through a different (projected light) modality.
• Ageless Innovation (Joy for All): Ageless Innovation builds companion pet technology for older adults to combat isolation and loneliness, addressing the same senior mental wellness problem Viva Vita solves with VR through a non-immersive product.

Broad incumbents

• Meta (Quest): Meta Quest is the dominant consumer VR hardware and content platform; while not specialized for seniors, its scale and pricing could pressure Viva Vita's hardware bundle and content subscription from below.
• Apple (Vision Pro): Apple's Vision Pro signals broader consumer/enterprise XR ambitions and elevates category legitimacy that could benefit Viva Vita while also inviting larger, well-capitalized competitors into senior-specific VR niches.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@vivavitavr1607
• Facebookfacebook.com/VivaVitaVR
• LinkedInlinkedin.com/company/vivavitavr
• Instagraminstagram.com/vivavita.vr

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Viva Vita