Trustware
Trustware, Inc. provides software-centric trust certification, offering Basic and Gold Trustmark subscriptions ($89–$249/month) plus pipeline Customer Reviews and Cookie Consent products for software companies seeking verifiable privacy, security, and quality assurance.
- Company typePrivate
- Founded2011
- HeadquartersBerlin, Germany
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Trustware does
Trustware, Inc., founded in 2011 and headquartered operationally in Berlin through its German operating entity Riverlabs GmbH, provides software-centric trust certification and review solutions. Its core product is the Trustware® Trustmark & Certificate, which validates software products against a framework of 200+ requirements covering privacy, IT security, usability, customer service, availability, incorporation practices, technologies and fairness; requirements are revised annually by an expert committee. The certification flow uses smart algorithms and APIs to gather data, completing checks in days (with an express option), and embeds a JavaScript-based Trustmark that end-customers can validate in real time. A daily AI-powered malware, privacy and security scan is included on Gold-tier accounts.
The company operates two pricing tiers as subscriptions without minimum contract term: Basic Certificate at $89/month ($890/year) for single-domain verification and Gold Certificate at $249/month ($2,490/year) for unlimited domains with daily scanning and a personal solution expert. A Startup Discount Program targets companies with sub-$1M revenue and fewer than 10 employees. GTM combines self-serve online requests with inside sales, plus regional field-sales Account Executives covering Asia, Russia, Europe and the United States, supported by nine offices across Berlin, New York, London, Sydney, Paris, Hong Kong, Tel Aviv, Amsterdam (coming soon) and Moscow. Pipeline products include a Customer Reviews offering and a Cookie Consent SDK to extend into compliance tooling.
Trustware is privately held with no disclosed funding rounds; the Berlin entity's Managing Director is Cedric May. Customer evidence is concentrated among SMB/startup software vendors (e.g., TeamGrid, GemeindeApp). The certification request flow is currently paused for a process refresh, which is a near-term operational constraint but not a cessation of business.
Trustware firmographics
Firmographics- Name
- Trustware
- Legal name
- Trustware, Inc.
- Website
- https://trustware.international
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Trustware, Inc. provides software-centric trust certification, offering Basic and Gold Trustmark subscriptions ($89–$249/month) plus pipeline Customer Reviews and Cookie Consent products for software companies seeking verifiable privacy, security, and quality assurance.
- Ownership category
- akta.pro rank
Trustware industry classification
Industry- Product category
- Software Trust & Certification Services
- NAICS
- Software Publishers (51321)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Risk Intelligence, Threat Monitoring & Crisis Response (Harmful trends, coordinated abuse) (BPAAALAN)
- akta.pro secondary industry
- Policy Operations, Appeals & Case Management (Disputes, reinstatements, escalations) (BPAAALAM)
Keywords
Where Trustware is headquartered
LocationHeadquarters
- HQ city
- Berlin
- HQ country
- Germany
- HQ region
- Europe
Offices9 records
Markets served
Trustware business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Software Certification Subscriptions: Recurring subscription revenue from two tiers: Basic Certificate ($89/month) and Gold Certificate ($249/month). Both offer monthly and annual billing options with no minimum contract term.
- Startup Discount Program: Special discounted pricing for startups with less than $1M annual revenue and fewer than 10 employees.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Gold Certificate with advanced features and daily security checks |
| Subscription | Monthly | Basic Certificate for single domain verification |
| Subscription | Annual | Startup Discount Program |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels4 records
Trustware product offering
Product offeringCore offering
Trustware certifies software products against 200+ best-practice requirements covering privacy, IT security, usability, customer service, availability, incorporation, technologies, and fairness, and issues embeddable Trustmarks and Certificates (Basic at $89/month and Gold at $249/month) that software companies display on their websites. Certification is supported by AI-powered daily security scanning and a JavaScript-embedded Trustmark that prospective customers can validate in real time.
Product overview
Trustware offers a suite of software-centric trust solutions built around its core Trustmarks & Certificates product. The portfolio includes the Trustware Trustmark and Certificate system for software certification (available in Basic and Gold tiers at $89/month and $249/month respectively), a Customer Reviews product (coming soon), and a Cookie Consent SDK (coming soon). All products are designed to increase trust in software products, with the Trustmark proving trustworthiness to customers through a certification process based on over 200 software-specific requirements covering privacy, security, usability, and customer service.
Differentiator
Problem solved
Functional benefit
Products and services
- Trustware Trustmarks & Certificates (Basic and Gold)
Quantifiable outcome
- Increased sales success with major customers within weeks after certification
Companies that use Trustware
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles2 records
Trustware technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Trustware partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights5 records
Trustware competitors and assessment
Company assessmentDirect peers
- TrustArc: TrustArc (formerly TRUSTe) is a privacy and trust certification provider for businesses selling software and data-driven services. It is directly comparable as a third-party trust-mark/privacy certification issuer operating in the same buyer (B2B software vendors) and category.
- Cookiebot: Cookiebot provides a cookie consent SDK for websites to comply with GDPR/ePrivacy rules. Directly comparable to Trustware's planned Cookie Consent SDK product on feature, buyer, and price point.
Broad incumbents
- Vanta: Vanta automates security and privacy compliance certifications (SOC 2, ISO 27001, GDPR) for software companies. It overlaps Trustware's trust/certification category but serves a broader compliance portfolio rather than a focused software trustmark.
- Drata: Drata automates SOC 2, ISO 27001, HIPAA and other compliance audits for SaaS companies. Comparable buyer profile (software vendors) and adjacent "automated trust/compliance" value proposition, but a broader compliance suite than Trustware's software trustmark.
- DigiCert (Norton Secured / Trust Seal): DigiCert issues TLS/SSL and website trust seals (formerly Norton Secured) that signal trustworthiness and security to site visitors. Highly comparable to Trustware's JavaScript-embedded trustmark and daily security monitoring value proposition.
- Secureframe: Secureframe automates compliance and trust certifications for SaaS companies, including SOC 2, ISO 27001, and GDPR. Comparable buyer (software vendor) and adjacent trust-certification category, but with a broader compliance suite.
Emerging players
- G2: G2 is a B2B software marketplace that publishes verified user reviews alongside trust and comparison data. Comparable as a software-trust and review signal that software vendors use to convert enterprise leads; overlaps with Trustware's planned Customer Reviews product.
- Capterra: Capterra (Gartner) hosts verified software reviews and buyer-intent leads for B2B software vendors. Comparable on the customer-review/reputation and lead-conversion axis that Trustware positions its Customer Reviews product on.
- Snyk: Snyk is a developer security platform that scans code/dependencies for vulnerabilities on a continuous basis. Directly comparable on Trustware's AI-powered daily security scanning pillar, though focused on developer-tooling rather than buyer-facing trust seals.
Others
- Better Business Bureau (BBB): BBB is a longstanding accreditation and trust-seal issuer for businesses, displaying trustmarks that buyers click to validate. Comparable as a generalized third-party trust accreditation mechanism, although not software-specific.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Trustware social profiles
Digital presenceTrustware financial estimates
Financial estimateRevenue estimate
Valuation estimate
Trustware leadership team
Management profileNumber of profiles
Profiles1 record
Trustware funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Trustware M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Trustware
What does Trustware do?
Trustware certifies software products against 200+ best-practice requirements covering privacy, IT security, usability, customer service, availability, incorporation, technologies, and fairness, and issues embeddable Trustmarks and Certificates (Basic at $89/month and Gold at $249/month) that software companies display on their websites. Certification is supported by AI-powered daily security scanning and a JavaScript-embedded Trustmark that prospective customers can validate in real time.
Is Trustware a public or private company?
Trustware is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Trustware founded?
Trustware was founded in 2011. It employs 51 to 100 people.
Where is Trustware based?
Trustware is headquartered in Berlin, Germany, in the Europe region.
How does Trustware make money?
Two revenue lines are on record. Software Certification Subscriptions are the primary driver. The others are startup Discount Program.
Who are Trustware's main competitors?
Direct peers on record are TrustArc and Cookiebot. Broad incumbents are Vanta, Drata, DigiCert (Norton Secured / Trust Seal) and Secureframe. Emerging players are G2, Capterra and Snyk. Better Business Bureau (BBB) is listed as an others.
Does Trustware have an API?
No public API is recorded for Trustware.
What industry is Trustware in?
Trustware's product category is Software Trust & Certification Services. Its primary akta.pro industry code is BPAAALAN, Risk Intelligence, Threat Monitoring & Crisis Response (Harmful trends, coordinated abuse), with a secondary code of BPAAALAM, Policy Operations, Appeals & Case Management (Disputes, reinstatements, escalations). Its NAICS code is 51321 and its SIC code is 7372.