EXIDEA
EXIDEA is a Tokyo-based B2B marketing services firm that combines Category Design consulting, AI-enabled SEO tools (EmmaTools, EmmaQuick), video production, and a portfolio of owned comparison media to serve enterprise clients and marketing professionals across Japan, the US, and Vietnam.
- Company typePrivate
- Founded2013
- HeadquartersGinza, Japan
- Headcount51–100
- GTM typeB2B
- OfferingServices
What EXIDEA does
EXIDEA Inc. is a privately held Tokyo-based B2B marketing services company founded in May 2013, operating through three business legs: client solutions (Category Design consulting that combines creative and digital marketing), in-house media (self-operated comparison properties including HonNe, WiMAX比較.com, JET-Global, So-gùd, Ethical Choice, and EXIDEA JOURNAL), and adjacent services (CINEMATO video production, W/A context design, 一八○° short-term marketing consultation). The company generates revenue from professional services engagements, an EmmaTools SaaS subscription for AI-assisted SEO analysis and content generation, an announced EmmaQuick knowledge-base AI writing tool, video production services, and affiliate/advertising on its owned media properties. EXIDEA maintains wholly-owned subsidiaries in Los Angeles (EXIDEA GLOBAL USA Inc., since January 2018) and Hanoi (EXIDEA VIETNAM Co., Ltd., since February 2020), and serves enterprise clients alongside marketing professionals across Japan, North America, and Southeast Asia.
EXIDEA firmographics
Firmographics- Name
- EXIDEA
- Legal name
- 株式会社EXIDEA（英文表記：EXIDEA Inc.）
- Website
- https://exidea.co.jp
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- EXIDEA is a Tokyo-based B2B marketing services firm that combines Category Design consulting, AI-enabled SEO tools (EmmaTools, EmmaQuick), video production, and a portfolio of owned comparison media to serve enterprise clients and marketing professionals across Japan, the US, and Vietnam.
- Ownership category
- akta.pro rank
EXIDEA industry classification
Industry- Product category
- Digital Marketing Services
- NAICS
- Advertising Agencies (54181), Software Publishers (5132)
- SIC
- Services-Advertising Agencies (7311), Services-Prepackaged Software (7372)
- akta.pro primary industry
- SEO Platform & Tooling Services (Implementations, Training, Enablement) (BPAFAJAJ)
- akta.pro secondary industries
- Marketing Automation Platforms & Services (BPAFAFAC), Creative, Content Production & Ad Ops Tools (BPAMALAK)
Keywords
Where EXIDEA is headquartered
LocationHeadquarters
- HQ city
- Ginza
- HQ country
- Japan
- HQ region
- Asia
Offices3 records
Markets served
EXIDEA business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- SEO Consulting & Services: Professional services including SEO consulting, web consulting, web advertising operation, and YouTube consulting delivered to enterprise clients through direct sales relationships.
- SEO Tool Subscription (EmmaTools): SaaS subscription model for EmmaTools SEO analysis and AI content generation platform, offered to marketing professionals and businesses.
- Video Production: Video production and video marketing services through CINEMATO brand for corporate clients needing branded content.
- Web Media Operations: Self-operated comparison media properties (HonNe, WiMAX比較.com, JET-Global) generating revenue through affiliate referrals and advertising.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
EXIDEA product offering
Product offeringCore offering
EXIDEA develops and sells AI-powered SEO software tools (EmmaTools, EmmaQuick), provides digital marketing and "Category Design" consulting to enterprise clients, produces video content through the CINEMATO brand, and operates multiple in-house web media comparison platforms (HonNe, WiMAX comparison, JET-Global). Its offerings blend proprietary marketing methodology, AI content generation technology, and owned media properties that generate affiliate and advertising revenue.
Product overview
EXIDEA is a Tokyo-based BtoB marketing company operating as an innovation firm that combines marketing, technology, and creativity to help companies build unique categories. The company offers a portfolio of products including EmmaTools (AI-powered SEO analysis and content generation tool) and EmmaQuick (knowledge-base AI writing tool), along with multiple in-house web media properties (HonNe comparison platform, WiMAX比較.com, JET-Global for manufacturing, So-gúd, Ethical Choice, EXIDEA JOURNAL), and client service offerings (Client Solutions consulting, CINEMATO video production, W/A context design, 一八○° marketing consultation). The product ecosystem is designed to serve both client work and in-house digital media operations, with AI technology integrated into the SEO tools for content optimization and generation.
Differentiator
Problem solved
Functional benefit
Brands
- EmmaTools: SEO tool that automatically analyzes the quality of SEO articles and visualizes scores, with AI-based automatic text generation
- HonNe
- WiMAX比較.com
- CINEMATO
- JET-Global
- So-gúd
- Ethical Choice
- EXIDEA JOURNAL
- W/A
- 一八○°
- EmmaQuick
Products and services
- EmmaTools AI-powered SEO tool that automatically analyzes the quality of SEO articles, visualizes scores, and uses AI-based automatic text generation to make content creation more efficient and increase chances of ranking highly. Targeted at marketing professionals and businesses.
- EmmaQuick Knowledge-base AI writing tool designed to generate structured content optimized for AI search systems such as ChatGPT and Perplexity, targeting marketing professionals and content teams.
- HonNe Comprehensive comparison media platform introducing products and services through user reviews and expert interviews, covering ICT, meal, living, finance, study, job, wedding, accounting, daily necessities, and beauty categories. Operated for consumer audiences with affiliate-driven revenue.
- WiMAX comparison Specialized comparison media for portable WiFi hotspots and WiMAX providers, offering price comparisons and latest information for nearly all providers plus exclusive promotions. Generates affiliate referral revenue.
- JET-Global Global media specializing in the manufacturing industry that connects users and manufacturers through information dissemination, supporting the future of manufacturing through shared information.
- So-gud Web media introducing future innovators, products, and companies creating new normals, aiming to make the future 'So good' through encounters with the unknown.
- Ethical Choice Web media and commerce platform featuring products and services that are genuinely good for people, society, and the earth, focused on sustainable living.
- EXIDEA JOURNAL Web media platform publishing cutting-edge technology, marketing, and creative information from EXIDEA.
- CINEMATO Video marketing comprehensive support service producing web commercials, branding videos, and promotional content including motion graphics, copywriting, site design, UI/UX, and advertising banners. Targeted at corporate clients needing branded content.
- Client Solutions Corporate client work services creating new growth through 'Category Design' combining creative and digital marketing, supporting from upstream strategy to execution and improvement for enterprise clients.
- W/A (Context) Service designing the connection between business and organization through 'context', using high business understanding to unravel corporate aspirations and create circles of empathy.
- Ichihachi Maru Degree (一八○°) Short-term intensive marketing consultation service providing third-party second opinions, supporting overall marketing issue organization, optimal measure execution, improvement, and creative analysis.
Quantifiable outcome
- 30 prioritized items in LLMO Checklist covering structured data, crawlability, LLMO readability, E-E-A-T/entities, and performance/UX
Companies that use EXIDEA
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles2 records
EXIDEA technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability4 records
Feature3 records
EXIDEA partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Criteo Japan (CRITEO株式会社)minorEXIDEA entered into a formal authorized agent agreement with Criteo Japan in September 2018 for online display advertising tool distribution.
Scale indicators2 records
Recent moves9 records
Expansion highlights5 records
EXIDEA competitors and assessment
Company assessmentBroad incumbents
- BrightEdge: BrightEdge is an enterprise SEO and content performance platform used by large brands. It competes in the AI-driven SEO/content optimization space where EXIDEA's EmmaTools operates, but at enterprise scale with broader Martech integrations.
- Dentsu Digital: Dentsu Digital is a major Japanese digital marketing services arm of Dentsu Group, offering integrated digital strategy, creative, and SEO/media services. Comparable to EXIDEA's Client Solutions and CINEMATO offerings, but at much larger scale and broader portfolio.
- Septeni Holdings: Septeni Holdings operates a large Japanese digital marketing agency and proprietary adtech/data platform. Comparable to EXIDEA in digital marketing services and proprietary tooling, though broader and more enterprise-focused.
Direct peers
- Ahrefs: Ahrefs is a leading SEO platform offering keyword research, backlink analysis, content exploration and rank tracking tools. It is a direct competitor to EXIDEA's EmmaTools in the SEO tooling category.
- MarketMuse: MarketMuse is an AI-driven content intelligence platform for content strategy, optimization and topic modeling. It is a direct peer to EXIDEA's EmmaTools in AI-powered content quality analysis and SEO scoring.
- Surfer SEO: Surfer SEO is an AI-powered content optimization and SEO writing tool that analyzes top-ranking pages and guides on-page optimization. It directly competes with EXIDEA's EmmaTools in AI-driven SEO content scoring and generation.
- Frase: Frase is an AI content optimization tool that helps marketers research, outline, and write SEO-optimized articles. It directly mirrors EmmaTools' AI writing/SEO workflow use case for marketing professionals.
- SEMrush: SEMrush is a comprehensive digital marketing/SaaS suite covering SEO, content, PPC and competitive research. It overlaps directly with EXIDEA's EmmaTools SEO analytics and content optimization capabilities, and competes in enterprise marketing tooling.
- Moz: Moz offers a long-standing SEO software suite (keyword research, link explorer, rank tracking) plus educational content. It is a direct competitor to EXIDEA in the broader SEO tools and SEO education space.
Regional players
- ferret (Basic Inc.): ferret by Basic Inc. is a Japanese marketing SaaS/agency platform targeting B2B marketing, content and SEO workflows. It is a Japan-centric peer to EXIDEA's SEO tool and content marketing services, operating in a similar Japanese market segment.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
EXIDEA social profiles
Digital presenceEXIDEA financial estimates
Financial estimateRevenue estimate
Valuation estimate
EXIDEA leadership team
Management profileNumber of profiles
Profiles9 records
EXIDEA subsidiaries and ownership
Company hierarchySubsidiaries2 records
EXIDEA funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
EXIDEA M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about EXIDEA
What does EXIDEA do?
EXIDEA develops and sells AI-powered SEO software tools (EmmaTools, EmmaQuick), provides digital marketing and "Category Design" consulting to enterprise clients, produces video content through the CINEMATO brand, and operates multiple in-house web media comparison platforms (HonNe, WiMAX comparison, JET-Global). Its offerings blend proprietary marketing methodology, AI content generation technology, and owned media properties that generate affiliate and advertising revenue.
Is EXIDEA a public or private company?
EXIDEA is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was EXIDEA founded?
EXIDEA was founded in 2013. It employs 51 to 100 people.
Where is EXIDEA based?
EXIDEA is headquartered in Ginza, Japan, in the Asia region.
How does EXIDEA make money?
Four revenue lines are on record. SEO Consulting & Services are the primary driver. The others are SEO Tool Subscription (EmmaTools), video Production and web Media Operations.
Who are EXIDEA's main competitors?
Broad incumbents on record are BrightEdge, Dentsu Digital and Septeni Holdings. Direct peers are Ahrefs, MarketMuse, Surfer SEO, Frase, SEMrush and Moz. ferret (Basic Inc.) is listed as a regional player.
Does EXIDEA have an API?
No public API is recorded for EXIDEA.
What industry is EXIDEA in?
EXIDEA's product category is Digital Marketing Services. Its primary akta.pro industry code is BPAFAJAJ, SEO Platform & Tooling Services (Implementations, Training, Enablement), with a secondary code of BPAFAFAC, Marketing Automation Platforms & Services. Its NAICS code is 54181 and its SIC code is 7311.