PBJ Marketing
PBJ Marketing is a privately held, founder-led digital marketing agency in Washington D.C. and New York City, delivering paid media, SEO, GEO/AEO, CRO, social media, and web development to enterprise and mid-market clients across healthcare, nonprofit, education, and B2B verticals.
- Company typePrivate
- Founded2012
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What PBJ Marketing does
PBJ Marketing (legal entity PB&J Promotions LLC) is a privately held digital marketing agency headquartered in Washington D.C. with a regional office in New York City, founded in 2012. The firm provides professional services across paid media management, search engine optimization, conversion rate optimization, social media management, website design and development, brand development, and a dedicated AI-search offering branded as GEO (Generative Engine Optimization) and AEO (Answer Engine Optimization), supplemented by an AI Brand Visibility Audit. Technology integrations span the major paid media platforms (Google Ads, Meta, LinkedIn, TikTok, YouTube, Amazon, X) plus SEO tooling (Semrush, Moz Local) and CRM/email systems (Salesforce, Mailchimp), with Google Premier Partner status as the central commercial credential.
The agency operates on a project- and retainer-based pricing model with five publicly indicated budget tiers ranging from under $10,000 to over $100,000, delivered through a direct consultation-led sales motion rather than self-service or marketplace channels. Its customer base is vertical-specialized, anchored in healthcare (MedStar Health, Yale Medicine, UnitedHealthcare, VSI, Belcara Health), nonprofit and association (YMCA, NEA, Tyler Clementi Foundation, Arcus Foundation, Truth Initiative), and education (University of Maryland, Mercy University, MPOWER Financing), with additional exposure to e-commerce, B2B, manufacturing, home services, professional services, and agriculture. The firm is founder-led by CEO Phillip Reinhardt and CMO David Bosley, holds certified minority-owned business status, is ANA Recognized as a Certified Diverse Supplier, and has been recognized on the Inc. 5000 list and by Clutch across multiple categories from 2019 through 2024.
The business model is professional services revenue with margin economics driven by deep client immersion via deliberately low strategist-to-account ratios and full-funnel execution from paid acquisition through conversion. Distribution is constrained to direct sales with no reseller, marketplace, or affiliate channel; awareness is built through accumulated Clutch reviews, partner directory listings, and certifications. PBJ's near-term strategic emphasis is on positioning around AI-powered search disruption through its GEO, AEO, and AI Brand Visibility Audit offerings, supported by dedicated director-level leadership and senior specialist headcount in the AI Search & SEO practice.
PBJ Marketing firmographics
Firmographics- Name
- PBJ Marketing
- Legal name
- PB&J Promotions LLC
- Website
- https://pbjmarketing.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- PBJ Marketing is a privately held, founder-led digital marketing agency in Washington D.C. and New York City, delivering paid media, SEO, GEO/AEO, CRO, social media, and web development to enterprise and mid-market clients across healthcare, nonprofit, education, and B2B verticals.
- Ownership category
- akta.pro rank
PBJ Marketing industry classification
Industry- Product category
- Digital Marketing Services
- NAICS
- Advertising Agencies (541810), Media Buying Agencies (54183), Advertising, Public Relations, and Related Services (5418), Media Representatives (541840)
- akta.pro primary industry
- B2B Demand Generation & Lead Nurture Agencies (BPAFAKAA)
Keywords
Where PBJ Marketing is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
PBJ Marketing business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Digital Marketing Services: Comprehensive digital marketing agency services including paid media, SEO, GEO/AEO, conversion rate optimization, social media management, and website development delivered as project-based or ongoing engagements
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Monthly | Project budget under $10,000 |
| Other | Monthly | Project budget $10,000 to $25,000 |
| Other | Monthly | Project budget $25,000 to $50,000 |
| Other | Monthly | Project budget $50,000 to $100,000 |
| Other | Multi-year contract | Project budget $100,000+ |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels9 records
PBJ Marketing product offering
Product offeringCore offering
PBJ Marketing is an award-winning digital marketing agency that delivers Paid Media, SEO, GEO & AEO (AI search optimization), Conversion Rate Optimization, Social Media Management, Website Design & Development, and Brand Development services to mid-market and enterprise clients. Engagements are sold as project-based or ongoing retainers, with dedicated strategists assigned to each client to drive measurable, ROI-focused outcomes across organic, paid, and AI-driven search channels.
Product overview
PBJ Marketing is an award-winning digital marketing agency offering a comprehensive suite of services including Paid Media, SEO, GEO & AEO (Generative/Answer Engine Optimization), Conversion Rate Optimization, Social Media Management, Website Design & Development, and Brand Development. Their core offering combines art and technology with data-driven insights for measurable, ROI-driven growth. They also provide specialized AI services including AI SEO, Generative Engine Optimization, and AI Brand Visibility Audit to help clients maintain visibility in AI-powered search experiences. Services are delivered by dedicated strategists who learn each client's business deeply, focusing on long-term growth strategies rather than high-volume account handling.
Differentiator
Problem solved
Functional benefit
Products and services
- Paid Media Comprehensive paid advertising services covering Search, Shopping, Display, Remarketing, Social Media (Facebook, Instagram, Twitter, TikTok, LinkedIn), YouTube, Native Ads, Amazon, and TikTok. Delivered for mid-market and enterprise clients seeking measurable return on ad spend.
- SEO (Search Engine Optimization) Full-service SEO including keyword research, content creation, on-page and off-page optimization, local SEO, and technical website audits. Uses both quantitative and qualitative research backed by data-driven insights for long-term organic growth.
- GEO & AEO (Generative Engine Optimization & Answer Engine Optimization) Evolves content to maintain leadership in answer-based and AI-powered search experiences. Aligns content with real-world user intent, targeting featured snippets, People Also Ask boxes, and voice search placements above organic listings.
- Conversion Rate Optimization (CRO) Data-backed approach to improve landing page performance using A/B testing, heat mapping, and multivariate testing. Focuses on CTA optimization, form length, content analysis, and user experience improvements to convert visitors into leads and customers.
- Social Media Management Elevates social media presence and engages audiences across Facebook, Instagram, Twitter, TikTok, and LinkedIn with strategic content and community management for business clients.
- Website Design & Development Transforms online presence with visually stunning and user-centric website design, focusing on conversion optimization and seamless user experience for business clients.
- Brand Development Shapes brand identity and creates lasting impressions with audiences through strategic branding services for business clients.
- AI SEO Services Helps organizations of all sizes improve visibility in answer-first and AI-powered search experiences through specialized AI-optimized content strategies.
- Generative Engine Optimization Builds content that earns attention, not just rankings, specifically optimized for generative AI search experiences and AI summarization.
- AI Brand Visibility Audit An audit clarifies what to fix, what to rewrite, and what to build to improve visibility across AI-powered search platforms for business clients.
Quantifiable outcome
- 200% Increase in Ad Clicks for MedStar Health
- +5 more outcomes
Companies that use PBJ Marketing
Customer profileNamed customers23 records
Segments9 records
Ideal customer profiles2 records
PBJ Marketing technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration12 records
AI capability4 records
Feature5 records
PBJ Marketing partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- GooglecoreGoogle Premier Partner status with specialized Google Ads certification. Enables advanced advertising capabilities and dedicated support from Google.
- Association of National Advertisers (ANA)minorANA Recognized Certified Diverse Supplier designation, enabling participation in diverse supplier programs for enterprise clients.
- ClutchminorPlatform for verified client reviews and industry recognition, used to build credibility through customer testimonials and awards.
Scale indicators5 records
Recent moves5 records
Expansion highlights5 records
PBJ Marketing competitors and assessment
Company assessmentDirect peers
- KlientBoost: Specialized PPC and CRO agency with strong creative and A/B testing capabilities, targeting SaaS and B2B clients—a direct competitor on paid media and conversion optimization.
- Ignite Visibility: San Diego–based full-service digital marketing agency offering SEO, paid media, social media, and CRO services to mid-market and enterprise clients—almost identical service mix to PBJ Marketing.
- Disruptive Advertising: Utah-based digital marketing agency focused on paid search, SEO, and lifecycle marketing with similar mid-market/enterprise positioning to PBJ.
- SmartBug Media: B2B-focused digital marketing agency with strong HubSpot partnership; competes directly with PBJ in healthcare, B2B, and nonprofit verticals on inbound and paid media.
- Coalition Technologies: LA-based SEO and web design agency that has expanded into paid media and CRO—directly comparable service portfolio with a similar cross-functional strategist model.
- Big Leap: Utah-based digital marketing agency offering SEO, PPC, and content marketing with a similar mid-market/enterprise blend and growth-oriented service philosophy.
- Inseev Interactive: San Diego–based digital marketing agency offering SEO, paid media, and CRO services—overlapping mid-market/enterprise customer profile with PBJ.
- Power Digital Marketing: Full-service performance marketing agency providing SEO, paid media, content, and CRO to mid-market and enterprise clients—near-direct competitor with similar tech-forward positioning.
- Thrive Internet Marketing Agency: Texas-based full-service digital agency offering SEO, paid media, web design, and social media management across verticals—a close service-line peer to PBJ.
Broad incumbents
- WebFX: Large, established full-service digital marketing agency (500+ employees) offering SEO, PPC, web design, and CRO across every vertical—overlapping service portfolio at much greater scale than PBJ.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
PBJ Marketing social profiles
Digital presencePBJ Marketing financial estimates
Financial estimateRevenue estimate
Valuation estimate
PBJ Marketing leadership team
Management profileNumber of profiles
Profiles8 records
PBJ Marketing funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PBJ Marketing M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PBJ Marketing
What does PBJ Marketing do?
PBJ Marketing is an award-winning digital marketing agency that delivers Paid Media, SEO, GEO & AEO (AI search optimization), Conversion Rate Optimization, Social Media Management, Website Design & Development, and Brand Development services to mid-market and enterprise clients. Engagements are sold as project-based or ongoing retainers, with dedicated strategists assigned to each client to drive measurable, ROI-focused outcomes across organic, paid, and AI-driven search channels.
Is PBJ Marketing a public or private company?
PBJ Marketing is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was PBJ Marketing founded?
PBJ Marketing was founded in 2012. It employs 11 to 50 people.
Where is PBJ Marketing based?
PBJ Marketing is headquartered in New York, United States, in the North America region.
How does PBJ Marketing make money?
One revenue line is on record: digital Marketing Services.
Who are PBJ Marketing's main competitors?
Direct peers on record are KlientBoost, Ignite Visibility, Disruptive Advertising, SmartBug Media, Coalition Technologies, Big Leap, Inseev Interactive, Power Digital Marketing and Thrive Internet Marketing Agency. WebFX is listed as a broad incumbent.
Does PBJ Marketing have an API?
No public API is recorded for PBJ Marketing.
What industry is PBJ Marketing in?
PBJ Marketing's product category is Digital Marketing Services. Its primary akta.pro industry code is BPAFAKAA, B2B Demand Generation & Lead Nurture Agencies. Its NAICS code is 541810.