TASCO Petroleum
TASCO Petroleum is a privately held Australian fuel and lubricant distributor, founded in 1956, operating wholesale depots and retail service stations across Northern Victoria, Southern New South Wales, and Eastern South Australia, serving commercial transport, mining, agriculture, industrial customers and regional retail motorists.
- Company typePrivate
- Founded1956
- HeadquartersMildura, Australia
- Headcount101–250
- GTM typeB2B and B2C
- OfferingServices
What TASCO Petroleum does
TASCO Petroleum is an Australian private petroleum distribution company founded in 1956 and headquartered in Mildura, Victoria, with an additional administration facility in Albury, New South Wales. The company operates a multi-channel fuel and lubricant distribution business across Northern Victoria, Southern New South Wales, and Eastern South Australia, combining wholesale bulk fuel depots serving commercial and industrial customers (transport, mining, agriculture, industrial) with an owned-and-operated retail service station and roadhouse network under multiple sub-brands including Big Bite, The Bridge Cafe & Fuel, Tailem Bend Roadhouse, Tasco Roadhouse, Fifth Walnut, Wimpys Wodonga, and The Cliffs. Revenue is generated through four streams: bulk fuel wholesale with 14-day end-of-month credit terms, lubricants distribution, retail service station operations including branded food and coffee offerings, and commercial fleet card services (TASCOplus AmpolCard and Shell Card).
Core technical assets are predominantly physical rather than digital: a Euro 6 / ADR 80/04 compliant heavy-duty diesel fleet built on Volvo FM/FH D13 and FH D16 truck models (supplied by Johnsons Trucks), depot infrastructure across three states, and a customer portal for account management. The company has no documented software platforms, APIs, proprietary AI/ML systems, or patents. Strategic activity in 2025-2026 has centered on a network revitalisation programme (Big Bite rollout at Sea Lake, Bridge Cafe & Fuel rebrand in Mildura, Charlton amenities refurbishment), fleet renewal with Euro 6 Volvo trucks ahead of the 1 November 2025 ADR 80/04 compliance date, and ongoing management of long-standing brand and channel partnerships with Ampol and Shell.
TASCO operates a hybrid B2B/B2C go-to-market: direct enterprise/wholesale relationships for bulk fuel and lubricants, direct-to-consumer retail through service stations and roadhouses, and indirect commercial distribution via fleet card programs tied to Ampol and Shell. Pricing for bulk fuel and lubricants is quote-based and not publicly disclosed, while retail fuel pricing follows standard market dynamics. The company employs 101-250 staff, is ABN-registered (64 676 389 090), and reports revenue in AUD without public disclosure. Ownership is private with no parent company, subsidiaries, funding rounds, or M&A activity disclosed in the source material.
TASCO Petroleum firmographics
Firmographics- Name
- TASCO Petroleum
- Legal name
- Tasco Petroleum
- Website
- https://tascopetroleum.com.au
- Company type
- Private
- Founded year
- 1956
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- TASCO Petroleum is a privately held Australian fuel and lubricant distributor, founded in 1956, operating wholesale depots and retail service stations across Northern Victoria, Southern New South Wales, and Eastern South Australia, serving commercial transport, mining, agriculture, industrial customers and regional retail motorists.
- Ownership category
- akta.pro rank
TASCO Petroleum industry classification
Industry- Product category
- Petroleum Distribution
- NAICS
- Fuel Dealers (457210), Fuel Dealers (45721), Gasoline Stations (4571)
- SIC
- Wholesale-Petroleum Bulk Stations & Terminals (5171), Wholesale-Petroleum & Petroleum Products (No Bulk Stations) (5172), Retail-Auto Dealers & Gasoline Stations (5500)
- akta.pro primary industry
- Branded Fuels Wholesaling & Jobber Distribution (EUALAIAB)
- akta.pro secondary industries
- Commercial & Fleet Fueling (Cardlock, On-Site Tanks, Bulk Delivery) (EUALAIAD), Non-Fuel Retail & Ancillary Forecourt Services (Car Wash, Auto Care, ATM/Lottery, Parcel Lockers) (EUALAIAJ), Crude Oil & Petroleum Products Tanker Transport (TLADALAA)
Keywords
Where TASCO Petroleum is headquartered
LocationHeadquarters
- HQ city
- Mildura
- HQ country
- Australia
- HQ region
- Oceania
Offices2 records
Markets served
TASCO Petroleum business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales
Revenue model
- Bulk Fuel Sales: Wholesale bulk fuel distribution to commercial customers through a network of depots, with delivery to nominated addresses and payment terms of 14 days from end of month.
- Lubricants Distribution: Sale and distribution of lubricants through wholesale and retail channels.
- Service Station Operations: Retail fuel and convenience operations through owned and operated service stations, including branded food offerings like Big Bite and The Bridge Cafe & Fuel.
- Fleet Card Services (TASCOplus AmpolCard, Shell Card): Commercial fuel card programs offering convenient purchasing and account management for fleet operators.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Monthly | Commercial wholesale accounts with payment terms |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
TASCO Petroleum product offering
Product offeringCore offering
TASCO Petroleum distributes fuels and lubricants wholesale through a network of depots across Northern Victoria, Southern NSW and Eastern SA, and operates retail service stations, roadhouses and cafe-fuel sites under Ampol alignment. The offering includes bulk fuel supply to commercial accounts, lubricants, fuel storage and equipment, fleet card services (TASCOplus AmpolCard, Shell Card), and branded food/convenience concepts such as Big Bite and The Bridge Cafe & Fuel.
Product overview
TASCO Petroleum is a major fuel and lubricant distributor operating a single unified product portfolio across regional Australia. The core offering consists of Bulk Fuel distribution, Lubricants, Storage & Equipment, and Service Stations, delivered through a network of wholesale depots and retail sites in Northern Victoria, Southern New South Wales, and Eastern South Australia. The portfolio is supplemented by fleet card programs (TASCOplus AmpolCard and Shell Card) and business account services. TASCO also operates branded retail locations including service stations, roadhouses (Tailem Bend Roadhouse), and combined cafe-fuel concepts (The Bridge Cafe & Fuel). Recent expansion includes the Big Bite food store sub-brand offering expanded food and convenience at service stations.
Differentiator
Problem solved
Functional benefit
Brands
- TASCOplus AmpolCard: Fuel card offering for commercial customers
- Big Bite
- The Bridge Cafe & Fuel
- TASCO Carriers
- Tasco Roadhouse
- Tasco Cafe & Fuel
- Tailem Bend Roadhouse
- Fifth Walnut
- Wimpys Wodonga
- The Cliffs
Products and services
- Bulk Fuel Wholesale distribution of fuels (diesel and petrol) to commercial and industrial customers across Northern Victoria, Southern NSW and Eastern SA, with delivery to nominated addresses and account-based credit terms of 14 days from end of month.
- Lubricants Sale and distribution of automotive and industrial lubricants through wholesale depot and retail service station channels as part of TASCO's fuel and lubricant offering.
- Storage & Equipment Fuel storage solutions and equipment supply supporting commercial customers' on-site fuel handling and storage requirements across the wholesale and retail network.
- Service Stations Retail fuel and convenience service station network operating under multiple brand names (Tailem Bend Roadhouse, Fifth Walnut, Wimpys Wodonga, The Cliffs, Charlton, Sea Lake) across regional Australia.
- TASCOplus AmpolCard Commercial fleet fuel card program issued in partnership with Ampol, providing commercial customers with convenient fuel purchasing, consolidated billing and account management across the TASCO network.
- Shell Card Alternative fleet fuel card option offered in partnership with Shell, enabling commercial customers to access fuel purchasing and account management through the TASCO network under the Shell brand.
- The Bridge Cafe & Fuel
Quantifiable outcome
- From 1 November 2025, all new heavy vehicles supplied to Australian market must meet ADR 80/04 (Euro VI) standards. TASCO's proactive Euro 6 adoption ensures compliance.
Companies that use TASCO Petroleum
Customer profileSegments3 records
Ideal customer profiles3 records
TASCO Petroleum technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
TASCO Petroleum partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- Johnsons TruckscoreTASCO's business partner and supplier for heavy vehicle fleet. Brad Johnson and the team at Johnsons Trucks supply and support TASCO's Euro 6 Volvo trucks. Described as an integral part of TASCO's business operations.
- AmpolcoreLong-standing brand partnership with Ampol for fuel products and the TASCOplus AmpolCard fleet card program. TASCO operates service stations and roadhouses that were historically branded Ampol and have returned to Ampol branding.
- ShellminorPartnership for Shell Card fleet card program offering commercial fuel purchasing solutions to TASCO customers.
- Healthy Heads in Trucks & ShedsminorPartnership with the road transport, warehousing and logistics industry wellness initiative for mental health awareness. TASCO participates in annual R U OK Day activities and has been involved for four consecutive years.
- Complete Credit Management (Ross Smith)minorPresented at TASCO Connect 2025 conference on credit management topics for internal staff and business partners.
- New Sunrise Group (Dave Bickle)minorPresented at TASCO Connect 2025 conference on industry topics for internal staff and business partners.
- ACAPMA (Elisha Radwanowski)minorAustralian Convenience and Petroleum Marketers Association representative presented at TASCO Connect 2025 on industry matters.
Scale indicators2 records
Recent moves6 records
Expansion highlights4 records
TASCO Petroleum competitors and assessment
Company assessmentDirect peers
- Lowes Petroleum: Privately held Australian fuel and lubricant distributor with depot and delivery operations across regional NSW, Victoria and Queensland. Directly comparable on wholesale bulk fuel, lubricants and regional depot footprint, with similar B2B commercial customer focus.
- Liberty Oil: Australian regional fuel and lubricants marketer operating bulk distribution and branded retail across eastern states. Highly comparable on product mix (fuel, lubricants, fleet cards), regional depot model and SME/transport customer base.
- United Petroleum: Australian fuel retailer and wholesaler with a large regional branded network, comparable on depot supply, service station retail and fleet fuel card programs. Overlaps with TASCO across regional Victoria and into SA.
- Neumann Petroleum: Australian fuel and lubricants distributor running bulk deliveries and a regional depot network across eastern Australia. Direct comp on bulk fuel distribution, lubricants and commercial fleet relationships.
- Puma Energy Australia: Global downstream fuel and lubricants operator with Australian bulk supply, terminals and retail. Comparable on multi-product fuel distribution, branded reselling and commercial/industrial customer segment.
Broad incumbents
- Ampol: Australia's largest fuel company and TASCO's core branded fuel and fleet card partner. Operates refining, terminals and a national retail and convenience network at much greater scale; comparable as upstream/branded supplier and competitor for retail traffic.
- Viva Energy (Shell licensee): Australia's largest integrated energy company downstream operator, running Shell-branded service stations, convenience and bulk fuel. Comparable on retail fuel, fleet cards and lubricants, but operates nationally at significantly larger scale.
- BP Australia: Major global integrated oil major with Australian downstream retail, lubricants (Castrol) and bulk fuel operations. Overlaps with TASCO on retail forecourts, lubricants and commercial supply, with broader national reach.
Emerging players
- 7-Eleven Australia: Large Australian convenience and fuel retailer with growing regional service station presence and fuel card offerings. Comparable on combined fuel-and-food retail model that TASCO is pursuing through Big Bite and The Bridge Cafe & Fuel concepts.
Regional players
- Cornerstone Petroleum / Southern Cross Petroleum: Independent regional fuel distributors operating depot and delivery networks across Australian regional corridors. Comparably scaled peer focused on bulk fuel supply to transport, agriculture and industrial customers in overlapping geographies to TASCO.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
TASCO Petroleum social profiles
Digital presenceTASCO Petroleum financial estimates
Financial estimateRevenue estimate
Valuation estimate
TASCO Petroleum leadership team
Management profileNumber of profiles
Profiles5 records
TASCO Petroleum funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
TASCO Petroleum M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about TASCO Petroleum
What does TASCO Petroleum do?
TASCO Petroleum distributes fuels and lubricants wholesale through a network of depots across Northern Victoria, Southern NSW and Eastern SA, and operates retail service stations, roadhouses and cafe-fuel sites under Ampol alignment. The offering includes bulk fuel supply to commercial accounts, lubricants, fuel storage and equipment, fleet card services (TASCOplus AmpolCard, Shell Card), and branded food/convenience concepts such as Big Bite and The Bridge Cafe & Fuel.
Is TASCO Petroleum a public or private company?
TASCO Petroleum is a private company. It is classified as unknown and is currently operating.
When was TASCO Petroleum founded?
TASCO Petroleum was founded in 1956. It employs 101 to 250 people.
Where is TASCO Petroleum based?
TASCO Petroleum is headquartered in Mildura, Australia, in the Oceania region.
How does TASCO Petroleum make money?
Four revenue lines are on record. Bulk Fuel Sales are the primary driver. The others are lubricants Distribution, service Station Operations and fleet Card Services (TASCOplus AmpolCard, Shell Card).
Who are TASCO Petroleum's main competitors?
Direct peers on record are Lowes Petroleum, Liberty Oil, United Petroleum, Neumann Petroleum and Puma Energy Australia. Broad incumbents are Ampol, Viva Energy (Shell licensee) and BP Australia. 7-Eleven Australia is listed as an emerging player. Cornerstone Petroleum / Southern Cross Petroleum is listed as a regional player.
Does TASCO Petroleum have an API?
No public API is recorded for TASCO Petroleum.
What industry is TASCO Petroleum in?
TASCO Petroleum's product category is Petroleum Distribution. Its primary akta.pro industry code is EUALAIAB, Branded Fuels Wholesaling & Jobber Distribution, with a secondary code of EUALAIAD, Commercial & Fleet Fueling (Cardlock, On-Site Tanks, Bulk Delivery). Its NAICS code is 457210 and its SIC code is 5171.