Billion Automotive

Name

Billion Automotive

Legal name

Billion Automotive

Website

https://billionauto.com

Company type

Private

Founded year

1935

Operating status

Operating

Headcount range

1,001–5,000 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Sioux Falls

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Vehicle Sales: Sale of new and used automobiles through dealership network. Revenue generated from the difference between acquisition cost and sale price, plus manufacturer incentives and dealer add-ons.
2. Financing Services: Vehicle financing arranged through partnerships with multiple auto finance lenders. The company earns financing originations and may receive kickbacks from lenders.
3. Service and Parts: Maintenance, repairs, collision services, and parts sales through service departments at each location.
4. Fleet Sales: Bulk vehicle sales to businesses, government agencies, and commercial fleet operators.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels3 records

Core offering

Billion Automotive is a multi-location automotive dealership group that sells new, certified pre-owned, and used vehicles from 16+ manufacturers (Chevrolet, GMC, Buick, Toyota, Honda, Hyundai, Kia, Mazda, Nissan, Ford, Chrysler, Jeep, Dodge, Ram, Fiat, Wagoneer) through physical showrooms and an e-commerce website. The company also provides vehicle financing, maintenance and collision repair, wholesale and retail parts, vehicle protection plans, fleet sales, and partner-branded car rentals across the upper Midwest.

Product overview

Billion Auto operates as a multi-location automotive dealership network offering new, certified pre-owned, and used vehicles from 17 major brands (Chevrolet, Dodge, GMC, Honda, Jeep, Kia, Toyota, Ford, Buick, Chrysler, Fiat, Nissan, Mazda, Hyundai, RAM, Wagoneer, Grand Wagoneer) across locations in Sioux Falls SD, Iowa City IA, Clinton IA, Rapid City SD, and Worthington MN since 1935. The core offering includes vehicle sales (new and used), integrated financing services with credit approval support, online shopping with price negotiation, service and collision repair, parts sales, fleet services, and vehicle protection products. The company also offers certified pre-owned vehicles with AutoCheck history reports, budget-friendly used inventory, and partner car rental services.

Differentiator

Problem solved

Functional benefit

Brands

• Billion's Budget Buys: Budget-friendly used vehicle program offering more affordable pre-owned vehicles

Products and services

• New and Used Vehicle Sales Retail sale of new, certified pre-owned, and used vehicles from 16+ manufacturer brands (Chevrolet, GMC, Buick, Chrysler, Jeep, Dodge, Ram, Fiat, Wagoneer, Toyota, Honda, Hyundai, Kia, Mazda, Nissan, Ford) through physical showrooms and the billionauto.com e-commerce platform, targeting individual consumers across the Midwest.
• Vehicle Financing Arrangement of new and used vehicle financing through multiple partner lenders (including Hyundai Motor Finance and other auto finance lenders) with a stated willingness to accept applications across credit profiles; supports online applications and digital price negotiation for buyers at all dealership locations.
• Service and Maintenance Full-service department at each dealership location offering oil changes, tire services, maintenance, and accessories for vehicles purchased at Billion Automotive and other makes; service financing is available to qualifying customers.
• Collision Repair Dedicated collision department at dealership locations providing vehicle body and collision repair services, with associated ValPro claims submission available.
• Wholesale Parts Sale of manufacturer-branded and aftermarket automotive parts and accessories through dealership parts counters and a dedicated wholesale online storefront at billionautoparts.com for retail and wholesale customers.
• ValPro Protection Vehicle service and protection plans offered through valpro360.com, providing coverage for automotive repairs and related services, with online claim submission supported via Billion Automotive's website.
• Fleet Vehicles Bulk vehicle sales and dedicated account services for businesses, government agencies, and commercial fleet operators across the Midwest, handled through a specialized fleet department and a dedicated fleet inventory listing.
• Car Rentals Vehicle rental services offered through a partnered rental-car provider at greatplacerentalcars.com, accessible from the Billion Automotive website for short-term transportation needs.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core.

• Hyundai Motor AmericacoreChannel Partner/ Reseller/ DistributorAuthorized Hyundai dealership network with locations in Sioux Falls and Iowa City. Sells new Hyundai vehicles including Elantra, Sonata, Tucson, Santa Fe, Palisade, Kona, Venue, and Santa Cruz models. Access to manufacturer incentives, warranties, and certified pre-owned programs.
• Kia AmericacoreChannel Partner/ Reseller/ DistributorAuthorized Kia dealer with locations in Sioux Falls, Sioux City, Rapid City, and Iowa City. Inventory includes Seltos, Sportage, Sorento, Carnival, K5, and Niro models.
• Mazda Motor CorporationcoreChannel Partner/ Reseller/ DistributorAuthorized Mazda dealer in Sioux Falls. Offers CX-30, CX-50, CX-70, CX-90, and Mazda3 models.
• General Motors (Chevrolet, GMC, Buick)coreChannel Partner/ Reseller/ DistributorMulti-brand GM dealer network across multiple locations. Offers Chevrolet Silverado, Colorado, Trax, Equinox; GMC Sierra, Terrain, Yukon; Buick Enclave, Encore GX models.
• Stellantis (Chrysler, Jeep, Dodge, Ram, Fiat, Wagoneer)coreChannel Partner/ Reseller/ DistributorAuthorized dealer for Stellantis brands including Ram trucks (1500, 2500, 3500), Jeep vehicles, Dodge muscle cars, Chrysler minivans, Fiat, and premium Wagoneer/Grand Wagoneer SUVs.
• Toyota Motor Sales USAcoreChannel Partner/ Reseller/ DistributorAuthorized Toyota dealer in Sioux Falls and Clinton. Offers new Toyota cars, trucks, and SUVs including Camry, Corolla, RAV4, Highlander, Tacoma, and Tundra.
• Ford Motor CompanycoreChannel Partner/ Reseller/ DistributorAuthorized Ford dealer in Worthington. Sells Ford cars, trucks, and SUVs including F-Series trucks, Mustang, Explorer, and Escape.
• American Honda Motor Co.coreChannel Partner/ Reseller/ DistributorAuthorized Honda dealer in Iowa City. Offers Honda Civic, Accord, CR-V, Pilot, and HR-V models.
• Nissan North AmericacoreChannel Partner/ Reseller/ DistributorAuthorized Nissan dealer in Sioux Falls and Sioux City. Inventory includes Nissan Kicks, Rogue, Altima, and Pathfinder models.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• AutoNation: Largest US public auto retailer with 200+ stores across many brand franchises — the most direct multi-brand, multi-state retail comparison to Billion's regional network.
• Lithia Motors: Aggressive public dealer group with multi-brand domestic and import franchises plus a Driveway digital channel — comparable on both retail store model and omnichannel capability.
• Group 1 Automotive: Public multi-brand dealer with ~200 dealerships in the US and UK, including import and domestic franchises — directly comparable on brand breadth and regional clusters.
• Sonic Automotive: Public dealer group operating EchoPark used-car stores alongside new-vehicle franchises — mirrors Billion's combination of franchise retail and used-car operations.
• Asbury Automotive Group: Public dealer group with 150+ stores after acquiring Larry H. Miller — broad multi-brand portfolio comparable to Billion's brand depth.
• Hendrick Automotive Group: Largest privately-held US dealer group, family-owned, with 130+ franchises — the closest analog to Billion on private/family ownership structure and multi-brand presence.
• CarMax: Largest US used-car retailer with nationwide omnichannel and captive finance arm — direct competitor in used vehicles, financing, and online purchase experience where Billion is positioning.

Broad incumbents

• Penske Automotive Group: Public global dealer group with a premium/luxury tilt — broader incumbent whose portfolio spans retail dealerships and commercial truck operations.

Emerging players

• Carvana: Pure-play online used-car retailer with home delivery and online financing — emerging disruptor whose model targets the same used-car/online convenience differentiation Billion touts.

Regional players

• Holman Enterprises: Family-owned automotive group with dealerships plus fleet leasing — similar blend of retail and B2B fleet operations to Billion though concentrated more in the Northeast.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/billionauto
• Facebookfacebook.com/billionauto
• LinkedInlinkedin.com/company/billionauto

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Billion Automotive