Kendall Farms

What Kendall Farms does

Kendall Farms is a second-generation, family-owned flower cultivation and distribution company operating across 650+ acres in Fallbrook, Southern California. Founded in 1987 by David Kendall and now led by CEO Jason Kendall and President Troy Conner, the company grows waxflower (North America's largest supplier, 100+ acres, 40+ varieties), eucalyptus (50+ acres), sunflowers, protea, pincushion, and seasonal specialty cuts. Operations are vertically integrated from propagation through automated bouquet assembly (capacity of up to 650 bouquets and 700 bunches per hour) and deploy a precision-agriculture stack including chemical-free UV treatment, AI-driven optimization, multispectral drone imaging, and soil-moisture-based irrigation; sustainability infrastructure includes 5 acres of solar panels, reclaimed water, and on-farm composting.

The commercial model is multi-channel. Wholesale distribution serves florists, designers, brokers, and national distributors with named wholesale and shipping managers; dedicated retail programs supply grocery chains, mass market retailers, and club stores with retail-ready packaging and private label assortments. Direct-to-consumer e-commerce on Shopify offers curated bouquets ($60-$85), bloom boxes ($40-$45), party packs, wedding boxes ($150/$300 for 50/100 guests), and two subscription tiers at $60 (bi-weekly Double Bloom and monthly Once in Bloom). Delivery is California-only for DTC, while wholesale/retail ship nationwide; channels are supported by an in-house marketing function spanning Facebook, Instagram, TikTok, YouTube, an email newsletter, a blog, farm tours, and industry association membership (California Cut Flower Commission, American Grown, International Protea Association).

Revenue mechanics are diversified across transaction-based B2B wholesale and retail, subscription-based recurring DTC, and unit-priced DTC bouquets, with capital intensity (land, solar, automation line, UV tunnel) creating both margin and operating leverage as volume scales; the company files as a California limited partnership (Kendall Farms LP) and reports 101-250 employees with no disclosed revenue or external funding.

Name

Kendall Farms

Legal name

Kendall Farms LP

Website

https://kendall-farms.com

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Cut Flower Farming and Distribution

NAICS

Greenhouse, Nursery, and Floriculture Production (1114), Nursery and Floriculture Production (11142), Floriculture Production (111422), Nursery, Garden Center, and Farm Supply Retailers (44424)

SIC

Agricultural Production-Crops (100)

akta.pro primary industry

Greenhouse Floriculture (Cut Flowers) (AFAGAHAD)

akta.pro secondary industries

Landscape Plant & Nursery Stock Wholesalers (Grower-Wholesalers) (AFAGAHAM), Nursery Production (Woody Ornamentals: Trees, Shrubs, Roses) (AFAGAHAF)

Keywords

• Sustainable flower farming
• Fresh cut flowers
• Flower subscriptions
• Wholesale floral supply
• Wedding floral boxes

Headquarters

HQ city

Fallbrook

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Direct-to-Consumer E-commerce: Farm-fresh flowers and arrangements sold directly to consumers through Shopify e-commerce platform. Includes individual bouquets, bloom boxes, party packs, wedding boxes, merchandise, and subscriptions. Customers order online with delivery within California.
2. Flower Subscriptions: Recurring bi-weekly or monthly subscription deliveries of curated seasonal bouquets. Double Bloom at $60/bi-weekly and Once in Bloom at $60/month. Auto-renewing subscriptions with holiday edition upgrades included.
3. Retail Floral Programs: B2B partnerships with grocery chains, mass market retailers, club stores, and independent floral departments. Provides consistent supply of premium American-grown flowers with retail-ready packaging and scalable programs.
4. Wholesale Distribution: Wholesale supply to florists, wholesalers, designers, brokers, and floral distributors. Includes cut flowers, foliage, and specialty varieties with volume pricing and contract programs.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

Kendall Farms is a family-owned California flower grower that cultivates, harvests, and sells premium fresh cut flowers and foliage (waxflower, eucalyptus, protea, sunflowers, pincushion, and specialty varieties) across a 650+ acre farm. The company sells direct to consumers via a Shopify e-commerce store (bouquets, bloom boxes, party packs, wedding boxes, subscriptions, merchandise) and distributes wholesale to florists, designers, brokers, and retail floral programs for grocery chains and mass market retailers.

Product overview

Kendall Farms is a family-owned California flower grower offering a direct-to-consumer e-commerce platform powered by Shopify, alongside wholesale and retail business programs. The core product portfolio consists of fresh flower bouquets (Rustic Luxury Bouquet, Coastal Romance Bouquet, Red White & Bloom Bouquet, California Sunshine Bouquet, The Amazing Bouquet), bloom boxes (Banksia Box, Sunflower Box, Baby Eucalyptus Box), and party packs (California Sunshine Party Pack, Coastal Romance Party Pack, Red White & Bloom Party Pack). The company operates a subscription service with two tiers (Double Bloom at $60/bi-weekly and Once in Bloom at $60/month) delivering curated seasonal bouquets. Wedding floral services include curated boxes for 50 and 100 guests with eucalyptus varieties. Wholesale offerings encompass waxflower (100+ acres, 40+ varieties), eucalyptus (50+ acres), sunflowers, protea, pincushion, and seasonal specialty cuts. The company also sells branded merchandise including hats and hoodies. Retail and wholesale programs serve grocery chains, mass market retailers, florists, and event designers.

Differentiator

Problem solved

Functional benefit

Products and services

• Rustic Luxury Bouquet A rustic-meets-elegant hand-crafted bouquet featuring Protea Empress, Banksia, Roses, and Seasonal Fillers and Greens. Contains 28 stems with 24-inch length. Available Spring and Fall. Priced at $70.
• Coastal Romance Bouquet An elegant lush arrangement of soft purple and crisp white flowers with Roses, Chrysanthemum, Veroica, and Seasonal Fillers and Greens. Contains 37 stems. Available Spring.
• Red, White & Bloom Bouquet A bold architectural arrangement with Protea, Eryngium, Roses, and Seasonal Fillers and Greens in deep jewel tones with fresh greens. Contains 31 stems. Available Year Round.
• California Sunshine Bouquet A bright eclectic arrangement with Banksia, Sunflowers, Scabiosa, and Seasonal Fillers and Greens in bold golden hues. Contains 30 stems. Available Summer.
• The Amazing Bouquet An oversized rotating monthly design featuring the farm's finest seasonal blooms including Seasonal Focals, Fillers and Greens. Contains 32-35 stems. Available Year-round at $85.
• Banksia Box Six farm-direct banksia stems with dramatic textured cones for contemporary arrangements or large-scale installations. Priced at $40.
• Sunflower Box Fifteen stems of farm-direct sunflowers with bold, golden, cheerful blooms. Priced at $45. Available Spring, Summer, and Fall.
• Baby Eucalyptus Box Forty stems of farm-direct baby eucalyptus with fresh, sculptural, silver-toned greens. Priced at $45.
• California Sunshine Party Pack A trio of petite sun-filled flower arrangements in vibrant gold and deep purple tones. Contains 18 stems with 16-inch stem length.
• Coastal Romance Party Pack An elegant trio of petite lavender-hued arrangements featuring Roses, Orchids, Veroica, and Seasonal Fillers and Greens. Contains 17 stems.
• Red, White & Bloom Party Pack A bold trio of petite arrangements with striking textures and deep jewel tones. Contains 19 stems.
• Wedding Boxes - 50 guests Curated box with 180 fresh stems across three eucalyptus varieties (Eucalyptus Silver Dollar, eucalyptus Gunnii, Eucalyptus Baby Clean) for up to 50 guests. Features 24-inch stems. Priced at $150.
• Wedding Boxes - 100 guests Curated box with 240 premium eucalyptus stems across three distinct varieties for 100 guests, providing lush texture for tables and centerpieces. Priced at $300.
• Double Bloom Subscription Bi-weekly fresh seasonal bouquet subscription delivered every two weeks. Includes best available stems at harvest time and holiday edition bouquets at no extra charge. Priced at $60 every two weeks.
• Once in Bloom Subscription Monthly fresh seasonal bouquet subscription delivered once a month. Priced at $60 per month.
• Waxflower (Wholesale) North America's largest waxflower supplier with 100+ acres cultivated in California. Offers 40+ varieties including whites, soft pinks, deep purples, lavenders, and blush shades. Vase life of 2-3 weeks.
• Eucalyptus (Wholesale) Premium wholesale foliage with 50+ acres grown in California. Varieties include Silver Dollar, Baby Blue, Gunnii, Seeded, Feather & Parvifolia, True Blue. Vase life of 2+ weeks.
• Sunflowers (Wholesale) American-grown sunflowers with targeted genetics for uniform stem quality. Available in classic golden yellow, pollen-free, hybrid, colored, and mini/branching varieties. Vase life of 5-10+ days.
• Protea (Wholesale) Premium protea stems including King Protea, Pincushion Protea, and Blushing Bride Protea. Vase life of 7-14+ days with dramatic architectural forms.
• Pincushion (Wholesale) Exotic Leucospermum genus flowers with distinctive spherical form and vibrant colors. Vase life of 7-14+ days with bold color palette including oranges, yellows, reds.
• Seasonal & Specialty Cuts (Wholesale) Additional flowers, greens, and fillers including Leucadendrons, Integrafolias, Rice Flower, Dianthus, Artichoke Purple, Blue Lepto Flower, Banksia Prionotes, Curly Willow, and various foliage varieties.
• Retail Floral Programs Partnership programs for grocery chains, mass market retailers, club stores, and independent floral departments offering premium American-grown flowers with retail-ready packaging, private label options, seasonal exclusives, and scalable supply.
• Wholesale Floral Supply Wholesale growing and distribution of premium cut flowers and foliage to florists, wholesalers, designers, brokers, and floral distributors with volume pricing and contract programs.
• Kendall Farms Hat A classic trucker hat with pressed leather patch and breathable mesh back. Materials: 65% Polyester, 35% Cotton. Available in Black and Brown at $35.
• Kendall Farms Hoodie A classic hoodie with premium fit and timeless farm-inspired style. Materials: 65% Polyester, 35% Cotton. Available in Green and Grey at $50.

Quantifiable outcome

• Over 500,000 lbs of fresh produce harvested through Outreach Farm Project since 2009
• +2 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Four partnerships are on record, tiered core and minor.

• International Protea AssociationcoreStrategic or Co-development Partner · 30 March 2025Kendall Farms hosted a farm tour as part of the IPA Conference March 30 - April 4, 2025, welcoming 120+ attendees including growers, breeders, and enthusiasts. Troy Conner presented on technology in farming. IPA includes 100+ members from Australia, Chile, China, Colombia, Ecuador, representing the global Protea industry.
• Community Mission of HopeminorStrategic or Co-development Partner · 1 April 2009Partnership for the Outreach Farm Project launched Spring 2009. Converted farm fields into produce farm to provide fresh food to struggling families. Has harvested 500,000+ lbs of produce. Made possible through partnership with local businesses and thousands of volunteers.
• California Cut Flower CommissionminorOthersIndustry membership organization supporting sustainable agriculture and local floral production in California. Kendall Farms maintains membership as part of commitment to domestic flower farming.
• American GrownminorOthersIndustry organization championing American flower farming and sustainable agriculture. Kendall Farms holds membership demonstrating commitment to domestic production standards.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Others

• Syngenta Flowers: Global breeder and producer of flower seeds and cuttings serving commercial growers. Comparable as an ecosystem participant in the floriculture supply chain Kendall Farms operates in, but upstream of finished-stem production.
• Dümmen Orange: Global flower breeder and propagator supplying starting plant material to commercial growers. Tangentially related to Kendall Farms as an upstream input supplier in the cut-flower value chain, though not a direct competitor in finished stems.

Broad incumbents

• 1-800-Flowers: Large national online floral and gift retailer with broad assortment and subscription products. Comparable to Kendall Farms' DTC bouquets and gift category but operates as a broad gifting marketplace rather than a grower.
• The Bouqs Co. Direct-to-consumer online floral retailer sourcing farm-direct flowers with nationwide shipping and subscription offerings. Overlaps with Kendall Farms' DTC subscription model but operates at much larger scale and ships nationally.
• BloomNet: Floral industry services network connecting local florists for order fulfillment and wire services. Adjacent to Kendall Farms' florist and designer channel, serving a shared customer base of professional floral buyers.

Direct peers

• Florabundance: California-based wholesale cut-flower and foliage distributor supplying florists and event designers nationwide. Comparable to Kendall Farms in product mix (eucalyptus, garden roses, special cuts) and customer base of professional florists and wedding designers.
• The Queen's Flowers: Large-scale grower and importer of fresh cut flowers serving the US wholesale market from farms in California and Ecuador. Comparable to Kendall Farms in scale, wholesale distribution model, and supply to florists and mass-market retailers.
• Sun Valley Floral Farms: Family-owned California cut-flower farm growing a broad portfolio of bulbs, irises, lilies, and seasonal flowers. Direct comparable to Kendall Farms in scale, geography (Arcata/Oxnard, CA), and B2B wholesale-to-florist distribution model.
• Mayesh Wholesale Florist: Major US wholesale floral distributor serving florists and event designers with premium cut flowers and hard-to-find varieties. Comparable to Kendall Farms' wholesale channel in customer base, premium positioning, and special-cut focus.
• Royal Flowers / Equiflor: Ecuador-based rose and fresh-cut-flower grower with global wholesale distribution, including to US mass-market retailers. Comparable to Kendall Farms in B2B wholesale scale, retail program partnerships, and supply of premium cut flowers to grocery and club channels.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCUYDNALfsG6rgHIqB1h8nMQ
• Facebookfacebook.com/Kendall.Farms
• Instagraminstagram.com/kendall_farms
• TikToktiktok.com/@kendallfarmsofficial

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kendall Farms