What Epinova AB does

Epinova AB is a Stockholm-based digital agency specializing in implementations of the Optimizely (formerly Episerver) digital experience platform. Founded in 2018 under CEO Linus Ekström, a former 13-year Optimizely Head of Development and globally recognized OMVP, the firm has grown from five to over thirty employees and operates as part of the Scandinavian NOVA Consulting Group alongside sister agencies Pineberry, Cloud Nine, Infunnel, and Singular. The company delivers custom websites, e-commerce platforms, intranets, and digital workplace solutions to large Nordic enterprises and public-sector clients, with a disclosed portfolio of more than 200 launched solutions on Optimizely. Named customers include Elite Hotels, Norwegian Airlines, SEB, Söderberg & Partners, Coor, IVA, PostNord, and Trygg-Hansa.

The technical core is the proprietary Proxima suite, headlined by the Proxima Web Accelerator Platform, a development framework of pre-built components and starter kits for Optimizely sites. It is complemented by Proxima AI Assistant (with a FAQ Manager), Proxima Content Migration Engine, Proxima DAM Migration Tool, the Epinova DXP Deployment Extension, Responsive Images, and an SEO Module. The firm also delivers services in digital strategy, UX/UI design, content marketing, SEO, web experimentation, and accessibility compliance, increasingly augmented by Optimizely Opal AI orchestration. Epinova holds Platinum Solution Partner status in both Sweden and Norway, was named Optimizely's Customer Choice Partner of the Year 2025 – Nordics, and has expanded to Finland in 2026.

The business model is enterprise services-led: project-based engagements priced through custom quotes, multi-year managed service and support contracts, and training services, sold via a dedicated direct sales team to Nordic enterprise buyers. There is no channel or reseller model; customer acquisition is driven by industry events (notably Opticon), thought-leadership content, and the firm's deep Optimizely partner ecosystem position. The company is privately held under an employee-ownership model, with NOVA Consulting Group as the parent entity.

Name

Epinova AB

Legal name

Epinova AB

Website

https://epinova.se

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Epinova AB is a Stockholm-based digital agency specializing in Optimizely platform implementations and proprietary Proxima tooling, delivering enterprise websites, e-commerce, and digital workplace solutions to large Nordic organizations across Sweden, Norway, and Finland.

Ownership category

akta.pro rank

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Professional Services - Web Development: Custom web development and digital solution implementation services built on Optimizely platform. Project-based engagements including strategy, design, development, and ongoing maintenance.
2. Managed Services & Support: Long-term support and maintenance contracts for delivered digital solutions. Continuous optimization and upgrade services.
3. Training Services: Optimizely CMS training for editors and content managers.

Pricing tiers

Go-to-market motion3 records

Distribution channels1 record

Marketing channels7 records

Core offering

Epinova AB is a Stockholm-based digital agency that designs, builds, and maintains enterprise-grade websites, e-commerce platforms, intranets, and digital workplace solutions on the Optimizely (formerly Episerver) platform. Its core commercial offering combines custom professional services (strategy, UX/UI design, development, SEO, content marketing, and accessibility) with the proprietary Proxima framework of reusable components and tools that accelerate Optimizely implementations for large Nordic organizations.

Product overview

Epinova AB is a Stockholm-based digital agency specializing in Optimizely (formerly Episerver) as their core platform. Their product portfolio centers on the Proxima suite of tools — Proxima Web Accelerator Platform (their proprietary development framework built on Optimizely), Proxima AI Assistant (for content management automation), Proxima Content Migration, and Proxima DAM Migration — all designed to accelerate and enhance Optimizely implementations. They also provide a comprehensive range of digital services including UX/UI design, SEO, content marketing, e-commerce, accessibility services, and strategic consulting. Epinova operates as an Optimizely Platinum Solution Partner and is part of the NOVA Consulting Group. Their proprietary framework enables reusability, automation, and component thinking to deliver high-quality digital solutions faster than building from scratch.

Differentiator

Problem solved

Functional benefit

Brands

• Proxima Web Accelerator Platform: A development framework and accelerator platform for building Optimizely solutions faster with reusable components.
• Proxima AI Assistant
• Proxima Content Migration
• Proxima DAM Migration

Products and services

• Proxima Web Accelerator Platform Epinova's proprietary development framework built on Optimizely, providing pre-built components, starter kits, and reusable modules that enable faster, higher-quality website and e-commerce implementations. Used by Epinova's delivery teams and offered as part of customer projects.
• Proxima AI Assistant for Optimizely AI-powered assistant for Optimizely that helps content editors and customer-service teams with content management tasks and FAQ automation, delivered as an add-on to Epinova's Optimizely implementations.
• Proxima Content Migration Migration tool that transfers content structures, text, and images into new Optimizely solutions, packaged with Epinova's migration services.
• Proxima DAM Migration DAM migration tool that transfers digital assets into Optimizely environments, typically bundled with related migration and integration services.
• Digital Strategy Services Strategic advisory services covering digital transformation, online presence, and roadmap definition for organizations investing in the Optimizely platform.
• UX/UI and Visual Design UX research, UI design, and visual design services for websites and applications, typically bundled with Epinova's Optimizely implementation projects.
• E-commerce Solutions Design, development, and integration of e-commerce platforms on Optimizely, with integrations to PIM (InRiver), DAM, and AI-powered search and recommendations (Voyado).
• SEO Services SEO consulting, technical SEO, and supporting Epinova SEO tooling for Optimizely-based websites, focused on improving organic search rankings and modern SEO disciplines.
• Intranet and Digital Workplace Solutions Design, implementation, and integration of intranets and digital workplace platforms, including member portals and integrations such as CRM Dynamics.
• Accessibility Services Accessibility consulting, auditing, and implementation services that help organizations meet EU Accessibility Act requirements across their Optimizely websites and intranets.
• Content Marketing Services Content marketing strategy, production, and execution services delivered on Optimizely's Content Marketing Platform, including multilingual content workflows.
• Managed Services and Support Multi-year managed services and support contracts providing continuous optimization, upgrades, and maintenance for customer digital solutions on Optimizely.
• Optimizely CMS Training Training services for editors and content managers on Optimizely CMS, equipping customer teams to operate the delivered platforms.

Quantifiable outcome

• Over 200 launched digital solutions on Optimizely platform
• +2 more outcomes

Named customers19 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability4 records

Feature7 records

Partnerships

Nine partnerships are on record, tiered core and supporting.

• OptimizelycoreTechnology or Integration · 1 January 2024Optimizely (formerly Episerver) is Epinovas primary platform partner. Epinova holds Platinum Solution Partner status in both Sweden and Norway, one of only six in the Swedish market. Deep collaboration on Optimizely One (marketing operating system), Experimentation, and Optimizely Data Platform (ODP/CDP). Partnership enables first-hand information on product updates and roadmap.
• InRiversupportingTechnology or IntegrationInRiver provides PIM (Product Information Management) system with proven integrations to Optimizely. Used for product catalog management in e-commerce solutions.
• DetectifysupportingTechnology or IntegrationSaaS-based security auditing and monitoring service. Automated security testing against 2000+ known vulnerabilities. Provides continuous security validation for customer solutions.
• QBanksupportingTechnology or IntegrationDigital Asset Management (DAM) platform providing centralized hub for managing and distributing digital assets. Cloud-based solution integrated with customer platforms.
• FrontifysupportingTechnology or IntegrationBrand management system for managing company identity including brand guidelines, image banks, and design templates. Enables standardization across multiple projects.
• VoyadosupportingTechnology or IntegrationAI-powered e-commerce service (formerly Apptus) providing improved search, navigation, and product recommendations for retailers. Integrated with Optimizely e-commerce solutions.
• FotowaresupportingTechnology or IntegrationDAM system with Epinova-developed integration to Optimizely. Enables editors to find, select and filter images directly within Optimizely. Includes GDPR compliance features for image rights management.
• LanguageWiresupportingTechnology or IntegrationCloud-based translation platform with AI-powered workflows integrated into Optimizely for multilingual content creation.
• Nova Consulting GroupcoreStrategic or Co-development PartnerParent Scandinavian agency group consisting of specialist companies: Epinova, Pineberry, Cloud Nine, Infunnel, and Singular. Provides cross-functional marketing and digital services ecosystem. Nova holds ISO9001 certification with ISO14001 as goal. Epinova operates as flagship subsidiary.

Scale indicators5 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Pineberry: Sister company within NOVA Consulting Group; a Stockholm-based digital agency also focused on the Optimizely ecosystem with overlapping service lines and shared go-to-market through the parent group.
• Making Waves: Stockholm-based digital agency with deep Optimizely expertise, serving Nordic enterprises with web, e-commerce, and digital experience services in direct competition with Epinova.
• Avensia: Nordic digital commerce and DXP specialist with Optimizely and Microsoft capabilities, serving enterprise retail and B2B customers across Sweden and Norway in the same segment.
• Cloud Nine (NOVA): Sister company within NOVA Consulting Group; Stockholm-based digital agency offering complementary digital and content services and jointly marketed through the NOVA ecosystem.
• Curamando: Stockholm-based digital agency competing with Epinova in the Nordic mid-market and enterprise segments on digital strategy, performance, and platform-led growth engagements.

Broad incumbents

• Valtech: Global digital agency with strong Optimizely credentials; competes with Epinova for enterprise DXP engagements across the Nordics while also serving larger multi-region programs.
• Bouvet: Norwegian-headquartered IT and digital consultancy with broad enterprise services across the Nordics; overlaps with Epinova on digital platform builds and CMS/DXP implementations.
• Knowit: Nordic IT and digital consultancy with web, e-commerce, and platform practices; competes for similar enterprise digital experience budgets across Sweden, Norway, and Finland.
• Accenture Interactive / Song: Global SI with extensive Optimizely and Adobe capabilities; competes with Epinova for the largest Nordic enterprise digital transformation deals that require scale and multi-vendor integration.

Emerging players

• Conversionista: Nordic conversion rate optimization and experimentation agency; overlaps with Epinova's web experimentation and Optimizely experimentation services for Nordic e-commerce clients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/epinova
• Instagraminstagram.com/epinovasverige
• Xx.com/epinova_se
• Facebookfacebook.com/epinovasverige

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Epinova AB