Rizen

What Rizen does

Rizen Corp., operating as GoRizen, is a privately held, founder-controlled growth marketing agency headquartered in Miami, Florida, founded in 2014 and employing 101–250 people. The firm exclusively targets home-service businesses — principally roofing, windows & doors, pool construction/maintenance, and fencing/gates — with a vertical-specialized service portfolio covering paid acquisition (Google Ads, Meta, TikTok, Google Local Services Ads), SEO plus newer Answer Engine Optimization (AEO) and Geographic SEO practices, conversion-oriented website design, video production, social media, CRM migration/integration (HubSpot primary), and AI-driven automation (conversational agents, voice AI for after-hours call capture, appointment scheduling).

Its core technology layer consists of branded, proprietary methodologies — SmartLeadGen, GrowthDesignX, Message Testing, the 2x–10x Growth Formula, and the Lead-to-Close Pipeline Framework — operationalized on a stack that includes HubSpot, Zapier, N8N, ManyChat, GoHighLevel, Jasper, Surfer SEO, SemRush, Google Analytics/Looker Studio, Hotjar, and Microsoft Clarity, with OpenAI powering AI agent features.

Rizen runs a high-touch, sales-led go-to-market motion with a self-imposed capacity ceiling of three new clients per month, and prices through custom monthly retainers negotiated after a 30-minute strategy call. Revenue is not disclosed and no external funding has been reported; the company is bootstrapped, led by CEO Rogelio "Rod" Rodriguez, and has accumulated 100+ clients and 1M+ leads generated since inception, with a smaller portfolio of non-home-service clients (legal, logistics, luxury, manufacturing) signaling latent horizontal expansion.

Name

Rizen

Legal name

Rizen Corp.

Website

https://gorizen.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

101–250 employees

Short description

Rizen Corp. (dba GoRizen) is a Miami-based, founder-owned growth marketing agency founded in 2014 that delivers full-funnel paid ads, SEO/AEO, web design, AI automation, and CRM integration exclusively to home-service businesses in roofing, windows & doors, pools, and fencing.

Ownership category

akta.pro rank

Product category

Digital Marketing Agency

NAICS

Advertising Agencies (541810), Marketing Consulting Services (541613)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

App Store Optimization (ASO) & Mobile Growth Marketing (MPAAACAI)

akta.pro secondary industry

SEO Analytics, Reporting & Attribution (KPIs, Dashboards, Forecasting) (BPAFAJAI)

Keywords

• Growth marketing services
• Home service marketing
• Lead generation agency
• Digital marketing solutions
• Marketing automation services

Headquarters

HQ city

Miami

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure, Others

Revenue model

1. Marketing Services (Full-Funnel Management): GoRizen provides comprehensive digital marketing services including paid advertising management (Google Ads, Meta Ads, TikTok Ads, Google Local Services Ads), SEO/AEO/GEO optimization, website design, AI and automation implementation, video production, social media management, and HubSpot onboarding/integration. The company manages the full system including ad creation, campaign optimization, budget allocation, creative testing, and performance tracking. They position themselves as a long-term strategic partner with a tight client intake of only 3 new clients per month.
2. Educational Content and Resources: GoRizen offers educational content including a blog, e-books, templates, podcasts, and guides. These resources serve both as lead generation tools and standalone value offerings. The company produces industry-specific guides (e.g., Window and Door Marketing Guide, Inbound Marketing Guide, Ultimate HubSpot Guide) and provides free downloadable templates (Buyer Persona Template, Blog Post Review Card, ADA Compliance Checklist).
3. Strategy and Consulting Services: The company offers '30-minute strategy sessions' as an entry point, providing consultation on marketing systems, lead generation, and growth strategies. The 'Built to Win' landing page emphasizes providing 'straight answers about what it takes to win in your market,' 'breakdown of where your system is leaking jobs,' 'real benchmarks from companies like yours,' and 'a plan you can use immediately.'

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels10 records

Core offering

GoRizen is a growth marketing agency that provides full-funnel digital marketing services to home service businesses, including paid advertising management (Google Ads, Meta, TikTok, Google Local Services Ads), SEO/AEO/GEO optimization, conversion-focused website design, AI-powered automation, social media management, video production, and HubSpot CRM migration and integration. The agency's offering is anchored on proprietary methodologies (SmartLeadGen, GrowthDesignX, Message Testing, 2x-10x Growth Formula, Lead-to-Close Pipeline Framework) that unify traffic generation, lead nurturing, and conversion into a single booked-jobs growth system.

Product overview

GoRizen (operating under Rizen, Corp) is a growth marketing agency that offers a unified platform of proprietary methodologies and marketing services for home-service businesses. The core offerings include SmartLeadGen (lead generation methodology) and GrowthDesignX (website growth design methodology), supplemented by individual services for Paid Ads, SEO + AEO, AI & Automation, Website Design, Social Media, Video Production, and CRM Migration & Integration. The system is designed to work together as an integrated growth engine, with proprietary AI agents, message testing frameworks, and the Lead to Close Pipeline Framework connecting all components from traffic generation through booked jobs.

Differentiator

Problem solved

Functional benefit

Products and services

• Paid Ads Management Campaign development and management across Google Ads, Meta Ads (Facebook/Instagram), TikTok Ads, and Google Local Services Ads (LSA), tailored to drive qualified calls and booked appointments for home service businesses while controlling rising cost per lead.
• SEO + AEO Management Full-spectrum search engine strategies including traditional SEO, Answer Engine Optimization (AEO) for platforms like ChatGPT and Google SGE, and localized Geographic SEO, designed to compound visibility into booked jobs for home service businesses.
• Website Design Conversion-optimized websites and landing pages built using the GrowthDesignX methodology, designed to turn visitors into booked jobs with continuous optimization cycles and rapid testing.
• CRM Migration & Integration HubSpot onboarding and integration with custom setup, CRM configuration, and training to create clean pipelines, fast follow-up, and full end-to-end visibility across marketing and sales.
• AI + Automation Custom AI agents for texting, appointment scheduling, and spam lead blocking; AI-powered conversations, FAQ handling, document collection, and follow-up across website and social channels; plus voice AI for after-hours inbound call capture and qualification.
• Social Media Management Social media management and content creation that builds trust, removes buyer doubt, and supports ads, search, and conversion efforts across the full marketing system.
• Video Production Video content creation and marketing that showcases real work, team, and customer proof to build trust across the entire marketing system, used in ads, on the website, and in sales conversations.

Quantifiable outcome

• Alco Windows & Doors: Annual sales grew from $500K to $16M (32x growth) in approximately 2 years
• +9 more outcomes

Named customers27 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration23 records

AI capability6 records

Feature6 records

Scale indicators12 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Disruptive Advertising: Digital marketing agency specializing in paid media (PPC, paid social) with supporting SEO and lifecycle services. Highly comparable on performance-led delivery and reporting rigor.
• KlientBoost: Performance marketing agency specializing in PPC and conversion rate optimization with proprietary frameworks. Comparable on methodology-led positioning and paid-media-led service mix.
• Ignite Visibility: Full-service digital marketing agency offering SEO, paid media, social media, email, and CRO with a methodology-driven approach. Strong overlap with Rizen's integrated offering.
• Power Digital Marketing: Performance marketing agency combining paid media, SEO, content, and analytics for mid-market and enterprise clients. Comparable full-funnel, data-driven service model at greater scale.
• SmartBug Media: HubSpot Elite Partner and full-service inbound marketing agency offering strategy, demand gen, sales enablement, and CRM integration. Closely comparable methodology and technology stack to Rizen.
• Thrive Internet Marketing Agency: Full-service digital marketing agency covering SEO, PPC, social media, web design, and content marketing. Comparable full-stack offering and SMB-to-mid-market client focus.
• LYFE Marketing: Digital marketing and social media agency offering SEO, PPC, social media management, and content marketing to SMBs. Comparable service breadth and consultative sales model.
• R Squared Digital (formerly Blue Corona): Digital marketing agency historically known for home services (roofing, HVAC, plumbing) and similar B2B verticals. Competes head-to-head with Rizen on integrated paid media, SEO, and website services.
• WebFX: Full-service digital marketing agency offering SEO, paid media, web design, and content marketing with proprietary technology (MarketingCloudFX). Similar service mix to Rizen at greater scale.
• Scorpion: Marketing technology and services company with deep focus on home service businesses (roofing, HVAC, plumbing, electrical). Closest direct competitor given the same vertical specialization and full-funnel managed services model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/gorizen
• Xx.com/rizeninbound

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rizen