Marco Vasco
Marco Vasco is a French private online travel agency that designs tailor-made holidays for French-speaking individual travelers through 150 expert destination specialists, supported by four physical offices and a global digital platform.
- Company typePrivate
- Founded2007
- HeadquartersParis, France
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Marco Vasco does
Marco Vasco (previously Planetveo) is a French private online travel agency founded in 2007 and headquartered in Paris, specializing in tailor-made holidays and tours for the French-speaking market. The company co-creates custom itineraries through approximately 150 in-house destination specialists who advise customers by phone, online, or in-person at four French offices (Paris, Lyon, Marseille, Rennes), with 24/7 local assistance during travel and unlimited free itinerary modifications. The product surface spans core Voyage Sur-Mesure plus modular lines including Circuits Regroupés (group tours), Voyages de Noces (honeymoons), Croisières, Voyages Responsables (sustainable travel), Voyages d'Aventure, Voyages Tour du Monde, Autotours, a wedding/travel gift registry (Liste de Mariage), and concierge services, covering 90+ destination countries across Africa, the Indian Ocean, the Americas, Asia, the Middle East, Europe, and Oceania. Pricing per person for two travelers ranges from roughly €1,500 for shorter regional trips to €9,250+ for flagship round-the-world and volcano tours, with revenue generated primarily through package markup on supplier costs and concierge/consultation margin. The technology stack is a standard e-commerce website with mobile access and CRM-backed phone sales — no proprietary AI, API, or platform technology is disclosed. The company has raised approximately €15M+ across rounds in 2011 (Alven) and 2013 (Gimv, IRIS), with no subsequent institutional funding disclosed.
Marco Vasco firmographics
Firmographics- Name
- Marco Vasco
- Legal name
- Marco Vasco
- Website
- https://marcovasco.fr
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Marco Vasco is a French private online travel agency that designs tailor-made holidays for French-speaking individual travelers through 150 expert destination specialists, supported by four physical offices and a global digital platform.
- Ownership category
- akta.pro rank
Marco Vasco industry classification
Industry- Product category
- Travel Agency Services
- NAICS
- Travel Agencies (56151), Tour Operators (56152), Travel Arrangement and Reservation Services (5615)
- akta.pro primary industry
- Bespoke Multi-Day Itinerary Planning & Custom Tour Design (THAJALAB)
- akta.pro secondary industries
- Group & Small-Group Custom Itinerary Planning (THAKAOAF), Group, Family & Multi-Generational Travel Planning (HSACAKAK), Multi-Country/Regional Circuit Tour Operators (THAKADAK), Cruise & Land Tour (Cruisetour) Package Operators (THAKADAO)
Keywords
Where Marco Vasco is headquartered
LocationHeadquarters
- HQ city
- Paris
- HQ country
- France
- HQ region
- Europe
Offices4 records
Markets served
Marco Vasco business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Supply Chain
Revenue model
- Custom Package Holidays: Marco Vasco creates and sells custom tailor-made travel packages to individual travelers. Pricing varies by destination, duration, accommodation level, and activities included. Revenue generated through package pricing minus supplier costs.
- Expert Consultation Services: Personalized travel advisory services with expert destination specialists who co-create itineraries with customers. Includes 24/7 local assistance during travel.
- Destination Experiences: Sale of curated experiences including safaris, adventure tours, honeymoon packages, family vacations, and group circuits to various global destinations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Africa & Safari Packages |
| Unit Pricing | Pay-as-you-go | Asia & Long-haul Packages |
| Unit Pricing | Pay-as-you-go | Latin America Packages |
| Unit Pricing | Pay-as-you-go | Specialty Tours |
| Unit Pricing | Pay-as-you-go | Europe Packages |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Marco Vasco product offering
Product offeringCore offering
Marco Vasco designs and sells tailor-made (sur-mesure) travel packages to individual French-speaking clients, built collaboratively with 150 in-house destination specialists. Each itinerary combines flights, accommodation, transfers, activities, and 24/7 local assistance, with unlimited free modifications before departure. The company also resells packaged alternatives such as group circuits, honeymoons, cruises, adventure tours, round-the-world trips, self-drive tours, and responsible-tourism packages, supported by physical offices and a concierge service.
Product overview
Marco Vasco is a custom travel agency operating as a single unified service platform rather than a modular product suite. The core offering is the Voyage Sur-Mesure (custom travel) service where expert destination specialists co-create personalized travel itineraries with clients. The company also offers supplementary modules including group tours (Circuits Regroupés), honeymoon packages (Voyages de Noces), cruise vacations (Croisières), sustainable travel (Voyages Responsables), adventure travel (Voyages d'Aventure), round-the-world trips (Voyages Tour du Monde), self-drive tours (Autotours), wedding/travel gift registries (Liste de Mariage/Liste de Voyage), and concierge services. The service integrates destination-specific expertise across Africa, Americas, Asia, Europe, and Oceania regions with 24/7 local assistance and flexible modification policies.
Differentiator
Problem solved
Functional benefit
Products and services
- Voyage Sur-Mesure (Tailor-Made Travel) Custom-designed international trips co-created with a destination specialist, including flights, accommodation, transfers, activities, and 24/7 local assistance. Targeted at French-speaking individual travelers and families seeking personalized, non-mass-market holidays.
- Circuits Regroupés (Group Tours) Pre-planned escorted group tours with shared itineraries and group pricing, for travelers who prefer social, scheduled travel experiences.
- Voyages de Noces (Honeymoon Packages) Curated honeymoon trips featuring romantic destinations, luxury accommodations, and personalized touches for newlyweds or anniversary celebrants.
- Croisières (Cruise Vacations) Cruise vacation packages across various destinations and cruise lines, sold as curated bundled options.
- Voyages Responsables (Responsible Travel) Travel packages focused on respecting local cultures and environments, supporting sustainable and responsible tourism practices.
- Voyages d'Aventure (Adventure Travel) Adventure travel packages including trekking, safari, diving, 4x4 expeditions, and other active outdoor experiences.
- Voyages Tour du Monde (Round-the-World Trips) Extended round-the-world travel packages combining multiple continents into a single long-haul itinerary.
- Autotours (Self-Drive Tours) Self-drive travel packages with pre-arranged accommodations and vehicle rentals enabling independent exploration of a destination.
- Liste de Mariage / Liste de Voyage (Wedding & Travel Gift Registry) Gift registry service for weddings and honeymoons, allowing friends and family to contribute funds toward a couple's travel experience.
- Services de Conciergerie (Concierge Services) Personalized concierge service available to clients during and after travel for reservations, activities, and special requests.
Quantifiable outcome
- 5/5 average rating on Avis Vérifiés from 1,660 verified reviews
- +1 more outcomes
Companies that use Marco Vasco
Customer profileNamed customers8 records
Segments5 records
Ideal customer profiles2 records
Marco Vasco technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Marco Vasco partnerships and signals
Strategic signalScale indicators5 records
Recent moves6 records
Expansion highlights5 records
Marco Vasco competitors and assessment
Company assessmentRegional players
- Backroads: US-based active and adventure travel company offering guided trips; comparable in the adventure/custom-travel category but serves primarily North American travelers rather than the French-speaking market.
Broad incumbents
- Club Med: French-founded global all-inclusive resort operator; competes for the same affluent French family and couple traveler, though with standardized resort product rather than bespoke itineraries.
- TUI: Global tourism conglomerate operating hotels, cruise lines, and tour operators; offers custom and packaged tours that overlap with Marco Vasco but at vastly larger scale and broader portfolio.
- Kuoni (DER Touristik): Long-established European tour operator specializing in premium, long-haul tailor-made travel; comparable in product scope (multi-country, high-end) and supplier relationships, though at much larger scale.
Direct peers
- Voyage Privé: French flash-sale private travel club offering premium stays and tours to members; overlapping French customer base and luxury positioning, with a more transaction-driven sales motion.
- Voyageurs du Monde: Paris-based custom and bespoke travel agency targeting French-speaking travelers with high-touch advisor-led itineraries, very similar in product positioning and customer base to Marco Vasco.
- Evaneos: French-founded online marketplace for tailor-made trips connecting travelers with local destination agents; directly competes with Marco Vasco in custom itineraries, though with a more digital, marketplace-driven model.
- Directours: French tour operator offering custom and group travel to long-haul destinations, comparable in product mix and customer segment to Marco Vasco.
- Terres d'Aventure: French tour operator specializing in adventure, trekking, and discovery trips; now part of Voyageurs du Monde, competing for the same custom-adventure French-speaking traveler as Marco Vasco.
- Amplitudes: French high-end travel agency offering bespoke luxury trips to global destinations, with physical offices in France and a similar premium, advisor-led value proposition.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Marco Vasco social profiles
Digital presenceMarco Vasco financial estimates
Financial estimateRevenue estimate
Valuation estimate
Marco Vasco leadership team
Management profileNumber of profiles
Marco Vasco funding detail
Funding detailFunding overview
Funding rounds2 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Marco Vasco M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Marco Vasco
What does Marco Vasco do?
Marco Vasco designs and sells tailor-made (sur-mesure) travel packages to individual French-speaking clients, built collaboratively with 150 in-house destination specialists. Each itinerary combines flights, accommodation, transfers, activities, and 24/7 local assistance, with unlimited free modifications before departure. The company also resells packaged alternatives such as group circuits, honeymoons, cruises, adventure tours, round-the-world trips, self-drive tours, and responsible-tourism packages, supported by physical offices and a concierge service.
Is Marco Vasco a public or private company?
Marco Vasco is a private company. It is classified as venture growth investor backed and is currently operating.
When was Marco Vasco founded?
Marco Vasco was founded in 2007. It employs 101 to 250 people.
Where is Marco Vasco based?
Marco Vasco is headquartered in Paris, France, in the Europe region.
How does Marco Vasco make money?
Three revenue lines are on record. Custom Package Holidays are the primary driver. The others are expert Consultation Services and destination Experiences.
Who are Marco Vasco's main competitors?
Backroads is listed as a regional player. Broad incumbents are Club Med, TUI and Kuoni (DER Touristik). Direct peers are Voyage Privé, Voyageurs du Monde, Evaneos, Directours, Terres d'Aventure and Amplitudes.
Does Marco Vasco have an API?
No public API is recorded for Marco Vasco.
What industry is Marco Vasco in?
Marco Vasco's product category is Travel Agency Services. Its primary akta.pro industry code is THAJALAB, Bespoke Multi-Day Itinerary Planning & Custom Tour Design, with a secondary code of THAKAOAF, Group & Small-Group Custom Itinerary Planning. Its NAICS code is 56151.